Business Analytics Capstone for Wharton Business School at University of Pennsylvania on Coursera: Helping Yahoo! with problems presented by ad blocking.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Impact of Adblockers on Yahoo's Advertising Revenue by Siddhesh PatilSiddhesh Patil
This is a strategic analysis project where we discussed what Yahoo can do to negative the repercussions of Adblockers.
Yahoo's revenue had been greatly affected by increased adoption of Adblockers. This project discussed the aniticipated effects of having our strategy in place and measurement metrics for the same.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Impact of Adblockers on Yahoo's Advertising Revenue by Siddhesh PatilSiddhesh Patil
This is a strategic analysis project where we discussed what Yahoo can do to negative the repercussions of Adblockers.
Yahoo's revenue had been greatly affected by increased adoption of Adblockers. This project discussed the aniticipated effects of having our strategy in place and measurement metrics for the same.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
Website personalization allows you to alter the website experience for each user based on their actions and attributes. Rather than showing the same website to all users, you can create unique experiences for each website visitor.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
If your company needs to submit a Website Review Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UPAksZ
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. So where to start? In this guide to Amazon Ads, we will answer all of your Amazon Advertising questions and take you through everything you need to know about how Amazon PPC works, how you can get started, the benefits of using this growing advertising platform and a few optimization hacks.
This was a Capstone project as part of the Business Analytics Specialization of Wharton Online delivered on Coursera. Business Analytics Specialization comprised of 4 courses: Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics.
As part of this project:
► Developed an effective strategy helping Yahoo reduce the repercussions of increased Adblocker usage
► Using Customer, People and Accounting Analytics, analyzed the anticipated effects and formulated measurement metrics
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
Website personalization allows you to alter the website experience for each user based on their actions and attributes. Rather than showing the same website to all users, you can create unique experiences for each website visitor.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
If your company needs to submit a Website Review Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UPAksZ
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. So where to start? In this guide to Amazon Ads, we will answer all of your Amazon Advertising questions and take you through everything you need to know about how Amazon PPC works, how you can get started, the benefits of using this growing advertising platform and a few optimization hacks.
This was a Capstone project as part of the Business Analytics Specialization of Wharton Online delivered on Coursera. Business Analytics Specialization comprised of 4 courses: Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics.
As part of this project:
► Developed an effective strategy helping Yahoo reduce the repercussions of increased Adblocker usage
► Using Customer, People and Accounting Analytics, analyzed the anticipated effects and formulated measurement metrics
Notaria de Fredy Otorola lucra con el gobierno regional de AncashAngel Duran Leon
Fredy Otarola Peñaranda Presidente del Congreso de la República del Perú se habría beneficiado a través de su Notaria OTAROLA con millones de soles en el FESTIN de la corrupción en el Gobierno Regional de Ancash, cobrando su cuñada VILMA SALVADOR HUAMAN por angas y mangas como la encargada de la NOTARIA OTAROLA PEÑARANDA en Huaraz - Ancash. Publicamos solo unas pepitas de comprobantes de pago del Gobierno Regional de Ancash de la gestión de CESAR ALVAREZ, Así mismo Facturas emitidas, ordenes de servicio etc etc. Fredy Otarola, su familia y César Alvarez caminaron de la mano, juntos en los últimos siete años y cuatro meses. (desde el año 2006 hasta el 2014). (Abrir album de facturas como datos adjuntos)
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Georgetown Data Analytics - Team 1 Capstone ProjectMark Phillips
Capstone project presentation from Team 1, Fall 2014. Project utilized data analytics processes and tools to perform text and network analytics on a sample of twitter accounts and their publicly available data.
Evidence shows that the distinguish variables (independent, mediator and dependent) will identified the framework in Malaysian perspective how the best approaches collaboration and approaches for the agencies to response.
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Emergency Shelter Experiences and Preparedness Among 2014 Flood Victims in Ke...Global Risk Forum GRFDavos
6th International Disaster and Risk Conference IDRC 2016 Integrative Risk Management - Towards Resilient Cities. 28 August - 01 September 2016 in Davos, Switzerland
PageFair publish their 2015 global report on ad blocking, in partnership with Adobe.
