Comboapp was hired by Cox Communications to evaluate their Flare Kids mobile video content project for children. Comboapp analyzed Cox's Flare Kids mobile apps, providing an evaluation of suitable monetization models along with market research, UI/UX audits, competitor overviews, and recommendations based on statistical data and user behavior analysis to help Cox improve the apps.
Some usage stats from a UK property client. This app was published in the 1st quarter of 2016. Please contact joyce@eazi-apps.co.uk for further details.
Some usage stats from a UK property client. This app was published in the 1st quarter of 2016. Please contact joyce@eazi-apps.co.uk for further details.
This deck discusses another case study combining mobile, cloud, and IoT. I presented it during Bandung Developer Day #2 event, on Dec 10, 2015, at UNIKOM university, Bandung.
It's part of this deck:
http://www.slideshare.net/andri_yadi/mobile-cloud-iot-future
Complete source code: https://github.com/andriyadi/Espruino-ElectricityMeterReader
The Tupelo app connects to your mymo fitness tracker and allows you to track your progress as you walk, run, dance, and bike your way to your goals. You can either set your sights on the pre-determined goals within the Tupelo App or you can set your own goals.
Internet of Things - Technological PerspectiveAndri Yadi
When I was asked to go back to my campus and share about Internet of Things, I found that it's a broad topic. So I limit the talk only from technological standpoint while still giving a bit about business opportunities. So this is the deck used for that talk.
It's technical and live coding talk that I delivered on Bandung Digital Valley's TechThursday program. In which I discuss deeply about ESP8266 development, Azure IoT Hub cloud and DycodeX's iothub.id cloud, and working with HomeKit framework on iOS and integration with Siri.
Videocon is an award winning DTH service provider of India, with over 20000+ employees and offers almost 600+ channels to 8 Crore consumers across different cities and states. Its advanced state of art technology and versatile functionality have enabled Videocon to acquire consumers from different linguistic backgrounds.
Internet of Things & Hardware Industry Report 2016Bernard Moon
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the Internet of Things (IoT) and hardware space. We cover connected home, wearables, healthcare, robotics & drones, and industrial IoT.
Marketing Evolution | Cox Communications Case StudyMelissa Luongo
First Year Results From Marketing Evolution’s ROI Brain Solution.
Cox is a multi-billion dollar MSO, telephony and data provider and the third largest cable provider in the United States. Their current CMO, Mark Greatrex, is a firm believer in a strong analytical approach to marketing. Named the #1 CMO in America for a private company by ExecRank, Greatrex reached out to Marketing Evolution, having worked with them previously when he was the SVP of Global Still Beverages at Coca-Cola.
Marketing Evolution | Cox Communications: Case StudyMelissa Luongo
BACKGROUND:
Cox is a multi-billion dollar MSO, telephony and data provider and the third largest cable provider in the United States. Their current CMO, Mark Greatrex, is a firm believer in a strong analytical approach to marketing. Named the #1 CMO in America for a private company by ExecRank, Greatrex reached out to Marketing Evolution, having worked with them previously when he was the SVP of Global Still Beverages at Coca-Cola.
SITUATION:
- Cox did not have a fully built-out ROI solution in place
- They had primarily been considering Media Mixed Modeling, but were skeptical of how granular and quick results would be
- Selected Marketing Evolution for its holistic approach to ROI management and individual-level analytics
OUTCOME:
“Marketing Evolution analytics and software helped us increase our marketing ROI by 31 percent the first year alone” - Cox Communications
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
10 Top Rated Mobile App Development Companies in New YorkEngineerBabu
On the lookout for the Top App Developers in New York? We have prepared a comprehensive list based on Pricing, Affordability, Reviews & Development Timeline -https://www.engineerbabu.com
User Insight Vol.1 - Brokerage iPhone apps: Examining the Mobile User ExperienceCorporate Insight
In this study, Corporate Insight's User Research team examined some of the brokerage industry’s most popular mobile apps. CI conducted small-scale usability tests on iPhone apps offered by Charles Schwab, E*TRADE, Fidelity, and Merrill Lynch focusing on design and core features like trade order entry and stock quotes. This slide deck shares the key findings from our mobile usability testing results and also offers advice for financial services firms looking to optimize the mobile user experience on their apps.
