One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
Tomas Ruta - Growth Hacking Meetup #3 - The 80-20 guide to increasing app ins...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
Power Your Business & Your App with APIs and MarketplacesCooper Marcus
B2B App Marketplaces present a terrific opportunity for app developers to distribute their software (typically SaaS) to well-qualified users who are ready to try and buy. This presentation will teach you how to pick the best APIs and marketplaces for your app.
This document provides an overview of developing and monetizing a mobile app. It discusses performing market research to find an idea, outsourcing the app design and development, integrating advertising and in-app purchases for monetization, optimizing for app stores, and measuring analytics. The stages covered are market research, design/development, monetization, publishing, optimization, and marketing. Examples and tools are provided for each stage, with the overall goal of developing an app that generates revenue.
This document provides steps to create a minimum viable product (MVP):
1. Build a prototype (e.g. landing page, video, basic app) to test hypotheses and ideas with minimal effort. Tools include Google Forms, Balsamiq, LaunchRock, WordPress.
2. Expose the prototype to customers and measure behaviors and data using tools like Google Analytics, Mixpanel, KissMetrics. Track metrics regularly to determine if the idea is worth pursuing.
3. Analyze customer data and behaviors to develop new hypotheses and ideas. Prioritize next steps and features using tools like Google Sheets and Trello. Determine if raising money to build the next iteration is needed.
This document provides a summary of strategies for developers to effectively market and monetize their Windows Store apps. It discusses various monetization models including paid apps, freemium apps, and ads. It also covers topics like app store optimization, user acquisition, cross-promotion, measuring lifetime customer value, and building an online presence. The overall message is that developers need to carefully consider their product, business model, and user acquisition strategies to have an in-demand app that is profitable.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Tomas Ruta - Growth Hacking Meetup #3 - The 80-20 guide to increasing app ins...StackFuel GmbH
One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of Boston Consulting Group Digital Ventures!
Power Your Business & Your App with APIs and MarketplacesCooper Marcus
B2B App Marketplaces present a terrific opportunity for app developers to distribute their software (typically SaaS) to well-qualified users who are ready to try and buy. This presentation will teach you how to pick the best APIs and marketplaces for your app.
This document provides an overview of developing and monetizing a mobile app. It discusses performing market research to find an idea, outsourcing the app design and development, integrating advertising and in-app purchases for monetization, optimizing for app stores, and measuring analytics. The stages covered are market research, design/development, monetization, publishing, optimization, and marketing. Examples and tools are provided for each stage, with the overall goal of developing an app that generates revenue.
This document provides steps to create a minimum viable product (MVP):
1. Build a prototype (e.g. landing page, video, basic app) to test hypotheses and ideas with minimal effort. Tools include Google Forms, Balsamiq, LaunchRock, WordPress.
2. Expose the prototype to customers and measure behaviors and data using tools like Google Analytics, Mixpanel, KissMetrics. Track metrics regularly to determine if the idea is worth pursuing.
3. Analyze customer data and behaviors to develop new hypotheses and ideas. Prioritize next steps and features using tools like Google Sheets and Trello. Determine if raising money to build the next iteration is needed.
This document provides a summary of strategies for developers to effectively market and monetize their Windows Store apps. It discusses various monetization models including paid apps, freemium apps, and ads. It also covers topics like app store optimization, user acquisition, cross-promotion, measuring lifetime customer value, and building an online presence. The overall message is that developers need to carefully consider their product, business model, and user acquisition strategies to have an in-demand app that is profitable.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
The Business Side of Windows 10 Apps - MS NetWork6Alan Mendelevich
Windows 10 opens the widest spectrum of devices to run your apps on. This provides tremendous opportunities but at the same time presents challenges of exposing your app to a mix of different types of users and monetizing it in such a diverse universe of usage scenarios. In this talk we will look at the ways of tackling just that.
Developer's Guide to Windows Phone App Marketing and MonetizationAlan Mendelevich
This document provides tips and strategies for marketing and monetizing Windows Phone apps. It discusses various monetization models like paid apps, in-app purchases, and advertising. It emphasizes the importance of marketing an app through promotions, social media, websites, blogs, and other channels. Effective marketing may involve 80% of an app's success according to one statistic cited. The document also covers topics like localization, release timing, and maximizing revenue over an app's lifetime.
