Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Rising Media Ltd.
Customer Data Platform (CDP) systems are the newest answer to an old question: how to assemble a complete view of each customer. This session explores the reality of what CDPs can and cannot do, how CDPs differ from other systems, the types of CDP systems available, and how to find the right CDP for your purpose, especially with regard to data science projects and predictive modeling. You will come away with a clear understanding of where CDP fits into the larger data management landscape, what distinguishes CDP from older approaches to customer data management, and the state of the CDP industry in Europe.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
What is (and who needs) a customer data platform?Angela Sun
If you’ve recently heard a lot of talk about a Customer Data Platform (CDP) and how it can help companies better understand and act on data, you’re not alone. But what really is a CDP? Why does it exist, who is it for and how might you use it? Here’s what you need to know.
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
Customer Data Platform and Predictive Analytics - A killer combination?RedEye
Delve into the presentation our Chief Commercial Officer gave at the Festival of Marketing 2017. Looking at what the Customer Data Platform is, what Predictive Analytics is and how they work together.
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Rising Media Ltd.
Customer Data Platform (CDP) systems are the newest answer to an old question: how to assemble a complete view of each customer. This session explores the reality of what CDPs can and cannot do, how CDPs differ from other systems, the types of CDP systems available, and how to find the right CDP for your purpose, especially with regard to data science projects and predictive modeling. You will come away with a clear understanding of where CDP fits into the larger data management landscape, what distinguishes CDP from older approaches to customer data management, and the state of the CDP industry in Europe.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
What is (and who needs) a customer data platform?Angela Sun
If you’ve recently heard a lot of talk about a Customer Data Platform (CDP) and how it can help companies better understand and act on data, you’re not alone. But what really is a CDP? Why does it exist, who is it for and how might you use it? Here’s what you need to know.
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Transform your marketing and sales capabilities with Big Data and A.I
1) Why is Customer Data Platform (CDP) ?
Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing
Question: Why can CDP disrupt business model for restaurant industry (B2C) ?
2) How would CDP work in practice ?
Introducing USPA.tech as logical framework for implementing CDP in practice
How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ?
3) How can we implement CDP for business?
Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)
Customer Data Platform and Predictive Analytics - A killer combination?RedEye
Delve into the presentation our Chief Commercial Officer gave at the Festival of Marketing 2017. Looking at what the Customer Data Platform is, what Predictive Analytics is and how they work together.
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...Tealium
This deck is from the third session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. In this presentation, we provide solutions for identifying customers without third-party cookies and clarify what is actually changing in terms of identity.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer ViewsTealium
There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights.
That’s why in the first webinar in our Guide to CDP Success series, Director of Product Marketing, Matt Parisi, explained how a CDP can be your greatest competitive advantage. We covered topics like:
- See how you can create dynamic customer identities for better segmentation
- Discover how a CDP provides your entire tech stack with unified data in real time
- Understand why this technology is critical to your current and future success
You can view the on-demand session on our website in our Resource Hub
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
Today, consumers interact with brands across multiple channels.
This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.
Unfortunately, this data gets stored in departmental and functional silos, and brands seldom utilize this data to their utmost potential.
Although we often read articles along the lines of ‘we live in the data economy’ or ‘data is the new oil,’ it stands true only for organizations that manage their customer data effectively.
That's why our latest webinar series is designed to help you understand and establish a key link in the larger conversation around better leveraging organizational data – including of course customer data – to drive profitability and differentiated customer experiences.
In this session (https://youtu.be/VPQC5-gQJ4Q) you will learn:
- How a CDP can be relevant to your business?
- Use cases on effective applications of CDPs to achieve desired results
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
[Notes] Customer 360 Analytics with LEO CDPTrieu Nguyen
Part 1: Why should every business need to deploy a CDP ?
