Jack and Suzy Welch list 5 leadership imperatives in their book, the Real-Life MBA. Here's how to live all five - and become a better leader - using social media.

1. How to Be a Better Leader
Using Social Media

2. According to Jack Welch,
who wrote the book The
Real-Life MBA with his wife
Suzy, leaders exist to give
purpose to their teams.
Jack and Suzy define
leadership as the relentless
pursuit of truth and the
ceaseless creation of trust.
Social Leadership

3. people’s skin
yourself as the Chief Meaning Officer
blockages
demonstrate the generosity gene
rk fun
Jack and Suzy Welch List Five
Leadership Imperatives
 Get into people’s skin
 Think of yourself as the Chief Meaning Officer
 Remove blockages
 Joyfully demonstrate the generosity gene
 Make work fun

4. Get Into People’s Skin
Great leaders build trust and
credibility with words and
deeds that prove over and
over again they respect and
honor their people.

5. Social media allows you to get to know and care
about the people in your team as individuals.
Add them on LinkedIn or follow them on Twitter if
they use Twitter professionally.
Engage with their posts. This is a simple way to
show that they matter.

6. Think of Yourself as the
Chief Meaning Officer
Over-communicate to your team on the
following topics:
• Here’s where we are going.
• Here’s why.
• Here’s how we’re going to get there.
• Here’s how you fit in.
• Here’s what’s in it for you.

7. Comment on current events and corporate news.
Encourage open discussions.
Praise the courage of those who speak up.
Being active on social media gives you a way to
hear truth from your team and allows everyone to
see you reflect and respond to them.

8. Get things out of the way so
your team can move faster.
Remove Blockages

9. It is best to remove blockages behind the scenes.
You rarely want to be negative, so focus on the
positive.
Publicly endorse initiatives that help your team
progress faster.

10. Celebrate your people
and their success in
every way you can.
Joyfully Demonstrate the
Generosity Gene

11. Congratulating people in public is a powerful
motivator.
Use social media to recognize the achievements of
individual team members, showing your genuine
interest and involvement.
Publicly endorse initiatives that help your team
progress faster.

12. • Create an environment that
is exciting and enjoyable.
• Celebrate milestones and
small successes.
• Embrace humor and candor.
Make Work Fun

13. Use your posts to show how you keep your team
upbeat, and that you enjoy each other’s company.
A fun environment boosts everyone’s morale.
Social media gives you the chance to show a more
personal side to your business persona and to
interact with team members, clients, and
colleagues.
Ultimately, it helps you become a more effective
leader.

14. SocialVelocity is a unique social media coaching program
designed for executives who are ready to start using social
media professionally.
You get a coach who works with you, one-on-one, to get you
comfortable in social media and help you use social media
successfully to advance your business goals.
How Is Your Social Media
Presence?
www.proresource.com/socialvelocity/

15. Judy Schramm, CEO
Questions?
www.linkedin.com/in/judyschramm
@proresource
jschramm@proresource.com
(703) 824-8482