This document provides an overview of a business class curriculum. It outlines general knowledge topics like identifying business opportunities, writing business plans, and accounting solutions. It also covers business skills like strategic management, marketing, and operations management. Case studies on different industries are included. The document provides details on elements to include in a business plan like the executive summary, market analysis, and financial projections. It also discusses options for raising capital like using personal savings, loans from family and friends, credit from suppliers, and finding investors.

2. Business Class
W E M U S T W O R K . I F W E M U S T W O R K , T H E N
W E M U S T L E A R N H O W T O W O R K W I T H
G O D ’ S W I S D O M A N D E F F E C T I V E L Y .

3. I N T R O D U C T I O N
W H A T I S B U S I N E S S
P A S S I O N T O P R O F I T – I D E N T I F Y I N G Y O U R
O P P O R T U N I T Y
BUSINESS CLASS

4. Curriculum – General Knowledge
Passion to Profits
Partnerships
Organizational Culture – PVP
Learning from Failure
Legal
Public Relations
Mentorship
Work Ethics
Credibility
Value Creation – Products/Services

5. Curriculum – General Knowledge
Identifying your Business Opportunity
Writing Your Business Plan
Finding Start-Up Money
Naming Your Business
Incorporation and Choosing a Business Structure
Getting Your Business License and Permits
Setting up your Business and Determining Location
Starting a Business – The First 90 Days
Starting a Business After a Layoff
Accounting and Tech Solutions for Small Businesses

6. Curriculum – Business Skills
Strategic Management
Basic Accounting
Financial Management
People Management
Marketing
Branding – More than a Logo
Selling 101
Operations Management
Getting Your Business Online
Leveraging Social Media

7. Curriculum – Case Studies
Dry Cleaning
Pet Care
Cleaning Services
Consulting – All sorts
Education & Training
Farming
Mining
Real Estate
Oil and Gas
Import and Export
Network Marketing
Financial Services
Retail – All Sorts
Travel and Hospitality
Services – Med, Ins,
Publishing
Public Relations
Advertising and Marketing
Communication
Fashion
Agency
Sports & Entertainment
Arts and Craft

8. Curriculum – Business Encounters
Learning by Doing!

9. The Three Circles
Passion – Energy, Flair
Skill – Talent + Time
Economic Value

10. Curriculum
Basic Business General Knowledge
Basic Business Skills
Business Case Studies
Business Encounters – Getting Some Experience

11. Writing a Business Plan
Eight Important ELEMENTS:
Mission: Why am I in business.
Vision: what do I want to accomplish with this business.
Strategic Plan and Direction: How do I want to do it.
Executive Summary:
the overall outline of the business plan, the executive summary will
follow the title page. The summary should tell the reader what you
want. This is very important. Clearly state what you're asking for in
the summary.
The statement should be kept short and businesslike. It should be kept
to a ½ of a page to 1 full-page depending on how complicated the use
of funds may be.

12. Bus Plan Cont
Market Analysis:
This section should illustrate your knowledge about the particular
industry your business is in.
A market analysis forces the entrepreneur to become familiar with all
aspects of the market so that the target market can be defined and the
company can be positioned in order to collect its share of sales. A
market analysis also enables the entrepreneur to establish pricing,
distribution and marketing strategies that will allow the company to
become profitable within a competitive environment. In addition, it
gives one an indication of the growth potential within the industry,
and this will allow you to develop your own estimates for the future.
Begin your market analysis by defining the market in terms of size,
structure, growth prospects, trends and sales potential.

13. Bus Plan Cont
Company Description:
This section should include a high level look at how all of
the different elements of your business fit together. The
company description should include information about the
nature of your business as well as the crucial factors that
you believe will make your business a success.
Organization and Management:
This section includes your company's organizational
structure, details about the ownership of your company,
descriptions of your management team and qualifications
of your panel of experts or board of directors.

14. Bus Plan Cont
Marketing and Sales Strategies:
This is the lifeblood of your business. Marketing creates customers
and customers generate sales. In this section, define your marketing
strategies. Start with strategies, tactics and channels that you have
used to create your greatest successes. Next, branch out to others that
may be working for your competitors. Remember that this section will
be constantly updated based on your results.
Service and/or Product Line:
In this section describe your service and product. What is it that you
are actually selling? Make sure to emphasize the benefits (not the
features). Establish your unique selling proposition. This means you
have to show not only how your product is different but also why it is
better.

15. Bus Plan Cont.
Funding Requirements:
1. In this section state the amount of funding you will need to start or expand your
business.
2. Include best and worst case scenarios.
3. Be realistic.
Financials:
Develop the financials AFTER you have analyzed the market and set clear objectives.
You should include three to five years of historical data.
A good business plan is never meant to be written once. And a good businessperson
understands that this plan evolves as your business evolves and as your environment
changes, as marketing campaigns exceed expectations or fail to meet your
assumptions.
Re-visit your plan at least quarterly, monthly is best. And remember you do not
have to go through it alone. Bring your plan to lunch with a mentor or colleague. Ask
questions and present data accurately.
Once you start this process you will find yourself looking forward to reviewing and
updating your plan.

16. Raising Capital For my Business
Savings
Starting from where you are will be the greatest launching pad
into the world of business using personal savings.
Family and Friends
This people are expected to believe in you and your dream as
such the best place to get cheap funding.
Suppliers Credit
When you identify your core targets and off takers for your
service or products you may wish to look at the spontaneous
financing options.
Character Capital
Going to areas where you enjoy a lot of good will in the past
especially as an employee will provide a lot of leverage to access
funding

17. Raising Capital Contd
Investors
If you have a good business with good sustainability profile, ROI,
Systems ,structures and loads of credibility people will be willing to
invest in a profitable business
Debentures
Debt and Equity Instruments with good exit plans for the Issuers
IPO (Initial Public Offer)
This is the language of the rich though may not be the place to start
but certainly a place to aspire to get to in your business goal.
Right Issues
This is the process wherein existing share holders or Investors will be
made to invest more money in an existing structure. The process may
be complex but is achievable especially where they are happy with the
existing result.