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BUILDING YOUR BUSINESS IN THE DIGITAL AGE 
A Presentation By: KEITH MCMEAN
Keith is an entrepreneur who has created three successful digital 
businesses and has worked with some of the biggest names in the UK. 
Nectar, Debenhams, Next, Office Depot and The Shopping Channel 
are just a few. 
Keith specialises in Authority Marketing and Speaks at various events 
throughout the UK on this and other subjects. Keith loves implementing 
strategies and systems that work for businesses of all types and sizes. 
Keith hates the selling of anything through being ‘pushy’ and the use of 
‘hype’! 
www.keithmcmean.com
LET’S THINK FOR A MOMENT!
A CHANGE IS COMING!
The Five Forces of Change 
Mobile - Everyone has at least one device but now they are ‘wearable’ 
Social Media- Is now connecting people and businesses together 
Data - Sending and receiving data has never been easier 
Sensors- Are everywhere and relay the information we need when we need it 
Location- Wherever we are in the world we can always find and be found
Wearables
Connected technologies make for happier customers and that boosts revenue.
TRUST is the 
New Currency
The 5 Stages of Building an Online Business 
1 2 3 4 5 
Stage One 
Comprehension 
Stage Two 
Connection 
Stage Three 
Conversion 
Stage Four 
Content 
Stage Five 
Clients
Do You Have A Plan?
Some of the tools that can make life easier
EVERNOTE
Invoicing can also be a 
nightmare for SME’s we 
use a system called 
Harvest which costs 
$12 per month a 
fantastic way to keep 
check of all your client 
based accounts.
IT’S WITH YOU ALL DAY 
EVERYDAY! 
THE BEST BIT....
LinkedIn 
Use social media to 
communicate with candidates 
Platforms like LinkedIn can 
help 
Match candidates to positions 
Wider choice of candidates
WHO USES IT?
A farmer’s combine 
harvester had broken down 
and so he called for a 
technician. 
The technician arrived and 
checked out the combine 
harvester...
Google Hangouts and Skype
Do you have the EDGE?
Thanks...! 
Keith McMean, Building Authority Consultant, Strategist and Speaker 
● keith@keithmcmean.co.uk 
● https://www.linkedin.com/in/keithmcmean 
● https://www.facebook.com/officialkeithmcmean 
● https://twitter.com/KeithMcMean 
● http://www.keithmcmean.co.uk/

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Building a business for a digital age

  • 1. BUILDING YOUR BUSINESS IN THE DIGITAL AGE A Presentation By: KEITH MCMEAN
  • 2. Keith is an entrepreneur who has created three successful digital businesses and has worked with some of the biggest names in the UK. Nectar, Debenhams, Next, Office Depot and The Shopping Channel are just a few. Keith specialises in Authority Marketing and Speaks at various events throughout the UK on this and other subjects. Keith loves implementing strategies and systems that work for businesses of all types and sizes. Keith hates the selling of anything through being ‘pushy’ and the use of ‘hype’! www.keithmcmean.com
  • 3. LET’S THINK FOR A MOMENT!
  • 4. A CHANGE IS COMING!
  • 5. The Five Forces of Change Mobile - Everyone has at least one device but now they are ‘wearable’ Social Media- Is now connecting people and businesses together Data - Sending and receiving data has never been easier Sensors- Are everywhere and relay the information we need when we need it Location- Wherever we are in the world we can always find and be found
  • 7. Connected technologies make for happier customers and that boosts revenue.
  • 8. TRUST is the New Currency
  • 9. The 5 Stages of Building an Online Business 1 2 3 4 5 Stage One Comprehension Stage Two Connection Stage Three Conversion Stage Four Content Stage Five Clients
  • 10. Do You Have A Plan?
  • 11. Some of the tools that can make life easier
  • 13. Invoicing can also be a nightmare for SME’s we use a system called Harvest which costs $12 per month a fantastic way to keep check of all your client based accounts.
  • 14. IT’S WITH YOU ALL DAY EVERYDAY! THE BEST BIT....
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  • 16. LinkedIn Use social media to communicate with candidates Platforms like LinkedIn can help Match candidates to positions Wider choice of candidates
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  • 23. A farmer’s combine harvester had broken down and so he called for a technician. The technician arrived and checked out the combine harvester...
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  • 26. Do you have the EDGE?
  • 27. Thanks...! Keith McMean, Building Authority Consultant, Strategist and Speaker ● keith@keithmcmean.co.uk ● https://www.linkedin.com/in/keithmcmean ● https://www.facebook.com/officialkeithmcmean ● https://twitter.com/KeithMcMean ● http://www.keithmcmean.co.uk/