Sherry Shi from Pitney Bowes Ecommerce Solutions and Nolin LeChasseur from Brainrider present a Better B2B Marketing case study at the Pardot Elevate 2011 conference about how Sherry used Pardot to achieve B2B marketing measurement nirvana.
The document discusses how to use marketing automation platform Pardot to achieve effective measurement of marketing campaigns. It recommends measuring key metrics like lead generation, opportunity pipeline, and revenue contribution. It outlines how to set up tracking in Pardot by creating tracked campaigns and landing pages, integrating with a CRM, and using Pardot's reporting to analyze conversion metrics from prospects to customers.
Metric Magnet assists all-sized businesses with a comprehensive business intelligence online platform. As a mix of collaboration tools and multichannel digital analytics, comes in aid when attempting to increase ROI or measure the digital marketing strategy effectiveness. The live and continuous visual interaction between the applied tactics and the results makes it easier to highlight weaknesses and opportunities in a SWOT analysis. With Metric Magnet the solutions are obvious and can be applied in no time, collaborating with the team, directly from the platform, in order to attract growth.
What precisely you can do with Metric Magnet:
1. Centralize your digital omnipresence data sources.
2. Get a single source of truth for all your marketing data.
3. Monitor the full view of the buyers’ journey on your website from every click to conversion.
4. Specify all the important metrics in a single step then tailor your dashboard with drag-and-drop widgets.
5. Track CPC, CTR and CPA in all digital campaigns analytics in a single place
6. Track ROI to highlight spend and revenue generated by all the sources.
7. Monitor and improve conversion rates by source, content and audience.
8. Monitor acquisition channels to trace the source of new visitors and customers.
9. Segment data and compare results over time.
A7 IoB reporting tool for marketing agencies Marian Serban
This document describes a marketing reporting tool that allows agencies to create customized dashboards and reports. It offers pre-built KPIs, white label branding, client management features, and integration with social media and paid advertising channels. Some key benefits mentioned include saving time by automating reports, customizing access for clients, and gaining insights into marketing performance across multiple channels in a single dashboard.
The document discusses how to implement social CRM and learn from customers. It defines CRM as managing sales, marketing and customer service interactions, while social CRM combines CRM tools with business workflows and processes. To get started on social media, businesses should choose relevant social networks, study each network's etiquette and conversations, and establish long-term relationships by engaging in regular conversations to gain customer insights. The document advises using social media to keep up with customers, leads and partners, and implementing social CRM by identifying online influencers, managing internal communities, connecting on LinkedIn, and engaging customers on Facebook.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
This document discusses growth hacking, which involves using proven marketing techniques and tools to grow a business. Some key objectives of growth hacking include increasing brand awareness, acquiring traffic, generating leads, and understanding user behavior. Several tools are described that can help with each objective, such as MailChimp and Hubspot for brand awareness, Nimble and Click to Tweet for traffic acquisition, Hello Bar and Visual Website Optimizer for lead generation, and Quaraloo and Consumer Barometer for analyzing user behavior. In conclusion, growth hacking is defined by marketers experimenting with different tools to achieve their goals of growing their business.
Agency.com has over 500 employees across 10 offices to serve clients. They create experience-led integrated marketing campaigns measured by objectives. Their approach uses all relevant media to engage people rather than just translating TV to other media. They analyze all aspects of campaigns and marketing to improve performance and adjust strategies based on key performance indicators.
The document discusses how to use marketing automation platform Pardot to achieve effective measurement of marketing campaigns. It recommends measuring key metrics like lead generation, opportunity pipeline, and revenue contribution. It outlines how to set up tracking in Pardot by creating tracked campaigns and landing pages, integrating with a CRM, and using Pardot's reporting to analyze conversion metrics from prospects to customers.
Metric Magnet assists all-sized businesses with a comprehensive business intelligence online platform. As a mix of collaboration tools and multichannel digital analytics, comes in aid when attempting to increase ROI or measure the digital marketing strategy effectiveness. The live and continuous visual interaction between the applied tactics and the results makes it easier to highlight weaknesses and opportunities in a SWOT analysis. With Metric Magnet the solutions are obvious and can be applied in no time, collaborating with the team, directly from the platform, in order to attract growth.
What precisely you can do with Metric Magnet:
1. Centralize your digital omnipresence data sources.
2. Get a single source of truth for all your marketing data.
3. Monitor the full view of the buyers’ journey on your website from every click to conversion.
4. Specify all the important metrics in a single step then tailor your dashboard with drag-and-drop widgets.
5. Track CPC, CTR and CPA in all digital campaigns analytics in a single place
6. Track ROI to highlight spend and revenue generated by all the sources.
7. Monitor and improve conversion rates by source, content and audience.
8. Monitor acquisition channels to trace the source of new visitors and customers.
9. Segment data and compare results over time.
A7 IoB reporting tool for marketing agencies Marian Serban
This document describes a marketing reporting tool that allows agencies to create customized dashboards and reports. It offers pre-built KPIs, white label branding, client management features, and integration with social media and paid advertising channels. Some key benefits mentioned include saving time by automating reports, customizing access for clients, and gaining insights into marketing performance across multiple channels in a single dashboard.
The document discusses how to implement social CRM and learn from customers. It defines CRM as managing sales, marketing and customer service interactions, while social CRM combines CRM tools with business workflows and processes. To get started on social media, businesses should choose relevant social networks, study each network's etiquette and conversations, and establish long-term relationships by engaging in regular conversations to gain customer insights. The document advises using social media to keep up with customers, leads and partners, and implementing social CRM by identifying online influencers, managing internal communities, connecting on LinkedIn, and engaging customers on Facebook.
How to measure the success of offline marketing onlineIdeas 2 Propel U
As a start-up business, the ability to measure the effectiveness of your marketing efforts is crucial. By understanding which marketing channels are providing a return on your investment,
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
This document discusses growth hacking, which involves using proven marketing techniques and tools to grow a business. Some key objectives of growth hacking include increasing brand awareness, acquiring traffic, generating leads, and understanding user behavior. Several tools are described that can help with each objective, such as MailChimp and Hubspot for brand awareness, Nimble and Click to Tweet for traffic acquisition, Hello Bar and Visual Website Optimizer for lead generation, and Quaraloo and Consumer Barometer for analyzing user behavior. In conclusion, growth hacking is defined by marketers experimenting with different tools to achieve their goals of growing their business.
Agency.com has over 500 employees across 10 offices to serve clients. They create experience-led integrated marketing campaigns measured by objectives. Their approach uses all relevant media to engage people rather than just translating TV to other media. They analyze all aspects of campaigns and marketing to improve performance and adjust strategies based on key performance indicators.
http://cmsmart.net/tags/magento-social-media-extension
Magento Product Vote will help you to gather statistics about the customer behavior and share comments about the product on social networks, therefore, you can not only improve your product quality but also easily expand your business and your brand
This presentation shows the impact of search on offline. Presented by Marco Guida from Mediabrands Analytics on the Reprise Media Think Search workshop in Brussels on February 17, 2011.
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
Marketing Automation - Part 3 Agenda Covers
1. Distribution Campaign Activities
2. To Distribute a Campaign Activity
3. Working with Campaign response Records
4. To Convert a Campaign Response Record and Procedure
How To Implement Social CRM And Learn From Your CustomersDavid Beard
Social CRM can help you become the type of company that listens, engages, interacts and learns from customers in real-time. This session is designed to help you understand the benefits of social CRM with practical tips to explore how social CRM improves lead generation and increase sales.
More information at:
http://bit.ly/SageCRMSlideS
Semrush vs. Similarweb Pro: In-Depth AnalysisJoeFlynn37
Selecting the right marketing software that meets your business requirements is a challenging task. The infographic compares Semrush vs. Similarweb, two of the world’s most powerful marketing research tools, so that you can decide which tool is worth your investment.
In most cases, consumers say Semrush offers more features and better pricing.
Still, it’s best to evaluate both tools thoroughly before making a final decision.
Read more at https://successpixel.com/semrush-vs-similarweb/
1. The document discusses managing leads in Microsoft Dynamics CRM, including the lead lifecycle from generation to qualification.
2. It describes various ways that leads can be created, such as through web forms, social networks, imports, and marketing campaigns.
3. functionality for working leads is outlined, including activities, views, queues, workflows, and reports to ensure leads receive proper follow-up. The document also provides examples of how to automate aspects of lead management.
Phase 2 of onboarding covers campaign workflows and triggers, newsletters, marketing automation scenarios, lead scoring, social media integration, and APIs and analytics. Key features include using triggers to automate campaigns based on user behavior, a drag-and-drop campaign builder to send targeted communications, and social media integration through linking accounts and streams. Analytics are provided through tracking website usage with cookies and JavaScript APIs.
