In this manifesto, exhibit marketing strategist Marlys Arnold explains what exhibitor education is (and isn’t) and why it matters. Learn the answers to these key questions and more:
- Why is exhibitor education necessary?
- Who needs to be educated?
- Who benefits from education?
- What should be included in training (and what shouldn’t)?
- What type of education is available?
- When should education take place?
- How can you join the revolution?
Feel free to share this with team members, show organizers, fellow exhibitors, industry vendors, or anyone you feel could benefit from being better educated.
http://www.exhibitmarketerscafe.com/manifesto
Exhibitor Booth Partnering: Doing it RightBIOpartnering
There is an art to meeting more potential partners!
Exhibitors at the BIO International Convention get more meetings by starting early, checking often, tailoring meeting requests, and following up on non-responses.
ASK the Experts is a programme created by the team (workgroup) sinned of EJB Consultancy committee and is a framework and tools to run and support MSMEs, Startups and Entrepreneurs
Get Practical With Your Startup's BrandingRobert Wallace
Branding is a practical matter...especially for startups and young companies.
Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more.
So...is your branding getting the job done?
This template is a set of questions designed to help you articulate the key elements of a business concept for a new venture or new product line.
Learn about the Business concept template here:
http://tools.tangiblefuture.com/business-concept.html
Building an Agency - Introduction and Capabilites - BIC Class ProjectAlexandra Suazo
As a student in CCNY's BIC Account Management track, I had the opportunity to invent an agency from the ground up. Applying class learnings in agency organization, structure, finance and more, groups were tasked with building agencies and bringing them to life in a final capabilities presentation.
Inspired by a sticker of a black park bench on the stall of a bar bathroom, "The Bench" came to life. Our group, consisting of three diverse individuals, agreed on an agency that represented "the people" - the consumer; an agency focused on the community and diversity. What better symbol for community than a park bench?
The final presentation walks the audience through what could be a real agency introduction; capabilities, agency process, organizational structure, and pricing overview. We also cover strategies around marketing The Bench, New Business, client revenue goals, and employee relations and internal growth.
Semester: Spring 2014
Logo designed by Maxime Menant - presentation created by me, Alex Suazo.
Exhibitor Booth Partnering: Doing it RightBIOpartnering
There is an art to meeting more potential partners!
Exhibitors at the BIO International Convention get more meetings by starting early, checking often, tailoring meeting requests, and following up on non-responses.
ASK the Experts is a programme created by the team (workgroup) sinned of EJB Consultancy committee and is a framework and tools to run and support MSMEs, Startups and Entrepreneurs
Get Practical With Your Startup's BrandingRobert Wallace
Branding is a practical matter...especially for startups and young companies.
Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more.
So...is your branding getting the job done?
This template is a set of questions designed to help you articulate the key elements of a business concept for a new venture or new product line.
Learn about the Business concept template here:
http://tools.tangiblefuture.com/business-concept.html
Building an Agency - Introduction and Capabilites - BIC Class ProjectAlexandra Suazo
As a student in CCNY's BIC Account Management track, I had the opportunity to invent an agency from the ground up. Applying class learnings in agency organization, structure, finance and more, groups were tasked with building agencies and bringing them to life in a final capabilities presentation.
Inspired by a sticker of a black park bench on the stall of a bar bathroom, "The Bench" came to life. Our group, consisting of three diverse individuals, agreed on an agency that represented "the people" - the consumer; an agency focused on the community and diversity. What better symbol for community than a park bench?
The final presentation walks the audience through what could be a real agency introduction; capabilities, agency process, organizational structure, and pricing overview. We also cover strategies around marketing The Bench, New Business, client revenue goals, and employee relations and internal growth.
Semester: Spring 2014
Logo designed by Maxime Menant - presentation created by me, Alex Suazo.
What is social enterprise an irish perspectiveDonncha Hughes
Galway City Partnership and SCCUL Enterprises will deliver a Start a Social Enterprise Programme in 2016. This presentation outlines a definition of Social Enterprise also referred to as Social Entrepreneurship; provides some examples and outlines a model for starting a Social Enterprise.
Talent Talk Webinar Building Your Employment BrandDavid Freeman
Cytiva's TalentTalk series is a series of webinars focused on helping comanies, attract, hire, develop and retain top-quality talent. "Building Your Employment Brand" is a presentation focused on how companies can identify their existing brand, build a plan for recreating or enhancing their brand and communicate their brand to attract talent.
What is a Business Model? Why is having a modern Business Model important? How does Business and Technology work into a Business Model? Why is understanding your customer important? How does your products and services suit your customer?
Slides for a two day workshop in Shanghai for a multinational client. Contrasting a product vs. a customer oriented company. Utilizing the Business Model Canvas and IBM Studies to create an awareness for building a value proposition and customer centricity.
Pitch Deck
A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.
Here is a good starting point for your pitch deck storyline
Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.
OPENING SLIDE
BUSINESS DESCRIPTION
PROBLEM
SOLUTION
MARKET SIZE
COMPETITIVE LANDSCAPE AND DIFFERENTIATION
SUSTAINABLE COMPETITIVE ADVANTAGE
TRACTION / STAGE OF DEVELOPMENT
BUSINESS MODEL AND MONETIZATION
MILESTONES AND INVESTMENT PROPOSITION
TEAM
CONCLUSION
All products and services have a Value Proposition set by the market place. What you offer to the market needs to be designed in order to exceed customer expectations. Learn more about this concept.