This document discusses app store optimization (ASO) which is important for app marketing and rankings. It notes that apps are increasingly how people access the internet, with over 2,300 new apps published daily. Good ASO includes optimizing an app's metadata like name, description, keywords and screenshots to target relevant searches and rank higher in app stores. The top mobile platforms are iOS, Google Play, and others. ASO considers on-page elements like these as well as off-page factors like ratings, downloads and social signals.
Mobile app growth - 3 essential feedback loopsEmpatika
The document discusses 3 essential loops for mobile app growth: the ASO loop where the install base and ASO visibility reinforce increased downloads; the viral loop where more users lead to more users who share which leads to more non-users noticing the app; and the paid acquisition loop where more users and a paid acquisition budget lead to more paying users. The document recommends systems thinking approaches and resources to understand these growth loops.
Published June 18, 2015
In this presentation, Peter Heinrich, an Amazon Appstore developer evangelists will walk you through how to submit apps to the Amazon Appstore. Topics include preparing your meta data, testing to see if an app work will work as is on the Amazon Appstore and step by step guide on how to submit your app.
The document discusses factors to consider when choosing app software for creating an app. It recommends a free app maker platform that allows users to build apps without investing significant time or money upfront. This platform enables users to get early feedback on their app ideas, learn, and make improvements before fully developing their idea. The platform's simple interface means users can create apps themselves with just basic computer skills. Overall, the free app maker allows users to test and refine their app ideas risk-free before committing significant resources to development.
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
Tools to Automate & Elevate Your Marketing Efferts Sarah Kloth
Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
This document discusses how to evaluate the profit potential of app ideas. It recommends making a list of the top ten ideas and researching the revenue and cost for each using tools like a spreadsheet. Revenue potential can be estimated by looking at comparable apps' installs, rankings and earnings from sources like ads or in-app purchases. Costs can be decreased by leveraging existing code, planning processes efficiently, using online tools, and hiring freelancers when needed. The goal is to identify which ideas have the highest potential profit by subtracting estimated costs from estimated revenues.
This document discusses growth strategies for startups, including acquisition, activation, engagement, referrals, measurement, and experiments/A/B testing. It provides examples from companies like Airbnb, Uber, Twitter, Facebook, and Dropbox on experiments that drove user behavior change. One tactic discussed for Uber to gain operations against Lyft involved hiring freelancers to take Lyft rides and recruit the drivers to Uber.
The document discusses building a minimum viable product (MVP) for a project idea. It provides examples of MVPs for Facebook, Dropbox, and Zappos and explains how they tested hypotheses with very simple initial products. The meeting's agenda is then to understand lean startup methodology and MVPs, see examples, and use story mapping to define an MVP for a semester project. Story mapping is introduced as a technique to replace feature lists with a two-dimensional map focusing on user activities and vision. Attendees will work in groups to define an MVP for a project helping users find and share healthy recipes.
This document provides tips for making a product go viral, including ensuring virality is part of the core product rather than just marketing, having a simple design with clear calls to action, testing early with a beta group, teasing potential users before launch, using incentives, optimizing app store listings, getting press coverage, incentivizing sharing and retention after launch, and designing an engaged community. The key takeaways are that the core idea is important, virality needs to be considered from the start of development, one needs to experiment a lot, and get out of their comfort zone.
App Marketing : Growth Hacks For App ViralityAyush Jain
Apps don't go viral by chance, there is a whole science behind why things catch on. If you are looking for growth hacking strategies for your mobile app, check out this comprehensive presentation by Mindbowser - 'App Marketing : Growth Hacks For App Virality'.
In this presentation, we have focused on Growth Hacking techniques you can practically implement at different levels which includes - Ideation stage, Development Growth Hacks, Pre launch Growth Hacks & Post Launch Growth Hacks.
If you too are looking for powerful and practical Growth Hacking Techniques for app marketing, feel free to get in touch with us.
