The Abby Lee Dance Company launched a mobile app to capitalize on the success of their TV show "Dance Moms" but faced the challenge of reaching their niche audience. Comboapp provided recommendations including campaign promotion analysis, media channel performance research, UI/UX recommendations, and user acquisition source evaluation. Following Comboapp's solutions focused on defining profitable user acquisition sources, improving organic traffic and retention, determining key UX issues, and creating conversion splits, the app reached 100,000 installs in the first 10 days after launch.

1. 1
Mobile Marketing Agency
www.comboapp.com
Scaling the success of its world-famous tv-show “Dance Moms”,
Abby Lee Dance Company launched a mobile app. The main
challenge for the Abby Lee Dance Secrets app was to reach its
niche audience.
Comboapp provided a detailed analytics report with a set of
effective marketing recommendations including:
● Campaign promotion analysis
● Media channels performance research
● UI/UX recommendations
● User acquisition source evaluation
App reached 100,000 installs in the first 10 days after launch.
Solution was based on:
● Defining the most profitable UA sources for active user base
growth and factors for improving organic traffic volumes
● Conducting an app users’ survey and analyzing user
engagement metrics to increase retention rate
● Determining key UX design issues and suggesting a set of
improvements
● Creating conversion splits (CVR) by media sources
Challenge Campaign Results
Extensive app performance research and
analytic support
Abby Lee
Dance Secrets