In this report they drill into geographic detail, providing per-country and per-state information on ad block usage rates, monthly active user counts, as well as estimates of the total cost to publishers in many regions. Not only has ad blocking continued its fast growth on desktop, but it has also leaped onto mobile in Asia, and will soon go mobile in the West with the upcoming launch of content blocking on iOS.
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking so"ware usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The cost of ad blocking - Page Fair and Adobe 2015 ReportRomain Fonnier
Avec une croissance de 41% du nombre d’utilisateurs d’adblockers, le manque à gagner lié aux adblockers atteindrait 41 milliards de dollars en 2016 dans le monde, selon une étude Adobe pour PageFair. C’est environ le double par rapport à 2015. En janvier 2015, 181 millions d’internautes utilisaient des adblockers. La France fait partie des pays avec la plus faible pénétration d’adblockers à 10,4%. 25,3% des Allemands les utilisent selon les chiffres du 2ème trimestre 2015. Le mobile est peu impacté : il représente 2% du total du blocage. Du côté des navigateurs, il apparaît que les adblockers sont le plus utilisés sur Chrome : 64% des blocages au Q2 2015 (+51% en un an).
We are pleased to publish our 2015 global report on ad blocking, once again in partnership with Adobe.
In this report we drill into geographic detail, providing per-country and per-state information on ad block usage rates, monthly active user counts, as well as estimates of the total cost to publishers in many regions. We find that not only has ad blocking continued its fast growth on desktop, but it has also leaped onto mobile in Asia, and will soon go mobile in the West with the upcoming launch of content blocking on iOS.
Since our last report, the existential threat of ad blocking has become a pressing issue in the boardrooms of publishers across the world. A concerted response is required, founded upon a renewed focus on user experience, and enabled by secure ad serving technology like PageFair’s. We hope this report will continue to help publishers, advertisers, consumer groups and technology vendors come together to define principles that support a sustainably free and open web.
PageFair and Adobe 2015 Ad Blocking Reportyann le gigan
>>The cost of ad blocking - PageFair and Adobe 2015 Ad Blocking Report
[pagefair.com 10.08.15]
http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf
http://blog.pagefair.com/2015/ad-blocking-report/
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. Problem Statement–
Describe the Problem Adblockers present to Yahoo!
AdBlockers pose significant risk for companies like Yahoo! that rely heavily on digital advertising as a main source of
revenue. AdBlockers can simultaneously limit (or eliminate) consumer exposure to what could be very beneficial products
and/or services.
There are multiple advertising platforms to consider (where ads might be blocked), as research by Adobe and PageFair
indicates desktop-based browsers using some form of adblocking grew from 21 million a month in 2010 to 181 million per
month in 2015. *Note this does not take into account the trend towards increased consumer adoption of mobile devices.
The type of web browser used by consumers is also of great importance related to generating advertising revenue, as
adblocking extensions become available and are enabled by the user.
https://www.linkedin.com/in/coreyanderson11
4. In dealing with the rising popularity of adblocking, Yahoo! has to consider changes in behavior, as consumers
continue to show indications that, while not moving away from their desktop completely, research indicates 48% start
a search for a product or service on a mobile device. Research also indicates that consumers are now spending more
time on their mobile devices, averaging about 3 hours per day.
Problem Statement (continued)–
Describe the Problem Adblockers present to Yahoo!
https://www.linkedin.com/in/coreyanderson11
5. Problem Statement (continued)–
Describe the Problem Adblockers present to Yahoo!
The rise of adblocking adoption trends towards key advertising demos, especially with 18-34 year olds and clearly
with the same demographics moving towards smartphones, adblocking creates significant risk for lost revenue.
6. Including the key 18-34 year old demographic, estimates indicate 68% of American own a smartphone, of which a
2016 comScore report indicates Apple’s market share is at 43.9 percent. With the September 2015 release of
Apple’s iOS 9 update (which allows adblocking by default in the Safari browser) Yahoo! now faces another hurdle
to generating advertising revenue from consumers on mobile devices.
Problem Statement (continued)–
Describe the Problem Adblockers present to Yahoo!
https://www.linkedin.com/in/coreyanderson11
7. Problem Statement (continued)–
Describe the Problem Adblockers present to Yahoo!
Additional consumer behavior indicates traditional desktop web browsers have declined in popularity, along with
browsers on mobile devices, and consumers are instead spending more time inside their favorite apps.
With these statistics in mind, Yahoo! is in a position of strength with over 600 million monthly users of native mobile
apps, including Yahoo! Finance (estimated at 42.1 million monthly unique mobile visitors in the U.S.), Yahoo! Mail
(81 million users U.S. users, of 273 million globally) and others.
However, data indicates competitive apps like Facebook are used more frequently on mobile devices and are
reporting that mobile advertising makes up 80% of their total ad revenue, over and above revenue figures
generated by Yahoo!
https://www.linkedin.com/in/coreyanderson11
8. Problem Statement (continued)–
Describe the Problem Adblockers present to Yahoo!
These factors all add up to significant risk of lost advertising revenue for Yahoo!, as indicated in research that
demonstrated that adblocking cost the digital advertising industry $21.8 billion in 2015. Projections into 2016 call
for an alarming $41.4 billion in lost advertising revenue.
*Yahoo! currently reports only a 1.8% share of the
global mobile digital advertising market. eMarketer
estimates global mobile ad spending will increase to
$198.81 billion by 2019, so this is a key area that
needs improvement and adblocking only increases that
challenge.
https://www.linkedin.com/in/coreyanderson11
10. Strategy for
• To combat these factors, Yahoo! needs to implement a visionary strategy, one with ambidexterity that deploys multiple
approaches to solving the problem that adblocking software presents on both desktop and mobile devices.
• Previously cited research clearly indicates that the trend is obviously towards adblocking on desktop and mobile, therefore,
Yahoo! must quickly pivot to further monetize these channels and live within this new adblocking reality.
• Yahoo! can succeed by improving user experience for their 600M mobile app users and continued investment and
innovation with the Gemini mobile advertising platform is inline with the company’s 2016 strategy.
• Research should be conducted to uncover opportunities for advanced targeting methods to reach consumers with
unobtrusive, which can be completed through bold and persistent experimentation.
• Yahoo! will also need to work with advertising partners to help them understand that they need to stay away from building
creative advertisements which require massive amounts of data and bandwidth (that take a long time to load, in more
simple terms) before they serve the consumer. Less is more.
• A final recommendation would be for Yahoo! to focus on the things they can control and work with their advertising
partners to create unique content that would draw R.A.V.E.S. reviews. The content would have to be relevant and
respectful, actionable, valuable and value-generating, with an exceptional user experience and make for a share-worthy
story.
https://www.linkedin.com/in/coreyanderson11
12. Effects and Measurement for
Describe the anticipated effects of your strategy and how you will measure them
Strategic Next Steps for Yahoo! to Consider (control what you can control):
• Increase awareness about what Adblockers do and don’t do for advertisers and consumers.
• Offer free Yahoo webinars to help content creators understand how to best limit large data-consuming creatives.
• Continue offering desktop and search advertising, but shift focus to mobile advertising solutions through native apps.
• Continued improvements in UX via Yahoo! apps like Yahoo! Mail and Yahoo! Finance as consumers now spend 7x more
time on apps than on mobile web browsers.
• Yahoo! needs to reduce average quarterly Traffic Acquisition Costs (TAC), which was an average of $116.5 million per
quarter for search and $102 million per quarter for display in 2015.
• Reductions in TAC can be realized through native advertising, which would reduce expense of 3rd party traffic referrals.
https://www.linkedin.com/in/coreyanderson11
13. Effects and Measurement for
Describe the anticipated effects of your strategy and how you will measure them
• Move to more contextual and consensual forms of advertising while experimenting with ways to gain and measure more
insightful user data to improve targeting on the Gemini mobile advertising platform.
• Increase investment in mobile R&D, as there are currently 600 million active monthly users of Yahoo! mobile products and
smartphone adoption rates continue to climb, as eMarketer estimates there will be 2.7 billion smartphone users by 2018,
while Forbes projects up to 6 billion users by 2020.
• Research currently indicates 0.1% of mobile pageviews are affected by Adblockers in the US, UK and the Netherlands,
while rates are much higher in China and India at 7.9% and 9.0%, respectively so anticipate US, UK rates to climb to those
levels over time.
• Yahoo! announced other strategic plans in Q1 of 2016, which align with many of the suggestions made in this presentation.
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