The document discusses strategies to address the problem of ad blocking software for a company called GYF that generates 70% of its revenue from ads. It proposes a multi-pronged strategy including collecting data on ad obtrusiveness, collaborating with advertisers to improve ad quality and creativity, conducting surveys of ad blocker users on unobtrusive ad trials, explaining the need for ads, and analyzing options like charging users or paying ad blockers/companies. It also discusses measuring the effects on customer satisfaction, revenue, and ad blocking software use, as well as identifying key drivers as customer satisfaction, ad obtrusiveness, charging users, and paying ad blockers.
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal.
The Presentation is about how Flipkart emerged their business in Global Context. The presentation tell you the complete details about the company's history, sales, marketing, finance and other operations.
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Flipkart is an electronic commerce company headquartered in Bengaluru, India. It was founded in October 2007 by Sachin Bansal and Binny Bansal.
The Presentation is about how Flipkart emerged their business in Global Context. The presentation tell you the complete details about the company's history, sales, marketing, finance and other operations.
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Boost your PPC campaigns with six powerful tactics! Learn how to optimize your Pay-Per-Click strategy and focus on what truly drives results. Read expert insights at ValueHits Blogs.
Big or small, no matter what is the size of your firm, establishing an optimum advertising budget is one of the core decisive factor for the success of your advertising campaign. Discover the methods with their PROs & CONs !
Your path to negative churn in SaaS is through upselling your current customers. Here we discuss the five elements that go into making an effective SaaS upsell strategy.
Measuring the Lonng-Term Effects of AdvertisingMichael Wolfe
To those who do Marketibng-Mix modeling, one understands that these tools tend to have a singlular and exclusively short-term focus on marketing measurment. This white paper makes a case to including long-term measures in these models, expecially loking at the long-teerm efffects of advertising. This article makes a good business case for doing this and provides sine reak case studies to support his case.
Mistakes to Avoid while Creating a PPC Campaign.pptxValue4Brand
PPC ads are among the top strategies for increasing business growth. This is possible when your ad campaigns are devoid of mistakes that can bring down the success rate. Not knowing the PPC campaigns mistakes to avoid is the main reason why your effort may not ensure a good success rate.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
3. Problem Statement–
Describe the Problem Adblockers present to GYF
• The increasing popularity of Ad blocking software poses a threat to
GYF's revenues. Since 70% of GYF's revenue comes from ads, any rise
in the ad blocking software's popularity might be harmful to the
company.
• If GYF is unable to display ads to the customers, the companies posting
the ads will have no reason to put the ads. Thus resulting in
termination by the companies and loss of revenue to GYF.
• To maintain profitability, GYF might have to charge the customers which
may result in decreased usage of GYF's services and loss of customer
base which will eventually lead to losses.
• Both GYF and the companies that post ads will have to invest in finding
ways to tackle the ad blockerswhich might result in increased expenses.
4. Problem Statement–
Application Exercise 1 – Research Methods and Tools (Optional)
• Since we are already aware of the problem, it would be suitable to use
Descriptive research to solve this problem. Using desrcriptive research
will help to study the exact extent upto which the adblockershave
affected GYF in particular.
After analyzing the results from descriptive research, we can use Causal
Research to see what changes might solve our problem.
For example: We can check whether customers are willing to pay if we offer
to remove the ads.
• The tools that can be used are Surveys, Pricing Analysis and Mobile
Data Analysis.
Surveys and Mobile Data will help us decide whether the customers really
find ads to be obtrusive and also whether customers are ready to pay for the
services etc. They'll also help to identify the exact needs of customers
Pricing Analysis might help to decide which option would be suitable:
charging the customers or paying the adblocking companies to get white
listed.
7. Strategy
Describe your proposed strategy
A single strategy is not sufficient to tackle this problem. So a multiple strategy approach is
recommended. The following strategies can be adopted in the order of their preference.
• Before adopting a strategy, data should be collected on whether the ads are really obtrusive and
the current impact of adblockers on GYF's services.
