Launching your own online course products can be a great way for entrepreneurs to increase revenue, grow your community internationally and scale your brand's impact, all while circumventing many problems caused by the Coronavirus epidemic. Particularly for those who run in person workshops, events, retail, travel or even online businesses, there's no doubt been a lot of disruptions for any size businesses from classes and workshops being cancelled to having to deal with product logistics issues. This deck is an overview of how to plan, create and launch an online course product, and how your personal/business brand can benefit from an online course strategy. You will learn about: - Benefits of creating an online course product for your personal/business brand - The process of launching an online course product - How to create a new source of revenue and passive income with online courses - How to validate your idea - What you need to get started

1. Grow your brand community, share your expertise,
and generate passive income online with your own
online course product

2. This webinar is
for you if you’d
like to...
● Create a new source of revenue/passive income for your
business remotely
● Grow your brand and community internationally
● Scale your existing workshops or consulting/coaching to
help more people around the world
● Run your business from anywhere and make a positive
difference at scale
● Start a lifestyle business authentic to your personal
strengths and interests

3. You might be a
● Entrepreneur
● Creator with an existing fan base e.g. non fiction
authors, bloggers, producer, photographer, podcaster
● Coach/Consultant
● Existing workshop teacher/instructor
● Thought leader/Public Speaker
● Brand owner with an online community
● Freelancer/Academic

4. By the end of this webinar

5. You will learn
about
● Benefits of creating an online course product for your
personal/business brand
● The process of launching an online course product
● How to create a new source of revenue and passive
income with online courses
● How to validate your course idea with paying customers
● What you need to get started

6. Tracy Tsang
Founder & CEO of Internet of Stories
● Previously worked with startups on apps and tech
platform launches. Background in innovation.
● Why I’m interested in online courses - the people I
wanted to learn from were all based in other
countries
● Failed at launching my own - found that creating and
launching online course products successfully
require a particular skill set
● Studied online programmes from Ramit Sethi, expert
in growing online business empires around
information products e.g. online courses, ebooks

7. ● Now run We Innovate for Growth, a community
platform and also offer coaching to holistically
empower mission driven creative entrepreneurs to
grow brand empires while making a positive
difference at scale.

9. Due to Coronavirus:
- In person workshops/classes and events cancelled
- People in Asia (particularly HK and China) avoiding
crowds and traveling around where possible
- Businesses disrupted - particularly retail,
workshops/events, restaurants, e-commerce, logistics,
manufacturing, travel
It’s not business
as usual

10. ● Increase revenue with your own intellectual
property/expertise
● Grow your community and brand awareness by adding
practical educational value for your target audience
around the world
● Establish yourself or your brand as a thought leader
● Make positive difference at scale
● Create new source of passive income and make money
while you sleep/travel/live your dream life
Imagine this.

11. Why create and launch your own
online course product

12. ● Increase revenue for your business with your existing
skills and expertise
● Grow your international community and brand
awareness by adding practical educational value for
your target audience around the world
● Establish yourself or your brand as a thought leader
● Make positive difference at scale
● Create new source of passive income - it’s possible to
make money while you sleep/travel/live your dream life
Imagine this.

13. “I don’t have enough time!”

14. - Limited time and resource to build and grow your
community
- Would like to build a successful business that combines
their passion, purpose and profit
- Workshops takes a lot of time to organise, with limited
income potential and can only benefit limited number of
people who happen to be available at the same time and
location - not scalable
For mission
driven creative
entrepreneurs

15. - We will focus on practical, applicable online course
products
- Paid individual digital product or subscription based
access
- Help you reach and benefit customers from around the
world
- Share your skills, expertise, or a proven framework for
doing something that will help your target audience get
results and achieve their goals effectively
What is an
online course
product ?

16. Interested Want to be an
expert
Your online
course product
Sweet Spot
- Beginners
- Interested
enough to find
out more about
the topic
- Low investment
- Academic
Credentials or
Equivalent
Experience
- Make it their career
- Looking to achieve
mastery
● Facebook groups
● Youtube
● Blogs
● Workshops
● Books
- Hobbyists
- Beginners looking to level up
- Those with some related
knowledge and experience
looking to improve
● Masterclasses
● Premium Online
Courses
● Masterminds
● One to one
coaching
Your target customers

17. ● Complementary online courses for consumer brands,
e.g. tea tasting & evaluation for a tea brand; fashion
styling for busy professionals for a fashion brand; Killing
bacterias with your own essential oil blends and
products for an aromatherapy brand; plant based diet
plan and recipes for boosting immune system a food
brand
● For authors/public speakers, it might be offering your
fans and community a deeper dive into existing content
● For consultants/coaches/professors/lecturers, consider
adapting existing workshops or coaching or it can be
lower price tier product that can introduce higher
Examples