1. Big data is the reality of business today
2. What are technologies to manage customer data ?
3. The rise of first-party data and new technologies for Digital Marketing
4. How to apply USPA mindset to build your CDP for data-driven business
Part 2: How to use LEO CDP for your business
1. Core functions of LEO CDP for marketers and IT managers
2. Data Unification for Customer 360 Analytics
3. Data Segmentation
4. Customer Personalization
5. Customer Data Activation
Part 3: Case study in O2O Retail and Ecommerce
1. How to build customer journey map for ecommerce and retail
2. How to do customer analytics to find ideal customer profiles
The ideal customer profile in a B2B context
The ideal customer profile in a B2C context
3. Manage product catalog for customer personalization
4. Monitoring Data of Customer Experience (CX Analytics)
CX Data Flow
CX Rating plugin is embedded in the website, to collect feedback data
An overview of CX Report
A CX Report in a customer profile
5. Monitoring data with real-time event tracking reports
Event Data Flow
Summary Event Data Report
Event Data Report in a Customer Profile
Part 4: How to setup an instance of LEO CDP for free
1. Technical architecture
2. Server infrastructure
3. Setup middlewares: Nginx, ArangoDB, Redis, Java and Python
Network requirements
Software requirements for new server
ArangoDB
Nginx Proxy
SSL for Nginx Server
Java 8 JVM
Redis
Install Notes for Linux Server
Clone binary code for new server
Set DNS hosts for LEO CDP workers
4. Setup data for testing and system verification
Part 5: Summary all key ideas
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Third-Party Cookie Loss Masterclass 3: Making Sense of the Changing Identity ...Tealium
This deck is from the third session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. In this presentation, we provide solutions for identifying customers without third-party cookies and clarify what is actually changing in terms of identity.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
[Webinar] The Best Kept Marketing Secret to Achieving Complete Customer ViewsTealium
There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights.
That’s why in the first webinar in our Guide to CDP Success series, Director of Product Marketing, Matt Parisi, explained how a CDP can be your greatest competitive advantage. We covered topics like:
- See how you can create dynamic customer identities for better segmentation
- Discover how a CDP provides your entire tech stack with unified data in real time
- Understand why this technology is critical to your current and future success
You can view the on-demand session on our website in our Resource Hub
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
Today, consumers interact with brands across multiple channels.
This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.
Unfortunately, this data gets stored in departmental and functional silos, and brands seldom utilize this data to their utmost potential.
Although we often read articles along the lines of ‘we live in the data economy’ or ‘data is the new oil,’ it stands true only for organizations that manage their customer data effectively.
That's why our latest webinar series is designed to help you understand and establish a key link in the larger conversation around better leveraging organizational data – including of course customer data – to drive profitability and differentiated customer experiences.
In this session (https://youtu.be/VPQC5-gQJ4Q) you will learn:
- How a CDP can be relevant to your business?
- Use cases on effective applications of CDPs to achieve desired results
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
[Notes] Customer 360 Analytics with LEO CDPTrieu Nguyen
Part 1: Why should every business need to deploy a CDP ?
1. Big data is the reality of business today
2. What are technologies to manage customer data ?
3. The rise of first-party data and new technologies for Digital Marketing
4. How to apply USPA mindset to build your CDP for data-driven business
Part 2: How to use LEO CDP for your business
1. Core functions of LEO CDP for marketers and IT managers
2. Data Unification for Customer 360 Analytics
3. Data Segmentation
4. Customer Personalization
5. Customer Data Activation
Part 3: Case study in O2O Retail and Ecommerce
1. How to build customer journey map for ecommerce and retail
2. How to do customer analytics to find ideal customer profiles
The ideal customer profile in a B2B context
The ideal customer profile in a B2C context
3. Manage product catalog for customer personalization
4. Monitoring Data of Customer Experience (CX Analytics)
CX Data Flow
CX Rating plugin is embedded in the website, to collect feedback data
An overview of CX Report
A CX Report in a customer profile
5. Monitoring data with real-time event tracking reports
Event Data Flow
Summary Event Data Report
Event Data Report in a Customer Profile
Part 4: How to setup an instance of LEO CDP for free
1. Technical architecture
2. Server infrastructure
3. Setup middlewares: Nginx, ArangoDB, Redis, Java and Python
Network requirements
Software requirements for new server
ArangoDB
Nginx Proxy
SSL for Nginx Server
Java 8 JVM
Redis
Install Notes for Linux Server
Clone binary code for new server
Set DNS hosts for LEO CDP workers
4. Setup data for testing and system verification
Part 5: Summary all key ideas
Building a Complete View Across the Customer Experience on Oracle BICSShiv Bharti
Many organizations today are using a Modern Business Intelligence Platform or Big Data to eliminate Customer Blind Spots. When most firms refer to Big Data, they are not necessarily using “BIG” data, the term is used interchangeably with Analytics by most of our Customers.