This document discusses how to evaluate app ideas for their profit potential. It recommends making a list of top ten ideas and researching the revenue potential and costs of each using tools like App Annie and Google Adwords. Key factors that influence potential revenue are things like how similar apps are performing in terms of downloads, rankings and revenue. Costs can be decreased through leveraging existing code, effective planning and hiring, and outsourcing work as needed. The overall goal is to identify the most profitable app ideas to focus time and resources on developing.
Minimum Viable Product - theory and workshopTilen Travnik
This document discusses the concept of a Minimum Viable Product (MVP). It defines an MVP as the version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort. The document provides reasons why MVPs often fail, such as not identifying the early adopter customer or including unnecessary features. It also discusses data sources, quality considerations, and approaches to developing an MVP, including creating only a video or becoming a concierge service for the first customers. The presentation includes challenges and workshops for attendees to develop MVPs for their products.
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Speaker: Jon Kaehne, Head of Enterprise Strategy, Amazon Web Services
RubyMotion #Inspect2014 - Marketing Your Appsmarkrickert
You've written an RubyMotion (or ANY) app. How do you think strategically about marketing, iterating, and promoting your app.
This presentation is full of ways to think both practically and tactically as well as concrete examples of how to make your apps appeal to a wider market and tips for metadata in iTunes Connect.
Talk was given at the RubyMotion #Inspect 2014 conference in San Francisco, CA, USA on May 28, 2014. http://www.rubymotion.com/conference/2014/
Video coming whenever it's available :)
The Business Side of Windows 10 Apps - MS NetWork6Alan Mendelevich
Windows 10 opens the widest spectrum of devices to run your apps on. This provides tremendous opportunities but at the same time presents challenges of exposing your app to a mix of different types of users and monetizing it in such a diverse universe of usage scenarios. In this talk we will look at the ways of tackling just that.
Developer's Guide to Windows Phone App Marketing and MonetizationAlan Mendelevich
This document provides tips and strategies for marketing and monetizing Windows Phone apps. It discusses various monetization models like paid apps, in-app purchases, and advertising. It emphasizes the importance of marketing an app through promotions, social media, websites, blogs, and other channels. Effective marketing may involve 80% of an app's success according to one statistic cited. The document also covers topics like localization, release timing, and maximizing revenue over an app's lifetime.
This document discusses app store optimization (ASO) which is important for app marketing and rankings. It notes that apps are increasingly how people access the internet, with over 2,300 new apps published daily. Good ASO includes optimizing an app's metadata like name, description, keywords and screenshots to target relevant searches and rank higher in app stores. The top mobile platforms are iOS, Google Play, and others. ASO considers on-page elements like these as well as off-page factors like ratings, downloads and social signals.
Mobile app growth - 3 essential feedback loopsEmpatika
The document discusses 3 essential loops for mobile app growth: the ASO loop where the install base and ASO visibility reinforce increased downloads; the viral loop where more users lead to more users who share which leads to more non-users noticing the app; and the paid acquisition loop where more users and a paid acquisition budget lead to more paying users. The document recommends systems thinking approaches and resources to understand these growth loops.
Published June 18, 2015
In this presentation, Peter Heinrich, an Amazon Appstore developer evangelists will walk you through how to submit apps to the Amazon Appstore. Topics include preparing your meta data, testing to see if an app work will work as is on the Amazon Appstore and step by step guide on how to submit your app.
The document discusses factors to consider when choosing app software for creating an app. It recommends a free app maker platform that allows users to build apps without investing significant time or money upfront. This platform enables users to get early feedback on their app ideas, learn, and make improvements before fully developing their idea. The platform's simple interface means users can create apps themselves with just basic computer skills. Overall, the free app maker allows users to test and refine their app ideas risk-free before committing significant resources to development.
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
Tools to Automate & Elevate Your Marketing Efferts Sarah Kloth
Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
This document discusses how to evaluate the profit potential of app ideas. It recommends making a list of the top ten ideas and researching the revenue and cost for each using tools like a spreadsheet. Revenue potential can be estimated by looking at comparable apps' installs, rankings and earnings from sources like ads or in-app purchases. Costs can be decreased by leveraging existing code, planning processes efficiently, using online tools, and hiring freelancers when needed. The goal is to identify which ideas have the highest potential profit by subtracting estimated costs from estimated revenues.
