This guide covers everything from automotive content strategy and harnessing hashtags to setting and achieving the goals that will help your brand achieve marketing success on Pinterest & Instagram.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Networks like Instagram and Snapchat are growing in popularity, and although they were once primarily the domain of business-to-consumer (B2C) marketers, more business-to-business (B2B) companies are jumping onboard.
source <> http://blog.bizbilla.com/jaslynn-info/user/show/7463/b2b-marketing-stats-2016
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Networks like Instagram and Snapchat are growing in popularity, and although they were once primarily the domain of business-to-consumer (B2C) marketers, more business-to-business (B2B) companies are jumping onboard.
source <> http://blog.bizbilla.com/jaslynn-info/user/show/7463/b2b-marketing-stats-2016
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Technology management in the age of the customerLithium
Don’t look now, but your company is losing control. Customers are now in the driver’s seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
8 Biggest Mistakes Digital Marketers Make and How to Avoid ThemMarketo
Whether you are a seasoned digital marketer or just starting out, there are a few big mistakes that you have probably made in the past, might be making now, and will most likely make in the future. In this webinar, we will discuss a few common pitfalls across SEO, social media advertising, paid search, and website optimization that, if avoided, will make any digital marketer more successful!
Para este reporte de diferentes verticales dentro de B2B, se utilizó el software TrackMaven para analizar 12 meses de contenidos de 316 empresas con foco en B2B a través de 5 canales principales: Facebook, Twitter, Instagram, LinkedIn y Pinterest.
If you are responsible for your brand's digital marketing strategy and would like to understand more about social network marketing and the hot topic of engagement marketing, the key findings from this report combined with Tom Chapman's social network marketing concept map will enable you to identify and build a social network marketing strategy for your brand.
In the following report, we analyze the online conversation around 20 major chemical businesses. Specifically, we uncover:
- The Chemical Social Index: ranking each brand according to several key metrics.
- How brands and audiences communicate online.
Which Facebook posts resonate best with audiences.
- A comparison of Dupont and Dow Chemical conversation.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Asia Social Media Report 2008 (Can Brands Have A Social Life?)Nicholas Guan
A social media report focused on Asia by OgilvyOne Worldwide.
Foreword by Rohit Bhargava (Author of "Personality Not Included")
http://rohitbhargava.typepad.com
The complete 'Building A Retail Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
A Short Guide to UGC Photos for E-Commerce & Content MarketingSharad Verma
This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
Technology management in the age of the customerLithium
Don’t look now, but your company is losing control. Customers are now in the driver’s seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
The complete 'Building A Travel Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
8 Biggest Mistakes Digital Marketers Make and How to Avoid ThemMarketo
Whether you are a seasoned digital marketer or just starting out, there are a few big mistakes that you have probably made in the past, might be making now, and will most likely make in the future. In this webinar, we will discuss a few common pitfalls across SEO, social media advertising, paid search, and website optimization that, if avoided, will make any digital marketer more successful!
Para este reporte de diferentes verticales dentro de B2B, se utilizó el software TrackMaven para analizar 12 meses de contenidos de 316 empresas con foco en B2B a través de 5 canales principales: Facebook, Twitter, Instagram, LinkedIn y Pinterest.
If you are responsible for your brand's digital marketing strategy and would like to understand more about social network marketing and the hot topic of engagement marketing, the key findings from this report combined with Tom Chapman's social network marketing concept map will enable you to identify and build a social network marketing strategy for your brand.
In the following report, we analyze the online conversation around 20 major chemical businesses. Specifically, we uncover:
- The Chemical Social Index: ranking each brand according to several key metrics.
- How brands and audiences communicate online.
Which Facebook posts resonate best with audiences.
- A comparison of Dupont and Dow Chemical conversation.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Asia Social Media Report 2008 (Can Brands Have A Social Life?)Nicholas Guan
A social media report focused on Asia by OgilvyOne Worldwide.
Foreword by Rohit Bhargava (Author of "Personality Not Included")
http://rohitbhargava.typepad.com
The complete 'Building A Retail Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
A Short Guide to UGC Photos for E-Commerce & Content MarketingSharad Verma
This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
Featuring Nick Mueller of Piqora and Ritika Puri of Storyhackers.
