Discover the truth about buying website traffic & how does it work? Get complete insights & make informed decisions. Explore now!

1. Does Buying Traffic To
Your Website Work?
These days a good website performance is measured by
the volume of traffic on the site. Adequate quality
traffic equates to better visibility and leads. What if
your site is not generating enough traffic or prospects
converting into sales even after grinding hard?
To save your business from fading out, you consider
buying website traffic, but does this solution also
work effectively for your website? Stop concerning
yourself with these nail-biting questions.
Read the post to understand whether or not buying
traffic is a sure-shot solution to growing your
website.
What Does Buying Traffic Mean?
The term ‘buying traffic’ or ‘Paid traffic,’ means
spending a certain amount of money to drive traffic to
your website. Paid traffic is usually generated by
running ads such as native, display, carousel, etc, on
different social networking platforms. Paid traffic can
be a great ROI if you follow the right marketing
practices and have a sufficient budget.

2. Now that you know the definition of buying traffic for
the website. Let’s hop on to different types of website
traffic.
5 Main Types Of Website
Traffic
Several types of website traffic are categorized based
on their source or nature. Here are some common types
of website traffic:
1. Paid Traffic
As previously mentioned, paid traffic refers to
spending a pre-determined amount on boosting the growth

3. of your website by running ads. The source of this
traffic is Google, Bing, Facebook, LinkedIn, Youtube,
Instagram, and Twitter.
Paid traffic is generated when a web user clicks on the
ad. This means the higher the clicks, the better the
traffic.
2. Organic Traffic
This term refers to generating traffic without spending
a dime. Generally, the traffic is generated by
performing SEO practices such as blogging, revamping
content at regular intervals, generating high-quality
backlinks, guest posting, using and updating relevant
keywords, seamless site navigation, leveraging social
media, and many more.
The source of the traffic is Google, Bing, Yahoo, etc.
As opposed to paid traffic, organic traffic is time-
consuming and difficult.
3. Direct Traffic
This traffic is also recognized as dark traffic since
the generated traffic is from an unidentified source.
Generally, the cause of this traffic is visitors
visiting your site by saving it in the bookmark, broken
or missing tracking code, browser misattribution, and
so on.

4. 4. Referral Traffic
As the name suggests, this type of traffic is generated
through referral links on social networking sites or
other sites with links to your website. Web users
typically don’t search for your site on Google. They
might see the link to your site on different platforms
and click on it to explore more.
Google tracking system categorizes this traffic under
the referral section. Another source of this traffic is
backlinks. If your site name is linked to higher-
authority domains, people might click on it and check
out your offerings.
5. Social Traffic
The source of the social traffic is users using social
networking sites through mobile apps. For instance –
web users clicking on the link to your site attached to
a retweet or social media post will be classified as
social traffic. This traffic can occur on your site
from paid or organic sources.
Supposedly, you have a marketing site and social media
account. You post content at regular intervals with
relevant hashtags on social media. You will have a
better chance of appearing at the top of the search
results if users add the same hashtag you shared on
your posts.

5. If the web users find the post informative & relevant
to their requirements, they will click on the link to
your site in the caption. This redirected traffic can
be counted as social traffic.
Also Read: Top Industries That Can Benefit From SEO In
2023
How Does Buying Traffic For A
Website Work?
To give you a bigger and better picture of how buying
traffic for a website works, we will first explain to
you different ad formats. Generally, there are 7 main
ad formats –
1. Search Ads
2. Shopping Ads
3. Display Ads
4. Video Ads
5. Gmail Ads
6. Performance Max Ads
7. Smart Campaigns
They are most commonly used for generating traffic on
your website. This doesn’t mean that a specific ad
format or all of them will work for you. The ad format
will be chosen, and the campaign will run based on your
objective.

6. Supposedly, you have started an eCommerce website whose
goal is generating traffic and sales; which ad format
will be the most preferred? Apparently, the shopping ad
format would be the priority.
Mind you, the choice of format is dependent on your
objective and product/service. Besides this, another to
consider is pricing models — PPC (Pay Per Click), PPI
(Pay Per Impression), PPV (Pay Per View), and CPC (Cost
Per Conversion).
 The PPC pricing model refers to a user clicking on
your ad and redirecting to your site. This means every
time a user clicks on your ad, a pre-determined amount
is debited from your account.
 The PPI pricing model works when your ad gets
displayed to targeted web users. No matter if the user
interacts with your ads, the fee will be deducted
based on the number of impressions. The common fee for
this model is usually based on per thousand
impressions.
 The PPV model generally works when a user views a
video advertisement. Every time a user views the video
content, a certain amount is debited from your ads
account. The PPV model is usually used in video
advertising campaigns to launch new products or create
brand awareness.
 The CPC advertising model works when a web user fills
contact information form, signs up for your site,
newsletters, etc, or takes a call to action. Upon
every successful view, you are liable to pay a certain
amount to the advertising platform.

7. Again you cannot choose one or all the models. Choosing
a pricing model depends on your goals, business, budget,
and products/services.
Many ask why choose these pricing models when you can
go for organic traffic. Well, of course, you can always
go for organic traffic. However, it’s a time-consuming
process. You might see effective results after striving
for 3 to 6 months. This period can even go up to a year.
As for the paid ads, they will give you impressive
outcomes within a short period. In fact, within 1 hour
of running an ad, you will start getting impressions.
On top of that, you get full control of paid ads.
You can manage the budget, reach specific demographics
& locations, craft creative ad copy, format bidding
strategy, and make required adjustments according to
your criteria. Ultimately, achieving your desired goal
becomes relatively easy.
Also Read: 8 Best Ways To Make Money With WordPress
➢ What Are The Sources Of Paid
Traffic?
There are numerous sources of paid traffic. A few of
them are listed below:

8. 1. Search engines
2. Social media
3. Banner ads
4. Pop-up ads
5. Visual ads
6. Promoting services/products through influencers
7. Partnering with affiliates or publishers for promotion
8. Native ads
9. Online videos
➢ How To Determine The Quality Of
Purchase Traffic?
Identifying the quality of traffic is no longer about
page views or site visits. This scenario has evolved to
the extent that today multiple metrics are considered
to ensure the quality of the traffic. Firstly the
conversion rate.
According to BizcaBoom, you need to figure out the
overall conversion rate. Supposedly your overall
conversion rate is 0.2; you must work hard to increase
it. However, if your conversion rate falls under 1-5%,
you are on the right track, and if you keep thriving,
the conversion rate will only be increased.
You can also analyze the quality of your traffic by
tracking your conversions through Google Analytics or
any 3rd party SEO tools. If you receive desired leads
through calls, contact forms, users visiting your site,
and clicking a call to action, you must assume you are
in the correct course of action.

9. Another way to measure the quality of traffic is a lead
ratio. This means how much traffic you get on your site
and how many of them convert into leads. Suppose you
have 300 visitors in a day, and the conversion rate is
2; you must improve your strategies to get more leads.
Besides these two, looking at your bounce rate is also
advised. If your bounce rate is over 90%, that can be
an alarming cause for you. You need to heed attention
the reduce it.
The source of your traffic can also be one way to
determine the quality of your traffic. For instance –
if your site receives dark, illegitimate, robotic,
click farms, disinterested users, or robotic traffic,
you must assume that your traffic falls under the bad
category. You need to rework your strategies to get
good traffic.
Of course, the other most common ways to analyze the
quality of your traffic is through average spent time
on a page and user session per page.
Now that you know about the factors that help in
determining the quality of traffic. Let us show you the
pros and cons of paid traffic.
Pros & Cons Of Paid Traffic
Pros

10.  Offers better visibility & scaling in a limited
timeframe. Upon launching an ad campaign, you can
expect visible results in 24 hours.
 Better control of your activities. You can customize
your budget, target a wider range of audience, create
impressive ad content, format bidding strategies, and
more.
 Google’s search algorithm doesn’t disrupt the ranking
of your ad. You can seamlessly run ads without
worrying about the algorithm because even if there is
a change in the algorithm, your ad won’t drop down in
the ranking.
 Learning and running paid advertisements are
relatively easy. You need to know about PPC and your
business completely. Once you are clear with the
fundamentals, you can run ads by setting up a
successful paid campaign.
Cons
 Target accomplishment relies on budget. You need a
sufficient budget to run an ad because paid
advertising is all about paying to gain visibility and
growth.
 Customer acquisition cost is higher. The cost will be
based on the platform, ad type, industry, and specific
campaigns. However, the cost of acquiring leads is
significantly higher than other acquisition channels.

11.  Some users can turn away by seeing the word ‘ad.’ Many
users tend to skip ads thinking that they are not
relevant to them or because they are disinterested.
 Keywords can be costly and drain your budget in short
intervals. Some keywords have low search volume but
are highly in demand among advertisers, causing an
increase in the price of keywords.
 Ads need to be updated frequently. To stay relevant,
competitive and gain consistent traffic to your
website, it’s imperative to update keywords, ad copy,
optimize landing pages, and monitor your bidding
strategy, ad scheduling, and competitor activity.
Also Read: How Is Ranking Different When Comparing PPC
Vs SEO?
Does Buying Traffic A Good
Idea?
Does buying traffic to your website work? The answer to
this question is with you. If you want quick & reliable
results and have plenty of budget, buying traffic is
great! This shortcut not only helps bring traffic and
business but also highlights your brand with zero
negative impact.