This document discusses growth strategies for startups, including acquisition, activation, engagement, referrals, measurement, and experiments/A/B testing. It provides examples from companies like Airbnb, Uber, Twitter, Facebook, and Dropbox on experiments that drove user behavior change. One tactic discussed for Uber to gain operations against Lyft involved hiring freelancers to take Lyft rides and recruit the drivers to Uber.
The document discusses building a minimum viable product (MVP) for a project idea. It provides examples of MVPs for Facebook, Dropbox, and Zappos and explains how they tested hypotheses with very simple initial products. The meeting's agenda is then to understand lean startup methodology and MVPs, see examples, and use story mapping to define an MVP for a semester project. Story mapping is introduced as a technique to replace feature lists with a two-dimensional map focusing on user activities and vision. Attendees will work in groups to define an MVP for a project helping users find and share healthy recipes.
This document provides tips for making a product go viral, including ensuring virality is part of the core product rather than just marketing, having a simple design with clear calls to action, testing early with a beta group, teasing potential users before launch, using incentives, optimizing app store listings, getting press coverage, incentivizing sharing and retention after launch, and designing an engaged community. The key takeaways are that the core idea is important, virality needs to be considered from the start of development, one needs to experiment a lot, and get out of their comfort zone.
App Marketing : Growth Hacks For App ViralityAyush Jain
Apps don't go viral by chance, there is a whole science behind why things catch on. If you are looking for growth hacking strategies for your mobile app, check out this comprehensive presentation by Mindbowser - 'App Marketing : Growth Hacks For App Virality'.
In this presentation, we have focused on Growth Hacking techniques you can practically implement at different levels which includes - Ideation stage, Development Growth Hacks, Pre launch Growth Hacks & Post Launch Growth Hacks.
If you too are looking for powerful and practical Growth Hacking Techniques for app marketing, feel free to get in touch with us.
This document discusses how to evaluate app ideas for their profit potential. It recommends making a list of top ten ideas and researching the revenue potential and costs of each using tools like App Annie and Google Adwords. Key factors that influence potential revenue are things like how similar apps are performing in terms of downloads, rankings and revenue. Costs can be decreased through leveraging existing code, effective planning and hiring, and outsourcing work as needed. The overall goal is to identify the most profitable app ideas to focus time and resources on developing.
Minimum Viable Product - theory and workshopTilen Travnik
This document discusses the concept of a Minimum Viable Product (MVP). It defines an MVP as the version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort. The document provides reasons why MVPs often fail, such as not identifying the early adopter customer or including unnecessary features. It also discusses data sources, quality considerations, and approaches to developing an MVP, including creating only a video or becoming a concierge service for the first customers. The presentation includes challenges and workshops for attendees to develop MVPs for their products.
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Speaker: Jon Kaehne, Head of Enterprise Strategy, Amazon Web Services
RubyMotion #Inspect2014 - Marketing Your Appsmarkrickert
You've written an RubyMotion (or ANY) app. How do you think strategically about marketing, iterating, and promoting your app.
This presentation is full of ways to think both practically and tactically as well as concrete examples of how to make your apps appeal to a wider market and tips for metadata in iTunes Connect.
Talk was given at the RubyMotion #Inspect 2014 conference in San Francisco, CA, USA on May 28, 2014. http://www.rubymotion.com/conference/2014/
Video coming whenever it's available :)
How to make your social app a success mahak sharma_in_mobiMahak Sharma
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
Indy 500 - 4 years as an indie developerDiogo Cardoso
The presentation details how I make my living out of the apps I build for consumers, as an independent developer. The talk detailed how important is the media and taking care of the users as well as using analytics and telemetry to find issues with the app and fix them.
ISCTE-IUL ACM #SmartTalk presentation
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
【EN】Demand Side Deck-Mobvista-2016Q4-1101Karlie Cheng
Mobvista is a global mobile advertising technology company that provides comprehensive solutions for advertisers, including access to over 2 billion mobile users across 12 offices worldwide. Their solutions include native advertising technology, precision user targeting, performance-based advertising across apps and games, anti-fraud protection, and search and social advertising to optimize ROI. Mobvista works with over 15,000 apps and has received industry recognition for its products and services.
