This document outlines budgeting guidelines for a B2B website project, detailing various components such as website design, content development, content loading, and technology integration. Recommended budget ranges include $6,500 to $12,000 for design, $13,000 to $36,000 for content development, and additional costs for content loading and analytics. Key considerations for the budget also include additional design elements, applications, server setup, and marketing programs.

1. Better Practice Series
How Much to Budget for a B2B Website Project
While website development budgets can range from hundreds to hundreds of thousands of dollars this
Better Practice one-pager looks at what you should budget for a B2B website designed to generate
awareness, acquire prospects, nurture prospects and qualify sales readiness.
Website Design & Coding: Graphic design based on your existing brand, CSS style sheets, Coding
themes and page template for an open-source Content Management System, browser compatibility.
Budget: $6,500 to $12,000
Content development: Identify your key audiences and the content they are looking for. Inventory
“as is”, repurposed, and new content that will need to be developed. And then start developing it as soon
as you start the design.
Budget: $13,000-$36,000
Content loading: This labor intensive process can be improved with better content development
practices but still requires manual loading and proofing.
Budget: $1,500 -$3,000
Technology integration & analytics: Marketing automation/Sales CRM (Pardot, Eloqua,
Marketo, SalesForce.com, SugarCRM) and Google Analytics integration Budget:
Budget: add $1,000-$3,000.
B2B Website Search Engine Optimization (SEO): Technical SEO should be included in your
site design and coding costs
Budget: Included in Website Design & Coding
What Else Should You Consider In Your Budget:
 Additional design such as icons, graphics, photography, video or animation
 Additional applications such as ROI calculators or needs assessment tools
 Additional content development for your resource center or blog
 Server setup and administration including backup and 24X7 site monitoring
 Awareness and lead generation programs
Related Downloads
6 B2B Website Better Practice Tips
Website Planning Roadmap
5 Website Mistakes To Avoid
Website Features: Must-Haves and Nice-to-Haves
Contact us to discuss your needs
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