Business and Environment Series: Yoakum - Closing the Loop: Managing Dowsntream Waste

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Aveda aims to reduce downstream waste through various initiatives. They work to reduce packaging waste by making packaging singular materials and easier to recycle. Aveda also pursues high recycled content in products and promotes recycling through a Materials Use Toolkit for employees and take-back programs with schools for collecting caps. The caps program involves schools collecting caps which are then recycled into new caps for Aveda products, closing the loop on waste.

Closing the Loop
Managing Downstream Waste
Kim Yoakum, CSP

Director of Environmental, Health & Safety

Agenda
•  Aveda Overview
•  Internal
•  Downstream
–  Reduce Volume of Packaging
–  Aggressively Pursuing Recycled Content
–  Promoting Downstream Recycling
•  Materials Use Toolkit (MUT)
•  Take Back Programs
•  Caps Program

Reducing Packaging
•  Reduce size of packaging
•  No shells on caps/pumps
•  Singular Materials (not blending
Polyethylene and polypropylene)
•  Focus on ease of recycling at curbside
•  Bag Clip Elimination

Recycled Content
•  Leader of PCR Content in Personal Care
Industry

Materials Use Toolkit
Guide to help employees make mission-aligned purchasing decisions.

Biosphere
Material Social Energy End-of-
Health &
Source Issues Use Life
Safety

Package Take Back Program
•  Pilot Program in CO

•  When putting together your presentation for our event, we would like you to
keep in mind that we are looking for you to talk about a specific example of
how your company identified a waste source, strategized to minimize this
waste source, and how you reduced it. Try to think of it as telling a story
rather than a broad summary of Aveda's efforts.
•  When tackling a specific waste stream – how do you decide which one? How
do you prioritize your waste (or more broadly,sustainability) challenges?
•  How does the magnitude of waste reduction when working downstream with
consumers compare with waste reduction effortsmade within your facility?
•  Are there challenges specific to an external initiative – working downstream
with consumers – that are different from working internally? (e.g. more
education, outreach)
•  What strategies have you used to draw in customers and involve them in
Aveda’s waste reduction efforts?

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