Of all the decisions you need to make as developer or product manager of mobile apps, pricing is one of the most complex.
This slideshare includes:
- a simple method for determining if free is a good fit for your app,
- how to price an app that is part of a SaaS offering,
- 10 tips to make in-app purchases your users will actually love and
- benchmarking data on how some of the world's most commercially successful apps approach pricing.
If you enjoy this slideshare you can find loads more awesome data about building apps users love at blog.appbot.co
This document provides an overview of building iPhone apps. It discusses the characteristics of apps, including their dependence on the operating system and leveraging of native features. It also covers important app aspects like user experience, push notifications, in-app purchases, geolocation, APIs, and Facebook integration. The document outlines strategies for marketing, measuring, optimizing, and monetizing apps through both free and paid models like freemium, ads, subscriptions, and in-app purchases.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document discusses live game operations and user engagement for live games. It covers getting started with live game operations and what constitutes a live game versus a static game. It also discusses keys aspects of user acquisition from paid, earned, and owned channels. Additionally, it outlines considerations for user engagement, including onboarding, content updates, communication methods, and holding in-game events to improve retention.
Introduction to Growth Hacking - Pune Mobile Startups MeetupAnuj Tandon
Put up a basic presentation to explain AARRR, lean startup marketing and mobile growth stack with examples of what we do. Done for a meetup in Pune for wannabe entrepreneurs and existing ones who are focussing on mobile.
The document provides an overview of monetizing Windows Phone apps. It discusses several business models including paid apps, in-app purchases, and mobile ads. It provides best practices for implementing these models and demonstrates how to add mobile ads and trial experiences to apps. The document also offers tips for developing apps, such as creating a good user experience, optimizing app details, adding feedback mechanisms, and promoting the app.
This document discusses how an open source company can generate revenue. It provides examples from Joget Workflow and Jaspersoft to illustrate how open source projects can experience viral growth through downloads and adoption, leading to paid support contracts, consulting, and other services that produce recurring revenue streams. While open source companies face challenges in areas like funding, marketing, and customer acquisition, the document argues that the open source business model is viable given examples of successful companies like Red Hat and MySQL that have educated the market.
The marketing plan aims to generate 10,000 downloads and 1,000 reviews in the first couple months by offering a free customizable android launcher app and paid personalized features. It will target students, youth, and fashion enthusiasts. The plan details tactics for the product, services, branding, pricing/incentives, communications, and distribution to attract users and collaborator value through surprise coupons. An internal process is outlined to develop the app, research users, meet collaborators, and advertise through multiple channels with the goal of bringing in new buyers for collaborators while supporting a social cause.
6 Top Tips for Marketing Success for Your AppsLee Stott
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
How to get an app from 0 to 1 million users | SXSW EditionJoshua Anton
This document provides strategies for growing an app from 0 to 1 million users. It discusses determining customer needs, building a product, acquiring and retaining users through marketing strategies like social media, press, search engine optimization, and partnerships. It also covers monetization techniques like freemium models, transactions, affiliates, advertising, and software as a service. The overall goal is to start with a viral product and use efficient marketing to incubate growth from 250k to 1 million affordable installs.
There are multiple ways of using technology to make money. In this presentation I talk about my personal views and experiences of developing mobile apps and monetizing the apps to generate revenue. What are the improvements, trips and tricks that can be used to increase the customer base and revenue. Also I give reasons why I chose developing mobile apps rather than selecting other options out there.
This deck was presented at Casual Connect Hamburg 2012 and talks about all the different techniques developers need to consider when promoting their game and the importance of Social Discovery
Similar to Karsten Wysk - Growth Hacking Meetup #3 - How to grow your app from 0 to 15 million downloads (20)
8 Best Automated Android App Testing Tool and Framework in 2024.pdfkalichargn70th171
Regarding mobile operating systems, two major players dominate our thoughts: Android and iPhone. With Android leading the market, software development companies are focused on delivering apps compatible with this OS. Ensuring an app's functionality across various Android devices, OS versions, and hardware specifications is critical, making Android app testing essential.