• Our first aim must be to make the ads as less obtrusive as possible. Since the companies that
place the ads are also the stakeholders, it makes sense to collaborate with the companies to make
the ads less obtrusive and more creative. This must be our main priority because the users do not
hate ads in general, they only hate obtrusive ads.
• After making the ads unobtrusive, a survey can be conducted to target the users who use
adblockers to ask them to opt for a 7 day trial where we place those unobtrusive ads and get their
feedback on whether such ads are acceptable.
• It is also important to make the users realize the need for placing ads. This can be achieved
by explaining the users as to how is GYF able to provide all its services for free to its users.
• If these trials fail to provide a desirable result, an analysis must be conducted on the most
feasible solutions out of the following 3 options : Charging the customers vs Paying to get
whitelisted vs Paying anti adblockingcompanies. In the end we must choose the most economic
option of the three.
• Although it would not be a good idea to pay the adblockers to get whitelisted since there is a
chance of some other adblockerthat might block our content. This should be adopted only as a
short term solution.
8. Strategy
Application Exercise 2 – Hiring a Team Leader (Optional)
• I would hire Peggie Prospect for the job because apart from having excellent academic scores,
she also has prior experience in the relevant field and that experience might come in handy to
save time and money in our strategy application.
• Although she scores a bit low on the cognitive test, the other test parameters show promising
prospects. She already has knowledge in what kind of work is expected from her. This might save
the valuable time and money that would have been lost in training her to get acclimated to her
role.
• References are not a great indicator of employee performance. Hence it is advisable to ignore it
since both the candidates scored nearly similar on the reference scale.
11. Strategy
Describe your proposed strategy
A single strategy is not sufficient to tackle this problem. So a multiple strategy approach is
recommended. The following strategies can be adopted in the order of their preference.
• Before adopting a strategy, data should be collected on whether the ads are really obtrusive and
the current impact of adblockers on GYF's services.
• Our first aim must be to make the ads as less obtrusive as possible. Since the companies that
place the ads are also the stakeholders, it makes sense to collaborate with the companies to make
the ads less obtrusive and more creative. This must be our main priority because the users do not
hate ads in general, they only hate obtrusive ads.
• After making the ads unobtrusive, a survey can be conducted to target the users who use
adblockers to ask them to opt for a 7 day trial where we place those unobtrusive ads and get their
feedback on whether such ads are acceptable.
• It is also important to make the users realize the need for placing ads. This can be achieved
by explaining the users as to how is GYF able to provide all its services for free to its users.
• If these trials fail to provide a desirable result, an analysis must be conducted on the most
feasible solutions out of the following 3 options : Charging the customers vs Paying to get
whitelisted vs Paying anti adblockingcompanies. In the end we must choose the most economic
option of the three.
• Although it would not be a good idea to pay the adblockers to get whitelisted since there is a
chance of some other adblockerthat might block our content. This should be adopted only as a
short term solution.
12. Strategy
Application Exercise 2 – Hiring a Team Leader (Optional)
• I would hire Peggie Prospect for the job because apart from having excellent academic scores,
she also has prior experience in the relevant field and that experience might come in handy to
save time and money in our strategy application.
• Although she scores a bit low on the cognitive test, the other test parameters show promising
prospects. She already has knowledge in what kind of work is expected from her. This might save
the valuable time and money that would have been lost in training her to get acclimated to her
role.
• References are not a great indicator of employee performance. Hence it is advisable to ignore it
since both the candidates scored nearly similar on the reference scale.
14. Effects
Describe the anticipated effects of your strategy
The following are the anticipated effects of the strategy adopted above
• The first effect would be on the employees. They will have the added task of analyzing
the current threat of the adblockers and they also have to prepare the survey questions.
• This this effect is not measurable and is of less significance to the final result since
adblocking has not much to do with the condition of the employees.
• The next effect might lead to an increase in customer satisfaction and decrease in the amount
of adblocking software in use.
• The results of the survey might shed light on the existing customer satisfaction and help us
use those parameters to study the extent of strategy's success.
• If we start charging the customers, we might expect a decrease in the number of users who
use our services thus decreased revenues.
