OneFiftyNine is a design company based in London with regional offices that offers a full range of design services including branding, marketing materials, websites, and print production. It prides itself on being flexible, responsive, and able to manage projects from start to finish. The document introduces the company and its team of marketing, design, and development professionals who have experience working with clients in education, corporate, and consumer sectors.

1. An introduction to OneFiftyNine

2. OneFiftyNine Limited
Studio 6, Block B, 1 Fawe Street, London, E14 6PD
T: 020 7536 7575 F: 020 7900 3050 M: 07901 688 913
E: info@onefiftynine.com
www.onefiftynine.com
Regional Offices: Bristol, Plymouth, Reading
Overview
Client list and references
Your team
Our work

3. OneFiftyNine is a design company with a difference.
These days business moves at a pace that was unthinkable even five years ago. And to succeed you need to
constantly stay on top of your game. The pressure on marketers to consistently deliver is unrelenting. So when it
comes to selecting design partners to work with you have to be confident that they will not let you down – there are
no second chances!
OneFiftyNine was set up in 2004 with the single-minded aim of providing design services that dovetail perfectly into
the way our clients want to work, not vice versa. That’s what makes us different. We’re small enough to have the
flexibility to adapt and respond as you require, and experienced enough to be able to manage projects, from start
to finish, without constant reference back to you. After all, you have enough on your plate without having to hold our
hand through the process. In that respect we’re refreshingly different.
We have an established client base that spans the education, corporate and consumer marketplaces. We offer a full
range of design services (both printed and on-line) including:
· Brand development and implementation · Direct mail
· Marketing and sales printed collateral · Exhibition graphics
· Magazine editorial content, design and production · Website development and content generation
· Advertising (concepts and production) – press and on-line · E-newsletters/interactive brochures
Overview

4. Client list and references
References
I have been delighted with the way the team at OneFiftyNine
is able to deliver all aspects of our projects – from conceptual
presentations, through copywriting, photography, design to print.
Melanie Hamelle, Marketing Manager, Cass Business School
The nine years I have worked with the team is testament to the value
I place on the projects OneFiftyNine undertakes for us. Regardless
of timescale or budget I always have the utmost confidence in the
quality of work the team delivers. The levels of project management
and creativity are exceptional, and always on brief, budget and time.
Cathie Deeley, Marketing Manager, REVISS Services
Client List:
3M
Abalisse Investimenti
Cass Business School
CitiGroup
City University
Currencies Direct
Hollybrook Homes
Halifax Estate Agents
International Irradiation Association (IMRP)
Kaupthing Bank
N2 Ferntown
Opus Italia
REVISS Services
TMD Technologies
Varsity Packaging

5. Your team

6. OneFiftyNine is very much a design company of its time. When
budgets are being squeezed and marketing departments are being
paired back to the bone, companies want agencies that deliver
value that is tangible; the right expertise when, and only when,
required; at a cost that is always affordable; and ideally from an
agency that is local and on-hand. Not much to ask for!
Recession or no recession, it’s always been the same. We’ve
always recognised that fact and have structured the company to
consistently deliver against these requirements. And we’ve been
doing it successfully for 5 years. Ed Toll, who founded OneFiftyNine
in 2004, has pulled together a highly skilled and talented team of
marketing and creative professionals to support clients – long term,
independent partners committed to the success of the company
and its clients. Whatever the project, whatever its size or complexity,
we always put together a team that has the right level of expertise to
deliver the project.
Over the last year we’ve been developing a local presence in
key geographical areas to ensure a truly ‘on-hand’ service, using
technology to connect us seamlessly as an agency. Current
regional hubs include London, Reading, Bristol and Plymouth.
Key team members include:
Ed Toll
After a number of years working for a range of small and medium
sized marketing and design agencies Ed created OneFiftyNine
with the sole aim of offering exceptional quality and value to a loyal
selection of clients. He’s happiest when rolling his sleeves up and
working with clients to discuss, plan and implement their marketing
and design solutions.
Chris Cullen
Chris is a hands-on strategic marketer who has worked with some
of the world’s most successful brands over 20 years. Brands such
as IBM, 3M, Dow, Cass Business School, Marriott, Samsung,
De La Rue, Halifax and Philips have all benefited from his clear
thinking and drive. He has also been instrumental in the success
of many SMEs, where his experience of running his own successful
marketing and design business is often invaluable.
Julie Cooper
After an early career as a reporter and sub-editor in the newspaper
industry, the poacher became a gamekeeper by taking up the
challenge of becoming a public relations manager in the health
Your team

7. service. Julie spent 15 years supporting a variety of health
organisations through major changes and improvements, before
setting up her own successful communications consultancy.
Julie has wide ranging skills and experience including strategic
communications planning, media management, internal
communications, and public consultation.
Richard White
With a passion for great design, and a genius with Photoshop,
Rich oversees the quality of all OneFiftyNine’s design work. He’s
something of a magician, somehow managing to hit every deadline,
regardless of how ridiculous. Having said that, it’s amazing he
manages to get anything done at all, as, like all great designers,
he suffers from the bombardment of ‘friends’ he’s barely ever met
asking for invites, cards, posters and flyers for all occasions!
Kate Lines
Kate is at the centre of virtually every system and process at
OneFiftyNine as well as being involved with a healthy dose of
project work too. In fact she’s never happier than when making, or
ticking off, one of her world-renowned lists. Oh, and she’s rarely
without her satsuma flavoured hand cream!
Michael Gbadebo
Michael is a rare individual, a web developer who is able to explain
technology in a simple and irresistible way. His enthusiasm for the
benefits that web technology can bring business is infectious. He
has many years of experience building web applications, such as
content managed websites, CRM systems, e-commerce sites, and
spends almost as much time helping clients to drive traffic, enquiries
and orders to their sites through SEO, PPC and affiliate marketing.
Anything web, Michael’s your man.
Copywriters
Elizabeth Handford, Mark McDowall, Gill Cartwright
Design team
Liam O’Leary, Lisa Boxshall
Online development
Martin Robinson
Photography
Clive Sherlock

8. Printing
While OneFiftyNine arranges and manages the printing/production
of the majority of the ‘print-based’ projects it undertakes we are
entirely flexible and work with a number of clients who prefer to
use their own printer. In these instances we will co-manage the
printing process offering support and advice when required and
ensuring the selected printer is entirely comfortable with the artwork
supplied and that the quality of the final product is delivered to the
expectation of the client.
OneFiftyNine has very strong relationships with a selection of
excellent printers within London and throughout the rest of the
country. As a result there is little limit to our print-buying capacity
and have never been unable to achieve a client’s desired print
finish, binding preference, colour combination or die-cut shape!

9. Examples of work

10. CLIENT: Cass Central Comms
PROJECT: InBusiness (business magazine)
OVERVIEW: Sent to a circulation of 25,000
business contacts, alumni, students and staff, Cass
Business School’s regular business magazine
‘InBusiness’ aims to encapsulate the unique and
vibrant atmosphere at Cass and showcase some of
its cutting edge research together with academic and
practitioner opinions and views on the business topics
and issues of the day.

12. CLIENT: 3M Building & Commercial Services
PROJECT: Brochure and inserts
OVERVIEW: 3M offers a huge range of
products of potential interest to facilities managers.
These products are sold by a number of different
businesses within the organisation. The brief was to
pull together all these products into one brochure and
position 3M as a major supplier of product solutions
that address key issues of concern to the facilities
manager (e.g. safety & security, image improvement
etc.). Product inserts were also produced that
expanded upon the brochure and provided more
detail on each product.

14. CLIENT: Cass Careers
PROJECT: Hand-selected campaign
OVERVIEW: Briefed to work on all aspects
of Cass Careers’ ‘Hand-selected’ campaign – from
concepts through to photography, design, print
and mailing. Together with producing Cass Careers
literature for post-graduate students, the campaign
also involved targeting prospective recruiters and
employers with an offer to ‘hand-select’ potential
MBA students who satisfied their specific job
descriptions. The campaign included design and
production of brochures, flyers, letterheads and
chocolate box mailings.

16. CLIENT: Kaupthing Singer & Friedlander
PROJECT: Brand development and
design implementation
OVERVIEW: Having acquired established
UK property finance specialists, Singer & Friedlander,
Kaupthing (Iceland’s largest bank), was looking for
a consistent way to present the complete Kaupthing
Singer & Friedlander offering to the market. Our
brief was to develop and articulate a single, core
proposition for the combined real estate businesses –
what makes Kaupthing Singer & Friedlander different.
This proposition and its substantiation was rolled out
across press advertising and corporate literature.

18. CLIENT: Cass MBA Programme
PROJECT: EMBA ad campaign
OVERVIEW: Targeted at a City-based
audience, the Executive MBA ‘coffee cup’ ad
campaign was designed to raise awareness of
Cass’s part-time MBA programme by communicating
messages surrounding the convenience and up
to date business thinking offered by the Cass
programme. The ad, which was rolled out across
print media, including the FT and CityAM, the
Underground and DLR, also featured a coffee sleeve
campaign targeted across City based coffee shops.
A microsite was also developed for capturing and
measuring responses to the overall campaign.

20. CLIENT: Credit & Mercantile
PROJECT: Press advertising
OVERVIEW: Our challenge was to
raise Credit & Mercantile’s profile amongst IFAs
and mortgage brokers, position them above the
competition, stimulate enquiry levels and regain
market share. Our research had shown that all the
competitors, through their advertising, focused
on the ‘givens’ (competitive rates, speed and
flexibility), offering no other point of differentiation.
Our strategy for Credit & Mercantile was to create
tangible differentiation from the competition through
building empathy with the IFA and mortgage broker
communities. We achieved this by acknowledging
the importance of reputation to their business and
providing reassurance that their reputation was safe
with Credit & Mercantile.

22. The brochure was very well received by colleagues. Massive praise
for the design and layout - they loved it! Thanks to you all for your
considerable efforts in support of this project.
CLIENT: International Irradiation Association
PROJECT: IMRP London conference 2008
OVERVIEW: OneFiftyNine was asked to
present concept ideas for the look and feel of all
literature surrounding IMRP’s biennial conference.
The client was keen to focus on the London aspect
of the conference as the target audience is highly
international. As a result the design was based on
landmark London cityscapes and architecture,
for which appropriate photography was sourced
and commissioned.

24. CLIENT: Abalisse Investimenti
PROJECT: Visual identity
OVERVIEW: Abalisse Investimenti is a
highly respected real estate developer, specialising
in the restoration of elegant Tuscan homes. The
client was looking to establish a visual identity for
its literature and website that reflected the quality
and authenticity of its restorations, whilst evoking
‘la dolce vita’ to prospective buyers. We produced
brochures for both Borgo di Verardinga and Castle
of Campiglia as well as a content managed website
covering all developments.

26. CLIENT: Hollybrook
PROJECT: Corporate brochure
OVERVIEW: Unhappy with concepts
presented by the incumbent agency, Hollybrook
asked OneFiftyNine to present some design ideas
on a purely speculative basis. The brief was to
portray the quality of Hollybrook’s developments
at the same time as ensuring all stages of the
development process, in which the organisation is
involved, were communicated effectively. Hollybrook
was delighted with the ideas put forward and
commissioned the project.

28. CLIENT: Opus Italia
PROJECT: Villa Saltareccio brand
development and marketing campaign
OVERVIEW: Specialising in the
transformation of historic villas, farmhouses and
palazzos into distinctive contemporary homes in
enchanting, Italian locations, Opus Italia chose
to offer shares in Villa Saltareccio on a fractional
ownership basis. Our brief was to create a brand
that encapsulated the Villa Saltareccio offering,
produce a suite of marketing materials, and build a
pipeline of sales enquiries quickly to deliver a fast
return on their investment.

30. CLIENT: Lower Mill Estate
PROJECT: e-shot campaign and website
OVERVIEW: Lower Mill Estate is an
exclusive lakeside second home development in the
heart of the Cotswolds. Historically the client has
been able to rely on press advertising to generate
the requisite number of enquiries and tours to sell
off-plan 30 houses per year. However, the market has
become more competitive and has suffered in the
economic downturn. The client was looking for a more
cost-effective way to generate sales enquiries. As
part of our strategic marketing remit, we put in place
an e-marketing programme to supplement the on-
going press advertising. Four different e-shots were
developed and a test campaign was undertaken to
assess their relative effectiveness, varying message
and design approach with the most effective e-shot
rolled out in a phased campaign over 6 weeks.
The cost per enquiry (press advertising versus
e-marketing) was reduced by 90%.

32. CLIENT: De La Rue
PROJECT: New market launch campaign
OVERVIEW: De La Rue had traditionally
sold its cash handling systems to banks, and knew
how to talk their language. This was reflected in their
‘highly technical’ brochures. Opportunities were
identified in new ‘less technical’ sectors (vending,
leisure, transport and retail), and we were approached
to develop a new ‘look and feel’ and ‘tone of voice’
that was simplified, impactful and benefits-driven.
An initial literature suite was produced, followed by
exhibition materials and trade advertising.

34. CLIENT: Systems Union
PROJECT: Customer magazine and
channel newsletter
OVERVIEW: Systems Union sells its
business software through channel partners. We were
briefed to produce two different publications; a glossy
magazine (the edge) for end-users with articles,
case studies and support offerings; and a simplified
newsletter (inside edge) for channel partners with
news, awards, partner events and profiles.

36. CLIENT: City University
PROJECT: Various
OVERVIEW: Over the last few years
we have worked on several projects for City
University, across a number of the Schools.
Our brief in each case has been to deliver design
that is fresh, relevant and impactful and always
consistent with the City University style guidelines.

38. CLIENT: fish4
PROJECT: Ad concepts
OVERVIEW: The client brief was to develop
and present a number of ‘scamped’ concept ideas
for an up and coming fish4 nation-wide print ad
campaign. The brief was to include its three key
market sectors – jobs, homes and cars.
oad or on-the-pole… Wherever you want to work or
s.co.uk has the job to suit you.
sh4jobs.co.uk

40. PROJECT: Website Development
OVERVIEW: OneFiftyNine has an increasing
amount of experience designing and building
websites and other web-based applications for
its clients. This experience extends into content
managed sites, CRM systems, knowledge
managed systems, e-shots, e-newsletters and
banner advertisements.

42. CLIENT: Various
PROJECT: Corporate Identity
OVERVIEW: Although much of what
OneFiftyNine does for clients is working within existing
corporate design guidelines, we do have experience
of developing and rolling out corporate identities for
small to medium-sized businesses. Typically these
businesses are looking for clear, sound strategic
thinking and creative interpretation that delivers
logos and visual identities that help position them
appropriately and distinctly within their markets.
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44. OneFiftyNine Limited
Studio 6, Block B, 1 Fawe Street, London, E14 6PD
T: 020 7536 7575 F: 020 7900 3050 M: 07901 688 913
E: info@onefiftynine.com
www.onefiftynine.com