Smartphone Vehicle Integration & Connectivity 2014
Vehicle OEMs are under increasing pressure to bring customers' connected lives into the vehicle. The challenge lies in providing seamless functionality whilemaintaining product differentiation to sell more vehicles in a world where demand for smart phone integration is rapidly increasing.
The solution lies in optimizing the balance between embedded solutions and smartphone integration to maximize customer appeal and overcome connected device reliability issues while minimizing security threats and driver distraction.
Varying development cycles between vehicles and consumer electronics and a lack of standardization across operating systems and connectivity protocols add further complexity to these challenges meaning OEMs must assess big data and understand industry trends to develop market leading products.
The most effective way to overcome interoperability, enhance smartphone connectivity and minimize security risks and driver distraction is to share best practice with all industry stakeholders including OEMs, operating systems, app developers, wireless carriers, consumer electronics manufacturers, government regulators and suppliers.
The first Smartphone & Embedded Connectivity Vehicle Integration 2014 has been engineered specifically to focus on this very latest challenge in vehicle infotainment. Hosting 20+ industry leading speakers, the congress will outline operating system and platform solutions, connectivity architecture, app development and user interfaces to create competitive infotainment systems, optimize integrated with embedded functionality and maximize customer appeal tosell more vehicles.
For more information please visit: http://www.smart-phone-vehicle-integration-2014.com/
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
This deck discusses another case study combining mobile, cloud, and IoT. I presented it during Bandung Developer Day #2 event, on Dec 10, 2015, at UNIKOM university, Bandung.
It's part of this deck:
http://www.slideshare.net/andri_yadi/mobile-cloud-iot-future
Complete source code: https://github.com/andriyadi/Espruino-ElectricityMeterReader
The Tupelo app connects to your mymo fitness tracker and allows you to track your progress as you walk, run, dance, and bike your way to your goals. You can either set your sights on the pre-determined goals within the Tupelo App or you can set your own goals.
Internet of Things - Technological PerspectiveAndri Yadi
When I was asked to go back to my campus and share about Internet of Things, I found that it's a broad topic. So I limit the talk only from technological standpoint while still giving a bit about business opportunities. So this is the deck used for that talk.
It's technical and live coding talk that I delivered on Bandung Digital Valley's TechThursday program. In which I discuss deeply about ESP8266 development, Azure IoT Hub cloud and DycodeX's iothub.id cloud, and working with HomeKit framework on iOS and integration with Siri.
Videocon is an award winning DTH service provider of India, with over 20000+ employees and offers almost 600+ channels to 8 Crore consumers across different cities and states. Its advanced state of art technology and versatile functionality have enabled Videocon to acquire consumers from different linguistic backgrounds.
Internet of Things & Hardware Industry Report 2016Bernard Moon
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the Internet of Things (IoT) and hardware space. We cover connected home, wearables, healthcare, robotics & drones, and industrial IoT.
Marketing Evolution | Cox Communications Case StudyMelissa Luongo
First Year Results From Marketing Evolution’s ROI Brain Solution.
Cox is a multi-billion dollar MSO, telephony and data provider and the third largest cable provider in the United States. Their current CMO, Mark Greatrex, is a firm believer in a strong analytical approach to marketing. Named the #1 CMO in America for a private company by ExecRank, Greatrex reached out to Marketing Evolution, having worked with them previously when he was the SVP of Global Still Beverages at Coca-Cola.
Marketing Evolution | Cox Communications: Case StudyMelissa Luongo
BACKGROUND:
Cox is a multi-billion dollar MSO, telephony and data provider and the third largest cable provider in the United States. Their current CMO, Mark Greatrex, is a firm believer in a strong analytical approach to marketing. Named the #1 CMO in America for a private company by ExecRank, Greatrex reached out to Marketing Evolution, having worked with them previously when he was the SVP of Global Still Beverages at Coca-Cola.