With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
We're hosting this webinar to empower fashion marketers with a blueprint for navigating these challenges — to help fashion-forward brands become influencers among communities of trendsetters, shoppers, and influential fashion bloggers.With more than 200M members and an engagement rate that’s 25% higher than any other social platform, the Instagram community brings a wealth of opportunity to fashion marketers and community managers.
Attend this webinar to learn how to:
• Create a vibrant Instagram community
• Establish and measure Instagram-specific goals
• Implement a successful hashtag strategy
• Launch a high-impact promotion
• Identify and replicate qualities of the most successful fashion brands
http://go.piqora.com/instagram-fashion-webinar.html
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
The Social Technology Quarterly is a research publication focused on helping brands leverage the latest research and trends in social media and social technologies.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
3 Ways to Reach New Car Buyers using Social MediaJoe Doran
Car shoppers are spending more and more time researching their purchases on social media. How should automotive brands and car dealerships think about marketing to socially connected consumers? We offer three tips for how to engage prospective car buyers.
For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Three Ways To Reach New Car Buyers Using Social MediaRallyverse
Car shoppers are spending more and more time researching their purchases on social media. How should automotive brands and car dealerships think about marketing to socially connected consumers? We offer three tips for how to engage prospective car buyers.
For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.
Instagram Story is an adventurous marketing. It does not only bolster the content reach yet it also diversify ideas on how to present a brand to the public. Furthermore, the concern of perfecting the content is no longer an issue. You can have all the freedom to stir the pot and experiment on its innovative details and maximize its reach. Taking the creative hat on a use, don’t be afraid to cross the line of standards and have fun with your Instagram Marketing. If you fully grasped the walkthrough of the feature, that’s where the marketing comes in.
Blog post link: https://bit.ly/2x00hgc
Instagram has a distinct heraldry amongst other social media pages. It has a different approach in sending out messages to its vast following. With this, Instagram becomes a trajectory platform for commercial information — not to mention the posted random selfies, brunches, kitten clips and candid vogues. This has proved that visual content is very critical for companies to execute on a digital marketing effort.
Blog link: http://bit.ly/2H0NMSm
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share inspirational collection of cases regarding the automotive industry looked upon from three perspectives:
EXPERIENCE - exploration and showcasing of signs of consumer experiences (both online & offline) one can get during purchase occasions, indoor or outdoor events as well as through online or offline installations
COMMUNICATION - signs and cases straight from the advertising industry as well as examples of content marketing together with inspiring initiatives of how to boost loyalty and maintain great relationship with consumers
BUSINESS INNOVATION - new products as well as services created by companies often as extensions to their existing ones and new business ventures that open new possibilities on the market.
Content Sells Cars is showcasing content marketing best practices in the automotive industry.
Content is offering the aspiration, the inspiration and the education that's converting car brands' audiences into inspired, smarter, more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
Pinterest is a powerful tool for inspiration and discovery of your products and services, and building relationships with your audience.
Marketers who've mastered Pinterest create and share content that makes it easier for their fans to take action on Pinterest, and that's what this webinar is all about – advanced tactics for brands looking to get to the next level on Pinterest.
Attend this webinar to learn how to:
• Enhance your brand's and products discoverability
• Develop a robust, engaging visual content strategy
• Accelerate your community growth
• Gain unique customer insights from your photos<br> that can drive success
WHY YOU SHOULD ATTEND:
Pinterest is 2nd largest source of social traffic, and for many retailers it’s the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down.
Attend this webinar to learn how to increase traffic and revenue from Pinterest using best practices for:
Optimizing your website for Pinterest
Developing a visual content strategy for Pinterest
Establishing and measuring Pinterest-specific goals
Launching a high-impact Pinterest promotion
Getting customer insights from Pinterest you can use to drive offline sales
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Digital Fleet Management - Why Your Business Need It?
Automotive Guide to Pinterest & Instagram
1.
