Google hummingbird-update-webinar-resourcefresherdev
The document provides an overview of Google's Hummingbird update, which introduced a new approach to search using "entities". Entities are generated from trusted sources to provide contextual answers and related information to user queries. This represents a significant change from previous search algorithms which relied more on keywords and statistical relevance. For SEOs, the challenges include less reliance on traditional on-page optimization techniques and greater emphasis on building authority, trust and producing high-quality, relevant content focused on topics rather than keywords. However, SEO is not dead - those who focus on content marketing across multiple platforms and build multiple traffic sources will be best positioned for long-term success under Hummingbird.
Pam Didner - The Intersection of Global Content Marketing & E-mail CampaignsINBOUND
This document discusses the intersection of global content marketing and email campaigns. It addresses that content marketing and email marketing can either be seen as separate disciplines or integrated together, depending on the individual company. It provides examples of challenges that both content marketers and email marketers may face. The document emphasizes finding common goals between these areas, and establishing collaboration between headquarters and local marketing teams to better plan and execute global content strategies through multiple channels including email.
How to Use SEO to Maximize Online Course SalesRebecca Gill
This document provides guidance on using search engine optimization (SEO) strategies to maximize online course sales. It recommends formulating a structured SEO plan that involves extensive research on keywords, competitors, and target audiences. The plan should include writing long-form, optimized content around targeted keyword phrases and regularly promoting content through linking and social sharing to improve search rankings and sales.
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
This document provides 4 tips for making the most of long-form content: 1) Use a promo box plugin to promote your content and build your email list; 2) Keywords are less important for SEO than conceptual relevance but can help identify popular search topics; 3) Include relevant images tagged with keywords to boost social sharing and SEO; 4) Long-form content allows for better use of image descriptions and tags.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
Google hummingbird-update-webinar-resourcefresherdev
The document provides an overview of Google's Hummingbird update, which introduced a new approach to search using "entities". Entities are generated from trusted sources to provide contextual answers and related information to user queries. This represents a significant change from previous search algorithms which relied more on keywords and statistical relevance. For SEOs, the challenges include less reliance on traditional on-page optimization techniques and greater emphasis on building authority, trust and producing high-quality, relevant content focused on topics rather than keywords. However, SEO is not dead - those who focus on content marketing across multiple platforms and build multiple traffic sources will be best positioned for long-term success under Hummingbird.
Pam Didner - The Intersection of Global Content Marketing & E-mail CampaignsINBOUND
This document discusses the intersection of global content marketing and email campaigns. It addresses that content marketing and email marketing can either be seen as separate disciplines or integrated together, depending on the individual company. It provides examples of challenges that both content marketers and email marketers may face. The document emphasizes finding common goals between these areas, and establishing collaboration between headquarters and local marketing teams to better plan and execute global content strategies through multiple channels including email.
How to Use SEO to Maximize Online Course SalesRebecca Gill
This document provides guidance on using search engine optimization (SEO) strategies to maximize online course sales. It recommends formulating a structured SEO plan that involves extensive research on keywords, competitors, and target audiences. The plan should include writing long-form, optimized content around targeted keyword phrases and regularly promoting content through linking and social sharing to improve search rankings and sales.
A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to create this winning SEO strategy.
Key takeaways
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimise for Google's KPIs and you will win
2) Don't just think of optimising your website think about optimising the user experience
3) Measure SEO KPIs that reflect long term business success not short term quick wins.
This document provides 4 tips for making the most of long-form content: 1) Use a promo box plugin to promote your content and build your email list; 2) Keywords are less important for SEO than conceptual relevance but can help identify popular search topics; 3) Include relevant images tagged with keywords to boost social sharing and SEO; 4) Long-form content allows for better use of image descriptions and tags.
Turn Your WordPress Website into a Traffic Driving MachineRebecca Gill
Presented at WordCamp Grand Rapids in August of 2014
Did you build it and no one came? If your website isn't bringing in visitors like it should, browse through the slides of my educational session full of action items. In this presentation I walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
Google's 2019 SEO trends focus on mobile-first indexing, voice search optimization, and high-quality content. Other trends include optimizing for first impressions through featured snippets and RankBrain, strengthening brand reputation through mentions and links, ensuring technical SEO standards around speed and security, and expanding optimization beyond Google to include Amazon and YouTube. The document provides an action plan for each trend, advising site owners to understand how the trend affects their industry, ideate ways to implement related optimizations, and monitor results.
How to Create SEO Friendly Website ArchitectureRebecca Gill
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
Understanding User Intent and Content SilosRebecca Gill
The document discusses search intent and content silos. It defines search intent as a user's intentions when performing a search. Content silos refer to grouping related website content together by topic to help search engines understand the site. The document emphasizes that understanding search intent and using content silos helps websites rank higher by ensuring their content is relevant to what users search for.
This document provides tips for increasing website traffic without relying solely on search engine optimization. It recommends diversifying traffic sources through paid advertising, social media promotion, creating engaging content in different formats, optimizing content for search engines through headlines, internal linking, and keyword targeting. Guest blogging, interviews, and speed optimizations are also suggested to increase referral traffic and conversions. The overall message is that relying only on SEO carries risks, so a multifaceted traffic generation strategy is important.
The document provides an agenda and overview for assessing a competitor's digital strategy and online presence. It discusses evaluating a competitor's website aesthetics, content, search engine optimization, social media usage, traffic sources, and "Who is" data. The presenter is identified as the president and founder of an internet marketing firm who is self-taught in web design, SEO and social media with successful experience growing companies online.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Sheffield DM Vol#6: User Centric Technical SEO - Edd WilsonGiorgio Cassella
Slides from Edd Wilson, Senior Technical SEO Specialist at Impression, presented at his talk at Sheffield DM Vol#6 on Thursday 21st November 2019, titled "User Centric Technical SEO".
Social-SEO Content Strategy: Ideas for a Data Driven ApproachPaul Shapiro
The document discusses using social media signals for SEO. It finds that social shares correlate with search rankings, though Google says social signals are not directly used in its algorithm. Content that performs well socially through sharing and links also tends to rank well in search. The document explores monitoring social media for content ideas and keywords using tools like Tellagence. It recommends creating sharable content that spreads widely to gain links and visibility, and using influencer marketing to amplify sharing. Social media provides a source of natural language for optimizing content as search engines like Hummingbird understand language better.
This document outlines best practices for search engine optimization (SEO) that web designers should follow. It begins by explaining that SEO, while important for clients, can seem at odds with design priorities like aesthetics and usability. However, ignoring SEO can mean a site gets lost in the massive volume of new sites created daily. The document then details nine key SEO best practices for designers to implement, including optimizing site structure, navigation, content, images, URLs, internal linking, site speed, and using rich snippets in meta descriptions. It concludes by noting parallax designs are popular but can potentially hurt SEO if not built accessibly for crawlers.
Sheffield DM #9: Have your cake and eat it: How to write content for SEO & PR...Giorgio Cassella
Slides from Jess Peace, Content Strategist at Rise at Seven, presented at her talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Have your cake and eat it: How to write content for SEO & PR".
Search Engine Optimization (SEO) can be complex. This is because there is a considerable body of knowledge associated with SEO. There is on-page SEO and off-page SEO. There are inbound links and outbound links. There is internal linking to consider and page ranking to weigh. Finally, there is the effort of keeping up with Google's algorithmic changes.
This document provides guidance on incorporating Web Stories into a website through different entry points like singletons, carousels, and compact displays. It discusses when to use each entry point type and includes design best practices. Templates and specifications are provided for how to design each entry point to effectively showcase Web Stories content. The goal is to help readers easily discover and engage with new Web Stories.
This document provides an introduction to search engine optimization (SEO) strategies. It discusses how search engines work by crawling websites, indexing content, and ranking pages based on relevancy. The document then covers SEO best practices like optimizing page titles and headings, ensuring mobile friendliness, improving page speed, using descriptive image titles and alt text, and having an easy to navigate site structure. It also debunks bad SEO techniques like cloaking, keyword stuffing, and creating unnecessary pages. Resources for SEO tools and testing are provided at the end.
Google introduced its new Hummingbird search algorithm in 2013 to improve how it understands the contextual meaning and intent behind search queries, moving from a keyword-based approach to one based on full sentences, conversations, and semantics. The algorithm aims to return more relevant results that directly answer the user's question or intent rather than just matching keywords. It analyzes the relationship between words and uses information like search history and location to further contextualize results for each user.