12. Buying traffic is a recession-proof strategy that
improves traffic, leading to brand awareness and
boosting conversions. More importantly, the strategy
won’t impact rankings even after you stop leveraging it.
Hence, buying traffic will only maximize the potential
of your online business.
However, if you don’t have the appropriate knowledge on
the subject of paid traffic and abundant budget, we
suggest you bounce back from the idea of buying
traffic.
Besides this, we recommend you steer clear of the
slightest drawbacks of paid advertising by following
the pointers mentioned above.
➢ Does Buying Traffic Help With SEO?
Yes, but only indirectly. Paid advertisements don’t
have a direct impact on SEO. However, they can increase
engagement on your site since you will be receiving
high-quality traffic and increased user retention,
which will indirectly improve your ranking on the
SERPs.
Besides that, you might also gain social media
engagement when your targeted audiences are redirected
to your site through social networking platforms. They
can like, share, save, and comment on your posts,

13. stories, reels, and videos, enhancing your social media
presence.
Last and most apparent is brand awareness. Buying
traffic is the best way to increase brand awareness. It
can give you the desired exposure to grow your site.
Increased exposure equates to more inbound leads,
elevated social media presence, and of course, indirect
growth in the rankings.
However, paid advertising is not only the ideal choice
for SEO. You must focus on the best SEO practices like
content marketing, link building, and technical
optimization to promote your growth.
4 Alternatives For Driving
Traffic To A Website
1. Organic SEO
This strategy is an unrivaled way to achieve your goals.
As mentioned previously, the strategy is time-consuming,
although it can give you magnificent results and is
perfect if you plan to achieve long-term growth.
You have to abide by SEO tactics such as blogging,
content marketing, guest posting, determining industry-
specific ranking keywords, optimizing the website, and
updating the content and functionalities of the website
to enhance user experience.

14. Sticking to the best SEO practices will lead to
successful growth on SERPs.
Also Read: How Many Keywords Can A Website Have For SEO?
2. Content Marketing & Link Building
Content marketing and link building have a strong
impact on traffic. By undertaking these strategies, you
can grab users’ attention and drive them to your
website.
Content marketing involves drafting, publishing, and
sharing content (blogs, videos, social media posts, etc)
to encourage users to visit your website. You don’t
have to promote your services, products, or business
explicitly. You can create content in relation to your
business, products, or services.
Link building is one of the most preferred techniques
in SEO. This activity refers to linking an external
page or site to your content. If the link to your site
or page is adjoined in other popular and authoritative
websites or pages, you are likely to increase the
ranking traffic to your site.
Moreover, these strategies will be more effective if
they are combined.

15. Also Read: Best Content Management System Platform
Optimized For SEO
3. Social Media Marketing &
Advertising
Another common and widely used strategy – Social Media
Marketing, where you promote the products or services
of your company on different social media channels such
as Facebook, Instagram, Twitter, LinkedIn, and so on.
Although, posting content is not enough. You must draft
compelling and relevant content, urging users to like,
share, comment, save, follow your social media accounts,
and, most importantly, redirect to your site through
the posted content.
Advertisements can also be called the same as social
media marketing, where you draft ad copy to captivate
users’ attention. One difference between social media
marketing and advertisements is that you have to spend
plenty of bucks running ads and generating effective
results.
Also Read: What Is A Sitemap & Why Do You Need It?

16. 4. Influencer Marketing & Partnerships
The concept of influencer marketing is an incredible
way to get brand exposure. This marketing tactic is
paid but prevalent if used wisely. You need to sweat
over finding the right influencers for promoting your
services/products/business.
Of course, you have to give creative freedom to writers
and influencers so they can promote your brand in the
best way possible. Tracking the metrics is also
necessary to ensure your campaign is on the right
track.
Partnerships are also proven to be a substantial
strategy in driving traffic. Partnerships can be done
with an individual, affiliate programs, and businesses.
You can use this opportunity to connect with your
target audience, expand your reach, and gain
credibility.
If you collaborate with the right partner by forming
effective partnership campaigns that benefit both
parties, you can reach your end goal without a hitch.
To Conclude
Hope this post gave you all the information you need to
buy traffic for your website. If you plan to buy
traffic, we recommend considering every aspect – your
goal, timeline, and other traffic-obtaining options.

17. Having said that, if you decide to buy the traffic after evaluating
everything, ensure you outline a well-defined strategy to get the
best results out of your investment.
Source - https://www.hostitsmart.com/blog/does-buying-traffic-to-
your-website-work/