Ollie Purdom, Pitch - Innovation Demands - Birmingham Marketing Conference
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This document discusses how technology is transforming jobs and skills. It notes that new job titles are emerging that focus on skills like customer insights, analytics, engagement and content creation. The document also discusses how companies need hybrid marketers who are specialists in one area but can collaborate across teams. It emphasizes the importance of company culture and an defined employer brand to attract and retain top talent.
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Ollie Purdom, Pitch - Innovation Demands - Birmingham Marketing Conference
- 1. @ OLLI E P U RD OM @ P I TCH _ TALK
- 2. @ OLLI E P U RD OM @ P I TCH _ TALK
- 3. TALENT TEAM CULTURE @ OLLI E P U RD OM @ P I TCH _ TALK
- 4. @ OLLI E P U RD OM @ P I TCH _ TALK TALENT FIRST LETS LOOK AT HOW THIS IS AFFECTING THE INDIVIDUAL WITHIN A TEAM.
- 5. 0.64 APPLICANTS PER ROLE *UK Job market report July 2015 PROMOTION vs NEW ROLE @ OLLI E P U RD OM @ P I TCH _ TALK
- 6. TECHNOLOGY IS TRANSFORMING VIRTUALLY EVERY BUSINESS SECTOR.” ”ERIC SCHMIDT, EXECUTIVE CHAIR MAN , G OOG LE @ OLLI E P U RD OM @ P I TCH _ TALK
- 7. JOB TITLE EVOLUTION CUSTOMER INSIGHT S MOBILE M ARKETER ANALYTICS ADVISOR ENGAGEM ENT MANAGER SEARC H MANAGER CON TENT LIBR ARIAN SOC IAL MEDIA MA NA GER CONTENT CR EATOR @ OLLI E P U RD OM @ P I TCH _ TALK
- 8. @ OLLI E P U RD OM @ P I TCH _ TALK
- 10. MOBILE APP CRM SOCIAL ANALYTICSWEB & E-COM DIGITAL OUTDOOR PLATFORMS & CHANNELS
- 11. @ OLLI E P U RD OM @ P I TCH _ TALK
- 12. NEW GENERATION OF MARKETERS WILL COME THROUGH AND, BLINDED BY THE PROMISE OF DIGITAL, THEY WILL NOT LEARN ENOUGH OF THE OLD CRAFT OF MARKETING. #DIGITALSENSE ” ”JE RRY D AY KI N , G LOB AL D I G I TAL D I RE CTOR, D E N TS U AE G I S @ OLLI E P U RD OM @ P I TCH _ TALK
- 13. OLD-FASHIONED MARKETING AND STORYTELLING PRINCIPLES ARE MORE IMPORTANT THAN EVER. #DIGITALSENSE ” ” JE RRY D AY KI N , G LOB AL D I G I TAL D I RE CTOR, D E N TS U AE G I S @ OLLI E P U RD OM @ P I TCH _ TALK
- 14. @ OLLI E P U RD OM @ P I TCH _ TALK
- 15. THE AGE OF THE HYBRID MARKETER @ OLLI E P U RD OM @ P I TCH _ TALK
- 16. T-SHAPED PEOPLE: SPECIALIST IN ONE AREA, WHO THINK BROAD AND COLLABORATE WITH OTHER TEAMS & DEPARTMENTS @ OLLI E P U RD OM @ P I TCH _ TALK
- 17. CURIOUS & ADAPTABLE @ OLLI E P U RD OM @ P I TCH _ TALK
- 18. @ OLLI E P U RD OM @ P I TCH _ TALK
- 19. THE TEAM THE EFFECTS ON THE TEAM @ OLLI E P U RD OM @ P I TCH _ TALK
- 20. RECESSION EXPECTATIONS @ OLLI E P U RD OM @ P I TCH _ TALK
- 21. 21 KEYN OTE TITLE A LARGE TITLE TO INTRODUCESmall intro text to the new chapter RES EARCH @ OLLI E P U RD OM @ P I TCH _ TALK
- 22. @ OLLI E P U RD OM @ P I TCH _ TALK
- 23. OUR TEAM HAS MARKETERS, CREATIVES, DATA SCIENTISTS, ENGINEERS, DEVELOPERS AND USER EXPERIENCE EXPERTS, WHO WORK TOGETHER IN SMALL PROJECT TEAMS TO TRY AND CREATE GROWTH. THIS IS A RADICAL CHANGE FROM THE WAY TRADITIONAL MARKETING DEPARTMENTS WORK. ” ”CH ARLES WELLS, CH IEF MARKETIN G OF F ICER, JUS TG IVIN G @ OLLI E P U RD OM @ P I TCH _ TALK
- 24. @ OLLI E P U RD OM @ P I TCH _ TALK
- 25. @ OLLI E P U RD OM @ P I TCH _ TALK
- 26. @ OLLI E P U RD OM @ P I TCH _ TALK 30 MIN TURNAROUND
- 27. CULTURE CULTURE & YOUR EMPLOYER BRAND @ OLLI E P U RD OM @ P I TCH _ TALK
- 28. @ OLLI E P U RD OM @ P I TCH _ TALK
- 29. EMPLOYER BRANDING @ OLLI E P U RD OM @ P I TCH _ TALK Ranked the 4th most impactful Marketing / HR driver on a company’s revenues and profits. *B OSTON CON SULTIN G STUDY
- 30. *ADD COMPANY NAME HERE TEAM DEDICATED LOYAL OPEN COLLABORATIVE DR IVEN INTEGRITY HONESTY @ OLLI E P U RD OM @ P I TCH _ TALK
- 31. @ OLLI E P U RD OM @ P I TCH _ TALK
- 33. EMPLOYER BRANDING @ OLLI E P U RD OM @ P I TCH _ TALK
- 36. “10 things we know to be true” 1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can make money without doing evil. 7. There’s always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn't good enough. EMPLOYER BRANDING
- 37. ACTUAL VALUES ARE THOSE BEHAVIOURS AND SKILLS THAT ARE VALUED IN FELLOW EMPLOYEES ” ”
- 38. A WELL DEFINED CULTURE ALLOWS YOUR FUTURE STAR HIRES TO QUICKLY AND EASILY BUY IN TO YOU VISION AND CULTURE. OR NOT. BOTH ARE FINE. @ OLLI E P U RD OM @ P I TCH _ TALK
- 39. EMPLOYEES OWN CULTURE. NOT THE EMPLOYER @ OLLI E P U RD OM @ P I TCH _ TALK
- 41. EMPLOYER BRANDING The biggest motivator for switching jobs is training / development & progression, not £££ P I TCH 2 0 1 5 SALARY S URVE Y @ OLLI E P U RD OM @ P I TCH _ TALK
- 42. @ OLLI E P U RD OM @ P I TCH _ TALK 51.4% OF MARKETERS QUESTIONED SAID THEY HAD “NO ACCESS” TO TRAINING, WELL ABOVE THE NATIONAL AVERAGE OF 29.6%. ” ” *CV LIB RARY SURVEY 2015
- 43. @ OLLI E P U RD OM @ P I TCH _ TALK DUE TO THE LACK OF TRAINING, 78.4% OF MARKETERS FEEL UNDERVALUED BY THEIR COMPANY. ” ” *CV LIB RARY SURVEY 2015
- 44. @ OLLI E P U RD OM @ P I TCH _ TALK 91.9% SAY THEY WOULD BE LESS LIKELY TO LEAVE THEIR CURRENT EMPLOYER IF THEY WERE OFFERED TRAINING. ” ” *CV LIB RARY SURVEY 2015
- 45. @ OLLI E P U RD OM @ P I TCH _ TALK PATTY MCCORD, N E T F LI X CULTURE ENABLES SUCCESS, BUT IT DOES NOT CAUSE SUCCESS.” ”
- 46. THANK YOU FOR LISTENING! @ OLLI E P U RD OM @ P I TCH _ TALK