This document provides guidance on content marketing strategies on a shoestring budget. It recommends analyzing target audiences and competitors, creating a content framework based on upcoming trends and hooks, generating ideas using brainstorming techniques, producing content by hiring freelancers, and promoting content through outreach to journalists and bloggers. The focus is on curating existing content to create listicles, mindmaps, flowcharts and DIY infographics to earn links from referring domains on a low budget.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Globalization in burkina faso(west africa)Ali Rirach
Globalization has severely impacted Burkina Faso, a small, poor country in West Africa. As the top cotton producer in West Africa, Burkina Faso cannot compete with subsidized cotton from Western nations. Burkina Faso has an underdeveloped agricultural system with little government support. It has very low human development scores - it ranks 173rd out of 175 countries on the HDI and has a low life expectancy, high infant mortality, and low literacy and school enrollment rates.
This document provides an overview of vegetable production in Burundi. It discusses the main vegetables produced which include onions, garlic, tomatoes, beans, and various greens. Production occurs across several provinces in smallholder farms and cooperatives under rain-fed or irrigated conditions. Vegetables are harvested and sold through local markets or distributed to wholesalers and retailers. The vegetable industry provides income and food security, but faces challenges like poor infrastructure, price fluctuations, and lack of credit. Opportunities exist in Burundi's large consumer market and potential for organic exports.
This document discusses pastoralism and climate change in Ethiopia. It notes that pastoral areas make up 60% of Ethiopia's land and support 15 million people, with livestock providing 50% of food and income. While some argue climate change is increasing drought frequency, scientific studies have found limited evidence of significant rainfall changes driven by climate change. Models project increased temperatures and changes in rainfall patterns. Pastoral livelihoods have been impacted by population growth, drought, land issues, and commercialization, with wealthier households generally faring better and able to accumulate livestock while poorer households decline and may transition out of pastoralism. The document calls for policies that strengthen sustainable pastoral systems rather than accelerate commercialization.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
Google's 2019 SEO trends focus on mobile-first indexing, voice search optimization, and high-quality content. Other trends include optimizing for first impressions through featured snippets and RankBrain, strengthening brand reputation through mentions and links, ensuring technical SEO standards around speed and security, and expanding optimization beyond Google to include Amazon and YouTube. The document provides an action plan for each trend, advising site owners to understand how the trend affects their industry, ideate ways to implement related optimizations, and monitor results.
How to Create SEO Friendly Website ArchitectureRebecca Gill
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
Understanding User Intent and Content SilosRebecca Gill
The document discusses search intent and content silos. It defines search intent as a user's intentions when performing a search. Content silos refer to grouping related website content together by topic to help search engines understand the site. The document emphasizes that understanding search intent and using content silos helps websites rank higher by ensuring their content is relevant to what users search for.
This document provides tips for increasing website traffic without relying solely on search engine optimization. It recommends diversifying traffic sources through paid advertising, social media promotion, creating engaging content in different formats, optimizing content for search engines through headlines, internal linking, and keyword targeting. Guest blogging, interviews, and speed optimizations are also suggested to increase referral traffic and conversions. The overall message is that relying only on SEO carries risks, so a multifaceted traffic generation strategy is important.
The document provides an agenda and overview for assessing a competitor's digital strategy and online presence. It discusses evaluating a competitor's website aesthetics, content, search engine optimization, social media usage, traffic sources, and "Who is" data. The presenter is identified as the president and founder of an internet marketing firm who is self-taught in web design, SEO and social media with successful experience growing companies online.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
Sheffield DM Vol#6: User Centric Technical SEO - Edd WilsonGiorgio Cassella
Slides from Edd Wilson, Senior Technical SEO Specialist at Impression, presented at his talk at Sheffield DM Vol#6 on Thursday 21st November 2019, titled "User Centric Technical SEO".
Social-SEO Content Strategy: Ideas for a Data Driven ApproachPaul Shapiro
The document discusses using social media signals for SEO. It finds that social shares correlate with search rankings, though Google says social signals are not directly used in its algorithm. Content that performs well socially through sharing and links also tends to rank well in search. The document explores monitoring social media for content ideas and keywords using tools like Tellagence. It recommends creating sharable content that spreads widely to gain links and visibility, and using influencer marketing to amplify sharing. Social media provides a source of natural language for optimizing content as search engines like Hummingbird understand language better.
This document outlines best practices for search engine optimization (SEO) that web designers should follow. It begins by explaining that SEO, while important for clients, can seem at odds with design priorities like aesthetics and usability. However, ignoring SEO can mean a site gets lost in the massive volume of new sites created daily. The document then details nine key SEO best practices for designers to implement, including optimizing site structure, navigation, content, images, URLs, internal linking, site speed, and using rich snippets in meta descriptions. It concludes by noting parallax designs are popular but can potentially hurt SEO if not built accessibly for crawlers.