Artificia Intellicence and XPath Extension FunctionsOctavian Nadolu
The purpose of this presentation is to provide an overview of how you can use AI from XSLT, XQuery, Schematron, or XML Refactoring operations, the potential benefits of using AI, and some of the challenges we face.
DDS Security Version 1.2 was adopted in 2024. This revision strengthens support for long runnings systems adding new cryptographic algorithms, certificate revocation, and hardness against DoS attacks.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Graspan: A Big Data System for Big Code AnalysisAftab Hussain
We built a disk-based parallel graph system, Graspan, that uses a novel edge-pair centric computation model to compute dynamic transitive closures on very large program graphs.
We implement context-sensitive pointer/alias and dataflow analyses on Graspan. An evaluation of these analyses on large codebases such as Linux shows that their Graspan implementations scale to millions of lines of code and are much simpler than their original implementations.
These analyses were used to augment the existing checkers; these augmented checkers found 132 new NULL pointer bugs and 1308 unnecessary NULL tests in Linux 4.4.0-rc5, PostgreSQL 8.3.9, and Apache httpd 2.2.18.
- Accepted in ASPLOS ‘17, Xi’an, China.
- Featured in the tutorial, Systemized Program Analyses: A Big Data Perspective on Static Analysis Scalability, ASPLOS ‘17.
- Invited for presentation at SoCal PLS ‘16.
- Invited for poster presentation at PLDI SRC ‘16.
A Study of Variable-Role-based Feature Enrichment in Neural Models of CodeAftab Hussain
Understanding variable roles in code has been found to be helpful by students
in learning programming -- could variable roles help deep neural models in
performing coding tasks? We do an exploratory study.
- These are slides of the talk given at InteNSE'23: The 1st International Workshop on Interpretability and Robustness in Neural Software Engineering, co-located with the 45th International Conference on Software Engineering, ICSE 2023, Melbourne Australia
Transform Your Communication with Cloud-Based IVR SolutionsTheSMSPoint
Discover the power of Cloud-Based IVR Solutions to streamline communication processes. Embrace scalability and cost-efficiency while enhancing customer experiences with features like automated call routing and voice recognition. Accessible from anywhere, these solutions integrate seamlessly with existing systems, providing real-time analytics for continuous improvement. Revolutionize your communication strategy today with Cloud-Based IVR Solutions. Learn more at: https://thesmspoint.com/channel/cloud-telephony
Hand Rolled Applicative User ValidationCode KataPhilip Schwarz
Could you use a simple piece of Scala validation code (granted, a very simplistic one too!) that you can rewrite, now and again, to refresh your basic understanding of Applicative operators <*>, <*, *>?
The goal is not to write perfect code showcasing validation, but rather, to provide a small, rough-and ready exercise to reinforce your muscle-memory.
Despite its grandiose-sounding title, this deck consists of just three slides showing the Scala 3 code to be rewritten whenever the details of the operators begin to fade away.
The code is my rough and ready translation of a Haskell user-validation program found in a book called Finding Success (and Failure) in Haskell - Fall in love with applicative functors.
Unveiling the Advantages of Agile Software Development.pdfbrainerhub1
Learn about Agile Software Development's advantages. Simplify your workflow to spur quicker innovation. Jump right in! We have also discussed the advantages.
Neo4j - Product Vision and Knowledge Graphs - GraphSummit ParisNeo4j
Dr. Jesús Barrasa, Head of Solutions Architecture for EMEA, Neo4j
Découvrez les dernières innovations de Neo4j, et notamment les dernières intégrations cloud et les améliorations produits qui font de Neo4j un choix essentiel pour les développeurs qui créent des applications avec des données interconnectées et de l’IA générative.
Most important New features of Oracle 23c for DBAs and Developers. You can get more idea from my youtube channel video from https://youtu.be/XvL5WtaC20A
Revolutionizing Visual Effects Mastering AI Face Swaps.pdfUndress Baby
The quest for the best AI face swap solution is marked by an amalgamation of technological prowess and artistic finesse, where cutting-edge algorithms seamlessly replace faces in images or videos with striking realism. Leveraging advanced deep learning techniques, the best AI face swap tools meticulously analyze facial features, lighting conditions, and expressions to execute flawless transformations, ensuring natural-looking results that blur the line between reality and illusion, captivating users with their ingenuity and sophistication.