The Process Tracker Social Media Management solution provides a platform for companies to efficiently manage customer service requests over multiple social media channels. It uses sentiment analysis and keyword detection to route conversations to the appropriate team members. This allows companies to quickly and consistently respond to customers, improving their experience. The solution also integrates with other systems to provide a full view of customer interactions across all channels. It offers configurable workflows, reporting, and scalability to meet the social media customer service needs of organizations of any size.
Build loyal fans through automated email marketingEngageBay Inc
A workflow is a series of tasks to achieve a goal, spanning various channels and departments. Marketing automation uses tools to automate processes like audience segmentation, email campaigns, and results tracking. A marketing automation workflow indicates customer touchpoints for automated interactions. A basic workflow example is an automated welcome email for new newsletter subscribers.
6 Sales Promotion Tips For Marketing SuccessCloud Analogy
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
This document discusses digital marketing and internet marketing strategies. It explains that an internet marketing plan should complement an overall marketing strategy. It outlines key elements of an internet marketing plan such as establishing a digital presence through websites and email marketing. It then describes the marketing cycle and key aspects to consider like consumer and market analysis, analyzing competition, distribution channels, and creating a marketing plan around the five P's of marketing.
Build A Better Marketing Machine: How Marketing Automation Can Drive Leads, S...Cody Pierson
This document discusses marketing automation and how it can help drive leads, sales, and growth. It covers what marketing automation is, how to get started, common uses of marketing automation like email marketing and lead scoring, and whether it is worth it for companies. Specifically, it defines marketing automation as software that automates repetitive marketing tasks and improves digital marketing management. It also provides examples of how marketing automation can be used for email marketing, lead nurturing, landing pages, and tying various marketing automation functions together.
Making sales and marketing tools smarter with web analyticsPetri Mertanen
This document discusses making sales and marketing tools smarter through connecting them with web analytics data. It provides examples of how CRM, SEM, email, CMS, display advertising and social media tools could be improved by integrating web analytics data on metrics like pageviews, visits and conversions. Developers can access this data through APIs and web services to automatically fetch leads, optimize campaigns, and gain insights from how website behavior links to tool performance. Connecting tools in this way reduces manual work and siloed data by enabling a holistic view across the customer experience.
Agile CRM - CRM and Marketing Automation for SaaS CompaniesAgile CRM
SaaS companies need different CRM and Marketing Automation tools. Agile CRM helps SaaS companies to successfully on board via emails and smart personalized popups.
Marketing automation software allows companies to automate targeted marketing messages across channels like email and social media to generate sales leads. It stores customer information like CRM software and tracks customer activities online. Marketing automation automates tasks like email campaigns, lead management, and analytics to save time, reduce costs, and improve marketing efficiency. It maintains processes, automates customer tasks, and triggers notifications while creating a collaborative environment.
Find Your End-of-Quarter ROI: Tips for Measuring Your Marketing Impact QuarterlyBrightFunnel
This document provides tips for measuring marketing impact and ROI on a quarterly basis in a less painful way. It recommends putting a process in place to pull reports, determining key metrics to measure like funnel performance, channel and program metrics, and account engagement. The tips include making sure the right systems are in place, training teams to report on assigned metrics, and scheduling deep dive meetings to review results. It also provides examples of how to break down and communicate metrics to stakeholders, such as overall marketing impact, goal progress, and top performing channels and content.
The Missing Link: Mapping Pardot to Your Business - Pardot Users ConferencePardot
The document discusses using Pardot to improve marketing maturity and lead management capabilities. It outlines four stages of marketing maturity: 1) basic batch-and-blast, 2) segmentation, 3) automated marketing, and 4) world-class automated nurturing. Case studies from A.D.A.M. highlight challenges in implementing Pardot overnight and improving metrics over time to better measure marketing performance.
http://cmsmart.net/tags/magento-social-media-extension
Magento Product Vote will help you to gather statistics about the customer behavior and share comments about the product on social networks, therefore, you can not only improve your product quality but also easily expand your business and your brand
This presentation shows the impact of search on offline. Presented by Marco Guida from Mediabrands Analytics on the Reprise Media Think Search workshop in Brussels on February 17, 2011.
The blueprint for world-class demand generationJon Barkworth
The blueprint for a world-class Demand Generation infrastructure. An awesome, sales ready lead creating combination of inbound marketing, content marketing and marketing technology
Marketing Automation - Part 3 Agenda Covers
1. Distribution Campaign Activities
2. To Distribute a Campaign Activity
3. Working with Campaign response Records
4. To Convert a Campaign Response Record and Procedure
How To Implement Social CRM And Learn From Your CustomersDavid Beard
Social CRM can help you become the type of company that listens, engages, interacts and learns from customers in real-time. This session is designed to help you understand the benefits of social CRM with practical tips to explore how social CRM improves lead generation and increase sales.