Sheffield DM #9: Have your cake and eat it: How to write content for SEO & PR...Giorgio Cassella
Slides from Jess Peace, Content Strategist at Rise at Seven, presented at her talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Have your cake and eat it: How to write content for SEO & PR".
Search Engine Optimization (SEO) can be complex. This is because there is a considerable body of knowledge associated with SEO. There is on-page SEO and off-page SEO. There are inbound links and outbound links. There is internal linking to consider and page ranking to weigh. Finally, there is the effort of keeping up with Google's algorithmic changes.
This document provides guidance on incorporating Web Stories into a website through different entry points like singletons, carousels, and compact displays. It discusses when to use each entry point type and includes design best practices. Templates and specifications are provided for how to design each entry point to effectively showcase Web Stories content. The goal is to help readers easily discover and engage with new Web Stories.
This document provides an introduction to search engine optimization (SEO) strategies. It discusses how search engines work by crawling websites, indexing content, and ranking pages based on relevancy. The document then covers SEO best practices like optimizing page titles and headings, ensuring mobile friendliness, improving page speed, using descriptive image titles and alt text, and having an easy to navigate site structure. It also debunks bad SEO techniques like cloaking, keyword stuffing, and creating unnecessary pages. Resources for SEO tools and testing are provided at the end.
Google introduced its new Hummingbird search algorithm in 2013 to improve how it understands the contextual meaning and intent behind search queries, moving from a keyword-based approach to one based on full sentences, conversations, and semantics. The algorithm aims to return more relevant results that directly answer the user's question or intent rather than just matching keywords. It analyzes the relationship between words and uses information like search history and location to further contextualize results for each user.
This document provides guidance on content marketing strategies on a shoestring budget. It recommends analyzing target audiences and competitors, creating a content framework based on upcoming trends and hooks, generating ideas using brainstorming techniques, producing content by hiring freelancers, and promoting content through outreach to journalists and bloggers. The focus is on curating existing content to create listicles, mindmaps, flowcharts and DIY infographics to earn links from referring domains on a low budget.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Globalization in burkina faso(west africa)Ali Rirach
Globalization has severely impacted Burkina Faso, a small, poor country in West Africa. As the top cotton producer in West Africa, Burkina Faso cannot compete with subsidized cotton from Western nations. Burkina Faso has an underdeveloped agricultural system with little government support. It has very low human development scores - it ranks 173rd out of 175 countries on the HDI and has a low life expectancy, high infant mortality, and low literacy and school enrollment rates.
This document provides an overview of vegetable production in Burundi. It discusses the main vegetables produced which include onions, garlic, tomatoes, beans, and various greens. Production occurs across several provinces in smallholder farms and cooperatives under rain-fed or irrigated conditions. Vegetables are harvested and sold through local markets or distributed to wholesalers and retailers. The vegetable industry provides income and food security, but faces challenges like poor infrastructure, price fluctuations, and lack of credit. Opportunities exist in Burundi's large consumer market and potential for organic exports.
This document discusses pastoralism and climate change in Ethiopia. It notes that pastoral areas make up 60% of Ethiopia's land and support 15 million people, with livestock providing 50% of food and income. While some argue climate change is increasing drought frequency, scientific studies have found limited evidence of significant rainfall changes driven by climate change. Models project increased temperatures and changes in rainfall patterns. Pastoral livelihoods have been impacted by population growth, drought, land issues, and commercialization, with wealthier households generally faring better and able to accumulate livestock while poorer households decline and may transition out of pastoralism. The document calls for policies that strengthen sustainable pastoral systems rather than accelerate commercialization.
Human Rights Colonialism and Globalization. Developing a Transformational Exp...Chrysalis Campaign, Inc.
Based on the frameworks of John Dewey’s Experiential Learning, Malcolm Knowles and Lindeman and Distributive Intelligence this session will have a free downloadable course and discussion on how to motivate students with personally relevant material on a historical content. Learning does not happen on a page, it happens in the heart.
The course was originally developed for an Apple high School customer in order to weave historical content with the student’s experience with life. The course explores colonialism transformation in modern globalization through the use of media and collaborative class experience. It is a digital storytelling course.