2. READY-SET-GO!
THE ROADMAP
WHY THE VISUAL WEB IS PERFECT
FOR AUTO BRANDS
CAR CONTENT
WHAT’S WORKING ON INSTAGRAM AND PINTEREST,
WHAT ISN’T, AND WHAT TO DO ABOUT IT
DRIVING THE CONVERSATION
ADDING CONTEXT TO YOUR CONTENT WITH
HASHTAGS AND PIN DESCRIPTIONS
CROSSING THE FINISH LINE
ESTABLISHING, MEASURING AND ACHIEVING
YOUR GOALS ON THE VISUAL WEB
3. STEP 1
Here’s a stat that might surprise you: every one of the brands behind the top 10 selling cars of
2013 has an Instagram account. This is because in addition to being the perfect 21st century car
showrooms, visual networks like Pinterest and Instagram offer auto brands higher levels of audience
engagement than any other social platform. For automakers, engagement means sales, as a study by
PricewaterhouseCoopers revealed that up to 15 percent of social leads result in test drives,
and that only 67 social leads are needed to sell a car.
4. 4HELLO@PIQORA.COM 866.857.8433 FOLLOW US
It’s easy to understand why car brands do so well on these networks; they are
visual, mood-elevating, aspirational and inspirational, and those exact same
adjectives also describe cars. Cars aren’t just a method of transportation; they are
portals to a broader world, members of the family, objects of desire, and stunning
works of art.
In short, cars are a major passion for a lot of people. And passion is what Pinterest
and Instagram are all about; these networks are unique in that users follow others
and consume content primarily based on interests, not personal relationships.
The car brands that are seeing the most success on Instagram and Pinterest
tap into those passions with powerful visual storytelling, using images of their
cars to engage the huge community of gearheads on these networks.
Instagram in particular seems to be tailor made for auto brands.
Auto marketers have identified Instagram as an especially effective
tool for reaching younger audiences, and in 2014 carmakers grew
their audiences on the network by an average of 152 percent.
After Instagram, Pinterest generates the second highest level of
engagement for car brands, outstripping legacy networks like
Facebook and Twitter.
INSTAGRAMMERS LOVE COOL
CARS, EXOTIC TRAVEL, AND
CELEBRITIES; ASTON MARTIN
CAPTURED ALL THREE WITH THIS
POST OF THEIR LEGENDARY DB5,
WHICH STARRED IN SEVERAL
JAMES BOND FILMS
IN 2014 CARMAKERS
GREW THEIR INSTAGRAM
AUDIENCES BY AN
AVERAGE OF 152 PERCENT
6. 6HELLO@PIQORA.COM 866.857.8433 FOLLOW US
Luxury marques like Audi, Bugatti and BMW, who regularly
post beautiful pictures of their gorgeous cars in action shots
and exotic locations, do very well on the platform. In fact,
BMW, Audi, Mercedes-Benz, Lamborghini and Porsche are the
top 5 most popular car makers on Instagram, which should
hardly be surprising considering sports cars make for
pretty spectacular eye candy.
Instagram has become a go-to destination for
car enthusiasts to find content, a digital car show
where automakers showcase their latest models,
tuners display their wildest creations, aftermarket
part companies hawk their wares, and automotive
photography takes center stage.
A LAMBORGHINI
PARKED NEXT TO A
GORGEOUS BEACH.
WHAT’S NOT TO LIKE?
(MORE THAN 20,000
PEOPLE AGREE)
7. CASE:
VOLKSWAGEN
VOLKSWAGEN HAS AN ENTIRE “DRIVER OF THE WEEK” SERIES
DEDICATED TO SHARING COMPELLING, EMOTION-DRIVEN STORIES OF
PEOPLE’S EXPERIENCES WITH THEIR VWS
Luxury marques aren’t the only ones enjoying huge
success on Instagram; Volkswagen, for example, eschews
the glitz and glam of the supercar stables and instead
uses their account to showcase their fans’ passion for
their cars.
Volkswagen is a perfect example of a car brand using
Instagram for what it’s best at: forming emotional bonds
between your brand and and your audience. Instagram is
a conversation-driven community that gives brands the
opportunity to share their values, passions, and ethos.
Marketing on Instagram is about becoming a conversation
leader, and you have to be careful about how you highlight
your products. Volkswagen features their products in all of
their Instagram posts, but they don’t focus on them. This is
because they recognize that the more you try to hard sell,
the more Instagram audiences will shy away and become
disengaged.
