Originally presented as a training video at a summer leadership conference for individuals doing non-profit work.

1. Building
your online
BRAND

2. YOUR NAME
First…

3. YOUR NAME
What did you find?
What did you want to find?
Was it you?

4. Describe yourself.
In 140 characters or less…

5. Describe what you want to be
known for.
In three words…

6. Know these by HEART.

7. consistency
consistency
consistency
consistency
Aim for consistency online… across platforms…

8. and visually…

9. claimyour screen name
EVERYWHERE

10. personality
decide your

11. FUN
make it
AND Professional

12. Pick your platforms...

13. aim for QUALITYcontent

14. weave
make it LINKED
everything together

15. be
easily
FOUND

16. finally…

17. simple rules...

18. Have content to
make people want
to follow you

19. Stay fresh to
keep them
coming back to
check, read &
engage

20. Have content people will want
to share with others to promote
you further

21. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
Paul Gordon Brown