You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list.
Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list for 2020.
Ultimate Compilation Guide to Google 200 top SEO Ranking Factors 2021Ronald Soh
Google uses over 200 factors when determining how to rank pages in its search results. These include on-page factors like keywords in page titles and content, as well as off-page factors like links pointing to the page. Some factors focus on usability and quality like page loading speed, mobile friendliness, and proper grammar. Historical factors like the age of the domain and how frequently the page has been updated are also considered. The exact role and importance of each individual factor is not fully known or static, as Google's algorithm is constantly evolving.
Googles 200 ranking factors - How to Rank a Website in GoogleDevetol
This document lists and describes 50 potential ranking factors that Google's algorithm may use to determine search engine rankings. It discusses factors related to domains, individual pages, content, links, and technical elements. While some factors like keyword prominence and page speed are fairly well established, others like human editors and reading level are more speculative. The document provides an overview of both proven and controversial potential signals for SEO practitioners.
SEO refers to search engine optimization, which is the process of improving the visibility and ranking of websites in search engines. Key aspects of SEO include on-page optimization of elements like titles, meta tags and content, as well as off-page optimization through link building. The interviewee discusses tools they use for SEO like Google Analytics and Webmaster Tools, as well as concepts like Google's Hummingbird and Penguin updates, keyword research, and mobile-friendly site optimization.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Natural link building involves other websites linking to your content without being asked. It is important for search engine optimization because search engines see these types of links as endorsements, helping to increase your site's authority and rankings. To get natural links, you should provide high quality, shareable content like articles, videos, products or services that others find valuable enough to link to without a request. Over time, accumulating these organic links from relevant sites can help position your website as a trusted source in your industry or niche.
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.IIADM
Digital Marketing Interview Question and Answer: Get your dream job with our top selective interview questions on SEO, SEM, SMM, SMM, PPC, ORM, Analytics, Search Console, on page and off page SEO.
The document outlines 13 SEO techniques for optimizing websites for search engines. These include streamlining code for faster crawling, choosing a main keyword per page and including it in titles and URLs, seeding keywords throughout pages, limiting flash content, creating related content, using internal links, cautiously using AJAX, avoiding overstuffing keywords, using image alt text, fixing broken links, and developing inbound links through engaging content. The goal is to design sites that search engines can easily read and index to help the site rank for relevant keywords and queries.
Ultimate Compilation Guide to Google 200 top SEO Ranking Factors 2021Ronald Soh
Google uses over 200 factors when determining how to rank pages in its search results. These include on-page factors like keywords in page titles and content, as well as off-page factors like links pointing to the page. Some factors focus on usability and quality like page loading speed, mobile friendliness, and proper grammar. Historical factors like the age of the domain and how frequently the page has been updated are also considered. The exact role and importance of each individual factor is not fully known or static, as Google's algorithm is constantly evolving.
Googles 200 ranking factors - How to Rank a Website in GoogleDevetol
This document lists and describes 50 potential ranking factors that Google's algorithm may use to determine search engine rankings. It discusses factors related to domains, individual pages, content, links, and technical elements. While some factors like keyword prominence and page speed are fairly well established, others like human editors and reading level are more speculative. The document provides an overview of both proven and controversial potential signals for SEO practitioners.
SEO refers to search engine optimization, which is the process of improving the visibility and ranking of websites in search engines. Key aspects of SEO include on-page optimization of elements like titles, meta tags and content, as well as off-page optimization through link building. The interviewee discusses tools they use for SEO like Google Analytics and Webmaster Tools, as well as concepts like Google's Hummingbird and Penguin updates, keyword research, and mobile-friendly site optimization.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Natural link building involves other websites linking to your content without being asked. It is important for search engine optimization because search engines see these types of links as endorsements, helping to increase your site's authority and rankings. To get natural links, you should provide high quality, shareable content like articles, videos, products or services that others find valuable enough to link to without a request. Over time, accumulating these organic links from relevant sites can help position your website as a trusted source in your industry or niche.
Digital marketing interview questions seo, smo, sem, smm, pcc, orm etc.IIADM
Digital Marketing Interview Question and Answer: Get your dream job with our top selective interview questions on SEO, SEM, SMM, SMM, PPC, ORM, Analytics, Search Console, on page and off page SEO.
The document outlines 13 SEO techniques for optimizing websites for search engines. These include streamlining code for faster crawling, choosing a main keyword per page and including it in titles and URLs, seeding keywords throughout pages, limiting flash content, creating related content, using internal links, cautiously using AJAX, avoiding overstuffing keywords, using image alt text, fixing broken links, and developing inbound links through engaging content. The goal is to design sites that search engines can easily read and index to help the site rank for relevant keywords and queries.
The document provides definitions and explanations of various SEO and web-related terms. It discusses key concepts like SEO, search engines, domains, websites, web servers, web hosting, crawling, indexing, SERPs, organic and paid search results, keywords, backlinks, meta descriptions, and Google tools like Search Console. The document aims to explain fundamental building blocks of search engine optimization and how websites work.
Deep linking involves establishing links from other websites to the inner pages of a site, not just the homepage. This helps search engines understand the full scope of the site and rank inner pages higher. The anchor text used for links should match the keywords and content of the linked page to be relevant. Links must also come from sites in the same or related topic area to carry authority. Hiring a professional can help build links at scale more efficiently, though it's important for business owners to still understand SEO best practices like deep linking, anchor text, and link relevancy.
A Beginner's Guide for Onpage Optimization and Offpage OptimizationAnkit Popat
This Presentation is helpful to those who like to learn seo On Page and Off page strategies and through the use of advanced seo techniques that help them to get more traffic on your website. In this Presentation I also covered all the topic related to seo strategies as like Key Word Research, Title Tag, Description Meta Tag, Effective use of robots.txt, Optimized URLs, Heading text, Image Optimization, Importance of Backlinks and Importance of Quality Content in Link building
This document provides a comprehensive guide to on-page SEO techniques for boosting website traffic and rankings. It defines on-page SEO as optimizing individual web pages by including keywords throughout the content, tags, and images. Specific techniques covered include using H1 and H2 tags correctly, optimizing titles, meta descriptions and URLs with keywords, improving page speed, and adding FAQ schema. The guide emphasizes patience, building authority over time through guest blogging, Quora answers and link networks to internal pages on similar topics.
Long Form Content Viewpoint_Off Madison AveKim Higdon
This document discusses how Google's search algorithms now favor long-form content of 2,000 words or more. It provides best practices for creating long-form content that will appeal to readers and rank well in search engines. Brands should invest in a content strategy incorporating in-depth articles to answer user questions. When creating long articles, include images, links, and schema markup. First Click Free policies can also help search engines index paywalled content. Case studies show long-form content increases engagement and drives consistent traffic over time.
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
200 SEO Ranking Factors for Lincolnshire Business Expo 2019Jodie King
I presented 200 ranking factors in 30 minutes at the Lincolnshire Expo after downing three expressos!
Hopefully, you will be able to take something from them to help steer your SEO campaign.
Some of them are my own inspiration but I must give credit to one of the main men in SEO, Brian Dean, and his great piece on Google's 200 Ranking Factors: The Complete List (2019).
The document provides instructions for optimizing and submitting press releases to various online distribution sites. It discusses choosing keywords, formatting the press release in HTML, and submitting it to 11 free and low-cost sites like OnlinePRNews, dBusinessNews, Google Base, and PRWeb. The goal is to gain backlinks, visibility in search engines and news aggregators, and potential media coverage.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
The document discusses 5 key results that can be achieved through an effective press release: 1) Presence in Google News and search results, 2) Generating backlinks, 3) Getting on the radar of key individuals, 4) Driving positive online presence and credibility, and 5) Eliciting action from the target audience. It emphasizes that to achieve the first result of presence in search results, the press release must be optimized for specific keywords by including those keywords prominently in the title, summary, first paragraph, body, and image captions. Proper keyword optimization is essential to getting the press release found and ranked in search results.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
The report provides an analysis of the website www.key2.ca. It finds that the site ranks 1,878,174 out of 3,414,879 ranked sites and scores 45/100 based on various marketing effectiveness metrics. 23 pages from the site are indexed by search engines. The report also analyzes content, optimization, promotion, conversion and provides comparisons to other similar sites. It provides recommendations in various areas such as adding headings, alt text for images, an RSS feed and conversion forms.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
SEO Training in Mysore
SEO is one of the most demanded courses nowadays. The main aim of this course is to make you aware of the importance and benefits of search engine optimization (SEO). The course includes topics like on-page optimization.
With specialized and customized courses like SEO training in Mysore, you also get access to timely updates and the latest happenings in the industry. Apart from that, you get one-to-one mentoring & support from industry experts who can help you chase your dreams with confidence.
We provide all the necessities for your work and we are always with you in every situation of your work. We also make placements in big companies like Tata, Toyota, Infosys, and other different big sectors.
SEO Courses In Mysore | Live Online Training Program.
At SEO training in Mysore, we understand that not everyone is able to attend offline classes. That’s why we provide online courses for students who are unable to attend offline classes. You can attend our online classes from any location that is convenient for you.
We clear your doubts in online classes and encourage you every time you face difficulties. We conduct our online classes by live recording them so that you can review the recordings for extra practice after the class is over.
SEO Courses In Mysore | Classroom Training Program
SEO training in Mysore provides classroom training with experienced and knowledgeable instructors in a comfortable and conducive environment for learning. Our classrooms are fully equipped with the latest technology to aid in your SEO training, and our faculty members have extensive experience in teaching SEO so you can be confident that you’re receiving the best education possible. Classroom training is beneficial as it allows for a more hands-on approach to learning SEO so that you can understand and retain the information more easily and quickly.
The document provides definitions and explanations of various SEO and web-related terms. It discusses key concepts like SEO, search engines, domains, websites, web servers, web hosting, crawling, indexing, SERPs, organic and paid search results, keywords, backlinks, meta descriptions, and Google tools like Search Console. The document aims to explain fundamental building blocks of search engine optimization and how websites work.
Deep linking involves establishing links from other websites to the inner pages of a site, not just the homepage. This helps search engines understand the full scope of the site and rank inner pages higher. The anchor text used for links should match the keywords and content of the linked page to be relevant. Links must also come from sites in the same or related topic area to carry authority. Hiring a professional can help build links at scale more efficiently, though it's important for business owners to still understand SEO best practices like deep linking, anchor text, and link relevancy.
A Beginner's Guide for Onpage Optimization and Offpage OptimizationAnkit Popat
This Presentation is helpful to those who like to learn seo On Page and Off page strategies and through the use of advanced seo techniques that help them to get more traffic on your website. In this Presentation I also covered all the topic related to seo strategies as like Key Word Research, Title Tag, Description Meta Tag, Effective use of robots.txt, Optimized URLs, Heading text, Image Optimization, Importance of Backlinks and Importance of Quality Content in Link building
This document provides a comprehensive guide to on-page SEO techniques for boosting website traffic and rankings. It defines on-page SEO as optimizing individual web pages by including keywords throughout the content, tags, and images. Specific techniques covered include using H1 and H2 tags correctly, optimizing titles, meta descriptions and URLs with keywords, improving page speed, and adding FAQ schema. The guide emphasizes patience, building authority over time through guest blogging, Quora answers and link networks to internal pages on similar topics.