VOLKSWAGEN HAS AN ENTIRE “DRIVER
OF THE WEEK” SERIES DEDICATED
TO SHARING COMPELLING, EMOTION-
DRIVEN STORIES OF PEOPLE’S
EXPERIENCES WITH THEIR VWS
VOLKSWAGEN DOES A GREAT JOB
OF SHOWCASING THE EMOTIONAL
BOND BETWEEN PEOPLE AND
THEIR CARS, AND ARE REWARDED
WITH EXCEPTIONAL LEVELS OF
ENGAGEMENT-PER-POST
8. Audi is another brand that clearly recognizes
this principle. Of course, they post beautiful
pictures of their cars. But what they don’t do
is announce promotions, holiday deals or sales
on Instagram. Instead, the majority of Audi’s
images on Instagram have a very “human”
feel; while there are some professional shots
of exotic cars in fantastic locales, the majority
look like they were taken on phones, by
everyday people. This is because many of
Audi’s Instagram posts were taken by their
followers.
Showcasing User-Generated Content is a great
move, as it keeps those users (and others
hoping to get recognized) coming back for
more. That strategy has paid huge dividends
for Audi; by maintaining this “human” feel
and highlighting UGC, they have been able to
drive extraordinary levels of engagement to
their profile. In fact, according to one study,
Audi has the highest engagement level of any
car brand, and even outperform brands like
MTV and Starbucks, which have much larger
audiences on the platform.
CASE
AUDI
YOU DON’T HAVE TO SHOW PICTURES SUPERCARS TO DRIVE SERIOUS
ENGAGEMENT ON INSTAGRAM; COMPARED TO AN R8, AUDI’S A3 HATCHBACK MIGHT
SEEM DOWNRIGHT HUMBLE. BUT PAIR IT WITH A BEAUTIFUL SUNSET THAT ONE OF
YOUR FANS CAPTURED, AND YOU HAVE THE KEYS TO A GEARHEAD’S HEART
9. 9HELLO@PIQORA.COM 866.857.8433 FOLLOW US
Auto brands shouldn’t try and use Instagram as a megaphone to
talk to everyone; they should use it to have intimate conversations
with their fans. That’s what makes brands like Audi and Volkswagen
exceptional. Rather than simply throwing a filter on a picture
of their latest model, they make sure their posts are relevant,
informative and entertaining. And that’s the perfect recipe for
getting your content discovered on Instagram.
VOLVO DOES A FANTASTIC JOB OF USING
INSTAGRAM TO SHARE SPECIFIC REASONS TO
LOVE AND APPRECIATE THEIR CARS, WHICH
CAN RESONATE IN USERS’ MINDS WHEN THEY’RE
MAKING PURCHASING DECISIONS. FOR EXAMPLE,
THEIR “VOLVO SAVED MY LIFE” POSTS GIVE
GRAPHIC EVIDENCE OF THE LEGENDARY SAFETY
OF THEIR VEHICLES, AND THE USER COMMENTS
REFLECT THE SENTIMENTS THAT SUCH POSTS
CAN EVOKE, OFFERING POWERFUL SOCIAL
ENDORSEMENTS OF THEIR BRAND.
THE KEY TAKEAWAY IS THAT
ALMOST ALL AUTO BRANDS ARE ON
INSTAGRAM. TO STAND OUT, YOUR
CONTENT HAS TO BE UNIQUE AND,
MORE IMPORTANTLY, VALUABLE TO
YOUR TARGET AUDIENCE.
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Some auto brands are witnessing huge results from Pinterest; for example, Aston Martin is killing
it. They have more than 200,000 followers, almost double their audience on Instagram. BMW and
Audi each have more than a million followers on Instagram, but Pinterest is a much different story.
BMW doesn’t even have a profile, while Audi’s two official accounts (one international, one for the
U.S.A) combined barely break 2,000 followers.
Some might chalk this discrepancy up to a mistaken perception of Pinterest’s user demographics,
but the truth is that Pinterest is one of the few platforms where automakers can enjoy relative
parity male and female engagement, which is just one of the many advantages offered by
Pinterest. Pinterest an extraordinarily powerful e-commerce engine, and interactions on the
network are overwhelmingly positive; people generally Pin things that they love and want to buy,
‘collect’ the available options, and make their purchasing decisions. A Pin on Pinterest can be
viewed as a de-facto endorsement of your products, so even if you don’t sell your cars online the
fact that people are interacting with your content on Pinterest is a great indicator that they intend
to do something about it. That said, success on Pinterest comes from adopting content strategies
specific to that network.