Organizations today are increasingly relying on Data to make strategic decisions. Marketing Departments are using Predictive analytics to identify the Prospects or segments that will give their firms the most “lift” and thus highest ROI.
What are Customer Blind Spots?
Gaps in your view of the customer relationship across time
No formal social media listening data
Lack of cross-device identity
Inability for organizations to deliver personalized customer experiences
Inability to apply predictive analytics to customer behavior to optimize products and services
What are the Challenges to eliminate blind spots?
Disparate Data sources
Multiple Sources of the truth
Growth in Data Volumes
Data Migration Challenges
Fundamental Considerations for a Customer 360 project
Customer 360 project should focus on making substantial improvements in 5 key areas: Improve data quality, create Linkages across our various systems, centralize disparate information, transform the data to enable action and insights, and streamline the manner in which data is accessed and available.
Each pillar contains a stream of work broken into parallel paths to accelerate the rollout and adoption of the platform.
If you’re attending @Oracleopenworld (#oow16) and are considering a project to build a Customer 360-degree view by eliminating Customer Blind spots, please join us for our session to learn more on this subject including a customer case study. We look forward to a great session and stimulating conversations.
Building a Complete View Across the Customer Experience on Oracle BI Cloud Service [CON3730]
Monday, Sep 19, 4:15 p.m. – 5:00 p.m. | Moscone West – 2006
Get A Unified Record For All Your Customer Data With CDPTechahead Software
It is typically exceedingly challenging for businesses to offer consistent customer experiences across a variety of channels and consumer devices because this data is typically held in silos, whether organizational or technological. For example, a digital product development company collects data from media listings.
Source: https://techfily.com/get-a-unified-record-for-all-your-customer-data-with-cdp/
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Customer segmentation for business success with knimeKnoldus Inc.
Customer segmentation has undoubtedly been one of the most implemented applications in data analytics since the birth of customer intelligence and CRM. Data scientists and modern business analysts work closely together to achieve and automize a comprehensive description of the company’s group of customers.
However, they usually came across these two challenges:
~ Need to implement a customer segmentation frame that can accommodate a self-adjusting procedure.
~ Need an interactive way to inject their knowledge into the customer segmentation frame without ever opening the underlying data processing workflow.
Learn how to generate different customer groups using clustering and how to provide insights into the performance of sales activities.
Digital Agency Coaching - Free Digital Agency Proposal TemplateLee Goff
Winning deals and being a successful agency doesn’t mean you have to be the lowball offer, in fact the best agencies never are.
But if you’re an up and coming agency that isn’t quite as reputable and established how do you validate the higher price?
The simple answer is this: a superior digital agency proposal.
A superior proposal is organized but creative, concise and still detailed. So as an agency owner with a hundred and one things on your to-do list, how do you write a proposal in a timely manner that fits this contradicting criterion?
You start with a proposal template that has been fine-tuned over the course of a decade and has already proved its success. Then you take that outline, plug in some personalized and customized information, spice it up a bit, and voila!
Now this isn’t some template I just threw together overnight. This is 13 comprehensive sections full of information, tips, and examples that have been put to the test, and come out on top, time and time again.
Winning big deals, and loosing big deals, can make or break your agency. So don’t leave this up to chance. You’ve got one shot to show people that you’re agency is THE solution to their problems. Check out our proposal template to start winning big deals and growing your agency today.
Having a fine tuned proposal template can be the difference between success and failure.
Visit https://www.digitalbusinessarchitects.com for more free resources
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.
This presentation covers:
- How to define and communicate an analytics framework
- How to set up analytics dashboards for a range of stakeholders
- The people and skills you need for an optimal analytics team
- Practical tips for improving your campaign measurement
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
In a world where data-driven decisions shape success, this session is your guide to navigating the complexities of Q4.
