The document is a comprehensive manifesto outlining a systematic approach to launching and building a high-growth startup, structured into five key phases: idea conception, startup, growth, established, and exit. It provides actionable tasks and strategies for each phase, focusing on foundational elements such as team assembly, market analysis, customer acquisition, and capital efficiency. Additionally, it offers insights on adapting the timeline and a special training opportunity for further learning on the concepts discussed.

1. HIGHGROWTHSTARTUP
MANIFESTO
Timeline On How To Launch And Build High Growth Start-up
By
Adimuchinobi Chukwuma

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1. The Preface: The Manifesto
2. The Five Milestones: Five Phases of startup
3. Idea conception Phase
4. Startup Phase
5. Growth Phase
6. Established Phase
7. Exist Phase
8. The Timeline
9. How To Adapt the Timeline
10. About the Author
11. Special Gift for you
TABLE OF CONTENTS

3. “Launching a business
doesn’t come with an
instruction manual—until
now”

4. The Manifesto:
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In preparation of this manifesto, I gleaned insights from many resources; on the
subject—everything from YouTube videos, Y-Combinator free startup courses,
Articles, experiences, Tips on Quora, books, Success stories and understudied the
finest High growth startup in Nigeria: Kobo360 logistics, the insights curated and
organized to create the manifesto which provides a predictable and systematic
trajectory to launch and build a high growth startup.

5. IDEA CONCEPTION STARTUP I divide this manifesto into
five phases these are stages
which every innovation-
driven enterprise will
probably pass through.
GROWTH ESTABLISHED
EXIST

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Idea conception Phase
The idea conception is the stage you lay the groundwork which is the
most significant in the growth traverse of an innovation-driven
enterprise. Any defect at this stage spells doom it might cause the
project to fail.
There are five tasks that you have to carry out to achieve this milestone.
Each task has actions; what to do and where to channel your focus
more to build a sound foundation for your startup.

7. ORGANIZE YOUR
FOUNDING DREAM
TEAM
UNDERSTAND THE
PROBLEM
DEVELOP POSSIBLE
SOLUTIONS:
TASKS
GENERATE A BUSINESS
CONCEPT.
STRATEGY
FORMATION &
BUSINESS
MODELLING:

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TASK. 1
GENERATE A BUSINESS CONCEPT
TASK. 2
ORGANIZE YOUR FOUNDING DREAM TEAM
ACTIONS:
• Assemble your idea cross-pollinating group
• Select your founding team
• Set clear expectations among the members of the founding team
ACTIONS:
Dream birthing and Brainstorming

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TASK. 3
UNDERSTAND THE PROBLEM
ACTIONS:
• Primary Market analysis
• Cross-border industry analysis
• Identify the industry your business concept falls within
• Identify the Overlapping industries (the insights to be gathered will help you tweak
your business model to adapt Blue ocean strategy and double play strategy)
• Try to identify likely cabals (partners) to build creative monopoly for your business
concept

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TASK. 3
UNDERSTAND THE PROBLEM
ACTIONS:
• Understand the current solution:
• How do the locals respond to this need
• Try to find out whether the idea, have been tried multiple times with no success, or
someone had failed, while some succeed.
• Conduct competitor analysis and analyze the strategic landscape
• How the competitors are solving the problem and what are they not getting right.
• Understand the key competitive lens
• Reframe the problem and define the concept
CONTINUATION

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TASK. 4
DEVELOP POSSIBLE SOLUTIONS:
ACTIONS:
• Market segmentation
• Select a beachhead
• Build an end user profile
• Calculate the total addressable market (TAM) size for the beachhead
• Create the buyer persona/Customer profile
• Value proposition design: Prototype
• Identify your first next 10 customers and why they will pay for your product

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TASK. 4
DEVELOP POSSIBLE SOLUTIONS:
ACTIONS:
• Create the MVP and test
• Refine and draft your Elevator Pitch
• Map the process to acquire a paying customer
• Focus on building minimum viable quality product with a minimum viable feature:
i. Draft Product Development Roadmap
ii. Product design ( software architecture design)
iii. A Scale Point (beachhead feature)
iv. Start building the product
CONTINUATION

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TASK. 5
SOLUTIONS: STRATEGY FORMATION
BUSINESS MODELLING
ACTIONS:
• A better Story: Why ( purpose, vision and Mission)
• Winning choice: corporate strategy and Business strategy
• Define your core and focus
CORPORATE STRATEGY AND BUSINESS STRATEGY AND BUSINESS MODELLING AND INTEGRATION

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TASK. 5
SOLUTIONS: STRATEGY FORMATION
BUSINESS MODELLING
ACTIONS:
• Design your business model:
i. Customer insights / cross border insights
ii. Ideation
iii. Economic logic: distribution, capital efficiency, competition advantage, Pricing, Revenue margin growth,
valuation, scalability, cost of doing business questions: valuable, profitable scalable, sustainable,
repetitive, consistent ( chart your competitive positioning )
iv. Visual thinking
v. Prototyping and integration
vi. Storytelling
vii. Scenario
• Implementation: Validation and constant iteration and draft Your Pitch Deck
• Focus on Customer acquisition and capital efficient
CONTINUATION

15. “Congratulation”
You just achieved a Milestone.

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STARTUP:
Key Focus:
• Understand the underlying principles of elements of breakthrough: penetrating
the elite class and connecting with people easily, credibility and integrity,
contribution gap, visibility and media optics, network, sacrifice and service
• The Built: capabilities, competence, resources, reach, grit and diversity.
• Effective business communication and storytelling
• Bankable business plan, product roadmap and business implementation
roadmap
• Established customer base
• Full-time operational structure
• Transform from hustle to business
• Steady cash burn rate
• Angel/VC funding

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STARTUP:
The startup phase is the honeymoon (at this phase many will feel like “CAPTAIN
AMERICA”) and surprise phase.
There are a lot of surprises that you might meet at this phase at some point you
may think you had understood the market but suddenly you will start
encountering business frictions.
Frictions are market elements that affect growth and drain the capital.
At this phase, be ready for market frictions.
CONTINUATION

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STARTUP:
The capital efficiency at this phase, however, your optimal focus should be, to
reduce the cost of customer acquisition and to make your business model be
capital efficient. This is paramount to avoid burnout. Also, you need to master
how to use the basic elements that will create the breakthroughs you need
along the path.
CONTINUATION

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STARTUP:
Then critical success factor that is elementary to execute your ideas; which is the
built. You also have to give prime priority to your built, to get it to the level of an
elite entrepreneur a priority.
The built is a word I coined, which explains the intricacies of execution; the ability
for an individual to plan, execute and build a successful enterprise.
This construct is not limited to the individual; can be applied to organizations.
There are six pillars of “the Build” these are: Capability, Competence, Resources,
Grit, Reach and Diversity. Because of space, I will not delve deeper on this, but the
construct was explained extensively in my book: the merchant compass.
CONTINUATION

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STARTUP:
There are Six tasks that you have to carry out to achieve this milestone.
Each tasks have actions; what to do and where to channel your focus more to
solidify the foundation for growth.
CONTINUATION

21. OPEN BANK ACCOUNT
AND OBTAIN FIRS TIN
INTENSIFY YOUR
MEDIA OPTICS
PREPARE FOR YOUR
LAUNCH
TASKS
LEGAL STRUCTURE AND
OWNERSHIP
LAUNCH: FIRST
PRESS RELEASE
DRAFT YOUR PLAY
BOOK

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TASK. 7
OPEN BANK ACCOUNT AND OBTAIN FIRS TIN
ACTIONS
• Get a startup legal consultant/advisor
• Choose legal structure
• Draft company's by-laws, stock option plans, shareholders' agreements
and other document
• Incorporate your business
TASK. 6
LEGAL STRUCTURE AND OWNERSHIP
ACTIONS
• Start building your credit rating by becoming tax compliant

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ACTIONS
• Know what is working:
i. Start engaging and having sound conversation with domain experts and key industry influencers:
focus is to discover the best tools, tactics, acceleration programs, support groups, what is working and
potential investors.
ii. Get a mentor and advisory team ( Strategist, Technical, Accountants and HR)
iii. Learn about storytelling and media optics tactics
• Draft lean business plan and project management/ implementation plan: focus: functional strategy and
tactics, timeline and milestones.
TASK. 8
DRAFT YOUR PLAY BOOK
Action plan: focus on functional strategy formation, Project Plan and timeline and
{grassroots or street sense and potential tools} tactics, Metrics and Traction
milestones

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ACTIONS
• Branding, strategic brand positioning and establish your brand with Online
Public profiles, rework your web presence
• Design strategic media optics and storytelling plan
• Rework Your Pitch Deck and fine-tune your elevator pitch
• Structure and Process design:
• Source for sustenance funds
TASK. 8
DRAFT YOUR PLAY BOOK
CONTINUATION

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ACTIONS
• Channel testing
i. Right marketing message test
ii. Pricing Point Testing
iii. Select the best go to market channel
• Press kit Building
i. Establish Relationship with the media guys: bloggers, media house, key social media
influencers’ and thought leaders ( get them to discover you and get them to trust you)
TASK. 9
PREPARE FOR YOUR LAUNCH

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ACTIONS
• Press kit Building
i. Articulate a sound narrative, organize every basic content into a press kit ( Your major
message “ Why”; Bios and motivation, compelling brand story, Draft your SEO, blog
strategy
ii. Hire a PR ( if your startup can afford it, hire a PR)
iii. Developed a highly targeted speaking and analyst/media briefing program
iv. Identify and curate Platforms to Announce Your Startup Launch
v. Reach out to the platforms.
TASK. 9
PREPARE FOR YOUR LAUNCH
CONTINUATION

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ACTIONS
Be everywhere. Spread the message. Get it to be everywhere.
Tell a story. Don’t sell. Let everyone hear your story.
TASK. 10
LAUNCH: FIRST PRESS RELEASE

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ACTIONS
• Engage intensively in pitching competitions
• Apply to many startup accelerator programs
• Join startup meeting groups and founder associations
• Make eventbrite and engaging in online forums conservation your obsession’ and
connecting with individuals that can easily share the ideas to their network
• Network Effectively within the Entrepreneurial Ecosystem
• Be everywhere and up your media optics game and start speaking
TASK. 11
INTENSIFY YOUR MEDIA OPTICS

29. “Congratulation”
You just achieved a Milestone.

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GROWTH:
Key Focus:
• Revenue growth
• Increased market share
• PE funding
• The core of the business
• Competitiveness: the business strategy and corporate strategy matters
in this phase
• Leadership Development
• Culture formation
• Innovation and staffing
• Strategic relationships building

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GROWTH:
The growth phase is when the business gets interesting. At this stage,
there are well-defined roles and responsibilities.
As the business owner or founder, you have to focus more on the building
and strengthen the core business.
There is only one task that you have to carry out to achieve this milestone.

32. BUILDING AND GROWTH
TASKS
Exponential growth is what matters.

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ACTIONS
• Go for series A fund
i. Understand funding dynamics: convertible notes, convertible preferred
stock, Term sheet and prepare for due diligence
ii. Master the act of pitching
iii. Track the right Metrics and Know the traction that delight the investors and
work in hitting the points
iv. Organize your records and get everything ready for due diligence
examination
v. Understand startup valuation dynamics and Determine your company’s
worth
vi. Assemble boards of directors and Advisors
vii. Strategize, Target, Network and Nurture your investor pipeline
viii.Revisit Your Pitch Deck, Make that move and raise first wow! fund
TASK. 12
FOCUS ON GROWTH

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ACTIONS
• Structure and Process institutionalization
i. Draft and document your corporate governance
ii. Nurture your talent acquisition pipeline and create incentive plan for team building
iii. Fully establish Watertight structure and insanely result spinning processes
iv. Institutionalize your corporate culture
• Increase your Market share: Customer Base, Brand awareness, Sales Volume and
Revenue
TASK. 12
FOCUS ON GROWTH
CONTINUATION

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ACTIONS
• Increase your Market share:
i. Customer Base
ii. Brand awareness
iii. Sales Volume and Revenue
• Start to release other product features and grow the product line exponentially
TASK. 12
FOCUS ON GROWTH
CONTINUATION

36. “Congratulation”
You just achieved a Milestone.

