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Mobile Marketing Agency
www.comboapp.com
Mobile Marketing
Program For Intel
As Intel’s official marketing partner, Combo...
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Intel Mobile Marketing Program - Mobile Marketing Case Study

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Up to 300% increase in the number of organic app downloads through custom marketing campaign

Published in: Mobile
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Intel Mobile Marketing Program - Mobile Marketing Case Study

  1. 1. 1 Mobile Marketing Agency www.comboapp.com Mobile Marketing Program For Intel As Intel’s official marketing partner, ComboApp is routinely asked to be a resource for key campaigns. In this particular case, Intel asked ComboApp to run a multifaceted marketing campaign for a select ecosystem of mobile app developers. The client was looking for optimization of their product for a particular target audience and to create an active user base. The target audiences, parents, were some of the hardest to court, because they are very selective in what apps they choose to use for their families and for themselves. Challenge Campaign Results Up to 300% increase in the number of organic app downloads through custom marketing campaign ComboApp was able to exceed pre-defined goals significantly raising awareness of the app, and reach a 300% uplift in organic downloads. Customized marketing plan for each partner app consisted of: ● Market research and focus group studies ● Wide coverage via media outlets and bloggers ● Social media boost (including Youtube, high-profile iTunes podcasts and forums) ● Targeted user acquisition campaigns

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