Tinuiti’s Retail Media partnership expert will be joined by media buying platform, The Trade Desk, and unified customer data platform, Amperity, to solve the challenges brands face in identifying first-party data sources and building impactful audiences from them. Be prepared to revolutionize your strategy, unlock the latent potential of Customer Data Platforms (CDPs) and Retail Media synergy, and seamlessly activate your campaigns through cutting-edge platforms. Transform your Q4 into a success story that leaves a lasting impact.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
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What You Need to Know About CDPs
1. What You Need to Know About CDPs
Use First Party Data to Fuel Your Multichannel & Marketing Development
Presented by:
2. Today’s Logistics
● Session recording and slides will be sent
● Submit questions to our panelists
● Join in on our poll questions throughout
● Resources available as handouts
Persephanie Arellano
Webinar Coordinator
3. Overview
Founded in 2007
Part of Elite SEM as of 2018
Google Premier Partner
600+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Amazon Vendor Services
Facebook Performance Marketing
Creative Services
5. Today’s Agenda
● Breakdown of Customer Data Platforms (CDP)
● Top Ways a CDP Enhances Your Marketing Strategy
● Understanding Your Customers’ Buying Journey
● How to Decide if You Need a CDP
6. What is a CDP?
“An integrated customer database managed by marketers that unifies a company's customer
data from online and offline channels to enable modeling and drive customer experience.”
GARTNER
7. CDP... another three letter MarTech acronym?
DIMENSION CDP DMP CRM DATA WARE HOUSE
CAMPAIGN
MANAGEMENT
MARKETING CLOUD
DATA INTEGRITY
Person-level profiles
based on all customer
attributes & behaviors
Segment-level only based
on de-identified audience
data
Person-level customer
records based on
identifiable data only
Person-level customer
records based on
identifiable data only
Person-level records,
identified based on
identified email
addresses only
Segment-level only,
person-level customer
records siloed in each
application if any
MARKETER CONTROL
Marketers have complete
control over access to the
data, as well as
integrations with other
platforms
Marketers have complete
control over access to the
data, as well as
integrations with other
platforms
Marketers have
minimal access to the
data, and no control over
integrations with other
platforms
Marketers have no access
to the data, and no
control over integrations
with other platforms
Marketers have complete
control over access to the
data, but lack control
over integrations with
other platforms
Marketers have complete
control over access to the
data, but often lack
control over integrations
with other platforms
ACCESSIBILITY
Integration with any
external marketing
platform that provides
or accepts identifiable
and/ or de-identified
audience data
Integration with external
marketing platforms that
provide or accept
de-identified audience
data only
Integration with external
marketing platforms that
provide or accept
identifiable audience data
only
Does not easily integrate
with all external
marketing platforms
Integration with external
marketing platforms that
provide or accept
identifiable audience data
only
Does not easily integrate
with all external
marketing platforms
8. In five years, the CDP ”category” has become an umbrella term for three sub-types of platform
A marketing system that unifies a company's customer
data from marketing and other channels to enable
customer modeling, and optimize the timing and targeting
of messages and offers.
o Strengths are data
collection and profile
unification
o Focus is on technical
marketing roles
o Enterprise-scale and
implementation
o Support for ETL &
matching processes
o Non-technical enablement
and orchestration
o Delivery of message
content and sequencing
o Data unification focused
on input for web/mobile
personalization
o Purpose-built to address
activation, ID resolution,
and OOTB analysis
o Connections to external
systems for profile
unification
o Advanced segmentation
and predictive automation
o Offer component or partial
CDP functionality
o Typically lack a persistent
profile
o Solutions for discrete parts
of a CDP rather than a
whole platform
Source: “Market Guide for Customer Data Platforms for Marketing” July 2018
OPERATIONAL DATA
MANAGEMENT
MARKETING
PERSONALIZATION PURE-PLAY LOOK-ALIKES
CUSTOMER DATA PLATFORMS
CDP is not a homogenous category
12. Reduce Waste & Improve Ad Spend Efficiency
Segment:
Recent Browsing Activity within Last 7 Days + Interest in Shoes +
No Shoes Purchase within the Last 7 Days
No Shoes
Purchase
No Shoes
Purchase
Recent Shoes
Purchase
No Shoes
Purchase
Recent Shoes
Purchase
13. Segment:
Shopping Cart Abandoner Last 7 Days
Abandoned
1 day ago
Abandoned
7 days ago
Abandoned
2 days ago
Abandoned
4 days ago
Abandoned
6 days ago
Re-engage Shopping Cart Abandoners
14. POLL QUESTION
1) We have extremely minimal customer data sources
2) We have goals to collect customer data but collecting it and applying it are
difficult
3) Our customer data is reasonably well-organized; there is some integration
between them
What are your current data processes?
15. Start where you are.
Use what you have.
Do what you can.
-Arth
ur Ashe
16. Resources
We can identify the right stakeholder(s) to act as project manager and
use the platform with external support
2
3
After training and onboarding, we expect to be able to independently
operate the platform with clear strategic objectives
We have no dedicated user or ability to operate autonomously (i.e.
we’re unlikely to implement without heavy reliance on external
partners)
1
Which of the following best
describes the resources you’d
have available to support a new
piece of marketing technology?
Which of the following best
describes your existing
technology?
Four simple questions to assess your CDP readiness
Existing Tech
We have moderately sophisticated infrastructure for our website (e.g.
tagging); campaign management (e.g. ESP); and customer data (e.g.
database of some kind).
2
3
We have a modern technology stack (or are actively investing in
upgrades to it) and we see that stack as key to differentiating
ourselves in the market
Our web and data technology are archaic; what we have is
rudimentary and/or cheap, and we don’t use very many solutions
1
Data processes
There is a deliberate effort to collect customer data, but it’s
highly fragmented both in terms of collection and
application.
2
3
Our organization has many sources of reasonably
well-organized customer data with at least some level of
integration between them.
We have extremely minimal customer data (1-3 sources at
most)
1
Budget
We need a business case that can focus on multiple use
cases/plan for ongoing implementation, as well as a vision
for incremental value.
2
3
We have dedicated budget already for customer data
initiatives like a CDP and would likely acquire one through an
RFP or competitive evaluation.
Budget allocation is contingent on immediate ROI for a very
specific use case.1
Which of the following best
describes your data
processes?
Which of the following best
describes your budget
process for new tools?
17. www.blueconic.com/proficiency
01
02
03
Take the assessment.
Anyone who works with customer data in your organization can and should take the
assessment; identifying differing opinions about readiness early helps anticipate
roadblocks and get alignment before buying.
Review your results.
In addition to comparing scores across colleagues/teams, conduct a deep dive on which
of the three groups – Experimenter, Accelerator, or Visionary – you fall into and draw
inspiration from companies like you using a CDP today.
Build list of use cases.
Based on your marketing goals, vertical/business model, and proficiency, the BlueConic
team will help you create a realistic and progressive set of use cases that ultimately will
serve as the basis of a prioritized roadmap for your CDP implementation.
BlueConic’s CDP Proficiency Framework
18. POLL QUESTION
Where are you currently in your CDP journey?
● What’s a CDP? I’m here to learn.
● We’ve heard some pitches, need to know more.
● We’ve narrowed it down to a couple partners.
● We currently use a CDP today
24. Copyright 2017 - Q4 Amazon Virtual Summit
Some vendors in these
ancillary categories
(analytics tools,
orchestration engines,
etc.) label themselves
as CDPs to be included
in RFPs.
Some vendors used to
compete in other
categories - they may
have been branded as
DMPs, analytics tools,
or tag management
tools.
Each vendor seems to
believe that its offering
(often with ancillary
capabilities) should
define what HAS to be
in a CDP to be called a
CDP.
Clients: But… but… I don’t understand
Other vendors in these
ancillary categories,
especially marketing
cloud platforms, try to
negate the need for a
CDP by “offering the
same functionality”.
26. So, how should we define a CDP?
CDPs are platforms that are able to:
● Ingest and integrate customer data from multiple sources
● Offer customer profile management
● Support “real-time” customer segmentation
● Make customer data accessible to other systems
28. Ingest the right volume & speed of data
● Ingest and rapidly reconcile huge volumes and complexity of data
from websites, mobile, and elsewhere.
