Briefly explains about types of Innovations in Packaging industry with appropriate examples. Gives a clear brief about Research Methods & Approaches.

1. PACKAGING INNOVATIONS &
RESEARCH METHODS
By HarshaVardhan K
PG Student, IIP Hyderabad.

2. Introduction:
 Wrapping material around a consumer item that serves to
contain, identify, describe, protect, display, promote and
otherwise make the product marketable and keep it
clean.
 Packaging is more than just your product's pretty face.
 Brand recognition occurs when a customer can identify a
brand by it’s attributes.
 Modern produce packaging can be custom engineered
for each commodity to extend shelf life and reduce
waste.

3. Types of Packing:

4. Challenges & Drivers:

5. Innovation:
 It is a significant positive change. It's a result. It's an outcome. It's
something you work towards achieving on a project. If you are
successful at solving important problems, peers you respect will call
your work innovative and you an innovator.
 Business has only two functions – Marketing & Innovation.
 Types of Innovations
 Incremental Innovations
 Breakthrough Innovations
 Radical Innovations

6. Incremental Innovations:
 Upgrades made to a company's existing products, services, processes or
methods focused on improving product efficiency, productivity and
competitive differentiation.
 Below are the few examples
 Ice Cream Wrappers:
• From Paper to Plastic ( Polyester + Pearlized Bopp)

7.  E-Books
 Eco Friendly.
 Easy to access at any point of time.
 Cost is comparatively less
 Chocolate Wrappers:
 From Metpet Wrapper to Pillow pouches ( Polyester + Met Cpp )
 Increases Shelf Life from 6 months to 12 months.
 Productivity increases.

8. Breakthrough Innovations:
 Updating the product in process according to the marketing needs in existing
product, service, or process that has a significant impact on the business and
customer satisfaction.
 Below are the few examples
 Zipper Lock Pouches:
 Easy to open.
 Reuse of the package several times without
affecting the inside product with external factors.
 Packing material wt. is comparatively low.

9.  Yogurt Cups:
 Shelf life increases up to 10 days
 Safe & sustainable
 Easy storage.
 Huge impact in Dairy industries.

10.  Kissan Jam :
 Easy to open.
 Weight less & unbreakable.
 Seaweed Water Packets:
 A start-up Company called Ohoo introduced this Seaweed water packet in
London in mid of 2017.
 Eco-Friendly, 0% plastic.
 Seaweed are forms of algae that grow in the sea.
 Seaweed is used as outer layer to pack the water. Nasty taste of membrane
while having water.
 Seaweed consists of iron, which is more than our requirement of body. Which
caused Thyroid effects.
 Project currently re-examining to check the possibilities to reduce the iodine
content in the seaweed.

12. Radical Innovations:
 Invention that destroys or supplants an existing business model.
 It blows up the existing system or process and replaces it with something
entirely new.
 Kinder Joy:
 Smart Packing to attract customers in first sight.
 Surprises to attract kids
 Joint innovation of Ferrero + Kinder brand of products.
 Received Nielsen's Breakthrough Innovation award in
the year of 2016.

13.  Vento Pouch – Amcor:
 It allows coffee producers to capture the flavour and aroma of freshly roasted
coffee without hard valves
 Advanced packaging system with built-in venting control.
 freshness is key thing and to deliver full flavour to consumers
 coffee producers prefer to package their product right after roasting.
 Currently the solution for degassing freshly roasted coffee is to apply hard valves
that allow carbon dioxide (CO2) to escape the pack.
 This includes machine, man power & time which involves more cost.
 It will only allow CO2 to escape from inside, it won’t allow air from outside.
 It is up to 87% lighter weight than hard valves

14. Vento Roasted Coffee Packing :

15. Research Methods:
 It is a way to systematically and logically solve a problem, help
us understand the process, and analyzes methods in addition to the
information obtained by them.
 Systemized effort to gain new knowledge.
 Data is the key for this.

16. Types of Research Methods:
 Quantitative Method:
 It is a stimulating and highly educational technique to gather information from
existing and potential customers using sampling methods.
 Qualitative Method:
 It is a scientific method of observation to gather non-numerical data. It provides
insights into the problem or helps to develop ideas or hypotheses for potential
quantitative research.
 Mixed Method:
 It is a methodology for conducting research that involves collecting, analyzing and
integrating quantitative and qualitative research.

17. Research Approaches:

18. Research Approaches: