ComboApp ran Instagram and Facebook ad campaigns for the mobile game "Bungee Mummy: Challenges" to maximize app installs while decreasing cost per install (CPI). Through constant optimization over 8 weeks, the campaigns successfully lowered CPI by 5 times and also generated a significant number of organic installs.

1. 1
Mobile Marketing Agency
www.comboapp.com
Bungee Mummy:
Challenges
Instagram and Facebook ad campaigns exceeded
planned eCPI and led to organic uplift
Client Needs Campaign Results
After successful launch of the “Bungee Mummy: King’s Escape”
mobile game, ComboApp continued to work on its sequel “Bungee
Mummy: Challenges”.
The goal was to maximize the volume of app installs while decreasing
CPI. Comboapp performed user acquisition test campaign via the
following user acquisition channels:
● Instagram ads
● Facebook ads
ComboApp developed and managed the test launch campaign.
With the help of constant data analysis and campaign optimization,
ComboApp delivered:
● Successful user acquisition campaign with Instagram ads
● 5 times CPI decrease as a result of 8 week of campaign
● An impressive number of organic installs