• From Financial Standpoint, charging the customers might increase or decrease the
revenue depending on the number of users who quit.
• If the customer satisfaction increases, the publishers might be willing to invest more
in advertising on our platforms.
15. Effects
Application Exercise 3 – Designing a Deterministic Optimization Model
• The optimization model suggests that we must invest as follows
• 20000 dollars for internal soft skill
• 45000 dollars for external hard skill
• Zero dollars for anything else.
• The final optimized increase in productivityis 43500 dollars
16. Measurement
Describe the anticipated effects of your strategy and how you will measure them
The anticipated effects can be measured in the following terms
• The customer satisfaction can be assessed from the surveys conducted
• The revised ads which are less obtrusive can be tested on a sample of users and the effect of
those can be measured through the surveys. This can also be measured by the decrease in the use
of adblocking software in the correspondinggroups.
• The revenues can be measured by the traditional ways.
• The added factors of subscription charges can also be used in revenue measurements.
17. Measurement
Application Exercise 4 – Identifying Key Drivers
The key drivers for revenue increase or decrease are
• Customer Satisfaction : Increase in customer satisfaction is expected to cause
an increase in revenues
• Decrease in Obtrusive ads : This will increase in customer satisfaction which
will lead to not using adblockers which will help to retain more publishers which
will lead to prevention in losses.
• Charging the customers : This will lead to decrease in number to users but
might lead to increase or decrease in the revenue depending on customer
turnover.
• Paying the adblocking companies : This might lead to short term loss of
revenue but might help in the long term by retaining publishers and decreasing
losses.
20. Problem Statement
• The increasing popularity of Ad blocking software poses a threat to
GYF's revenues. Since 70% of GYF's revenue comes from ads, any rise
in the ad blocking software's popularity might be harmful to the
company.
• If GYF is unable to display ads to the customers, the companies posting
the ads will have no reason to put the ads. Thus resulting in
termination by the companies and loss of revenue to GYF.
• To maintain profitability, GYF might have to charge the customers which
may result in decreased usage of GYF's services and loss of customer
base which will eventually lead to losses.
• Both GYF and the companies that post ads will have to invest in finding
ways to tackle the ad blockerswhich might result in increased expenses.
• Thus we need to find a way to prevent the losses that the company might
incur due to the advent of adblockers
21. Problem Statement–
Application Exercise 1 – Research Methods and Tools (Optional)
• Since we are already aware of the problem, it would be suitable to use Descriptive research to
solve this problem. Using desrcriptive research will help to study the exact extent upto which
the adblockers have affected GYF in particular.
• After analyzing the results from descriptive research, we can use Causal Research to see what
changes might solve our problem.
For example: We can check whether customers are willing to pay if we offer to remove the ads.
• The tools that can be used are:
Surveys
• Find whether
customers really
find the ads to
be obtrusive
Pricing Analysis
• Help to choose
the best option
I.e charge the
consumers, pay
to get
whitelisted or
invest in anti-
adblocking
companies
Mobile Data
Analysis
• Check the page
loading time due
to ads and
measure the
extent of use of
adblockers.
23. Strategy
Describe your proposed strategy
• A single strategy is not sufficient to tackle this problem. So a multiple strategy approach
is recommended. The following strategies can be adopted in the order of their preference.
• Before adopting a strategy, data should be collected on whether the ads are really obtrusive
and the current impact of adblockers on GYF's services.
• Our first aim must be to make the ads as less obtrusive as possible. Since the companies
that place the ads are also the stakeholders, it makes sense to collaborate with the companies to
make the ads less obtrusive and more creative. This must be our main priority because the users
do not hate ads in general, they only hate obtrusive ads.
• After making the ads unobtrusive, a survey can be conducted to target the users who
use adblockers to ask them to opt for a 7 day trial where we place those unobtrusive ads and get
their feedback on whether such ads are acceptable.
• It is also important to make the users realize the need for placing ads. This can be
achieved by explaining the users as to how is GYF able to provide all its services for free to its
users.
• If these trials fail to provide a desirable result, an analysis must be conducted on the
most feasible solutions out of the following 3 options : Charging the customers vs Paying to
get whitelisted vs Paying anti adblocking companies. In the end we must choose the most
economic option of the three.