SITUATION:
- Cox did not have a fully built-out ROI solution in place
- They had primarily been considering Media Mixed Modeling, but were skeptical of how granular and quick results would be
- Selected Marketing Evolution for its holistic approach to ROI management and individual-level analytics
OUTCOME:
“Marketing Evolution analytics and software helped us increase our marketing ROI by 31 percent the first year alone” - Cox Communications
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
10 Top Rated Mobile App Development Companies in New YorkEngineerBabu
On the lookout for the Top App Developers in New York? We have prepared a comprehensive list based on Pricing, Affordability, Reviews & Development Timeline -https://www.engineerbabu.com
User Insight Vol.1 - Brokerage iPhone apps: Examining the Mobile User ExperienceCorporate Insight
In this study, Corporate Insight's User Research team examined some of the brokerage industry’s most popular mobile apps. CI conducted small-scale usability tests on iPhone apps offered by Charles Schwab, E*TRADE, Fidelity, and Merrill Lynch focusing on design and core features like trade order entry and stock quotes. This slide deck shares the key findings from our mobile usability testing results and also offers advice for financial services firms looking to optimize the mobile user experience on their apps.
Smartphone Vehicle Integration & Connectivity 2014
Vehicle OEMs are under increasing pressure to bring customers' connected lives into the vehicle. The challenge lies in providing seamless functionality whilemaintaining product differentiation to sell more vehicles in a world where demand for smart phone integration is rapidly increasing.
The solution lies in optimizing the balance between embedded solutions and smartphone integration to maximize customer appeal and overcome connected device reliability issues while minimizing security threats and driver distraction.
Varying development cycles between vehicles and consumer electronics and a lack of standardization across operating systems and connectivity protocols add further complexity to these challenges meaning OEMs must assess big data and understand industry trends to develop market leading products.
The most effective way to overcome interoperability, enhance smartphone connectivity and minimize security risks and driver distraction is to share best practice with all industry stakeholders including OEMs, operating systems, app developers, wireless carriers, consumer electronics manufacturers, government regulators and suppliers.
The first Smartphone & Embedded Connectivity Vehicle Integration 2014 has been engineered specifically to focus on this very latest challenge in vehicle infotainment. Hosting 20+ industry leading speakers, the congress will outline operating system and platform solutions, connectivity architecture, app development and user interfaces to create competitive infotainment systems, optimize integrated with embedded functionality and maximize customer appeal tosell more vehicles.
For more information please visit: http://www.smart-phone-vehicle-integration-2014.com/
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
#1NWebinar: Marketing in a Post-Mobile WorldOne North
In this webinar, Kalev Peekna, Managing Director, Strategy explores how mobile will continue to challenge and change the way B2B marketers interact with their clients.
To watch the webinar, visit http://bit.ly/1gMN9Ok
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Similar to Cox Communications - Mobile Marketing Case Study (20)
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
5 tips for effictive holiday season mobile app marketing. A set of practical steps we suggest app developers to follow to take advantage of app users increasing Xmas app shopping activity.
Mobile Marketing for Developers - Glossary of Terms
Cox Communications - Mobile Marketing Case Study
1. 1
Mobile Marketing Agency
www.comboapp.com
Trusted mobile growth partner for one of the biggest
US cable providers - Cox Communications
Challenge Campaign Results
Flare Kids
Cox Communications launched a mobile video content project for children
called Flare Kids. This project is a part of the education and entertainment
platform focused on kids and teenagers.
Comboapp was selected to provide an evaluation of Flare Kids mobile
apps, including:
● Information on a suitable monetization model
● Detailed competitor overview
● Market research
● UI/UX audit
● Monetization strategy and analysis based on statistical
data of 29 competitors
● Detailed parent and child behavior analysis with data on
search inquiries and content preferences
● The list of the most desirable content for kids and most
requested parental control features
● Extensive report on app UI/UX recommendations along
with examples of best practices and wireframes