18. ● Top 5 Categories in 2019 on Teachable: Marketing &
Business, Technology & Gaming, Personal
Development, Academics, Other
● Existing community and strong personal brand
● Clear and specific transformation/results
● Niche topics
● Product positioning and well defined target audience
● Engaging high quality content
Online courses
that are
successful have
these traits

19. What you need to get started

20. Where to begin
and what do I
need
● Knowledge/Expertise/Framework/Skills that your target
audience can apply immediately and get the results and
transformation they want
● Around 1000 engaged fans/followers - this can be
combined through your mailing list and social media
(The size doesn't matter so much)

21. Tools and
equipments :
Teachable
● Simple, easy to set up, payment options, international
taxes
https://internetofstories.com/teachable (affiliate link)
● Good quality lighting and phone camera/webcam and
microphone

22. Launching your course
Planning &
Research
MVP Production Marketing MVP Launch
Feedback &
Review
Finish course
production
Course launch

23. Validating your course idea

24. Don’t spend
years creating a
whole course
then launch and
just hope for the
best.

25. What if my
course launch
fails after we
spend
months/years
on it?
Risk proof your launch by doing your market research properly
and validate your idea at an early stage
Market Research
Questionnaires, IG Polls, interviews are all great ways to find
out your existing communities biggest challenges, the
transformations they’re looking for, who your target audience
really are for the course and the price point to start with.
By asking the right questions, this will also guide the wording
you use to make sure your offer resonates with your target
customers.

26. Validate your
idea with 10
paying
customers
Launching a Minimum Viable Product (MVP)
● Easy to move straight into content production if it’s your
own pet project idea
● Goal is to get at least 10 paying customers with a
minimal product to prove there is demand for what you
plan to offer.
● For online course product, this can be an intro video +
sample chapter
● Doesn’t need to be a world class video production, but
the quality needs to be good enough to attract your
customers

27. How to generate passive income
with online course products

28. Common
assumptions
When people hear ‘online course product’, it’s common to
assume
- There’s an actual physical product
- Typically prices are low, around 10-30 usd
- It has to be on one of the large online course platforms
like Udemy, Skillshare, Linkedin Learning, Coursera
- Online courses are boring and people don’t finish them
- You won’t make much money with it

29. Making money
with online
course product
● Typically USD$ 97 - 497 for entry to mid level products
● Premium products can cost up to around 2K USD but
typically require much more time and resources to
produce and launch, and a much higher quality of
production expected
● Customers are willing to pay as long as you’re helping
them get the results/transformation they want or help
them solve a problem more effectively and efficiently
● Passive income - create the product once and you can
make money while you sleep or travel, relaunch as
many times as you want once you have product market
fit

30. Benefits for your business

31. Grow your brand and
community
● Reach a new audience
● Create fans out of customers by
providing practical value
● Much more likely to buy from you
again
● Build an engaged community and
brand ambassadors

32. New source of revenue and
passive income
● Scalable
● New source of revenue for your
business particularly if your
business has been affected by the
Coronavirus situation
● Passive income that accumulates
as you optimise your launch/growth
strategies and improve your online
course product
● You can control the pricing and
have much more flexibility to
experiment with the product
strategy

33. Scale positive impact and
benefit more people
● No restriction on location
● International reach
● Flexibility - customers can learn at
their own pace at a time and
location convenient to them

34. Gain credibility and
thought leadership
● Great for building your personal
and business brand
● Create lifelong fans and customers
● Taster product for new customers
before committing to higher price
offerings

35. Meet Mona, Founder & Chief Tea
Explorer at Teawala

36. “Launching an online course has been an exciting
and rewarding challenge. It has brought me out of
my comfort zone and given me the opportunity to
engage with my global audience in a powerful and
scalable way. Previously I was hosting in-person
classes, which although valuable is limited by its
geographical reach and impact. By producing the
course, I now have the tool to teach people around
the world about tea, which I didn't think
imagineable before.”
Mona Jhunjnhuwala
Founder & Chief Tea Explorer of Teawala
“Opportunity to engage with my global audience in a powerful and scalable way”

37. Mona Jhunjnhuwala, Founder & Chief Tea Explorer of
Teawala
Creator of ‘Taste Tea like a Professional’ online course
● Launched MVP in Feb
● Why she decided to create an online course product
● Benefits for her business
● Biggest challenge
● How the launch went and her next steps
Online Course Creator Case Study - Mona Jhunjnhuwala, Teawala