More information at:
http://bit.ly/SageCRMSlideS
Semrush vs. Similarweb Pro: In-Depth AnalysisJoeFlynn37
Selecting the right marketing software that meets your business requirements is a challenging task. The infographic compares Semrush vs. Similarweb, two of the world’s most powerful marketing research tools, so that you can decide which tool is worth your investment.
In most cases, consumers say Semrush offers more features and better pricing.
Still, it’s best to evaluate both tools thoroughly before making a final decision.
Read more at https://successpixel.com/semrush-vs-similarweb/
1. The document discusses managing leads in Microsoft Dynamics CRM, including the lead lifecycle from generation to qualification.
2. It describes various ways that leads can be created, such as through web forms, social networks, imports, and marketing campaigns.
3. functionality for working leads is outlined, including activities, views, queues, workflows, and reports to ensure leads receive proper follow-up. The document also provides examples of how to automate aspects of lead management.
Phase 2 of onboarding covers campaign workflows and triggers, newsletters, marketing automation scenarios, lead scoring, social media integration, and APIs and analytics. Key features include using triggers to automate campaigns based on user behavior, a drag-and-drop campaign builder to send targeted communications, and social media integration through linking accounts and streams. Analytics are provided through tracking website usage with cookies and JavaScript APIs.
The Process Tracker Social Media Management solution provides a platform for companies to efficiently manage customer service requests over multiple social media channels. It uses sentiment analysis and keyword detection to route conversations to the appropriate team members. This allows companies to quickly and consistently respond to customers, improving their experience. The solution also integrates with other systems to provide a full view of customer interactions across all channels. It offers configurable workflows, reporting, and scalability to meet the social media customer service needs of organizations of any size.
Build loyal fans through automated email marketingEngageBay Inc
A workflow is a series of tasks to achieve a goal, spanning various channels and departments. Marketing automation uses tools to automate processes like audience segmentation, email campaigns, and results tracking. A marketing automation workflow indicates customer touchpoints for automated interactions. A basic workflow example is an automated welcome email for new newsletter subscribers.
6 Sales Promotion Tips For Marketing SuccessCloud Analogy
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales.
In these slides, you will learn about the tips for Marketing Success.
This document discusses digital marketing and internet marketing strategies. It explains that an internet marketing plan should complement an overall marketing strategy. It outlines key elements of an internet marketing plan such as establishing a digital presence through websites and email marketing. It then describes the marketing cycle and key aspects to consider like consumer and market analysis, analyzing competition, distribution channels, and creating a marketing plan around the five P's of marketing.
Build A Better Marketing Machine: How Marketing Automation Can Drive Leads, S...Cody Pierson
This document discusses marketing automation and how it can help drive leads, sales, and growth. It covers what marketing automation is, how to get started, common uses of marketing automation like email marketing and lead scoring, and whether it is worth it for companies. Specifically, it defines marketing automation as software that automates repetitive marketing tasks and improves digital marketing management. It also provides examples of how marketing automation can be used for email marketing, lead nurturing, landing pages, and tying various marketing automation functions together.
Making sales and marketing tools smarter with web analyticsPetri Mertanen
This document discusses making sales and marketing tools smarter through connecting them with web analytics data. It provides examples of how CRM, SEM, email, CMS, display advertising and social media tools could be improved by integrating web analytics data on metrics like pageviews, visits and conversions. Developers can access this data through APIs and web services to automatically fetch leads, optimize campaigns, and gain insights from how website behavior links to tool performance. Connecting tools in this way reduces manual work and siloed data by enabling a holistic view across the customer experience.
Agile CRM - CRM and Marketing Automation for SaaS CompaniesAgile CRM
SaaS companies need different CRM and Marketing Automation tools. Agile CRM helps SaaS companies to successfully on board via emails and smart personalized popups.
Marketing automation software allows companies to automate targeted marketing messages across channels like email and social media to generate sales leads. It stores customer information like CRM software and tracks customer activities online. Marketing automation automates tasks like email campaigns, lead management, and analytics to save time, reduce costs, and improve marketing efficiency. It maintains processes, automates customer tasks, and triggers notifications while creating a collaborative environment.
Find Your End-of-Quarter ROI: Tips for Measuring Your Marketing Impact QuarterlyBrightFunnel
This document provides tips for measuring marketing impact and ROI on a quarterly basis in a less painful way. It recommends putting a process in place to pull reports, determining key metrics to measure like funnel performance, channel and program metrics, and account engagement. The tips include making sure the right systems are in place, training teams to report on assigned metrics, and scheduling deep dive meetings to review results. It also provides examples of how to break down and communicate metrics to stakeholders, such as overall marketing impact, goal progress, and top performing channels and content.
The Missing Link: Mapping Pardot to Your Business - Pardot Users ConferencePardot
The document discusses using Pardot to improve marketing maturity and lead management capabilities. It outlines four stages of marketing maturity: 1) basic batch-and-blast, 2) segmentation, 3) automated marketing, and 4) world-class automated nurturing. Case studies from A.D.A.M. highlight challenges in implementing Pardot overnight and improving metrics over time to better measure marketing performance.
Kunnen B2B-marketeers ROI aantonen? Tijdens het onlangs afgeronde onderzoek naar de status van B2B marketing performance management in Nederland spraken we met CMO’s en marketingdirecteuren van 26 toonaangevende B2B-bedrijven. Tijdens het spotONfriday webinar staan we uitgebreid stil bij de volwassenheid van marketing performance bij B2B-bedrijven, hoe effectieve marketeers het aanpakken en bespreken we drie succesfactoren voor het verbeteren van marketing performance management.
Tijdens dit webinar leer je:
- Waarom er geïnvesteerd moet worden in marketing performance management.
- Tegen welke uitdagingen jouw vakgenoten aanlopen
- Wat de succesfactoren zijn voor het verbeteren van marketing performance management
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
The document discusses best practices for using campaigns to track marketing programs and measure their effectiveness. It recommends defining goals, programs, and metrics upfront. It also emphasizes setting up campaigns to facilitate reporting and connecting marketing activities to leads and revenue to close the loop. Properly configured campaigns provide visibility into what is working and allow optimization of resources.
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Your digital marketing strategy: Getting it right first timeGateway Media
Digital marketing strategies can help businesses effectively engage with customers. Some key strategies discussed include:
1. Using content management systems to easily update websites and manage customer information.
2. Implementing email marketing and social media campaigns to build brand awareness and engage with audiences.
3. Leveraging client relationship management systems to track customer interactions and improve business processes.
4. Utilizing paid search advertising and search engine optimization to drive traffic to websites.
The presentation provides an overview of developing a comprehensive digital marketing strategy to best promote a business online.
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
The document provides an overview of how to create a scalable and predictable digital marketing strategy. It discusses defining the sales funnel and key metrics, building the necessary infrastructure like CRM and marketing automation, testing top of funnel channels, optimizing conversion rates throughout the funnel via testing and iteration, focusing on retention and upselling/cross-selling existing customers, and how trends like the importance of video and pre-sales research impact digital marketing. The goal is to establish transparency and data-driven decision making to scale digital efforts predictably.
How to nurture good sales leads - Lead GenerationStickyeyes
This document summarizes a webinar about nurturing sales leads. It discusses lead management challenges, acquisition management pillars, inbound and account-based marketing strategies, marketing and sales automation solutions, technical automation architecture, implementation processes, life cycle management, and the lead and sales nurturing deployment process. It also provides a case study on Stickyeyes and their 90-day content marketing plan to nurture leads through segmented content and a scoring system to track engagement.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
LaSoft | Driving business results through smart marketing solutionsIgor Vivchar
Problem
Most of our clients can gain more users even in the early stages, but because of the lack of good marketing support, many people simply do not know about new products they can try and use
Solutions
We are building a team of marketing professionals - experts, executors, bloggers in order to support our clients in product marketing. The team which will help you to do your marketing professionally, and achieve better results
A self-assessment tool to help you determine how ready you are to use Inbound Marketing tactics to reach more customers.
Buyer behavior is changing, but channel marketing isn’t changing with it. Many companies are still using pushy outbound marketing tactics. Modern buyers want to work with companies who are more oriented around teaching and learning.
How to Measure and Optimize Your Multi-Channel StrategyBrightFunnel
Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
Learn best practices from BrightFunnel VP of Marketing, Dayna Rothman!
