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Building  a  

Storytelling  Culture  
3/19/15  
1pm  Eastern  
The  presentation  will  begin  shortly.
Before  We  Get  Started
3
This  presentation  is  being  recorded!  
The  recording  and  slides  will  be  emailed  to  you    
later  this  afternoon.  
Please  chat  in  any  questions  for  our  guest.    
We  will  answer  them  in  the  formal  Q&A  session    
at  the  end  of  the  presentation.
3
3
Our  guest  presenter  »
Jerry Grimes, CFRE
• Vice President, Advocace
• Blogger, The Development Evangelist
• Former pastor, university fundraiser
and nonprofit ED
• Local NBC TV exec for 20+ years
• Travels more than 100 days a year
speaking, coaching, training
Storytelling
Storytelling Buzz
• Fortune 500 Companies
• Driving Web 2.0
• Seminars, events, degrees
Storytelling defined
“Stories are the creative
conversion of life itself into a
more powerful, clearer, more
meaningful experience.
They are the currency of human
contact.” - Robert McKee
• Stories help people connect with what you do
• Stories offer proof
• Stories build trust
STORY CHALLENGE:
Could you effectively
explain why your
organization exists by
telling just one story?
Good stories
sto·ry·tell·ing
• Real
• Personal
• Relatable
• Relevant
• Illustrative
Storytelling Arc
Stasis
Trigger
Quest
Climax
Surprise
Critical choice
Reversal
Resolution
Simplified Arc
Character
Before…
Discovery
Transformation
After or “Now…”
Mission
Invitation
BEFORE
AND THEN…
NOW
Try it out
1. Write your own story
2. Or choose a story to work with
3. Tell your story using guide
Storytelling culture
• Value stories like money
• Intentionally gather stories
• Set up systems to collect and
archive
• Share stories as part of training,
services, programs
• Use stories in fundraising,
marketing
• Train your team to understand the
storytelling arc and gather ALL of
the story for your archives.
Storytelling culture
Gather Refine Archive Share Value
Where do your stories come from?
Stories
Volunteers
Staff
Clients
Story circles
Gathering stories
• Mail or hand out forms
• Post form on website
• Phone line – Google voice
• Brainstorm
• Write every client’s story
• Hire an intern to research
The more stories you share,
The more stores you will have to share!
Story steps
• Train your team
• Appoint a “Story Maven”
• Create an archive system
• Tweak your web site
• Call donors and visitors
• Use stories in your marketing
• Gather stories at events
• Start and end meetings with stories
Questions?
Free  educational  resources  »
https://bloomerang.co/resources
•Daily  blog  post  
•Weekly  webinars  
•Downloadables  
•Nonprofit  Wrap-­‐Up  
•Bloomerang  TV

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Building A Storytelling Culture

  • 1. Building  a  
 Storytelling  Culture   3/19/15   1pm  Eastern   The  presentation  will  begin  shortly.
  • 2. Before  We  Get  Started 3 This  presentation  is  being  recorded!   The  recording  and  slides  will  be  emailed  to  you     later  this  afternoon.   Please  chat  in  any  questions  for  our  guest.     We  will  answer  them  in  the  formal  Q&A  session     at  the  end  of  the  presentation.
  • 3. 3
  • 4. 3 Our  guest  presenter  » Jerry Grimes, CFRE • Vice President, Advocace • Blogger, The Development Evangelist • Former pastor, university fundraiser and nonprofit ED • Local NBC TV exec for 20+ years • Travels more than 100 days a year speaking, coaching, training
  • 6. Storytelling Buzz • Fortune 500 Companies • Driving Web 2.0 • Seminars, events, degrees
  • 7. Storytelling defined “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” - Robert McKee
  • 8. • Stories help people connect with what you do • Stories offer proof • Stories build trust STORY CHALLENGE: Could you effectively explain why your organization exists by telling just one story?
  • 9. Good stories sto·ry·tell·ing • Real • Personal • Relatable • Relevant • Illustrative
  • 11. Simplified Arc Character Before… Discovery Transformation After or “Now…” Mission Invitation BEFORE AND THEN… NOW
  • 12. Try it out 1. Write your own story 2. Or choose a story to work with 3. Tell your story using guide
  • 13. Storytelling culture • Value stories like money • Intentionally gather stories • Set up systems to collect and archive • Share stories as part of training, services, programs • Use stories in fundraising, marketing • Train your team to understand the storytelling arc and gather ALL of the story for your archives.
  • 14. Storytelling culture Gather Refine Archive Share Value
  • 15. Where do your stories come from? Stories Volunteers Staff Clients
  • 17. Gathering stories • Mail or hand out forms • Post form on website • Phone line – Google voice • Brainstorm • Write every client’s story • Hire an intern to research The more stories you share, The more stores you will have to share!
  • 18. Story steps • Train your team • Appoint a “Story Maven” • Create an archive system • Tweak your web site • Call donors and visitors • Use stories in your marketing • Gather stories at events • Start and end meetings with stories
  • 20. Free  educational  resources  » https://bloomerang.co/resources •Daily  blog  post   •Weekly  webinars   •Downloadables   •Nonprofit  Wrap-­‐Up   •Bloomerang  TV