38. Common excuses

39. “I don’t have the time/money/resources”

40. “I don’t have the time/money/resources”
● You only need 5 - 10
hours per week. Now
commit and set aside
some time for it.
● It doesn’t have to be an
expensive production,
and is well worth the
investment.
● You already have
everything you need

41. “But I’m not good enough”

42. “But I’m not good enough…”
● You don’t need to be a
world class expert,
you just need to be
able to help them
achieve the results
and transformation
they want
● You still remember what
it’s like to be a beginner
and understand their
challenges better
● People pay for quality
learning content,
simplicity,
convenience,
community support
and accountability

43. Online Course
Products is
now a fast
growing
business
● From 2018 Teachable (just one of the platforms
designed for independent online course creators) has
helped course creators generate over USD$138 million
in course sales in a year.
● Thinkific is another similar platform with over 25K course
creators.
● In 2020, course creators on Teachable are on track to
generate in total over 1 million USD per day.
https://medium.com/teachable/scaling-teachable-part-2-our-jo
urney-to-a-15m-run-rate-a9305d772e5e

44. Want to launch your own online course
product/business?

45. *Exclusive offer for attendees of this webinar*
An introductory coaching package to help you:
1) Identify the online course product opportunity for your brand that has
existing demand within your community
2) Come up with the launch strategy for your minimum viable product.
‘What’s your Online Course Product going to be?’

46. ● Short assessment to see whether an online course product would be suitable
and beneficial for growing your business and personal brand
● 90 mins Group Coaching Call (max 3 pax/session)
- Clarify the goals and purpose for your online course
- Launch strategy based on your current brand and community engagement
- Figure out what your online course product is going to be and who it’s for :
Topic, Product Positioning, Pricing and Format
- What the right questions to ask are in order to validate your course idea
Introductory Coaching Package

47. ● 45 mins individual follow up call where I’ll guide you through
- review your market research results,
- define the topic, proposed transformation and pricing/format for your
minimum viable online course product based on your market research
● Access to Trello board template for MVP launch planning
● Private Slack group for community support
Introductory Coaching Package

49. ● Exclusively available for 198 USD for attendees of this webinar - not available
on the website or anywhere else
● Get 198 USD as credit if you decide to sign up for the full Online Course MVP
Launch Coaching Programme afterwards
Introductory Coaching Package

50. 5000 USD + 40% revenue share after first 50 products sold
Estimate timeline: 3 - 5 months
I offer a full coaching programme as a partner and coach for launching your own online
course Minimum Viable Product.
This is a great option if you’re launching an online course for the first time, and looking to
validating your course idea with paid customers before commiting time and resources to
create and launch the full product.
Online Course MVP Launch Coaching Programme

51. You'll be guided through the whole process of launching an online course Minimum Viable
Product from the initial stages of planning & market research, product strategy, creating an intro
video & sample chapter as your course MVP, all the way to your MVP launch.
● 3 hours kick off workshop - Brand review, Course Strategy and Launch Plan
● 1 hour bi-weekly check in call and email replies within 24 hours
● Editorial feedback on intro video and sample chapter scripts, course content and email series
● Creative Direction, Curriculum Design and Content Production for MVP course content
Online Course MVP Launch Coaching Programme

52. ● Video production of Intro Video and Sample Chapter available as add on @700 USD
● Template for course launch email series and MVP launch plan
● Co-host a webinar interview for course promotion
● 10 paying customers as benchmark for validating product market fit
Online Course MVP Launch Coaching Programme

53. ● Step by step guidance and editorial feedback from start to launch
● Applying a proven framework adapted from world class expert Ramit Sethi to your
business and course product
● Partner and coach model means we’re in this together - you will be empowered to create
and launch your online course product while making a positive difference at scale with
confidence
● Validate your course idea with paying customers
Coaching Programme Benefits

54. “Tracy has been tremendously helpful and supportive
throughout this journey. She constantly gives sound advice
and proven frameworks, and more importantly, gives me the
confidence I need to persevere. Without her expertise and
patience as a coach, I simply wouldn't have been able to
complete the project. It was very much a joint effort and it
made it that much easier to know I had someone who was
enthusiastic that I could count on. Thank you Tracy!”
Mona Jhunjnhuwala
Founder & Chief Tea Explorer, Teawala

55. Thank you!
Please share with your
friends and communities if
you found these slides
useful.
E-mail:info@weinnovateforgrowth.com
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Website:
www.weinnovateforgrowth.com
https://internetofstories.com