Extracting Maximum Value out of Marketing Automationedynamic
This document provides an overview of key components for a successful marketing automation strategy. It discusses defining the ideal customer profile, understanding the customer buying process, developing a content strategy, integrating marketing automation tools, planning email and digital campaigns, and establishing key performance metrics to track, measure and optimize marketing performance over time. The goal is to design a lead management system that nurtures prospects through the buying cycle to increase qualified leads, sales opportunities, and closed revenue.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Similar to Pitney Bowes Ecommerce Solutions case study at Pardot 2011 (20)
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
Slideware from the Mar 26 Toronto Pardot User Group
Featured Speakers & Topics Include:
A/B testing emails in Pardot
Jon Kane, Content Marketing Specialist, Medgate
Integrating sales and marketing with Pardot
Michael Petrelli, Customer Marketing Manager, Magnet Forensics
3 tips for getting the most out of Pardot reporting
Pamela Whitham, Programs Director, Brainrider
Pardot implementation: Preparing for a Pardot implementation and managing you...Brainrider B2B Marketing
This document provides guidance on implementing and managing Pardot, a marketing automation platform, in the first 90 days. It outlines why to choose Pardot, how to plan a successful implementation through identifying objectives and benchmarks. The first 30 days involves setting up key Pardot and Salesforce integrations. The next 60 days focuses on setting up marketing programs to attract, nurture and qualify prospects based on priorities. Common pitfalls to avoid are also discussed.
The document outlines best practices for an effective B2B website. It discusses that a B2B website should accomplish attracting traffic, engaging that traffic, and converting traffic into leads. It provides tips for attracting traffic through relevant content and SEO, engaging traffic by providing pathways through content and calls to action, and converting traffic into leads through opt-in mechanisms and gating high-value content.
B2B marketing content that drives conversions a dreamforce 2013 presentationBrainrider B2B Marketing
Please visit http://www.brainrider.com/resource/b2b-marketing-content-converts-dreamforce-2013/ to view the video version or download your copy of the slides.
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
While website development budgets can range from hundreds to hundreds of thousands of dollars this Better Practice one-pager looks at what you should budget for a B2B website designed to generate awareness, acquire prospects, nurture prospects and qualify sales readiness.
The document discusses an OH&S software solution company that operates globally and focuses on content marketing to generate leads. Over the past year, the marketing team of 4 implemented Salesforce and Pardot, relaunched the website focusing on content and SEO, and launched paid search. They qualify leads through a process and key metrics include the sales funnel from marketing, average cost per lead, and number of qualified leads in the pipeline.
The document provides a framework and plan for managing content to generate leads. It outlines categories of content needed at different stages of the buyer's journey, from early research to evaluation and selection. It identifies existing and missing materials, and how to repurpose content across various channels like blogs, videos and social media. The plan emphasizes curating and sharing content through syndication and communication strategies to engage prospects throughout their journey.
Scott Armstrong's presentation slides from #Kitchener-Waterloo B2B Marketers Meetup I on How to Develop Customer-Centric Content.
To watch the video of the presentation, please visit blog.brainrider.com
Setting Your Clients Up for Success with Marketing Automation – Best PracticesBrainrider B2B Marketing
Setting Your Clients Up for Success with Marketing Automation – Best Practices - Created and Presented by Jeffrey Yee (Consultant at Eloqua) at #torontoB2B Marketers Meetup VI.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
The document discusses developing customer-centric content for B2B marketing. It recommends being focused on customers, starting with light content like repurposing existing materials, making content findable through keywords and visuals, and measuring what content performs best. The document then provides an example clinic for a company's website, pointing out opportunities to improve navigation by customer needs, adding more resources and making them easily findable. It concludes by offering additional resources for better B2B marketing.
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...Brainrider B2B Marketing
This document provides tips for using social media like Twitter, Facebook, and LinkedIn for business purposes. It recommends claiming business listings on search engines and social networks and completing profiles. It also suggests sharing useful customer-centric content to build expertise and handling customer comments respectfully. The goal is to increase brand awareness, showcase credentials, and get more customers through social media marketing.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
Business To Business Marketers: B2B Dating Rules From the Field TWG PresentationBrainrider B2B Marketing
The document discusses marketing strategies using dating as an analogy. It provides 5 rules for marketing based on dating: 1) work from understanding customers' interests rather than pushing your products, 2) focus on customers not yourself, 3) don't rush relationships with customers, 4) socialize more by engaging with customers, and 5) don't guess what customers want but understand it from their activities. The overall message is that marketing should focus on learning what customers want to know and using that to create more customers.
[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
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We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Pitney Bowes Ecommerce Solutions case study at Pardot 2011
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4. Step 1: Denial & Fear Step 2: Scrambling Step 3: Empowered The three stages of Marketing Measurement Disparate measurement System Marketing is an Art; Fear of measurement Clearly shows how Marketing contribute to bottom line Where we were
5. Step 1: Denial & Fear Step 2: Scrambling Step 3: Empowered The three stages of Marketing Measurement Disparate measurement System Clearly shows how Marketing contribute to bottom line Marketing is an Art; Fear of measurement Where we are
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7. Too Many Metrics, but which ones matter? Importance Facebook Likes Opportunity Pipeline Revenue Contribution Organic search Ranking Twitter Followers Press Releases Impression /Click-Through Open Rate Trade show Leads White paper Downloads Webinar Attendees Press Releases Twitter Followers
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9. Ultimately, it’s about answering this question: How much revenue does Marketing bring to our business?
10. Measure What Matters Difficult Easy High Low Importance Ease of Measurement Lead to Opportunity Conversion Opportunity Pipeline Revenue Contribution
11. Waterfall Chart – Measure Conversion Prospects MQL SQL Opportunities Customers An indication of whether you are targeting the right audience Helps you weed out the non effective marketing programs
16. Step 2: Add Tracking Code to Links Attach landing pages and forms to your campaign. Also track non-Pardot links by appending the campaign code to the end of the URL.
Clear disk with floating text (Advanced) To reproduce the shape effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Home tab, in the Drawing group, click Shapes , and then under Basic Shapes click Oval (first row, second option from the left). Press and hold SHIFT to constrain the shape to a circle, and then on the slide, drag to draw a circle. Select the circle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.07” . In the Shape Width box, enter 4.54” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click Shape Fill , click More Fill Colors , and then in the Colors dialog box, on the Custom tab, enter values for Red: 204 , Green: 255 , Blue: 153 . Under Drawing Tools , on the Format tab, in the Shape Styles group, click Shape Outline , and then click No Outline . Under Drawing Tools , on the Format tab, in the Shape Styles group, click Shape Effects , and then do the following: Point to Bevel , and then under Bevel click Convex (second row, third option from the left). Point to 3-D Rotation , and then under Perspective click Perspective Relaxed (second row, third option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Rotation in the left pane, and then do the following in the right pane under Rotation : In the Y box, enter 289.6° . In the Perspective box, enter 30° . Also in the Format Shape dialog box, click 3-D Format in the left pane, and then do the following in the right pane: Under Bevel , click the button next to Bottom , and then under Bevel click Circle (first row, first option from the left). Under Depth , in the Depth box, enter 25 pt . Under Surface , click the button next to Material , and then under Translucent click Clear (third option from the left). Click the button next to Lighting , and then under Neutral click Balance (first row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane: In the Transparency box, enter 85% . In the Size box, enter 100% . In the Blur box, enter 21 pt . In the Angle box, enter 90% . In the Distance box, enter 27 pt . To reproduce the text effects on this slide, do the following: On the Insert tab, in the Text group, click Text Box , and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Gill Sans MT Condensed from the Font list, select 80 from the Font Size list, click the arrow next to Font Color , and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left). On the Home tab, in the Paragraph group, click Center to center the text in the text box. Under Drawing Tools , on the Format tab, in the WordArt Styles group, click Text Effects , and then do the following: Point to Reflection , and then under Reflection Variations click Tight Reflection, 4 pt offset (second row, first option from the left). Point to 3-D Rotation , and then under Parallel click Off Axis 2 Left (second row, fourth option from the left). Under Drawing Tools , on the Format tab, in the bottom right corner of the WordArt Styles group, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box, click 3-D Format in the left pane, and then do the following in the right pane: Under Depth , click the button next to Color and under Theme Colors then click White, Background 1 (first row, first option from the left). In the Depth box, enter 6.5 pt . Under Surface , click the button next to Material and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting , and then under Neutral click Soft (first row, third option from the left). To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 46% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , click More Colors , and then in the Colors dialog box, on the Custom tab, enter values for Red: 228 , Green: 245 , Blue: 193 .
Animated picture buttons grow and turn on path (Advanced) To reproduce the curved shape on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Home tab, in the Drawing group, click Shapes , and then under Basic Shapes click Right Triangle (first row, fourth option from the left). On the slide, draw a triangle. Under Drawing Tools , on the Format tab, in the Size group, enter 7.5” into the Height box and enter 4.75” into the Width box. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align Middle . Click Align Left . On the slide, select the triangle. Under Drawing Tools , on the Format tab, in the Insert Shapes group, click Edit Shape , and then click Edit Points . Right-click the diagonal side of the triangle, and then click Curved Segment . Click the bottom right corner of the triangle and then move the curve adjustment handle to create a consistent curve. Also on the Format tab, in the Shape Styles group, click Shape Fill , and then under Theme Colors click White, Background 1 (first row, first option from the left). Also on the Format tab, in the Shape Styles group, click Shape Outline , and then click No Outline . To reproduce the background effects on this slide, do the following: On the Design tab, in the Background group, click Background Styles , and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . In the Angle box, enter 225 . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Transparency box, enter 0%. Select the first stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , click More Colors , and then in the Colors dialog box, on the Custom tab, enter values for Red: 230 , Green: 230 , Blue: 230 . To reproduce the picture and text effects on this slide, do the following: On the Insert tab, in the Images group, click Picture . In the Insert Picture dialog box, select a picture, and then click Insert . On the slide, select the picture. Under Picture Tools , on the Format tab, in the Size group, click the arrow under Crop, click Crop to Shape , and then under Basic Shapes click Oval (first option from the left). With the picture still selected, under Picture Tools , on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the width is set to 1.2” . To crop the picture, click Crop in the left pane, and in the right pane, under Crop position , enter values into the Height , Width , Left , and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate , enter values into the Height and Width boxes. Also in the Format Picture dialog box, click 3-D Format in the left pane, and then, in the 3-D Format pane, do the following: Under Bevel , click the button next to Top and click Circle (first row, first option from the left). Under Surface , click the button next to Material , and then under Standard click Metal (fourth option from the left). Click the button next to Lighting , and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 25° . Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Outer click Offset Diagonal Bottom Left (first row, third option from the left), and then do the following: In the Transparency box, enter 77% . In the Size box, enter 100% . In the Blur box, enter 10 pt . In the Angle box, enter 141° . In the Distance box, enter 10 pt . On the slide, drag the picture onto the curve, near the top. On the Insert tab, in the Text group, click Text Box . On the slide, drag to draw the text box. Enter text in the text box and select it. On the Home tab, in the Font group, do the following: In the Font list, select Corbel . In the Font Size box, enter 22 . Click the arrow next to Font Color , and then under Theme Colors click White, Background 1, Darker 50% (sixth row, first option from the left). On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box. On the slide, drag the text box to the right of the picture. To reproduce the animation effects on this slide, do the following: It will help to zoom out in order to view the area off the slide. On the View tab, in the Zoom group, click Zoom . In the Zoom dialog box, select 65% . On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Entrance Effects. In the Add Entrance Effect dialog box, under Moderate , click Grow & Turn , and then click OK. On the Animations tab, in the Timing group, in the Start list, select With Previous . On the Animations tab, in the Timing group, in the Duration box, enter 1 . On the Animations tab, in the Advanced Animation group, click Add Animation , and then under Motion Paths click Arcs. On the Animations tab, in the Timing group, in the Start list, select With Previous . On the Animations tab, in the Timing group, in the Duration box, enter 1 . On the Animations tab, in the Animation group, click Effect Options , and then click Right . On the Animations tab, in the Animation group, click Effect Options , and then click Reverse Path Direction . On the slide, select the arc effect path, and then drag the bottom sizing handle below the bottom of the slide. Drag the right side sizing handle to the left until the path curve approximately matches the curve of the modified triangle. Drag the green rotation handle to the left to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. You may need to make further adjustments to the length, width, and angle of the arc path to match the curve of the modified triangle. On the slide, select the text box. On the Animations tab, in the Advanced Animation group, click Add Animation , and then under Entrance click Fade. On the Animations tab, in the Timing group, in the Start list, select After Previous . On the Animations tab, in the Timing group, in the Duration box, enter 1 . To reproduce the other animated pictures and text boxes on this slide, do the following: On the Animations tab, in the Advanced Animation group, click Animation Pane . On the slide, press and hold CTRL and then select the picture and the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy , and then click Duplicate . On the slide, drag the duplicate picture and text onto the curve below the first group. On the slide, select the duplicate picture. Under Picture Tools , on the Format tab, in the Adjust group, click Change Picture . In the Insert Picture dialog box, select a picture, and then click Insert . Under Picture Tools , on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 1.2” and the width is set to 1.2” . To crop the picture, click Crop in the left pane, and in the right pane, under Crop position , enter values into the Height , Width , Left , and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate , enter values into the Height and Width boxes. In the Animation Pane , click the Arc animation effect for the new picture. Drag the green rotation handle to the right to rotate the arc path to match the curve of the modified triangle. Drag the arc path so that the red arrow is in the center of the picture. Click in the duplicate text box and edit the text. Repeat steps 2-7 two more times to reproduce the third and fourth pictures and text boxes with animation effects.