• Although it would not be a good idea to pay the adblockers to get whitelisted since there is
a chance of some other adblocker that might block our content. This should be adopted only as
a short term solution.
24. Strategy
Application Exercise 2 – Hiring a Team Leader (Optional)
• I would hire Peggie Prospect for the job because apart from having excellent
academic scores, she also has prior experience in the relevant field and that experience might
come in handy to save time and money in our strategy application.
• Although she scores a bit low on the cognitive test, the other test parameters show
promising prospects. She already has knowledge in what kind of work is expected from her.
This might save the valuable time and money that would have been lost in training her to
get acclimated to her role.
• References are not a great indicator of employee performance. Hence it is advisable to ignore
it since both the candidates scored nearly similar on the reference scale.
26. Effects
Describe the anticipated effects of your strategy
The following are the anticipated effects of the strategy adopted above
• The first effect would be on the employees. They will have the added task of
analyzing the current threat of the adblockers and they also have to prepare the survey questions.
• This this effect is not measurable and is of less significance to the final result
since adblocking has not much to do with the condition of the employees.
• The next effect might lead to an increase in customer satisfaction and decrease in the
amount of adblockingsoftware in use.
• The results of the survey might shed light on the existing customer satisfaction and help
us use those parameters to study the extent of strategy's success.
• If we start charging the customers, we might expect a decrease in the number of users
who use our services thus decreased revenues.
• From Financial Standpoint, charging the customers might increase or decrease
the revenue depending on the number of users who quit.
• If the customer satisfaction increases, the publishers might be willing to invest
more in advertising on our platforms.
27. Effects
Application Exercise 3 – Designing a Deterministic Optimization Model
• The optimization model suggests that we must invest as follows
• 20000 dollars for internal soft skill
• 45000 dollars for external hard skill
• Zero dollars for anything else.
• The final optimized increase in productivityis 43500 dollars.
• For optimizing the model, the objective function was to maximizethe productivity.
Objective function : 0.2*(InternalHard Skill)+0.7*(ExternalHard Skill)+0.6*( Internal Soft
Skill)+0.4*(ExternalSoft Skill)
Constraints : 0.2*(InternalHard Skill)+0.7*(ExternalHard Skill) >= 20000
0.6*( Internal Soft Skill)+0.4*(ExternalSoft Skill) >= 12000
EHS + IHS + ESS + ISS <= 65000
Then I used solver to get the optimal solution
28. Measurement
Describe the anticipated effects of your strategy and how you will measure them
• The anticipated effects can be measured in the following terms
• The customer satisfaction can be assessed from the surveys conducted
• The revised ads which are less obtrusive can be tested on a sample of users and the effect
of those can be measured through the surveys. This can also be measured by the decrease in the
use of adblockingsoftware in the correspondinggroups.
• The revenues can be measured by the traditional ways.
• The added factors of subscription charges can also be used in revenue measurements.
29. Measurement
Application Exercise 4 – Identifying Key Drivers
• The key drivers for revenue increase or decrease are
• Customer Satisfaction : Increase in customer satisfaction is expected to cause an increase in
revenues
• Decrease in Obtrusive ads : This will increase in customer satisfaction which will lead to not
using adblockers which will help to retain more publishers which will lead to prevention in losses.
• Charging the customers : This will lead to decrease in number to users but might lead to
increase or decrease in the revenue depending on customer turnover.
• Paying the adblocking companies: This might lead to short term loss of revenue but might
help in the long term by retaining publishers and decreasing losses.
30. Conclusion
• Adblocking is a serious threat to the online advertising industry but there are ways in which this
problem can be dealt with.
• A number of strategies can be applied based on the requirements like Improvingad Quality,
decreasing obtrusive ads, explaining the need to place ads to the users, paying to get whitelisted,
paying some anti adblockingcompanies, charging the customers etc.
• After analyzing the options pricing analysis will help to find out the most economical option out
of the above.
• But the long term implications of paying to get whitelisted also need to be considered.