The curriculum leverages the 31 UN human rights as a digital storytelling program. Youthforhumanrights.org. Perhaps now with the state of global human rights infractions making students feel helpless it is as timely as ever. The session will cover some information on the UN SDG talk.
Richard developed under a UNESCO grant a digital storytelling portal “I am Africa. This is my story..” This is curriculum and methods are excellent material for Flat Classroom projects. The Youth for Human Rights program of 31 emotional promo video can be used by teams of students in PBL and other collaborative media formats.
Websites / URLs Associated with Your Session:
http://www.youthforhumanrights.org/
www.richardclose.com
Richard Close MS IDT is a university instructional designer, author, published internationally and a learning strategist. Recently speaker and UN HQ on Education Sustainable Development Goals. The developer of the Global Learning Framework and Transformation Learning Framework and four speakers of GEC. Chrysalis Campaign, Inc. explore a way to liberate poverty through learning theory and practices.
Lesson 2 What Is Globalisation And How Is It Changing Peoples Livesljordan
Globalization is changing population dynamics around the world. It accelerates demographic transition as countries develop economically and socially. There are five stages of demographic transition: early on, birth and death rates are both high; eventually, death rates fall due to improved health conditions while birth rates remain high, causing population growth. Later, as countries develop further, birth rates also fall as women's roles change and family planning increases. Some countries now have low or even negative population growth as birth rates drop below death rates. Globalization also influences migration patterns, concentrating new industries in some areas and reducing jobs in others, pushing and pulling people between places. Factors like cost, policy, and information availability can intervene to obstruct migration.
White gold - Opportunities for Dairy Sector Development Collaboration in East...Jan van der Lee
This report presents findings from desk studies and country visits on the six East African countries (Burundi, Ethiopia, Kenya, Rwanda, Tanzania, and Uganda) made on request of the Inter-Agency Donor Group on Pro-poor Livestock Development, as per study terms of reference. It includes recommendations on areas of donor support and collaboration, a regional dairy sector analysis, country dairy profiles, and current donor programs in the dairy sector.
Why are some places more switched on to globalisation?garrysimmons
The document discusses the concepts of places being "switched on" or "switched off" to globalization. It suggests that some countries have become increasingly integrated into the global economy, while others have been relatively bypassed. It examines factors like GDP, HDI, infrastructure development, and business environment that influence whether a place is more or less connected to global economic forces. While some stereotypes are presented about Africa being "switched off", it cautions against overgeneralizing and notes diversity within and between countries.
deals with basic consept related to linkages in between Globalization and the degradation of the environment.
also suggests possible options to meet the chalange of environmental degradation in globalized environment
Lesbians, gays, bisexuals, and transgendered (LGBT) people in Burundi face persecution. The government passed a law making it illegal to be LGBT and criminalizing homosexual acts, punishable by up to two years in jail and fines. LGBT people are abused by their families and communities, kicked out of their homes, and cannot marry. The persecution violates the Universal Declaration of Human Rights, and recommended solutions include international pressure to ensure equal rights for all Burundians.
This document describes The Godjira Method, which uses WordPress-powered websites and content creation to drive marketing through social media platforms. Key points of the method include using blogs and RSS feeds to regularly publish content and capture customer information. This content is distributed through multiple channels to engage customers and drive them back to the website. Regular posting of stories and case studies helps build an online presence and brand while stimulating discussions to generate interest in products and services.
The document discusses optimizing landing pages for lead generation and conversion. It begins with a review of landing page basics, defining a landing page as a web page that allows users to input their information through a lead form. Landing pages are important for driving conversions by simplifying the process for users. The document then outlines some basic optimization techniques for landing pages such as using a clear title and description to convey value, removing distractions, including social sharing links, designing effective forms, and following up with new leads. It states that advanced optimization techniques for landing pages will be covered in more depth.
An integrated internet marketing plan provides benefits such as consistent messaging across channels to deliver a continuous brand experience, more efficient processes through centralized approval, and improved ROI through planning and managing the entire online marketing process. It also allows for cross-channel measurement and attribution to understand how different channels contribute to conversions, and better optimization by sharing campaign data.
Google is introducing a new search experience called the "Google Search Generative Experience" (SGE) that integrates generative artificial intelligence technologies. While Google is developing chatbots like Bard, its core search interface remains focused on utilizing AI to enhance search results and offer a more dynamic user experience. This development has implications for SEO Strategies, encouraging businesses to adapt by including more site links and article sources, anticipating changes in click-through rates, and reevaluating keyword research practices. The future of SEO may see significant shifts due to this innovative approach.
For More Information Please Visit Our Site: https://www.v-xplore.com/
You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list.
Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list for 2020.
Google made several algorithm updates between 2012-2013 that focused on original content, freshness of updates, and user engagement over unnatural optimization techniques. The Panda, Penguin and subsequent updates aimed to reward high-quality websites and reduce the impact of content farms, link schemes, and over-optimized sites. Google also began integrating more social features through Google+ to encourage user interaction.
“Tap Into The Secrets Of Making Money Through Your Blog!”
Everything You Need To Know About Making Your Blog The Talk Of The Time!
Here’s an overview of your doorway to a successful and profitable blog!
You'll have instant access to everything there is to be known about how to earn money on your blog.
You'll have the chance to enhance the interaction between your readers and yourself.
You'll get the opportunity to obtain increased hits and have your blog on everyone’s lips!
...and much more!
Blogging has seized the current era and taken a revolutionary step – Royalty do it, celebrities do it, practically anybody who has a passion for writing can utilize the platform of blogging for their own purpose.
So what makes blogging such a hit in today’s era, such that it is swiftly gaining momentum in the lives of millions of individuals?
First off, one is able to fully express one’s self by exercising the freedom of speech through jotting down personal thoughts or opinions on issues. It can be used as an online diary, where individuals frequently update on daily happenings. It can also serve as a commentary on a particular subject, functioning as an information provider.
What makes blogging interesting is that the individual does not have to resort to publishing it with only text, but can also put photographs, videos, music, audio, and etc. One can also fully customize their blog to be as colorful and intriguing as one’s preference.
This has created the opportunity to spread a message and serve as a platform for online brand advertising. Through recent technology, two-way interaction is made possible through the Internet which allows social networking on blogs.
Marketers around the world have caught up with these benefits and are putting their blogs to good use for monetary purposes. Famous blogs have brought in paychecks of 6-7 figures due to colossal amount of followers!
So how would you like to jump in on the bandwagon and pocket your share of profits through blogging?
Instead of blogging for solely social and leisure purposes, how would you like to turn your blog into a platform to pull your paychecks in?
Google is introducing a new search experience called the "Google Search Generative Experience" (SGE) that integrates generative artificial intelligence technologies. While Google is developing chatbots like Bard, its core search interface remains focused on utilizing AI to enhance search results and offer a more dynamic user experience. This development has implications for SEO Strategies, encouraging businesses to adapt by including more site links and article sources, anticipating changes in click-through rates, and reevaluating keyword research practices. The future of SEO may see significant shifts due to this innovative approach.
For More Information Please Visit Our Site: https://www.v-xplore.com/
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
7 Ingredients That Will Make Your Hotel's Content GreatSTAAH
If you want a hotel website that doesn’t just get by, but flourishes and gets you bookings, there are seven key elements you must include in your content. Let’s take a look.
This document provides tips for improving search engine optimization (SEO). It recommends focusing on key areas like content gaps, backlinks, and copy improvements. It emphasizes creating unique, relevant content to naturally gain high-quality backlinks. It also suggests understanding search intent beyond just keywords and optimizing for core web vitals, local SEO, and related search terms. Staying updated on SEO best practices can help websites rank higher.
EdNC General Distribution and Engagement Playbook (2020)EducationNC
EducationNC assessed and built a holistic strategy across all of the tactics available to distribute content, grow, and engage our audience. In this deck, you can see all of the tools we assessed, tactic by tactic.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
The document discusses why digital marketing is important for businesses. It provides an overview of key tactics for an effective digital marketing strategy, including setting up an optimized website, creating digital content, using social media, converting website visitors into leads, implementing paid advertising, nurturing leads into customers, and measuring marketing effectiveness. The first tactic covered is setting up a website, and it emphasizes the importance of search engine optimization to drive traffic. Proper on-page and off-page SEO techniques are recommended, along with optimizing elements like page titles, meta descriptions, headings, images, and URL structure.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
This document provides an overview of digital marketing and outlines key tactics. It discusses the importance of starting with an optimized website that is search engine optimized. Content creation is emphasized as the fuel of digital marketing, with blogging and other long-form content recommended for lead generation. Social media, landing pages, paid advertising, automation, and analytics are also briefly covered as important pillars of a digital marketing strategy. The overall message is that a comprehensive digital marketing approach is needed to attract the right visitors and convert them into leads and customers.