COMPARED TO INSTAGRAM, PINTEREST
IS RELATIVELY NEW GROUND FOR
AUTOMAKERS, AND MANY ARE STILL IN
THE EARLY STAGES OF ADOPTING IT.
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Our research shows that for auto brands, images that feature cars generate the
most engagement. While this might not be a surprise, it’s important to realize that
while a “human” feel works great for car images on Instagram, Pinterest users
favor more “professional” images of cars that typically do not feature people. This
is because on Pinterest, people want to imagine themselves interacting with these
products, rather than someone else. So while a picture of a car with its driver out
in the real world might perform well on Instagram, a better strategy for Pinterest
would be to show that car in more of a “showroom” style setting.
A PERFECT EXAMPLE:
THE FOLLOWING IMAGES OF
HONDA’S ACCORD. BOTH OF
THESE IMAGES COME FROM
THEIR OFFICIAL ACCOUNTS,
BUT WHILE THE INSTAGRAM
PICTURE IS NATURAL, HUMAN,
AND EMOTIONAL IN NATURE,
THE PINTEREST IMAGE IS FAR
MORE ARTISTIC AND “PRODUCT
FOCUSED.”
IMAGE STYLE
12. CASE:
HONDA
THESE IMAGES
ARE OF THE SAME
CAR, BUT THE
PRESENTATION,
AND MORE
IMPORTANTLY
THE RESULTS, ARE
DRAMATICALLY
DIFFERENT. THE
KEY TAKEAWAY IS
THAT THE IMAGE
OF THE CAR ALONE
GENERATED 14
REPINS, WHILE
THE IMAGE WITH
PEOPLE ONLY
GENERATED 1.
Another example would be
the following two images of
Honda’s CR-V, both taken
from the same Board.
13. THIS IMAGE PERFECTLY
ILLUSTRATES THE
POWER OF PINTEREST
AS A NETWORK
FOR GETTING
YOUR PRODUCTS
DISCOVERED BY A
BROADER AUDIENCE
WHEN STRATEGIZING FOR PINTEREST CONTENT,
AUTOMOTIVE BRANDS SHOULD REMEMBER THE
TWO THINGS THAT PINTEREST IS BEST FOR:
INSPIRATION AND DISCOVERY
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When it comes to great content for discovery of auto
products, let’s go back to Aston Martin. It’s obvious
that they have put a lot of time, energy and thought
into crafting their boards and choosing images that will
perform on Pinterest. They have a board dedicated to
their cars in weddings, and boards for each model of
car in their lineup.
This is another key advantage of Pinterest for car
makers; on Instagram, all the images of your different
makes and models are usually hosted under the same
account. Pinterest on the other hand allows you to use
boards as specific marketing channels for individual
types of cars.
DISCOVERY
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The second piece of the Pinterest
puzzle is curating inspirational content.
Diversity is key for a well-rounded,
engaging Pinterest profile, and you
can be pretty open with what kind of
content you post to your profile. This
means auto brands don’t have to only
feature images of cars, but should
include content that appeals to Pinners
in general. Ideas could include gas
saving tips, car care ideas, or roadtrip
recipes.
Even if these “lifestyle” Pins don’t
generate as much engagement as
product images on a per-Pin basis,
including them broadens your
reach and establishes your brand
as a destination for people to draw
inspiration from.
INSPIRATION
AUTOZONE HAS GREAT
EXAMPLES OF CAR-RELATED
CONTENT THAT APPEALS TO
BROAD PINTEREST AUDIENCES,
NOT JUST AVID AUTO FANS
16. TOP TIPS
Generally, showing cars on Instagram with a “human feel,” is more effective than standard
catalog images, and these types of images generate the most engagement.
Based on a study of hundreds of Pins, our research shows that it’s best to show cars
without people in the picture on Pinterest.
For inspiration on photo creatives, keep an eye on what other popular brands are doing and take that into consideration for your
own content. Pay attention to lighting, angles, stages and setting; if it’s working for them, it’ll probably work for you.
