Intel Mobile Marketing Program - Mobile Marketing Case Study
Mobile Marketing Agency
Program For Intel
As Intel’s official marketing partner, ComboApp is routinely asked
to be a resource for key campaigns. In this particular case, Intel
asked ComboApp to run a multifaceted marketing campaign for a
select ecosystem of mobile app developers.
The client was looking for optimization of their product for
a particular target audience and to create an active user base.
The target audiences, parents, were some of the hardest to court,
because they are very selective in what apps they choose to use
for their families and for themselves.
Challenge Campaign Results
Up to 300% increase in the number of organic app
downloads through custom marketing campaign
ComboApp was able to exceed pre-defined goals significantly raising
awareness of the app, and reach a 300% uplift in organic downloads.
Customized marketing plan for each partner app consisted of:
● Market research and focus group studies
● Wide coverage via media outlets and bloggers
● Social media boost (including Youtube, high-profile iTunes
podcasts and forums)
● Targeted user acquisition campaigns