This document is an ebook about optimizing landing pages for conversions. It begins by introducing landing pages and their importance for lead generation and sales. Well-designed landing pages with compelling content and optimized forms are critical for capturing visitors' information within the short eight seconds they spend on a page on average. The ebook then outlines that it is aimed at marketers with intermediate experience in landing page optimization. It will cover topics like optimizing every element of the page, A/B testing pages, optimizing thank you pages, and tying pages to lead nurturing strategies.
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Although canonical is not a brand new concept I keep seeing loads of bad implementations. So I thought it was worth creating some slides to recap the best practices.
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
The document discusses strategies to improve the search engine optimization and marketing of cruise deals. It finds that the current website ignores basic SEO practices and lacks compelling content to attract and engage users. It recommends developing a content marketing strategy across online channels to build relevance, authority and stimulate conversations around cruise offers. This includes creating on-site and off-site content to improve the user experience and increase demand and conversions over time.
This document discusses marketing strategies for online gaming companies. It covers traditional and social gaming landscapes, the importance of marketing for online games, how marketing influences game sales more than quality, and how SEO is as much about marketing as technical details. Specific strategies discussed include using creative thinking in design, public relations and social media outreach, social media engagement, video marketing, and running competitions to engage gamers.
The company XYZ is acquiring ABC, a specialist company that sells widgets. This will require integrating ABC's product line and website into XYZ's existing business. The marketing team should focus on redirecting ABC's website to XYZ's to avoid losing traffic, maintaining both sites for at least a year, and generating new content to aid link building between the sites. They should also coordinate with SEO and PPC teams to transition advertising campaigns over time to fully rebrand under XYZ.
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Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
2. Brief description
1) Identify a potential site architecture issue that could cause
SEO problems. Discuss how you would address the problem.
2) Present one or more strategies that could be deployed to
grow SEO traffic on site. Ideally at least one should be an off-
page focused strategy.
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4. URL naming convention that matters!
Although the Google brand new flight vertical
portal is only active in US, worldwide release
is expected from the second half of 2012.
This represents a threat for Burundi Flight.
IATA codes are today part of the indexation
rules, as they offer a good signal for flight
results.
Example can be seen in the query “flights to
Birmingham” where BF ranks better than
Skyscanner that can be found on position 3, or for “Flights Edinburgh to
London”, where Skycanner ranks on the first two positions whereas BF
immediately after.
A new URLs naming convention should be adopted for these URLs.
Ranking results have been collected on the 7th of January
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5. Images without a proper description
Alt: “nice pool!” Alt: “Photo of western Australia”
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6. Usability issues
When a flight combination is not found, alternatives should be proposed
with relevant results straight away and above the fold.
Is Burundi Flights really inspiring their users?
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7. Present one or more strategies to grow
up traffic on site.
8. Video promotion
A video can be a great way to leverage traffic on site as well an element to
be embedded in sites to facilitate content generation.
For example, creating interesting and
engaging videos about remote holiday
destination, users’ interest may be spurred
and searcher will ultimately be tempted to
continue the visit on the main site.
Compared to search pages, video are 53%
easier to be indexed, therefore chances for
acquiring new visitor are doubled.
Many platforms are available. Using YouTube may be an interesting choice
thanks to the channels that can offer graphical customizations being able to
leverage the brand awareness.
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9. Content marketing
In order to increase the number of thematic backlinks, blogging on third
parties sites as contributors may be a good solution.
The guest post will contribute to the
content freshness aspect whereas your site
may increase the number of inbound
backlinks.
This is a time consuming activity as it is not
only a matter of authoring content from
travel expert, but also to find out valuable
thematic resource may leverage your link
graph.
This is not too far by developing the blog you are going to release, but with a
little extra effort to manage “partners”.
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10. Email marketing to promote new site’ sections
As one of the most established flight comparison and with over 5m opted in
subscribers, Burundi Flights have an enviable customer base to target.
Emails need to be catchy and useful
promoting brand new pages so to maintain
high the engagement. Social media
represents a good source of ideas.
Email marketing can promote also context.
For instance “look for a specific keyword”
context, would incentivize both existing
and new users to reach the interact with
the site.
Moreover, smart users will attempt the searches using a search engine like
Google, while shaping Google suggest dictionary as secondary effect.
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