Long Form Content Viewpoint_Off Madison AveKim Higdon
This document discusses how Google's search algorithms now favor long-form content of 2,000 words or more. It provides best practices for creating long-form content that will appeal to readers and rank well in search engines. Brands should invest in a content strategy incorporating in-depth articles to answer user questions. When creating long articles, include images, links, and schema markup. First Click Free policies can also help search engines index paywalled content. Case studies show long-form content increases engagement and drives consistent traffic over time.
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
200 SEO Ranking Factors for Lincolnshire Business Expo 2019Jodie King
I presented 200 ranking factors in 30 minutes at the Lincolnshire Expo after downing three expressos!
Hopefully, you will be able to take something from them to help steer your SEO campaign.
Some of them are my own inspiration but I must give credit to one of the main men in SEO, Brian Dean, and his great piece on Google's 200 Ranking Factors: The Complete List (2019).
The document provides instructions for optimizing and submitting press releases to various online distribution sites. It discusses choosing keywords, formatting the press release in HTML, and submitting it to 11 free and low-cost sites like OnlinePRNews, dBusinessNews, Google Base, and PRWeb. The goal is to gain backlinks, visibility in search engines and news aggregators, and potential media coverage.
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
The document discusses 5 key results that can be achieved through an effective press release: 1) Presence in Google News and search results, 2) Generating backlinks, 3) Getting on the radar of key individuals, 4) Driving positive online presence and credibility, and 5) Eliciting action from the target audience. It emphasizes that to achieve the first result of presence in search results, the press release must be optimized for specific keywords by including those keywords prominently in the title, summary, first paragraph, body, and image captions. Proper keyword optimization is essential to getting the press release found and ranked in search results.
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
The report provides an analysis of the website www.key2.ca. It finds that the site ranks 1,878,174 out of 3,414,879 ranked sites and scores 45/100 based on various marketing effectiveness metrics. 23 pages from the site are indexed by search engines. The report also analyzes content, optimization, promotion, conversion and provides comparisons to other similar sites. It provides recommendations in various areas such as adding headings, alt text for images, an RSS feed and conversion forms.
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
SEO Training in Mysore
SEO is one of the most demanded courses nowadays. The main aim of this course is to make you aware of the importance and benefits of search engine optimization (SEO). The course includes topics like on-page optimization.
With specialized and customized courses like SEO training in Mysore, you also get access to timely updates and the latest happenings in the industry. Apart from that, you get one-to-one mentoring & support from industry experts who can help you chase your dreams with confidence.
We provide all the necessities for your work and we are always with you in every situation of your work. We also make placements in big companies like Tata, Toyota, Infosys, and other different big sectors.
SEO Courses In Mysore | Live Online Training Program.
At SEO training in Mysore, we understand that not everyone is able to attend offline classes. That’s why we provide online courses for students who are unable to attend offline classes. You can attend our online classes from any location that is convenient for you.
We clear your doubts in online classes and encourage you every time you face difficulties. We conduct our online classes by live recording them so that you can review the recordings for extra practice after the class is over.
SEO Courses In Mysore | Classroom Training Program
SEO training in Mysore provides classroom training with experienced and knowledgeable instructors in a comfortable and conducive environment for learning. Our classrooms are fully equipped with the latest technology to aid in your SEO training, and our faculty members have extensive experience in teaching SEO so you can be confident that you’re receiving the best education possible. Classroom training is beneficial as it allows for a more hands-on approach to learning SEO so that you can understand and retain the information more easily and quickly.
SEO Training in Mysore
SEO is one of the most demanded courses nowadays. The main aim of this course is to make you aware of the importance and benefits of search engine optimization (SEO). The course includes topics like on-page optimization.
With specialized and customized courses like SEO training in Mysore, you also get access to timely updates and the latest happenings in the industry. Apart from that, you get one-to-one mentoring & support from industry experts who can help you chase your dreams with confidence.
We provide all the necessities for your work and we are always with you in every situation of your work. We also make placements in big companies like Tata, Toyota, Infosys, and other different big sectors.
SEO Courses In Mysore | Live Online Training Program.
At SEO training in Mysore, we understand that not everyone is able to attend offline classes. That’s why we provide online courses for students who are unable to attend offline classes. You can attend our online classes from any location that is convenient for you.
We clear your doubts in online classes and encourage you every time you face difficulties. We conduct our online classes by live recording them so that you can review the recordings for extra practice after the class is over.
SEO Courses In Mysore | Classroom Training Program
SEO training in Mysore provides classroom training with experienced and knowledgeable instructors in a comfortable and conducive environment for learning. Our classrooms are fully equipped with the latest technology to aid in your SEO training, and our faculty members have extensive experience in teaching SEO so you can be confident that you’re receiving the best education possible. Classroom training is beneficial as it allows for a more hands-on approach to learning SEO so that you can understand and retain the information more easily and quickly.
This document provides a quick guide to Google's ranking factors. It discusses factors at the domain, page, and site level that Google considers when ranking websites, such as domain age, keywords in page content and metadata, links and authority of linking pages/domains, mobile optimization, and user experience signals. The document outlines over 50 specific technical and qualitative elements that comprise Google's algorithm for determining search result rankings.
Google's search algorithm is determined by over 200 factors, with the most important being inbound links from other high-quality, relevant websites. It can take days or months for Google to index new websites or content, depending on the authority of the domain. Regular blogging is important to generate links over time. On-page SEO includes optimizing title tags, meta descriptions, URLs, and image alt text for target keywords. Keyword stuffing and duplicate content hurt rankings. While CMS plugins help, quality content is still king for rankings and social sharing.
Some of the most innovative B2B technology brands are using search marketing in advanced ways to deliver more engaging experiences.
In our analysis, the best examples were:
Immersive, with the same content easily accessible via different screen types.
Personalized, attracting the users attention.
Relevant, written by authoritative thought leaders that users want to hear from.
Integrated, delivering great content in the best format and at the right time.
SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.
In new guide, 18 SEO Myths to Leave Behind in 2017, we reiterate some of the best practices that should continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
The document discusses various factors that may influence a website's search engine rankings, though not all factors are proven. Some discussed factors include keywords in the domain name, title tags, page loading speed, duplicate content, canonical tags, keyword prominence, outbound link quality, website usability, Google Analytics integration, mobile friendliness, diversity of link types, bounce rates, direct traffic, user browsing history, and search history. The document provides brief explanations for many of these potential ranking factors.
seo important Terms A-Z (1).pdf safalta.comashgamer800
This document defines and explains various terms related to search engine optimization (SEO). It provides definitions for over 50 terms, ranging from common terms like algorithm, backlink, and content to more technical terms like cloaking, co-citation, and code to text ratio. The definitions cover a wide range of topics related to how search engines work and best practices for optimizing websites.
30 most important SEO factors for ranking on GoogleTarun Kumar
The document lists 30 of the most important Google ranking factors for SEO. It breaks them down into on-page factors, site factors, off-page factors, and domain factors. Some of the most important on-page factors include having the keyword in the title, meta description, H1 tag, and body copy. Important site factors include having a sitemap and being mobile optimized. Key off-page factors are the number of linking domains/pages and their authority. Domain factors that could affect rankings include registration length and history.
Google algorithm details 2021
"CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Google uses around 200 ranking factors to determine search results. The document discusses 8 of the most important factors: website architecture, domain security, incoming links, topic choice, keyword objectives, structured content, meta tags, and page speed. It provides details on each factor and their level of importance, with incoming links, topic choice and keywords being described as "super important". Domain security, meta tags, and page speed are also highlighted as important factors.
The document discusses several Google algorithms including Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, EMD Update, and BERT. It provides details on how each algorithm works and aims to address issues like duplicate content, thin content, keyword stuffing, unnatural backlinks, lack of mobile-friendliness, shallow content, and understanding user intent from search queries. The algorithms help Google better understand content, links, and user searches to provide more relevant results.
The document discusses several Google algorithms including Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, EMD Update, and BERT. It provides details on how each algorithm works and aims to address issues like duplicate content, thin content, keyword stuffing, unnatural backlinks, lack of mobile-friendliness, shallow content, and understanding user intent from search queries. The algorithms help Google better understand content, links, and user searches to provide more relevant results.
Google Algorithm details - Bobby Singh Digital MarketerBobby singh
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience.
Google Algorithm details - Bobby Singh Digital Marketer
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Google 210 ranking factors 2020
1. Google’s 210 Ranking Factors: The
Complete List (2020)
1. Domain Age: In this video, Google’s Matt Cutts states that:
“The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they do use domain age. But it’s not that important.
2. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give
you the SEO boost that it used to. But it still acts as a relevancy signal.
3. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge
over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end
of their domain).
4. Domain registration length: A Google patent states:
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate)
domains rarely are used for more than a year. Therefore, the date when a domain expires in the future
can be used as a factor in predicting the legitimacy of a domain.”
5. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain
can boost rankings.
6. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s
history, negating links pointing to the domain. Or, in certain cases, a penalized domain may carry the
penalty over to the new owner.
2. 7. Exact Match Domain: Exact Match Domains may still give you slight edge. But if your EMD
happens to be a low-quality site, it’s vulnerable to the EMD update.
8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”.
Googler Matt Cutts is quoted as stating:
“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s
relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of
these factors all together, you’re often talking about a very different type of webmaster than the fellow
who just has a single site or so.”
9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense
that they would scrutinize other sites owned by that person.
10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site
rank for that particular country… but it can limit the site’s ability to rank globally.
Page-Level Factors
11. Keyword in Title Tag: Although not as important as it once was, your title tag remains
an important on-page SEO signal.
12. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to
perform better than title tags with the keyword towards the end of the tag.
13. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking
signal. However, your description tag can impact click-through-rate, which is a key ranking factor.
3. 14. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. Along with your title tag, Google
uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:
15. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. The more
often that word appears on a page, the more likely it is that the page is about that word. Google likely
uses a sophisticated version of TF-IDF.
16. Content Length: Content with more words can cover a wider breadth and are likely preferable in
the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study
found that content length correlated with SERP position.
17. Table of Contents: Using a linked table of contents can help Google better understand your page’s
content. It can also result in sitelinks:
18. Keyword Density: Although not as important as it once was, Google may use it to determine the
topic of a webpage. But going overboard can hurt you.
19. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines
extract meaning from words that have more than one meaning (for example: Apple the computer
company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.
20. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page
meta tags probably help Google discern between words with multiple potential meanings. May also act
as a relevancy signal.
4. 21. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and
Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a
topic partially.
22. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor.
Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.
23. Page Loading Speed via Chrome: Google also uses Chrome user data to get a better handle on a
page’s loading time. That way, they can measure how quickly a page actually loads to users.
