Building a Social Enterprise
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Building a Social Enterprise - Created and Presented by Andrew Jenkins (Head of Social Media Strategy at RBC) at #torontoB2B Marketers Meetup VI.
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-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
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- 7. Listen
- 10. Monitoring Dominant and Emerging Platforms
- 11. Monitoring Dominant and Emerging Platforms
- 13. Your Company’s Message Here
- 16. Reputation
- 17. Culture
- 25. Talent
- 27. 27
- 29. Enable
- 31. Internal Social Media Attitude Whatever I Don’t Want To Tweet And You Can’t Make Me Count Me In!
- 33. Operating Models Centralized Decentralized Hub and Spoke Dandelion Adapted from Altimeter Group
- 34. How do you do what you do?
- 35. How does communication flow?
- 41. Thank You
- 42. Images • iStockphoto • http://blogs.villagevoice.com/runninscared/20 12/04/if_youre_dna_is.php • Facebook, LinkedIn, Twitter, and YouTube
Editor's Notes
- Every social media initiative should begin with listening.