17. STEP 3
Auto brands are part of one of the most active content categories on the Visual Web. People will
naturally be discussing and posting about their cars, and while this can be a great thing it’s essential
to engage with and participate in these conversations in the right way.
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These conversations are built around hashtags, but a lot of
auto brands don’t capitalize on the potential of a good hashtag
strategy. In fact, our research shows that 73% of brands don’t
follow best hashtag practices. By opting out, these brands are
missing a massive opportunity to engage in, and more
importantly lead these conversations.
WITH MORE THAN 200M
REGISTERED USERS,
INSTAGRAM IS A MAJOR
CONVERSATION HUB WHERE
PEOPLE ARE ACTIVELY HAVING
CONVERSATIONS ABOUT YOUR
PRODUCTS.
BMW DOES A GREAT JOB
HARNESSING HASHTAGS WITH
THEIR INSTAGRAM POSTS
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You definitely want to know how your brand is fitting into these
conversations, and engage in them whenever possible. There are two
ways to monitor brand mentions:
So how can you best harness hashtags? For starters, add
seven hashtags to each of your posts; doing so can lead to
23% more likes. A good mix would be your brand’s name,
a hashtag that your brand creates, and 3-5 “community”
hashtags. Just beware that adding more than seven
hashtags leads to a dramatic downturn in the number of
likes, as people can view that as spam.
PIQORA’S DASHBOARD ALLOWS
YOU TO TRACK HASHTAG METRICS
SUCH AS UNIQUE USERS, POTENTIAL
IMPRESSIONS, PHOTOS POSTED TO
HASHTAGS, LIKES, AND COMMENTS
HARNESSING HASHTAGS
1. BY TRACKING
how Instagram users are tagging your brand in ongoing, natural
conversations Pay attention to the tone of these conversations, and
apply these analyses into your own Instagram strategy.
2. BY ANALYZING
the conversations around hashtags related to your brand, whether
these are official hashtags or those that are tangentially related.
Download our Instagram Hashtag Report for more information.
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After someone looks at your Pin itself, the second thing
will they look at will usually be the description. Having
a detailed, well written description of your products will
make it easy for people to Pin from your site, and will
have a huge payoff when they do. This is because your
description will form not only the Pin’s description on
Pinterest, but also that image’s keywords for search results.
Finally, it’s important to remember that more than 90% of
Pins originate from a website, not from a Pinterest profile.
This makes optimizing your website for Pinterest very
important, so check out our Marketer’s Guide to Pinterest
Website Optimization, which is packed with simple
steps to drive huge increases in referral traffic.
ON PINTEREST,
CONTEXT IS CREATED
THROUGH PIN DESCRIPTIONS
YOU MIGHT HAVE ONLY A
FEW SECONDS TO ATTRACT
A PINNER’S ATTENTION. BY
SIMPLY ADDING A PHRASE,
YOU CAN IMMEDIATELY GIVE
THE CONTEXT FOR WHICH
YOUR CONTENT IS INTENDED.
21. TOP TIPS
Add descriptions to your Pins that include details like pricing, color, model, fuel economy data, etc.
Tailor your Pin’s descriptions and primary keywords to match Pinterest’s own categories.
The most repinnable descriptions are about 200 characters long.
If you add the word “You,” the Pinner feels like you’re speaking to them.
Incorporate your brand’s slogan in your hashtags. Using up to 7 hashtags can lead to 23% more likes
22. STEP 4
Instagram is ideal for establishing thought leadership, brand awareness
and recall, while Pinterest is the perfect engine to drive direct response
metrics like sales, clicks, and higher AOV. But regardless of which needle
you want to move, it’s essential to approach Pinterest and Instagram
with a plan.
Posting to Instagram or Pinning to Pinterest just for the sake of having a
presence on these networks is a surefire way to be disappointed by the
results. You’ll need a clearly defined and established set of goals, and
metrics to compare these to in order to track performance and make
adjustments as needed.
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A successful Instagram strategy is driven by on-platform
engagement. Brands can systematize and amplify
engagement by monitoring the following KPIs.