5. 24. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the
mobile version of the Google News Carousel.
25. Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page
may get a rankings boost for that keyword.
26. Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to
Hummingbird, Google can now better understand the topic of a webpage.
27. Duplicate Content: Identical content on the same site (even slightly modified) can negatively
influence a site’s search engine visibility.
28. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site
for duplicate content.
29. Image Optimization: Images send search engines important relevancy signals through their file
name, alt text, title, description and caption.
30. Content Recency: Google Caffeine update favors recently published or updated content,
especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a
page’s last update for certain pages:
31. Magnitude of Content Updates: The significance of edits and changes also serves as a freshness
factor. Adding or removing entire sections is more significant than switching around the order of a few
words or fixing a typo.
32. Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5
years? Frequency of page updates also play a role in freshness.
33. Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is
correlated to first page Google rankings.
34. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may
be another weak relevancy signal. In fact, Googler John Mueller states:
6. “These heading tags in HTML help us to understand the structure of the page.”
35. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust
signals to Google. And this is backed up by a recent industry study.
36. Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the
pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-
related pages, this may tell Google that your page is about the movie Cars, not the automobile.
37. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave
mixed messages a few years back on whether or not this was important.
38. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed
page it won’t rank as well… or may not get indexed at all.
39. Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that
were properly optimized for mobile devices.
40. Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s
“Mobile-first Index”.
41. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may
not be weighed as heavily) vs. fully visible content. However, a Googler recently stated that hidden
content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.
42. Helpful “Supplementary Content”: According to a now-public Google Rater Guidelines
Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google
ranking). Examples include currency converters, loan interest calculators and interactive recipes.
43. Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on
your page? If so, Google has said that this content “may not be indexed”.
44. Number of Outbound Links: Too many dofollow OBLs can “leak” PageRank, which can hurt
that page’s rankings.
45. Multimedia: Images, videos and other multimedia elements may act as a content quality signal.
For example, one industry study found a correlation between multimedia and rankings:
46. Number of Internal Links Pointing to Page: The number of internal links to a page indicates
its importance relative to other pages on the site (more internal links=more important).
7. 47. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on
domain have a stronger effect than pages with no or low PageRank.
48. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned
site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s
quality.
49. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact,
Google used to give you reading level stats:
But what they do with that information is up for debate. Some say that a basic reading level will help you
rank better because it will appeal to the masses. But others associate a basic reading level with content
mills like Ezine Articles.
50. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too
many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a
“thin affiliate site“.
51. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor
quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.
52. Domain Authority: All things being equal, a page on an authoritative domain will rank higher
than a page on a domain with less authority.
53. Page’s PageRank: Not perfectly correlated. But pages with lots of authority tend to outrank
pages without much link authority.
8. 54. URL Length: Excessively long URLs may hurt a page’s search engine visibility. In fact, several
industry studies have found that short URLs tend to have a slight edge in Google’s search results.
55. URL Path: A page closer to the homepage may get a slight authority boost vs. pages buried deep
down in a site’s architecture.
56. Human Editors: Although never confirmed, Google has filed a patent for a system that allows
human editors to influence the SERPs.
57. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a
closely related category may get a relevancy boost compared to a page that’s filed under an unrelated
category.
58. WordPress Tags: Tags are WordPress-specific relevancy signal. According to Yoast.com:
“The only way it improves your SEO is by relating one piece of content to another, and more specifically
a group of posts to each other.”
59. Keyword in URL: Another relevancy signal. A Google rep recently called this a “a very small
ranking factor“. But a ranking factor nontheless.
9. 60. URL String: The categories in the URL string are read by Google and may provide a thematic
signal to what a page is about:
61. References and Sources: Citing references and sources, like research papers do, may be a sign of
quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when
looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”.
However, Google has denied that they use external links as a ranking signal.
62. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers,
making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.
63. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence
ranking.
64. Too Many Outbound Links: Straight from the aforementioned Quality rater document:
“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”
65. UX Signals From Other Keywords Page Ranks For: If the page ranks for several other
keywords, it may give Google an internal sign of quality. In fact, Google’s recent “How Search Works”
report states:
“We look for sites that many users seem to value for similar queries.”
66. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may
outperform a newer page.
67. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:
“The page layout on highest quality pages makes the Main Content immediately visible.”
68. Parked Domains: A Google update in December of 2011 decreased search visibility of parked
domains.
10. 69. Useful Content: As pointed out by Backlinko reader Jared Carrizales, Google may distinguish
between “quality” and “useful” content.
Site-Level Factors
70. Content Provides Value and Unique Insights: Google has stated that they’re happy to
penalize sites that don’t bring anything new or useful to the table, especially thin affiliate sites.
71. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with
an “appropriate amount of contact information”. Make sure that your contact information matches your
whois info.
72. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important
ranking factor. And a Google Patent titled “Search result ranking based on trust”, seems to back this up.
73. Site Architecture: A well put-together site architecture (for example, a silo structure) helps
Google thematically organize your content. It can also helps Googlebot access and index all of your site’s
pages.
74. Site Updates: Many SEOs believe that website updates — and especially when new content is
added to the site — works a site-wide freshness factor. Although Google has recently denied that they use
“publishing frequency” in their algorithm.
75. Presence of Sitemap: A sitemap helps search engines index your pages easier and more
thoroughly, improving visibility. However, Google recently stated that HTML sitemaps aren’t “useful”
for SEO.
76. Site Uptime: Lots of downtime from site maintenance or server issues may hurt your rankings
(and can even result in deindexing if not corrected).
77. Server Location: Server location influences where your site ranks in different geographical regions
(source). Especially important for geo-specific searches.
78. SSL Certificate: Google has confirmed that use HTTPS as a ranking signal.
11. According to Google, however, HTTPS only acts as a “tiebreaker“.
79. Terms of Service and Privacy Pages: These two pages help tell Google that a site is a
trustworthy member of the internet. They may also help improve your site’s E-A-T.
80. Duplicate Meta Information On-Site: Duplicate meta information across your site may bring
down all of your page’s visibility.
81. Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and
search engines) know where they are on a site:
Google states that: “Google Search uses breadcrumb markup in the body of a web page to categorize the
information from the page in search results.”
12. 82. Mobile Optimized: With more than half of all searches done from mobile devices, Google wants
to see that your site is optimized for mobile users. In fact, Google now penalizes websites that aren’t
mobile friendly
83. YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs
(probably because Google owns it ):
In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.
13. 84. Site Usability: A site that’s difficult to use or to navigate can hurt rankings indirectly by reducing
time on site, pages viewed and bounce rate (in other words, RankBrain ranking factors).
85. Use of Google Analytics and Google Search Console: Some think that having these two
programs installed on your site can improve your page’s indexing. They may also directly influence
rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get
referral traffic from your backlinks etc.). That said, Google has denied this as a myth.
86. User reviews/Site reputation: A site’s reputation on sites like Yelp.com likely play an important
role in Google’s algorithm. Google even posted a rarely candid outline of how they use online reviews
after one site was caught ripping off customers in an effort to get press and links.
Backlink Factors
87. Linking Domain Age: Backlinks from aged domains may be more powerful than new domains.
88. # of Linking Root Domains: The number of referring domains is one of the most important
ranking factors in Google’s algorithm, as you can see from this industry study of 1 million Google Search
results.
89. # of Links from Separate C-Class IPs: Links from separate class-c IP addresses suggest a wider
breadth of sites linking to you, which can help with rankings.
90. # of Linking Pages: The total number of linking pages — even from the same domain — has an
impact on rankings.
91. Backlink Anchor Text: As noted in this description of Google’s original algorithm:
14. “First, anchors often provide more accurate descriptions of web pages than the pages themselves.”
Obviously, anchor text is less important than before (and, when over-optimized, work as a webspam
signal). But keyword-rich anchor text still sends a strong relevancy signal in small doses.
92. Alt Tag (for Image Links): Alt text acts as anchor text for images.
93. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s
importance. And Google has said they “ignore” lots of Edu links. However, that doesn’t stop SEOs from
thinking that there’s a special place in the algorithm for .gov and .edu TLDs.
94. Authority of Linking Page: The authority (PageRank) of the referring page has been an
extremely important ranking factor since Google’s early days and still is.
95. Authority of Linking Domain: The referring domain’s authority may play an independent
role in a link’s value.
96. Links From Competitors: Links from other pages ranking in the same SERP may be more
valuable to a page’s ranking for that particular keyword.
97. Links from “Expected” Websites: Although speculative, some SEOs believe that Google won’t
fully trust your website until you get linked to from a set of “expected” sites in your industry.
98. Links from Bad Neighborhoods: Links from so-called “bad neighborhoods” may hurt your site.
99. Guest Posts: Although links from guest posts still pass value, they likely aren’t as powerful as true
editorial links (plus, “large-scale” guest posting can get your site into trouble).
100. Links From Ads: According to Google, links from ads should be nofollowed. However, it’s likely
that Google is able to identify and filter out followed links from ads.
101. Homepage Authority: Links to a referring page’s homepage may play special importance in
evaluating a site’s — and therefore a link’s — weight.
102. Nofollow Links: This is one of the most controversial topics in SEO. Google’s official word on the
matter is:
15. “In general, we don’t follow them.”
Which suggests that they do… at least in certain cases. Having a certain % of nofollow links may also
indicate a natural vs. unnatural link profile.
103. Diversity of Link Types: Having an unnaturally large percentage of your links coming from a
single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links
from diverse sources is a sign of a natural link profile.
104. “Sponsored” or “UGC” Tags: Links tagged as “rel=sponsored” or “rel=UGC” are treated
differently than normal “followed” or rel=nofollow links.
105. Contextual Links: Links embedded inside a page’s content are considered more powerful than
links on an empty page or found elsewhere on the page.
106. Excessive 301 Redirects to Page: Backlinks coming from 301 redirects dilute some PageRank,
according to a Webmaster Help Video.
107. Internal Link Anchor Text: Internal link anchor text is another relevancy signal. That said,
internal links likely have much less weight than anchor text coming from external sites.
108. Link Title Attribution: The link title (the text that appears when you hover over a link) may also
be used as a weak relevancy signal.
109. Country TLD of Referring Domain: Getting links from country-specific top level domain
extensions (.de, .cn, .co.uk) may help you rank better in that country.
110. Link Location In Content: Links in the beginning of a piece of content may carry slightly more
weight than links placed at the end of the content.
16. 111. Link Location on Page: Where a link appears on a page is important. Generally, a link embedded
in a page’s content is more powerful than a link in the footer or sidebar area.
112. Linking Domain Relevancy: A link from a site in a similar niche is significantly more
powerful than a link from a completely unrelated site.
113. Page-Level Relevancy: A link from a relevant page also passes more value.
114. Keyword in Title: Google gives extra love to links from pages that contain your page’s keyword in
the title (“Experts linking to experts”.)
