Topic: Marketing Automation Simplified - The most effective way of building a Marketing Automation audience base - How to group them together - Choosing the right automated campaign type for you - How your competition is already using these findings to their advantage - How to pick the right one

2. @CommuniGatorLTD
A whistle-stop tour of
B2B Marketing Automation
OTE Oct 2105

3. GatorMail GatorLeads GatorSocial GatorDocs GatorEvents
GatorExpress GatorInsights GatorCRM GatorData GatorSurveys
MARKETING AUTOMATION PLATFORM

6. 2006 2014

8. 9100%
9100%
8700%
8400%
8600%
9100%
8700%
9200%
7400%
8100%
4300%
7000%
8200%
8400%
900%
900%
1300%
1600%
1400%
900%
1300%
800%
2600%
1900%
5700%
3000%
1800%
1600%
Delivered
Undelivered

9. Deliverability is Dull and Boring
IP Reputation
Authentication
DKIM
SPF Record
Content
Engagement
Sending Domain Reputation

10. B2B B2C

11. ESP SPAM JUNK CUSTOM
Infrastructure
Reported
Local
Not Reported

12. ESP
SPAM
JUNK
Office 365
Infrastructure
IaaS
Cloud
= Reported

18. Engagement
is now key

19. Mailbox Actions

24. info@communigator.co.uk
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Latest News
If you cannot read this email, click here
to view it in your browser.
Daniel Hare
Latest News
If you cannot read this email, click here

25. info@communigator.co.uk
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Latest News
If you cannot read this email, click here
to view it in your browser.
Daniel Hare
Latest News
If you cannot read this email, click here

26. info@company.co.uk
Latest News
If you cannot read this email, click here
to view it in your browser.
CommuniGator
Latest News
If you cannot read this email, click here
to view it in your browser.
[account_manager_name]
Latest News
If you cannot read this email, click here

30. Latest News
Download our whitepaper
January Newsletter
Free webinar next Tuesday
Dan, take a trial of X today
Offer must end Friday

31. Lee Chadwick
Seminar: Lifting the Lid
on Email Marketing
Lee Chadwick
Calling all Email Marketers

33. iPhone 4/4S & iPad Mini
From = 23
Subject = 41
iPhone 5/5S
From = 23
Subject = 38ish

34. Harriet Wooding
✪ Super Sub & Skills Starvation ✪
Harriet Wooding
Super Sub & Skills Starvation

35. Not Telling
Pubic Training Course
Not Telling
Public Training Course

36. Aaron Yates
Your BMW contract
Hi Lee, we wanted to let you know that your
BMW contract finishes on 31st October.

38. Simon Moss
Hello Simone,

41. For every action,
there is an equal
and opposite
reaction

42. What is the
logical reaction
to a specific
online behaviour?

43. Contact Us
Shopping Basket
Case Study
Pricing Page
Whitepaper
Event Booking
Product Info
Hours
Days
Weeks
Subject Line
Content
Call to Action

44. UTM
IP
Cookie
Who
What
Where
Email
Search
Social

50. Slideshare
Did you know Slideshare now
supports infographics?

51. 24
13
12
12
10
8
6
5
2
2
0% 5% 10% 15% 20% 25%
iPhone
Outlook
iPad
Android
Gmail
Apple Mail
Outlook.com
Yahoo! Mail
Windows Live Mail
Windows Mail
Email Market Share Report

58. Recipients scan
headings and do not
read text
Heading and sub
heading copy is critical
Recipients scan down
the left margin
Large fonts work well

59. Key calls to
action and links
should be
inside the “F”

61. @CommuniGatorLTD