In this presentation, Keisha Johnson, shares some tools, tips, and tricks she uses throughout the product development process. Whether it’s deciding between features or conducting user testing, there are dozens of ways to do things. As a Product Manager, you’ll need to find the ones that work best for you and your product. Keisha shares some tools and methodologies that have worked for her and explain when and how to use them.

1. www.productschool.com
Tips and Tricks for Product R&D by
Pluralsight Product Manager

2. FREE INVITE
Join 23,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
Blockchain for Managers
Learn how to trade cryptocurrencies and build products using the blockchain

8. Keisha Johnson
TONIGHT’S SPEAKER

9. Product Hacks
Tips and Tricks for Product R&D
Keisha Johnson | Product Manager
October 2018

10. But first, a little about me...
Background
● PM @ Pluralsight (we’re hiring!)
● Previous experience in Financial Services
● Taught 9th grade in Miami-Dade public schools
Things I could talk about for hours
● Sports
● Education
● Original Cheerios vs. Honey Nut Cheerios

11. Let’s talk tools,
tips, and practices

12. Disclaimer
These are things that have worked for me.
If you’ve experienced nausea, heartburn, or indigestion from any of these
practices in the past, please carefully evaluate your situation before resuming
use!

13. Discovery & Research
● Become an expert on the problem through both primary and secondary
research
○ DO NOT FALL INTO THE USER INTERVIEW TRAP
○ Build good personas and interview scripts
● Cross-team synthesis and co-design

14. Decision-making
● RICE Model
○ Mathematical model for measuring the tradeoffs across reach, impact, confidence, effort
for a feature/product
● Card sorting
○ Let your customer define what you solve next
○ Optimal Workshop, Trello

15. Development
● Design/dev pairing
● Bonus points: learn how to be dangerous as a designer and intelligent as an
engineer

16. Cool Tools
● Designkit.org by IDEO
○ Methods for discovery, ideation, and implementation
● Realtime Board
○ Virtual whiteboarding
● Silverback or Soapbox
○ Screen recording for usability testing
● Post-it notes & a sharpie
○ All the things

17. One last disclaimer
● Tools and practices are highly dependent on organizational goals and
structure
○ Determine a working style, then choose tools to complement that

18. Thanks!

19. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online