LOOK FOR SYSTEMATIC GROWTH OVER
TIME IN ADDITION TO DAILY SPIKES,
WHICH CAN BE THE RESULT OF SPECIFIC
CAMPAIGNS OR HIGHLY ENGAGING POSTS
1. COMMENTS AND LIKES
Comment counts reflect your brand’s ability to inspire your audience, while
likes provide insight into your audience’s engagement level. While simply
looking at these numbers is important, you should take a close look at
what your audiences are saying in the comments. Comments shouldn’t be
one sided; they are a fantastic opportunity to engage with your fans and
build valuable relationships with brand advocates, and Piqora’s Instagram
Conversation Manager can help you manage these conversations on a
broad scale.
2. NEW FOLLOWER GROWTH
An expanding follower-base indicates growth in your brand presence and
influence. It also indicates that your content strategy is effective, appealing,
and engaging. Pay attention to large spikes in follower growth, as they can
indicate that certain images are particularly effective, so you can learn from
those images and iterate off of best practices.
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Pinterest is a network built on intent.
If people are engaging with your content, odds are
they have strong intent to act on that. If a lot of
people are Pinning and repinning your products,
that shows virality, and that people have your
products in mind for their purchasing decisions.
Nick Mueller,
Sr. Marketing Manager
at Piqora
Marketers who understand this will focus on creating and sharing content that helps foster intent and makes it easier
for their fans to take action. For example, a great way for a car brand to measure intent is to look at repins.
Since many auto brands don’t have a direct to consumer E-Commerce component, direct ROI
measurement can be difficult. However, Pinterest can still be a powerful tool for these brands.
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Instagram photo contests provide a fast track to increasing brand
visibility on Instagram, while Pinterest promotions are a great way
to drive engagement on your Pins, traffic to your Pinterest profile or
website, and identify brand advocates and influencers. Both can be
powerful audience building tools, and are an excellent way to migrate
your existing followers over from other platforms like Twitter and
Facebook.
Finally, Instagram is teeming with original, highly creative user-
generated content of cars, and photo contests are a phenomenal
way for auto brands brands to source UGC from their fans. For more
information, check out our in-depth guides to Pinterest Promotions
and Instagram Photo Contests.
Instagram Photo Contests and Pinterest Promotions can be
a powerful accelerator for auto marketers to turbocharge
your presence on these networks.
A WORD ABOUT
HARNESSING
THE POWER OF
PROMOTIONS
LEXUS EVEN LEVERAGED AN
INSTAGRAM PROMOTION TO INCLUDE
THEIR 100K+ FANS IN THE DESIGN OF A
CUSTOM RC-F SPORTS CAR.
26. TOP TIPS
Evaluate Instagram comments from a qualitative as well as a quantitative perspective; they can be great feedback on how your
content is resonating with your audience. Piqora’s analytics platform can help you identify industry-wide trends and interpret how
well your content is performing, both individually and compared to the other brands in your vertical.
On Instagram, look for variance in ‘likes’ between your posts to see what
your followers are and aren’t responding to.
Engagement is an indicator of intent on Pinterest, so tracking the content that people are interacting
with most and iterating off of those learnings is a fast track to success.
27. EVEN IF YOUR
BRAND ISN’T
ACTIVE ON
PINTEREST,
YOUR
CONTENT
CERTAINLY IS
Every day, millions of people turn to Pinterest and Instagram to check out the latest news, cars,
and trends from the automotive industry. And here’s another truth that automakers should
understand: more than 90% of Pins originate from websites, not from Pinterest profiles. So even
if your brand isn’t officially on Pinterest, your content certainly is. As we mentioned before,
BMW has more than a million followers on Instagram, but they don’t have an official Pinterest
profile. The story doesn’t end there though, because a quick Pinterest search reveals thousands
of images devoted to their cars.
WRAPPING UP:
WHY CAR BRANDS ARE FLOCKING TO THE
VISUAL WEB, AND WHY YOU SHOULD TOO
28. If you are proactive in engaging in these conversations,
these networks offer golden opportunities to foster
meaningful, positive relationships with your fans and
followers. And for auto brands that provide their fans
with real, valuable content, Instagram and Pinterest can
be game changers, driving unprecedented levels
of audience engagement.
– Piqora Team
The data and techniques discussed here are just a small portion of the resources
available from Piqora, so if you’d like to learn more go to www.piqora.com and
request a demo to learn how to take your visual marketing strategies to the next level.
VISIT OUR WEBSITE REQUEST A DEMO