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Stop Bullying presentation
The document proposes an internal communications plan for StopBullying.gov with the goals of distributing accurate information to target audiences, monitoring bullying in schools, and developing a strong network. It recommends a three-model approach with increasing responsibilities and budgets. Model 1 focuses on website development. Model 2 adds producing print materials and research. Model 3 further adds organizing conferences and workshops. Key audiences are educators, students, parents, and media. The plan details messaging, timelines, resources, funding, and evaluations for each model.
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Stop Bullying presentation
- 1. Dok Chon, JahnviManek, Vimvipa Poome and Young Joo Kim INTERNAL COMMUNICATIONS PLAN PROPOSAL for STOPBULLYING.GOV
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- 5. WHAT IS BULLYING Bullyingis an aggressive behavior that intends to cause harm, a pattern behavior repeated over time to gain power over another person.
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- 13. We have donea good job in engaging the public in our first year. • Recognition from media • The public’s awareness • The President and first lady’s involvement • Visitor traffic on StopBullying.gov has tripled • High volume of phone calls asking for consulting CURRENT STATUS
- 14. NEXT STEP Why weneed it? •Answer the public’s demand •Centralize the information •Distribute the collected data along with real practical guidance
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- 16. FIRM STRATEGY For beingan authority on bullying, we have 3 goals. 1. Distribute accurate information to our target audiences 2. Monitor bullying in schools 3. Develop a strong network
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- 21. 1. Past yearbullying incidents from the 2. Step taken to resolve the incidents / whether they were successful or not 3. Ideal way to deal with these bullying scenarios 4. Short term goal (for next year) Long term goal (5 years) 5. FAQs 6. Contact information MESSAGING Custom Message Group 1 Group 2 Group 3 x x x x x x x x x x x x x x x x x x Website Print Conferences Website Workshop Website
- 22. EXTERNAL COMMUNICATION For whom Parents Students News media Community Tools 1.Annual communications plan through website 2. Press releases 3. Conferences 4. Marketing materials 5. Reports to government and other agencies * Letters, emails and telephone conversations with parents and community members
- 23. INTERNAL COMMUNICATION For whom Educators (teachers,counselors) StopBullying.gov staff Department of Education staff Dep. Of Health and Human services Dep. Of Justice Tools 1. Annual communications plan through website and print 2. Formal meetings and briefings 3. Role play & workshops 4. Annual conferences * E-mail, Internal message boards, newsletters, brochures, and other printed materials
- 24. 1 2 34 5 6 7 8 9 10 11 12 • Local workshops Group 1 Schools end Schools start Group Group TIME FRAME • Annual review on website • Annual review in print (with test) • Annual conference • Local workshops • Annual review on website • Annual conference (optional) • Annual review on website • Local workshops Educators Parents Students New medias Communities
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- 26. OVERVIEW Model 1 Responsibility: Website development TimeFrame: May - July (full time) August -April (part time) Team: Web specialist Data analyst/strategist Researcher Human resources Model 2 Responsibility: +Model 1 Producing print catalog (and creating a test) Time Frame: May - July (full time) August -April (part time) Team: +Model1 Trained child counselor/ Psychologist PR/communication personnel Model 3 Responsibility: + Model 2 Planning conference, Workshops, and employee engagement events Time Frame: All Year (full time) Team : + Model 2 Project coordinator Event planner
- 27. FUNDING Funding Categories Labor cost Officeexpenses Development cost Technology/ tools Travel & entertainment Office supplies Funding Steps Model 1: $814,000 • Develop the website further Model 2: $1,124,000 • Develop the website • Produce print catalog Model 3: $2,488,000 • Develop the website • Produce print catalog • Arrange conferences and workshops
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- 30. EVALUATION Model 1: Website:StopBullying.gov • Increased traffic on website • Increased activity on Twitter • Start building relationships with partners Model 2: Research and Communication + Model 1 • Bullying rate based on the field research (data analysis) • Feedback from teachers, students, and parents • Inquiries Model 3: Employee Engagement + Model 2 • Conference participation • Feedback after workshop
Editor's Notes
- #4 StopBullying.gov is a website that provides information from various government agencies on how kids, teens, young adults, parents and educators can prevent or stop bullying.
- #6 definitions of bullying vary, most agree that bullying involves:Imbalance of Power: people who bully use their power to control or harm and the people being bullied may have a hard time defending themselvesIntent to Cause Harm: actions done by accident are not bullying; the person bullying has a goal to cause harmRepetition: incidents of bullying happen to the same the person over and over by the same person or group