● Capture and combine data with different structures — from
traditional lists to social data to chatbot data — to provide a more
complete picture of the customer.
● Maintain and manage persistent consumer profiles that provide a
universal or single view of each customer.
● Store data over time for longitudinal analysis and customer
understanding.
29. Ingest the right volume & speed of data
Data AggregationAll Data Sources Reporting & Insights
Data Preparation & Management
Delivers Daily Analysis-Ready Data
Integrate All Data Sources
Actively Monitor All Connections
Automated & Scalable Dashboards
Flexible Analysis & Insights
Focused On Delivering Value
30. Combine your cross-channel data
● Resolve customer identity regardless of the channel or device a
consumer is using.
● Expand customer profiles with third-party and contextual data.
● As consumers become recognized, link anonymous actions to
customer profiles.
32. Enable omni-channel orchestration
● Ensure relevant communications - regardless of channel - based on an
understanding of the customer and their interaction history.
● Maintain customer conversations. By capturing engagement and
behavior in a single profile, marketers can evolve beyond “messages”
into conversations that take into account a customer’s previous
interactions and behavior.
33. Audience insights for all (not just analytics)
● Reduce the time to answer customer questions. Marketers with
limited technical know-how can query customer data and make
informed customer decisions.
● Free up time for data scientists and IT. As marketers engage with
customer data and learn to perform basic analytics and segmentation,
it liberates data science teams to work on more advanced — and
valuable — analyses.
34. Real-time customer interactions
● Enable personalization. By capturing previous activity, third-party and
contextual data, and maintaining persistent profiles, CDPs power
personalization initiatives to anonymous and known customers.
● Improve engagement through other systems. By making data
accessible to third-party systems, CDPs boost the value of each
system - ensuring the next best message and action regardless of the
point of interaction.
38. Copyright 2017 - Q4 Amazon Virtual Summit
Look beyond the
marketing department
Assess your end-to-end
customer data and
marketing stack
Consider your current and
desired future business
and customer use cases
So… Should I Work With A CDP?
39. Copyright 2017 - Q4 Amazon Virtual Summit
Assess your end-to-end
customer data and
marketing stack
So… Should I Work With A CDP?
● Do you have multiple engagement channels? If so, do you
have an existing approach to combining data (including
offline and online data) from these upstream systems?
● Do you have an existing approach to translate event
streams from multiple sources into customer-based data
points by applying identity resolution, privacy rules, and
profile attribute functions from other upstream systems?
● Is your data collection standardized across modes of
interaction, development teams, and external sources and
systems?
● Do you generate universal customer profiles and make
these profiles and attributes accessible to the analytics
and/or engagement solutions that may need it, in the
required timeframe and format?
40. Copyright 2017 - Q4 Amazon Virtual Summit
Assess your end-to-end
customer data and
marketing stack
So… Should I Work With A CDP?
Are you able to:
● Ingest the right volume of data in various formats to
develop a clear understanding of each individual
customer?
● Standardize the data, resolve identities, and ensure
privacy/compliance to deliver a positive customer
experience?
● Deliver a seamless experience to customers regardless of
the channels through which they choose to interact?
● Segment and analyze customers in real-time to enable
personalization and improve relevance and customer
experience?
Consider your current and
desired future business
and customer use cases
41. Copyright 2017 - Q4 Amazon Virtual Summit
Assess your end-to-end
customer data and
marketing stack
So… Should I Work With A CDP?
● Is digital (becoming) the primary way you interact with
your customer?
● Are privacy and governance top concerns and/or do you
expect them to become a top concern in the near future?
● Do you require clean data in motion (e.g. employing
just-in-time, read-on-schema data warehousing
strategies)?
Consider your current and
desired future business
and customer use cases
Look beyond the
marketing department
42. SMALL TEXT
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Schedule Your 1-1
Paid Media Consultation
43. Q & A
Sam Ngo
Director of Product
Marketing
Andrew Richardson
VP of Analytics &
Marketing Science