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ESTABLISHED
TASK. 14
Focus on becoming a global brand and Continuous growth
ACTIONS
• Get quoted in London stock exchange or New York stock market
• Consolidate on global dominance
TASK. 13
Focus On Sustainability

38. “Congratulation”
You just achieved a Milestone.

39. “ The Timeline ”

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Timeline and Milestones
Tasks Title Expected Timespan (
Days)
Milestones
1. Generate a Business Concept 14
2. Organize Your founding team 30
3. Understand the Problem 30
4. Develop Possible Solutions 120
5. Strategy Formulation & Business
Modelling
30
Idea Conception
6. Legal Structure and Ownership 30

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Timeline and Milestones
S/N Tasks Expected Timespan
(Days)
Milestones
7. Open Bank account and Obtain FIRS TIN 21
8. Draft Your Play Book 30
9. Prepare for Your launch 14
10. Launch: First Release 7
11. Intensify Your Media Optics 180
Startup
7. Open Bank account and Obtain FIRS TIN 21

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Timeline and Milestones
S/N Tasks Expected Timespan
(Days)
Milestones
12. Focus on Growth 1095
GROWTH
Adapt this framework base on your current realities

43. 2020
Today
Aug Sep Oct Nov Dec 2020 Feb Mar Apr May Jun Jul
TASK: 1 8/25/2019 - 9/7/2019
9/10/2019 - 10/9/2019TASK: 2
9/6/2019 - 10/5/2019TASK: 3
9/18/2019 - 1/15/2020TASK: 4
9/18/2019 - 10/17/2019TASK: 5
9/22/2019 - 10/21/2019TASK: 6
10/27/2019 - 11/16/2019TASK: 7
10/20/2019 - 11/18/2019TASK: 8
TASK: 9 11/24/2019 - 12/7/2019
TASK: 10 12/11/2019 - 12/17/2019
12/15/2019 - 6/11/2020TASK: 11
12/15/2019 - 7/1/2020TASK: 12

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How To Adapt the Timeline
There is so much that goes into building a successful business. To know
what to do first and then what to do next some of are good at this while
others are not at it.
Well whether you are good at figuring your way around or not, this
manifesto will help you to get ahead quickly.
Caveat
Know to build a successful business, you will keep going back and forth:
iterative process.
So know that this manifesto was not intended to make building a high
growth startup a linear process, rather it was created, to make the iterative
process predictable and systematic.
To adapt the timeline simple download office timeline:
https://www.officetimeline.com and install latest Microsoft PowerPoint.

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How To Adapt the Timeline
Then create your own timeline: date, deadline and Milestones.
Using this timeline will make you focus on what matters, likewise help you
to predict your results and build fast.
Thanks for finding the time to read and learn.
If you find this manifesto useful, please share it with your friends and networks.
Download it and send it to them via WhatsApp and Telegram.

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SPECIAL GIFT FOR YOU
Hi There!
Thanks again for finding this manifesto interesting.
I know you would like to learn more about how to make the ideas shared in this
manifesto work for you.
Ok here is the thing, as part of my commitment to make this manifesto work for
everyone.
I will be making a series of training videos on each of the tasks and actions. The
training will run for one month on a secret Telegram group.
The training will be intensive. After you might have gone through this training, you will
do magic. The training is not free! Price ₦15,000.
BUT!!!

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SPECIAL GIFT FOR YOU
If you sign up for the training NOW!
By just sending Your Phone Number, Name and E-mail to +234(818)028-1777 you will
get early access to the training FREE.
Only 20 slots available for this, immediately the slots finish, to get access to the secret
Telegram group you will pay ₦15,000.
Act NOW! Before it’s too late. Text Name, Phone number, and E-mail to +234(818)028-
1777 .
This special Gift won’t last.
Here is an idea of what to expect.
1. I will use case studies teach you how to design innovative business model
2. How to go viral and many more.
Act! Now Text: Name, Phone number and E-mail to +234(818)028-1777

48. About the Author
Adimuchinobi Chukwuma:
is a seasoned and highly innovative serial
entrepreneur.
I help entrepreneurs and small businesses design
innovative business model and formulate strategy to
become more competitive and profitable by
leveraging on design thinking