115. Positive Link Velocity: A site with positive link velocity usually gets a SERP boost as it shows
your site is increasing in popularity.
116. Negative Link Velocity: On the flip side, a negative link velocity can significantly reduce
rankings as it’s a signal of decreasing popularity.
17. 117. Links from “Hub” Pages: The Hilltop Algorithm suggests that getting links from pages that are
considered top resources (or hubs) on a certain topic are given special treatment.
118. Link from Authority Sites: A link from a site considered an “authority site” likely pass more
juice than a link from a small, relatively unknown site.
119. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link
from Wikipedia gives you a little added trust and authority in the eyes of search engines.
120. Co-Occurrences: The words that tend to appear around your backlinks helps tell Google what
that page is about.
121. Backlink Age: According to a Google patent, older links have more ranking power than newly
minted backlinks.
122. Links from Real Sites vs. “Splogs”: Due to the proliferation of blog networks, Google probably
gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-
interaction signals to distinguish between the two.
123. Natural Link Profile: A site with a “natural” link profile is going to rank highly and be more
durable to updates than one that has obviously used black hat strategies to build links.
124. Reciprocal Links: Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme
to avoid.
125. User Generated Content Links: Google can identify UGC vs. content published by the actual
site owner. For example, they know that a link from the official WordPress.com blog is very different
than a link from besttoasterreviews.wordpress.com.
126. Links from 301: Links from 301 redirects may lose a little bit of juice compared to a direct link.
However, Matt Cutts says that a 301s are similar to direct links
127. Schema.org Usage: Pages that support microformats may rank above pages without it. This may
be a direct boost or the fact that pages with microformatting have a higher SERP CTR:
18. 128. TrustRank of Linking Site: The trustworthiness of the site linking to you determines how much
“TrustRank” gets passed on to you.
129. Number of Outbound Links on Page: PageRank is finite. A link on a page with hundreds of
external links passes less PageRank than a page with a handful of outbound links.
130. Forum Links: Because of industrial-level spamming, Google may significantly devalue links from
forums.
131. Word Count of Linking Content: A link from a 1000-word post is usually more valuable than a
link inside of a 25-word snippet.
132. Quality of Linking Content: Links from poorly written or spun content don’t pass as much
value as links from well-written, content.
133. Sitewide Links: Matt Cutts has confirmed that sitewide links are “compressed” to count as a
single link.
User Interaction
134. RankBrain: RankBrain is Google’s AI algorithm. Many believe that its main purpose is to
measure how users interact with the search results (and rank the results accordingly).
135. Organic Click Through Rate for a Keyword: According to Google, pages that get clicked more
in CTR may get a SERP boost for that particular keyword.
136. Organic CTR for All Keywords: A site’s organic CTR for all keywords it ranks for may be a
human-based, user interaction signal (in other words, a “Quality Score” for the organic results).
19. 137. Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to
use their users as quality testers (after all, pages with a high bounce rate probably aren’t a great result
for that keyword). Also, a recent study by SEMRush found a correlation between bounce rate and Google
rankings.
138. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine how many
people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites
that get very little direct traffic. In fact, the SEMRush study I just cited found a significant
correlation between direct traffic and Google rankings.
139. Repeat Traffic: Sites with repeat visitors may get a Google ranking boost.
140. Pogosticking: “Pogosticking” is a special type of bounce. In this case, the user clicks on other
search results in an attempt to find the answer to their query.
Results that people Pogostick from may get a significantly rankings drop.
141. Blocked Sites: Google has discontinued this feature in Chrome. However, Panda used this
feature as a quality signal. So Google may still use a variation of it.
142. Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get
bookmarked in Chrome might get a boost.
143. Number of Comments: Pages with lots of comments may be a signal of user-interaction and
quality. In fact, one Googler said comments can help “a lot” with rankings.
20. 144. Dwell Time: Google pays very close attention to “dwell time“: how long people spend on your
page when coming from a Google search. This is also sometimes referred to as “long clicks vs short
clicks”. In short: Google measures how long Google searchers spend on your page. The longer time
spent, the better.
Special Google Algorithm Rules
145. Query Deserves Freshness: Google gives newer pages a boost for certain searches.
146. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such
as “Ted”, “WWF” or “ruby”.
147. User Browsing History: You’ve probably noticed this yourself: websites that you visit frequently
get a SERP boost for your searches.
148. User Search History: Search chain influence search results for later searches. For example, if
you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites
higher in the SERPs.
149. Featured Snippets: According to an SEMRush study, Google chooses Featured Snippets content
based on a combination of content length, formatting, page authority and HTTPs usage.
150. Geo Targeting: Google gives preference to sites with a local server IP and country-specific
domain name extension.
151. Safe Search: Search results with curse words or adult content won’t appear for people with Safe
Search turned on.
152. Google+ Circles: Even though Google+ is soon to be dead, Google still shows higher results for
authors and sites that you’ve added to your Google Plus Circles.
153. “YMYL” Keywords: Google has higher content quality standards for “Your Money or Your Life”
keywords.
154. DMCA Complaints: Google “downranks” pages with legitimate DMCA complaints.
21. 155. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each
SERP page.
156. Transactional Searches: Google sometimes displays different results for shopping-related
keywords, like flight searches.
157. Local Searches: For local searches, Google often places local results above the “normal” organic
SERPs.
158. Top Stories box: Certain keywords trigger a Top Stories box:
159. Big Brand Preference: After the Vince Update, Google began giving big brands a boost for
certain keywords.
160. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:
22. 161. Image Results: Google images sometimes appear in the normal, organic search results.
162. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search
for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out
to Victor Pan for this one.
163. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results
from the same site.
164. Payday Loans Update: This is a special algorithm designed to clean up “very spammy queries“.
Brand Signals
165. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal.
166. Branded Searches: People search for brands. If people search for your brand in Google, this
shows Google that your site is a real brand.
167. Brand + Keyword Searches: Do people search for a specific keyword along with your brand (for
example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings
boost when people search for the non-branded version of that keyword in Google.
168. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.
169. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a
popular brand.
170. Official Linkedin Company Page: Most real businesses have company Linkedin pages.
171. Known Authorship: In February 2013, Google CEO Eric Schmidt famously claimed:
23. “Within search results, information tied to verified online profiles will be ranked higher than content
without such verification, which will result in most users naturally clicking on the top (verified) results.”
172. Legitimacy of Social Media Accounts: A social media account with 10,000 followers and 2
posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of
interaction. In fact, Google filed a patent for determining whether or not social media accounts were real
or fake.
173. Brand Mentions on Top Stories: Really big brands get mentioned on Top Stories sites all the
time. In fact, some brands even have a feed of news from their own website, on the first page:
174. Unlinked Brand Mentions: Brands get mentioned without getting linked to. Google likely looks
at non-hyperlinked brand mentions as a brand signal.
175. Brick and Mortar Location: Real businesses have offices. It’s possible that Google fishes for
location-data to determine whether or not a site is a big brand.
24. On-Site Webspam Factors
176. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in
search after getting hit by a Panda penalty.
177. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like spammy pharmacy or
payday loan sites — may hurt your search visibility.
178. Redirects: Sneaky redirects is a big no-no. If caught, it can get a site not just penalized, but de-
indexed.
179. Popups or “Distracting Ads”: The official Google Rater Guidelines Document says that popups
and distracting ads is a sign of a low-quality site.
180. Interstitial Popups: Google may penalize sites that display full page “interstitial” popups to
mobile users.
181. Site Over-Optimization: Yes, Google does penalize people for over-optimizing their site. This
includes: keyword stuffing, header tag stuffing, excessive keyword decoration.
182. Gibberish Content: A Google Patent outlines how Google can identify “gibberish” content, which
is helpful for filtering out spun or auto-generated content from their index.
183. Doorway Pages: Google wants the page you show to Google to be the page that user ultimately
see. If your page redirects people to another page, that’s a “Doorway Page”. Needless to say, Google
doesn’t like sites that use Doorway Pages.
184. Ads Above the Fold: The “Page Layout Algorithm” penalizes sites with lots of ads (and not much
content) above the fold.
25. 185. Hiding Affiliate Links: Going too far when trying to hide affiliate links (especially with cloaking)
can bring on a penalty.
186. Fred: A nickname given to a series of Google updates starting in 2017. According to Search Engine
Land, Fred “targets low-value content sites that put revenue above helping their users.”
187. Affiliate Sites: It’s no secret that Google isn’t the biggest fan of affiliates. And many think that
sites that monetize with affiliate programs are put under extra scrutiny.
188. Autogenerated Content: Google understandably hates autogenerated content. If they suspect
that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.
189. Excess PageRank Sculpting: Going too far with PageRank sculpting — by nofollowing all
outbound links — may be a sign of gaming the system.
190. IP Address Flagged as Spam: If your server’s IP address is flagged for spam, it may affect all
sites on that server.
191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re
adding keywords to your title and description tags in an effort to game the algo, they may hit your site
with a penalty.
Off-Site Webspam Factors
26. 192. Hacked Site: If your site gets hacked it can get dropped from the search results. In fact, Search
Engine Land was completed deindexed after Google thought it had been hacked.
193. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony
links.
194. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search.
Although, apparently, Penguin now focuses more on filtering out bad links vs. penalizing entire websites.
195. Link Profile with High % of Low Quality Links: Lots of links from sources commonly used
by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.
196. Links From Unrelated Websites: A high-percentage of backlinks from topically-unrelated
sites can increase the odds of a manual penalty.
197. Unnatural Links Warning: Google has sent out thousands of “Google Search Console notice of
detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the
time.
198. Low-Quality Directory Links: According to Google, backlinks from low-quality directories can
lead to a penalty.
199. Widget Links: Google frowns on links that are automatically generated when user embeds a
“widget” on their site.
200. Links from the Same Class C IP: Getting an unnatural amount of links from sites on the same
server IP may help Google determine that your links are coming from a blog network.
201. “Poison” Anchor Text: Having “poison” anchor text (especially pharmacy keywords) pointed to
your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.
202. Unnatural Link Spike: A 2013 Google Patent describes how Google can identify whether or not
an influx of links to a page is legitimate. Those unnatural links may become devalued.
203. Links From Articles and Press Releases: Articles directories and press releases has been
abused to the point that Google now considers these two link building strategies a “link scheme” in many
cases.
204. Manual Actions: There are several types of these, but most are related to black hat link building.
205. Selling Links: Getting caught selling links can hurt your search visibility.
27. 206. Google Sandbox: New sites that get a sudden influx of links are sometimes put in the Google
Sandbox, which temporarily limits search visibility.
207. Google Dance: The Google Dance can temporarily shake up rankings. According to a Google
Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.
208. Disavow Tool: Use of the Disavow Tool may remove a manual or algorithmic penalty for sites
that were the victims of negative SEO.
209. Reconsideration Request: A successful reconsideration request can lift a penalty.
210. Temporary Link Schemes: Google has caught onto people that create — and quickly remove —
spammy links. Also know as a temporary link scheme.
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