Web:- https://undressbaby.com/
Need for Speed: Removing speed bumps from your Symfony projects ⚡️Łukasz Chruściel
No one wants their application to drag like a car stuck in the slow lane! Yet it’s all too common to encounter bumpy, pothole-filled solutions that slow the speed of any application. Symfony apps are not an exception.
In this talk, I will take you for a spin around the performance racetrack. We’ll explore common pitfalls - those hidden potholes on your application that can cause unexpected slowdowns. Learn how to spot these performance bumps early, and more importantly, how to navigate around them to keep your application running at top speed.
We will focus in particular on tuning your engine at the application level, making the right adjustments to ensure that your system responds like a well-oiled, high-performance race car.
What is Master Data Management by PiLog Groupaymanquadri279
PiLog Group's Master Data Record Manager (MDRM) is a sophisticated enterprise solution designed to ensure data accuracy, consistency, and governance across various business functions. MDRM integrates advanced data management technologies to cleanse, classify, and standardize master data, thereby enhancing data quality and operational efficiency.
Neo4j - Product Vision and Knowledge Graphs - GraphSummit ParisNeo4j
Dr. Jesús Barrasa, Head of Solutions Architecture for EMEA, Neo4j
Découvrez les dernières innovations de Neo4j, et notamment les dernières intégrations cloud et les améliorations produits qui font de Neo4j un choix essentiel pour les développeurs qui créent des applications avec des données interconnectées et de l’IA générative.
What is Augmented Reality Image Trackingpavan998932
Augmented Reality (AR) Image Tracking is a technology that enables AR applications to recognize and track images in the real world, overlaying digital content onto them. This enhances the user's interaction with their environment by providing additional information and interactive elements directly tied to physical images.
WhatsApp offers simple, reliable, and private messaging and calling services for free worldwide. With end-to-end encryption, your personal messages and calls are secure, ensuring only you and the recipient can access them. Enjoy voice and video calls to stay connected with loved ones or colleagues. Express yourself using stickers, GIFs, or by sharing moments on Status. WhatsApp Business enables global customer outreach, facilitating sales growth and relationship building through showcasing products and services. Stay connected effortlessly with group chats for planning outings with friends or staying updated on family conversations.
7. 1
• NVIDIA approached us in
December if we would like to
participate in January event
• CES launch event in front of
around 200 journalists gave
the game lots of free publicity
• Special “NVIDIA optimized”
version was featured in NVIDIA
AppStore (downloaded >
500.000 times)
• Big companies have reach!
9. 2
• We released very early and
iterated often
• Updating the app itself brought
more AppStore visibility (not
anymore!)
• Don’t be afraid of early ratings
(GP: new upload, iOS: new
rating each version)
• Having a great trailer helps
download conversion & virality!
• “Launch” until you find traction
11. 3
• Similar to SEO, Google ranks your
apps also based on your app
description & title
• 3 times the downloads for free!
• Use keywords people are
searching for in your app
description ( mobileaction.co)
• Also used in ranking are ratings,
previous downlods & usage, iOS
values downloads much more!
• Sometimes changing a text in 30
minutes is worth more than
developing a new feature for 6
months. But can be high risk!
12. 3
AppStore Description
The Action RPG SoulCraft is the best free
Action RPG game for Android.
If you have been a range hunter or
melee demon in enough dungeon
crawlers and slayers, seen all the loot,
blood & glory and wraith, cleared the
crime city, feel like you have been a
warrior for all eternity already fighting
dragons, answer the call, fight for the
torchlight of hope, do your duty and
choose to be a legendary hero (or
heroes of destiny if you will) in the action
role playing game SoulCraft.
Search terms
• Action RPG
• SoulCraft
• Demon Hunter
• Dungeon Crawler
• Blood & Glory
• Crime City
• Torchlight of Hope
• Legendary Hope
• Action Role Playing
• …
Also use the title: SoulCraft – Action RPG
14. 4
• The key to getting featured is to
personally know the people
deciding it
• You can “help” them by using
new platform features they are
looking to advertise
• There are hundred different
ways to get featured – worth
1000 downloads or 1 million
• Make sure you can handle it!
