TripAdvisor is the world's largest travel website, with over 50 million unique monthly visitors. It provides thousands of unbiased reviews of hotels, restaurants, and attractions worldwide from over 1 million businesses. The document promotes TripAdvisor's business listing feature, which allows businesses to directly connect with TripAdvisor's large audience. It provides opportunities to offer special deals, respond to reviews, track performance, and showcase properties through photos and videos to convert browsers into paying guests.

1. BUSINESS LISTINGS
A keystroke away from converting
browsers into paying guests

4. TripAdvisor- World’s Largest Travel Site
More Than 50 Million Unique Monthly Visitors
More Than 32 Million Subscribers
Thousands of unbiased reviews daily of hotels, restaurant and
attractions worldwide
1 Million+ Hotels, restaurant and attractions reviewed in over
90,000 destinations
Over 7 Million traveler photos
Published on all 30 TripAdvisor Domains in 21 Different Languages
Singapore

5. TripAdvisor
The world’s largest travel website
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
TripAdvisor Media Group 67,028
TripAdvisor 54,284
Booking.com 40,741
Expedia 37,679
Qunar 23,587
Yahoo! Travel 20,275
Hotels.com 18,490
Ctrip.com International 17,891
Kayak.com Network 14,512
Agoda 13,825
Priceline 12,879
Indian Railways 12,416
HomeAway 11,043
Ryanair 9,968
Orbitz 9,801
Southwest Airlines Co. 9,730 TripAdvisor is:
About.com Travel 8,680
Hotwire 8,660
+44% larger than Expedia
eDreams 8,133
MakeMyTrip 7,966
Lonely Planet 7,718 +167% larger than Yahoo Travel
TUI 7,697
Source: Comscore June 2012
Inspiration > Planning > Travel > Review

6. TripAdvisor Unique Users
TripAdvisor is the Worlds largest travel site with 54.2m Unique Users
North Europe
America 21.2m
17.7m
Middle East
& APAC
Africa 9m
LATAM 3.1m
3.2m
Source: Comscore June 2012
Inspiration > Planning > Travel > Review

7. TripAdvisor APAC – Fantastic Growth
China South Korea
1.7m 306k Japan
1.6m
Hong Kong Taiwan
112k 167k
APAC Total 9million
India Thailand
2.5m 226k Vietnam Philippines
51k 164k
Malaysia
Singapore
454k Other Markets
190k
Indonesia
335k Worldwide Total 54.2million
US Total 15.5million
Australia EU Total 21.2million
631k
New Zealand
90k
Source: Comscore June 2012
Inspiration > Planning > Travel > Review

9. Singapore

10. TripAdvisor Management Center Dashboard
Your gateway to customer engagement & satisfaction >>>>>>>>>>>>>>>
Share information about your property
Upload photos and videos of your property
Review and Respond to Guest reviews
Access to marketing widgets
Evaluate and benchmark your performance
Singapore

11. 11
Converting browsers into paying guests
TripAdvisor Business Listing feature
• Tap on TripAdvisor’s > 50MM monthly users
who are making decisions on where to
stay
• Full exposure on all TripAdvisors’ domains
including daodao.com (Chinese Interface)
• Additional property’s contact details creating
a higher touch point between you and your
travelers
• Entice potential customers to book directly
with you by additionally creating customized
Special Offer & Announcement
(exclusively only for business listings
subscribers)
• Track Performance - ability to provide
website tracking codes to monitor
performance

12. 12
25 September 2012

13. Special Offers
Your Special Offer is displayed on the first
page of a local geo search, above all other
local hotels search result; giving you first
hand attention to your property

14. Special Offers
Your Special Offer is displayed
in Map View when searching
within a locality

15. 15
Your Special Offers will be featured in eDMs to
32million targeted registered members
25 September 2012

17. SmartPhone Apps
• Connect with more than 23 million + unique
monthly users (more than any mobile website in
the travel industry)
• Connect users to your direct reservation line with
a touch of the screen in one single interface
• Especially appealing to on-the-go mobile
travelers and last minute bookers

18. Mobile App – Business Listing versus Non-Business Listing
Versus

19. Mobile App Special Offer Upload display

21. TRIPWOW! Photo Slideshow
WOW your travelers by captivating their visual sense through TripAdvisor's slideshow feature

25. 25
THANK YOU
THANK YOU
Adam LU
Business Listing, APAC
adamlu@tripadvisor.com
25 September 2012
+65 6643 1270