Deine Geschäftsidee ist gereift. Du hast erste Gespräche mit Kunden oder Lieferanten geführt. Nun willst du andere davon überzeugen, Dir die Ressourcen zu geben, um Deine Idee zu verwirklichen.
Wie bereite ich meinen "Pitch" vor möglichen Investoren vor? Was sind die Kernpunkte, die Investoren von mir erwarten? Wie sieht ein erfolgreiche Pitch aus? Wenn Du dir diese Fragen stellst, ...
Business Idea Proposal PowerPoint Presentation Slides SlideTeam
If your company needs to submit a Business Idea Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
New technology, digitalization, millennials and megatrends will bring opportunities to the prepared business leader and potential for disruption in B2C markets.
Charter School Performance in Illinois--CREDOAngela Rudolph
On July 10, 2013, the CREDO Institute at Stanford University presented at a private briefing on the new CREDO Charter School Quality Study of charter schools in Illinois and Chicago. Here is a copy of the deck that represents the findings shared to the group.
What is social enterprise an irish perspectiveDonncha Hughes
Galway City Partnership and SCCUL Enterprises will deliver a Start a Social Enterprise Programme in 2016. This presentation outlines a definition of Social Enterprise also referred to as Social Entrepreneurship; provides some examples and outlines a model for starting a Social Enterprise.
Talent Talk Webinar Building Your Employment BrandDavid Freeman
Cytiva's TalentTalk series is a series of webinars focused on helping comanies, attract, hire, develop and retain top-quality talent. "Building Your Employment Brand" is a presentation focused on how companies can identify their existing brand, build a plan for recreating or enhancing their brand and communicate their brand to attract talent.
What is a Business Model? Why is having a modern Business Model important? How does Business and Technology work into a Business Model? Why is understanding your customer important? How does your products and services suit your customer?
Slides for a two day workshop in Shanghai for a multinational client. Contrasting a product vs. a customer oriented company. Utilizing the Business Model Canvas and IBM Studies to create an awareness for building a value proposition and customer centricity.
Pitch Deck
A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.
Here is a good starting point for your pitch deck storyline
Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.
OPENING SLIDE
BUSINESS DESCRIPTION
PROBLEM
SOLUTION
MARKET SIZE
COMPETITIVE LANDSCAPE AND DIFFERENTIATION
SUSTAINABLE COMPETITIVE ADVANTAGE
TRACTION / STAGE OF DEVELOPMENT
BUSINESS MODEL AND MONETIZATION
MILESTONES AND INVESTMENT PROPOSITION
TEAM
CONCLUSION
All products and services have a Value Proposition set by the market place. What you offer to the market needs to be designed in order to exceed customer expectations. Learn more about this concept.
Deine Geschäftsidee ist gereift. Du hast erste Gespräche mit Kunden oder Lieferanten geführt. Nun willst du andere davon überzeugen, Dir die Ressourcen zu geben, um Deine Idee zu verwirklichen.
Wie bereite ich meinen "Pitch" vor möglichen Investoren vor? Was sind die Kernpunkte, die Investoren von mir erwarten? Wie sieht ein erfolgreiche Pitch aus? Wenn Du dir diese Fragen stellst, ...
Business Idea Proposal PowerPoint Presentation Slides SlideTeam
If your company needs to submit a Business Idea Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response.
New technology, digitalization, millennials and megatrends will bring opportunities to the prepared business leader and potential for disruption in B2C markets.
Charter School Performance in Illinois--CREDOAngela Rudolph
On July 10, 2013, the CREDO Institute at Stanford University presented at a private briefing on the new CREDO Charter School Quality Study of charter schools in Illinois and Chicago. Here is a copy of the deck that represents the findings shared to the group.
Mapa do Buraco é uma Manifesto realizado por jovens em busca de melhoras na qualidade da educação brasileira. O manifesto foi realizado por jovens a partir de entrevistas com professores, secretários de educação, jovens, políticos, artistas, empresários, ONGs, entre outros.
Information Literacy and E-Resources: Moving Beyond the ChalkboardLibraries Thriving
Ask any twenty-first century librarian and they will tell you that the traditional chalkboard is not the instructional tool of choice anymore. This panel discussion will address the place of free and subscription e-resources in information literacy instruction and will feature librarians from South University and representatives from Credo Reference, the database that was voted Library Journal’s “Best Overall” in 2012. This will be a collaboration-focused session so bring your ideas to share!
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Strategic Planning: The Roadmap for Business GrowthAlchemedia
Strategic planning is the foundation of every successful business. In this presentation, learn how to create an effective strategic plan that will drive the growth of your business and put it on a path to success.
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
With the right planning, defense contractors can use trade shows to speed up the sales cycle, reduce the cost of sales, and reach customers, prospects and even “hidden buyers.”
Exhibitor Perspective Lippman Connects SISO August 2014Sam Lippman
Sell out the exhibit hall floor and your sponsorships at your convention with these tips from large exhibiting companies; Samsung Techwin, Philips Healthcare, and Monte Carlo SBM - Hotels, Casinos and Spas. These exhibitors weigh in on sponsorships, data, and working with the venue.
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Exhibitor Education Manifesto
1. Why 1% Isn’t
Nearly Enough!
AKA “The Exhibitor Education Manifesto”
by Marlys Arnold, ImageSpecialist
Presented by ExhibitMarketersCafe.com
Taking a stand on exactly what exhibitor education is (and isn’t) ... plus why it matters