• Getting featured can bring over
100.000 free downloads / day
16. 5
• Focus on technical bugfxing & file-sizes increased daily downloads by
the factor 2
• However file-size decrease had the biggest effect in 2nd and 3rd world
countries like Thailand & Brazil
• Increasing daily average rating increases free downloads
17. • Having a known brand helps to get initial visbility
• Launch early & iterate often
• AppStore SEO cheapest way to get traction
• Have personal relations to AppStore owners
• The product needs to be technically fine
18. • How we reached 15 million downloads
• The importance of customer quality
• The basics of paid user acquisition
19.
20. • Classic A,B,C analysis of
your customers
• Expect 20% of your
customers to make 80%
of revenue
Make your VIP customers
happy!
21. historical baseline
predicted to be a high value customer
predicted to be low value customer
prediction important to evaluate paid customer acquisition channels early!
23. • How we reached 15 million downloads
• The importance of customer quality
• The basics of paid user acquisition
24. Paid User Acquisition Sources:
1. Paid User Acquisition
• Facebook / Google
• AppStore Marketing
• Affiliate Marketing
• Influencer Marketing
• Cross-Media
2. Viral / Referral Marketing
• Cash incentive
• In App credit incentive
• Social reward
3. Existing customer base
• Your own
• Partner with somebody
else
“Free” User Acquisition Sources:
1. Have a great product (!)
2. Explain the product well (trailer)
3. AppStore SEO
4. Getting Featured
5. Press (Print, Online & TV)
1
2
3
25. You can always buy users. The thing you need to figure out is CLV>CAC
Important to bring down “real” CAC (including k-factor, organic users)
• Select the right channel, right audience
• Improve quality of your campaign
• strong trailer / AppStore Page (click to download)
• strong brand
• k-factor
Increasing CLV is as also important:
• Measure analytics & iterate often. Retention really important. If you
have a hole in your bucket there is no point putting water in it.
• Understand customer journey & optimize with A/B testing
• Slicing & Pricing of product
Both CLV & CAC are equally important to make the app work!
1
26. 1
Potentially good channels are
• Facebook / Google Ad products
• AppStore Marketing (show ads directly in the Google AppStore, …)
• Affiliate Marketing
• Influencer Marketing (Snapchat, Instagram)
• Cross-Media (Out of home, TV, Print, …)
Learnings
• Paid user acquisition is really expensive. Can cost more than developing
the app (1-5 USD / download). Budget for it.
• Strong brands make CAC cheaper
• Every channel is first expensive, then you can optimize, then it will get more
expensive again when you scale it
• You will need a mix of different channels / campaigns.
27. 1
• In gaming scaling apps through
TV ads has worked well for
ProSiebenSat1
• However for my old startup
meinSport.de it worked terribly
• 2 million EUR in media did
not result in more users
• VISA partnership did not
work well
• EDGAR cards did not work
well
Effectiveness depends on target
group fit and real prices
28. 2
• Give out incentives to
recommend your product to
friends
• Cash incentive
• In App credit incentive
• Social reward
• Worked very well for Paypal,
Car2Go and others
• Facebook reach does not
automatically lead to more
downloads
• Potential reward depends
again on CLV > CAC
29. 3
• Reach out to existing customers
via Push Notifications or email
• You will have low click-rates 1-
10% but its still very cost-
effective
• Best tool: Mailchimp / Mandrill
• Managed to launch SoulCraft 2
with >40.000 Downloads / day
by mailing to 1.5m SoulCraft 1
users
• Use publishers / partners if you
don’t have reach or don’t know
the language (e.g. for Asia)
30. • You can get a lot of users for
“free”
• However your business success
cannot depend on free users.
You need to figure out CLV >
CAC
• There is no magic approach
which works for everybody. You
need to test, measure, iterate &
repeat until CLV > CAC works!
Also please buy my books on
Amazon
Die Digitale Revolution
von der Volkswirtschaft zur
Volkswohlfahrt mit Hilfe
der 4. Industriellen Revolution
(Wysk 2015)
Game of Life
What if game designers ruled
the world?
(Wysk 2014)