Offerpal Media is a venture capital-funded company that provides monetization solutions for social apps on Facebook and other platforms. They have over 1,000 publisher clients and generate millions of offer completions per month. Their top tips for turning a social app into a profitable business include having a monetization plan beforehand, including virtual currency in the app design, integrating Offerpal's monetization platform, maximizing distribution channels, and regularly updating the app with new features and optimizations.

1. Slide title goes here… Offerpal Media Inc. Confidential Tips for Turning Your Social Apps Into a Profitable Business Facebook Garage: London April 8, 2009

2. Offerpal Media Background Quick Facts Venture Capital Funded : Series A ~ $5M June, 2007, Northbridge, Interwest Series B ~ $15M, 2009, DE Shaw Platform : Launched October, 2007 Publishers: 1,000+ Global advertising offers : 2,000+ Completions : Millions of offers/month Reach: 300M+ users per mo Technology : Proprietary & patents pending Global: Support ~ 100 countries; 50% localization completed Offerpal Media is the leading monetization solution for 80% of the top virtual currency apps on Facebook, MySpace, Bebo, Hi5 and many others. Friends For Sale! (Lil) Green Patch Metropolis Vampires Speed Racing Zombies PuzzleBee Super Pets Rockstars Own Your Friends Blackjack The Hatchery Mobsters Pet Pupz Texas Hold’Em Poker Make a Baby

3. User Engagement >$150 eCPM <10¢ eCPM Monetization <$1 eCPM Card Games $400 MMORPGs Tamagotchi Games Racing Owning Pets Green $225 $200 $175 $150 $100 $75 eCPM Category Network-wide eCPM: $150 – $200 Average publisher payout: $75/day/1,000 users Conversion rate: >5% (40x better than traditional CPA) Revenue per completion: >$5.00 Show Me The Money - Highest Industry eCPMs CPM Banners CPC Adsense Monetization for Virtual Currency and Digital Products

4. Top 10 Tips for Turning your App into a Profitable Business Have a monetization plan BEFORE you build your app(s) Must have virtual currency Understand monetization potential for app genre & prioritize accordingly Multiple sources/sinks to build a healthy & sustainable economy (functional, behavioral, decorative…) Integrate Offerpal (avg configuration time 20 min) Maximize distribution channels (OP installs, buy installs, cross promotion with other apps, expand cross platforms) Leverage all viral channels (fbconnect, alerts, home page messages, email,…) Product Maintenance – new features every 4-6 weeks; specialty items Optimization & promotional consultation (exchange rate testing, UI testing, tabs, links, competitions, leaderboards…) Inspect what you expect – analyze and improve (appsorama, offerpal…)

5. Deepens user engagement Increases stickiness & pageviews Improves virality Focuses user attention Adds meaning to context Generates competition Monetization opportunity Benefits of Virtual Currency

6. Join More Than 1,000 Top Apps Today! On-board in minutes: http://apps.facebook.com/offerpalmedia Contact: Julie Craft; [email_address]