PR / CSR / Digital / Awareness Campaign Hafez Birthday (20th Mehr / 12th Oct) Presenting Hafez Poems to our clients Via Loyal drivers Clients should open the envelope and read the poem. If they like and they want, they should take a photo of the card and their trip screenshot and send to our Instagram account. After verifying the photos and trips there will be discount codes for clients and gift for drivers as well. Cost effective, Loyalty and awareness. - taxi maxim iran

1. Hafez Day
12 Oct. 2018 | 20 Mehr 1397
Campaign of
PR & Design department

2. Objective
• PR / CSR / Digital / Awareness Campaign
• Hafez Birthday (20th Mehr / 12th Oct)
• Presenting Hafez Poems to our clients Via Loyal drivers
• Clients should open the envelope and read the poem.
• If they like and they want, they should take a photo of the card and their trip
screenshot and send to our Instagram account.
• After verifying the photos and trips there will be discount codes for clients and gift
for drivers as well.
• Cost effective, Loyalty and awareness.

3. Poems
• Choosing Hafez poems
• Commentary on poems

4. Design
• Card
• Envelope
• Finishing

5. Envelope Design

6. Card Design

7. Preparing
• Sorting
• Putting cards into the envelopes
• Stamping
• Packing

9. Distribution
• Preparing a list of loyal drivers
• Contacting drivers and explain the
campaign
• Setting appointments with drivers
• Meeting drivers in the office
• Explaining detailed instructions of
campaign for drivers

12. Instagramming
• Photo shooting for social networks
• Providing text content
• Publishing the post and following up

14. Running
• Collecting direct messages and
feedbacks on Instagram
• Allocation of discount codes to
camping participants (Passengers)
• Paying distributor drivers

15. Stories & Posts
…

16. Influencers

17. Campaign Analyze
• Social Feedback
• Instagram Insight
• Budget
• Result

18. Feedback
Positive feedback by one of most popular
digital advertising channels with nearly
10K specialist followers
Photo caption:
A move more than a simple
congratulation in social media:
Maxim presented Hafez poems to its
passengers.

19. Instagram insight
“This post is doing better than 95% of
your recent posts.”
Title Score Rank
Engagement 939 #4
Call 3 2#
Comments 63 #24
Follow 7 #6
Impressions 10760 #8
Like 862 #2
PositiveNegative
Irrelevant
COMMENTS

20. Reach 2350
Forward 1845
Back 173
Impression 2859
Reach 2745
Forward 1812
Back 54
Impression 3432
Reach 2362
Forward 1755
Back 87
Impression 2997

21. 250 Cards 90 Instagram
Direct Messages
To get
Promocode
90
250
X 100 = 36%
Client
Participation

22. Printing
33%
Stamping
18%
Distribution
16%
Drivers
33%
BUDGET
Title Cost (Toman)
Printing
Stamping
Distribution
Drivers
Total

23. Conclusion
As PR department we have to have a PR calendar and base on this Calendar we
should plan and run different PR, CSR and digital campaigns.
The Hafez Campaign (20th Mehr/ 12th Oct) was a successful sample for PR
department, as it was cost effective and had a buzz in digital world.
Such campaigns will help us improve our Brand awareness and making loyal
Clients and Drivers As well.
Taking to account that spending money on this kind of campaigns (tangible)
may lead us to better results.

24. Special thanks to
• Quality and training dept.
• Advertising dept.
PR & Design Department