A Digital Revenue Engine can have a great impact on your organization. It can help generate leads, sales, and increase insights into customers. It's a critical system for today's businesses. This presentation offers a step by step guide on how to build your very own Digital Revenue Engine. For more information on building a Digital Revenue Engine please visit FPOV.com

1. Building a Digital
Revenue Engine

2. What is a Digital Revenue Engine?
A Digital Revenue Engine is a combination of software tools and
marketing techniques that all work in tandem. It offers an
unmatched ability to turn data into sales.
A well constructed engine will seamlessly allow data to flow
throughout your organization and reach the decision makers when
they need the information the most.

3. 1) Customer Relationship Management
System (CRM): The CRM is the foundation
of a Digital Revenue Engine
Digital Revenue Engine

4. Popular Customer
Relationship
Management Vendors
The largest pure play digital marketing solution set to
be built around a CRM platform. Most viable for
medium to large organizations.
The second largest and well integrated with other MS
products. CRM is also used as a robust XRM platform.
Also targeted at med and large organizations.
The largest open source option. Well funded and
growing quickly. A robust ecosystem of plug ins from
third parties, and targeted at small and medium
organizations.

5. The
InternetVideos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
2) Internet: The CRM
is hooked into the
internet so information
can flow back and forth
between the two
Sales Team
Customer
Service
Marketing
Corporate
Communications

6. The
Internet
Content
Management
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
3.
3) Content
Management System
(CMS)

7. Content
Management
The largest pure play digital marketing
solution set
The second largest and well integrated
with other MS products
The largest open source ASP/.net
option. Well funded and growing
Popular Content
Management
Vendors

8. The
Internet
Content
Management
Customer
Portal
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
4) Customer Portal

9. The
Internet
Content
Management
Customer
Portal
Social
Listening
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
5) Social Listening

10. Social
Listening
Free online service that has been around
since the beginning
A new player that takes a big data approach
to sifting through Facebook social data
Well known enterprise class social listening
platform. Very nice reporting capabilities
Popular Social
Listening
Vendors

11. The
Internet
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
6) Automated
Marketing

12. Automated
Marketing
Popular
Automated
Marketing Vendors
Owned by Oracle and the largest by volume of
clients. A multifaceted enterprise class
platform. Designed for med to large
organizations.
The second largest provider by client licenses and
well known in the market. They started with
inbound marketing and have grown into a full
AMS.
Probably the most well known platform, and one of
the originals to be built from the ground up as an
AMS. Priced for small businesses, all the up to
large.

13. The
Internet
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
CampaignsVideos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
7) Social Campaigns

14. Social
Campaigns
Popular Social
Campaign
Vendors
Social media marketing platform for consumer & B2B
marketers as well as agencies. Provides social media audience
research, acquisition, content promotion and measurement
tools.
Visual authoring software used to build interactive
Engage Ads and Engage Apps that deliver rich,
interactive, and social content across the web and mobile
devices.
Enterprise social media management system that allows an
organization to manage, monitor, and measure its voices
across multiple social media channels.

15. The
Internet
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
Campaigns
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
8) Analytics

16. Analytics
A well known and free option that start with
Websites, and is now creeping into more of the DM
chain
Popular Analytics
Vendors
Provided one of the first holistic measurement
applications meant to pull in information from multiple
platforms
CRM providers are building more extensive analytics
systems into the platforms themselves

17. The
Internet
1.CreatingDemand
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
Campaigns
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
9) Creating
Demand
Through
Outbound
Marketing

18. The
Internet
1.CreatingDemand
2.CapturingDemand
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
Campaigns
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Sales Team
Customer
Service
Marketing
Corporate
Communications
10) Capturing
Demand
Through
Inbound
(Search)
Digital Revenue Engine

19. The
Internet
1.CreatingDemand
2.CapturingDemand
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
Campaigns
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Sales Team
Customer
Service
Marketing
Corporate
Communications
3.
11) Sales
Team is
Enabled
Digital Revenue Engine

20. The
Internet
1.CreatingDemand
2.CapturingDemand
Data
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
Campaigns
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Digital Revenue Engine
Sales Team
Customer
Service
Marketing
Corporate
Communications
3.
12) Data
Properly Flows
Through the
Engine

21. The
Internet
1.CreatingDemand
2.CapturingDemand
Data
Content
Management
Customer
Portal
Social
Listening
Automated
Marketing
Social
Campaigns
Analytics
Videos
PPT’s
White Papers
PDF’s
Infographics
Blog Posts
Facebook
Twitter
Forums
Rating Sites
LinkedIn
Mobile Apps
Websites
eCommerce
Email
Blogs Live Chat
YouTube
SEM/SEO
Instagram
Sales Team
Customer
Service
Marketing
Corporate
Communications
3.
A Properly Functioning Digital Revenue Engine Can:
Augment the Ability of a Sales Team to Close More Sales
Develop and Nuture Leads
Create a Greater Understanding of Customers and Their Needs
Add Value and Efficiency to Data Collection Methods and
Efforts

22. fpov.com/teched/
Learn the Latest Techniques to Drive Digital Revenue
Future Point of View’s Technology Mastery Institute is designed to help leaders
use technology to drive revenue, increase reach and efficiency, and improve
customer experience. For a detailed look at our offerings please visit
Partner With Us to Build Your Digital Revenue Engine
fpov.com/digital-revenue-engine/
If you want to develop your own Digital Revenue Engine, Future Point of View
has ways it can help. Our team of experienced consultants can help guide you
through the process or our engineers can build one specifically designed for
you. For more information please visit: