The document outlines a comprehensive business plan prepared by Mrs. C. Ranganayaki, covering its purpose, essential components, and the significance of a feasibility study. It details how a business plan serves to summarize strategies, secure financing, and legitimize business ideas, as well as the required sections like executive summary, market analysis, and financial projections. Additionally, it emphasizes the importance of conducting a feasibility study to evaluate the practicality and potential challenges of a proposed project.

1. BUSINESS PLAN
Prepared By
Mrs. C. Ranganayaki, MBA, SLET, MPhil
Assistant Professor,
Sri Ramakrishna College of Arts & Science
Nava India, Coimbatore

2. BUSINESS PLAN
A business plan is a documented strategy for a business
that highlights:
Goals &
Plans
: for achieving them
It outlines a company's:
go-to-market plan,
financial projections,
market research,
business purpose &
mission statement
Key staff who are responsible for achieving the goals
may also be included in the business plan along with a
timeline

3. BUSINESS PLAN: USES
The purpose of a business plan is three-fold:
It summarizes the organization’s strategy in order to
execute it long term
Helps in Securing financing from investors &
Helps forecast future business demands

4. PURPOSE OF A BUSINESS PLAN
Securing financing from investors:
Contents revolve around:
how businesses succeed,
break even &
turn a profit
This plan is used as a tool for sourcing capital
This document is an entrepreneur's way of:
showing potential investors or lenders how their capital will be
put to work &
how it will help the business thrive
The investors need to know if — and when — they'll be making
their money back
They'll want to read about the process and strategy for how the
business will reach those financial goals
The context is provided by sales, marketing & operations plans

5. PURPOSE OF A BUSINESS PLAN
Documenting a company's strategy and goals:
Business plans can span many pages, affording their drafters the
opportunity to explain:
what a business' goals are &
how the business will achieve them
Shows potential investors that they've addressed every question
and thought through every possible scenario
Entrepreneurs should thoroughly explain their:
marketing,
Sales &
operations strategies
:from acquiring a physical location for the business – to –
:explaining a tactical approach for marketing penetration
Explanations should ultimately lead to a:
business' break-even point
supported by a sales forecast &
financial projections

6. PURPOSE OF A BUSINESS PLAN
Legitimizing a business idea:
Not until you put pen to paper and realize that it's not
exactly feasible
Aspiring entrepreneur's way to prove that a business idea
is actually worth pursuing
Entrepreneurs document their:
go-to-market process,
capital needs &
expected return on investment
Here, entrepreneurs likely come across a few hiccups that
will make them second guess
About the idea:
having put hours into thinking of the business idea
fleshing out growth tactics &
calculating financial projections.

7. A BUSINESS PLAN NEED TO INCLUDE:
Business Plan Subtitle
Executive Summary
Company Description
The Business Opportunity
Competitive Analysis
Target Market
Marketing Plan
Financial Summary
Team
Funding Requirements

8. A BUSINESS PLAN NEED TO INCLUDE:
Executive Summary for a business plan should
include:
Your business name and location
Products and/or services offered
Mission and vision statements
The specific purpose of the plan (to secure
investors, set strategies, etc.)

9. A BUSINESS PLAN NEED TO INCLUDE:
Company Description should feature:
The legal structure of your business (corporation, sole
proprietorship, etc.)
A brief history, the nature of your business, and the
needs or demands you plan to supply
An overview of your products/services, customers,
and suppliers
A summary of company growth, including financial or
market highlights
A summary of your short- and long-term business
goals, and how you plan to make a profit

10. A BUSINESS PLAN NEED TO INCLUDE:
Products & Services:
A detailed description of your product/service that
emphasizes customer benefits
An explanation of the market role of your
product/service and advantages it has over competitors
Information about the product/service's life cycle
Relevant copyright, patent, or trade secret data
Research and development activities that may lead to
new products and services

11. A BUSINESS PLAN NEED TO INCLUDE:
Market Analysis should include:
A sketch of targeted customer segments, including
size and demographics of each group
An industry description and outlook, including
statistics
Historical, current and projected marketing data for
your product/services
A detailed evaluation of your competitors,
highlighting their strengths and weaknesses

12. A BUSINESS PLAN NEED TO INCLUDE:
Strategy & Implementation include:
An explanation of how you’ll promote your business
to customers and enter the market
Details about costs, pricing, promotions, and
distribution/logistics
An explanation of how the company will function,
including the operations cycle (from acquisition of
supplies through production to delivery)
Information on sources of labor and number of
employees
Data on operating hours and facilities

13. A BUSINESS PLAN NEED TO INCLUDE:
Organisation & Management Team:
An organizational chart with descriptions of
departments and key employees
Information about owners, including their names,
percentage of ownership, extent of involvement within
the company and a biography listing their background
and skills
Profiles of your management team, including their
names, positions, main responsibilities and past
experience
List of any advisors, such as board members,
accountants, and attorneys

14. A BUSINESS PLAN NEED TO INCLUDE:
Financial Plan & Projection:
Historical financial data (if you own an established
business), including income statements, balance sheets
and cash flow statements for the past three to five years
Realistic prospective financial information, including
forecasted income statements, balance sheets, cash flow
statements and capital expenditure budgets for the next
five years
A brief analysis of your financial data, featuring a
ratio and trend analysis for all financial statements

15. IMPORTANCE OF A BUSINESS PLAN

16. KEY ELEMENTS/ COMPONENTS OF BUSINESS
PLAN

17. FEASIBILITY STUDY IN A BUSINESS PLAN
•A feasibility study is a report that aims to determine:
Practicality,
Strengths &
Weaknesses
: of a proposed project, existing system
•Also help professionals do the following:
Plan a course of events to complete the project
Identify the challenges that could arise
List potential solutions that would come about as a result
of the project
Two distinct components are:
Desired values to achieve &
Cost required to carry out the venture

18. IMPORTANCE OF FEASIBILITY STUDY
Encourage professionals to consider all of the factors
that go into a project or business start-up
Includes areas such as background, project summary,
description of operations, market research & legal and
financial documents
Helps project leaders gain the approval they need to
complete the project
By analyzing & preparing a plan of action:
There is a best chance of creating a successful project
that benefits the corporation or broader society

19. COMPONENTS OF FEASIBILITY STUDY
Title page
Table of contents
Executive summary
Market feasibility
Technical feasibility
Financial feasibility
Organizational feasibility
Conclusion
Appendix and reference pages