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2. Direct Selling Industry
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3. Direct Selling Industry
• 2011 Overview
– Direct Selling Industry aprox US$ 135
billion
– 75 million Sales Consultants
– Direct sales channel present in 170
countries worldwide
Ultimate social business
model
more than 150 years young!
2012-01-31 Copyright ©2012 by Oriflame Cosmetics SA 3

4. Direct Selling Industry
WHY?
• Growing trend
– Opportunity for All
– Leveraging new technology
• Work-life balance
• Being your own boss
– Build your own business
• Personal development – biggest
Social network & good asset
product is essential need!
• Fun & rewarding environment
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5. Direct Selling companies
What Makes Oriflame unique?
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6. Our Business Opportunity
Concept
Quality products Attractive
Easy to join
at affordable prices catalogues
Personal growth Earning and career
Easy to do business with SARPIO opportunity
Direct selling company with a human touch

7. Sales Force Growth Oriflame vs.
industry
13%
Best Business
Opportunity
4%
Direct selling Oriflame
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8. The Oriflame Opportunity -
Attracts new recruits!
Network Marketing
Success Plan: SARPIO & OA:
Earning and career Personal growth and
opportunity development
Recruitment campaign: Conferences & event:
attract even more Recognition & rewards
Attracting, Recruiting & Fulfilling people Attract & Reward
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9. Network Marketing
 Success Plan & Leadership
development President
team
10 new
titles!! Executive
team
Diamond team
Director’s team
2012-01-31 Copyright ©2010 by Oriflame Cosmetics SA

10. Network Marketing
 New Success Plan - print
 E learning – training News
 The Oriflame Code of conduct 2012
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11. Network Marketing
 Success Plan and Leadership development
 Conferences, events and recognition
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12. NEW level of Conferences
Travel Dreams Fulfilled:
30,000
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13. Network Marketing
 Success Plan and Leadership development
 Conferences, events and recognition
 SARPIO
Successful and proven path for
sustainable growth
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14. Network Marketing
SARPIO
 New working methods – eSARPIO News
 Selling as a core process 2012
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15. Imagine jumping 3 steps on
Success Plan Ladder
Gold Senior Sapphire Diamond
Director Gold
Reaching
3 New Titles
in ONE Year
2009 2011
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16. Eleonora and Dmitry Rodionovy
Diamond Directors
Russia
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17. Success Path
IMAGINE… …. It’s POSSIBLE
To achieve three titles in one year
Senior Sapphire Diamond
Gold Planning and Core Team
Gold
Director
2009 …….
2011
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18. It’s possible….
Success planning with Core Team
members (long-term)
KEY SUCCESS Regular Business Planning Meetings with
FACTORS Core Team members (weekly)
Core Team Permanent reinforcement of PG Core
Team (regular 1-st level recruitment +
choosing of CT members)
Regular development of PG CT (success
planning + Oriflame Academy + CT
Strong network Foundation activities)
CT activities: Prospecting Days, Beauty
Days, workshops
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19. What do you imagine will be
possible for you in the coming
year?
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21. Network Marketing
Learn about the Catalogue Cycle
 Success Plan and Leadership development
 Conferences, events and recognition
 SARPIO
 Oriflame Academy
Personal development – the biggest
asset
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22. Network Marketing
Oriflame Academy
 e Learning Module News
Step 1 & 2 2012
Success Plan
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23. Network Marketing
 Success Plan and Leadership development
 Conferences, events and recognition
 SARPIO
 Oriflame Academy
 Recruitment Campaigns
Doubled the number of recruits
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24. Network Marketing
2012
The record number of recruits News
Special plans for all time high number
2012
Exceptional campaigns for anniversary year
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25. Network Marketing
 Success Plan and Leadership development
 Conferences, events and recognition
 SARPIO
 Oriflame Academy
 Recruitment Campaigns
 Outstanding Online Tools
Best support tools for growth
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27. 50,000.000
ANOTHER
IN THE NEXT
TWO YEARS,
JOBS WILL
THAT’S
BE
LOST.
6 8,493 PER
DAY.
BY THE TIME THIS PRESENTATION IS
OVER
1,000 MORE PEOPLE
WILL BE OUT OF WORK.
Copyright ©2009 by Oriflame Cosmetics SA

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29. THIS IS OUR MOMENT
to PROMOTE OUR OPPORTUNITY
BOOST
EARNINGS
by intensified HELP
field activities OTHERS
earn an extra SHOW OTHERS
how ORIFLAME
income
can be the
ANSWER to their
problems

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31. 40% increase 17% closed stores
of suicides in Athens
in Greece
183.000 small business
occupying >250.000 employees
put a padlock
GREECE 2011…
…the worst economic crisis the last 80 years!
Unemployment rate will jump above 20% in 2012
Real unemployment rate will reach 25%

32. 2011 Greece
Argyro Kanavou
Konstantinos Marinakis
Managing Director
Double Diamond Director
Greece
Greece
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33. 120% Where do we stand?
110%
100%
90% Oriflame Greece is outperforming the Market
by +37%
80%
70%
Smart Shopping - Value for money Products
Greek Cosmetics Market in Total is declining
60% Smart Business - No Risk… Unlimited Return
by -30%
50%
2011
INDEX COSMETICS GR ORIFLAME GR
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34. Imagine….It is possible!!!
Focus on Sales Force Growth
• Dare to put the Bar very High… +20%
• Intensive Prospecting & Recruitment actions
Focus on Business Opportunity
• Dare to approach high caliber professionals …
• Invite only by asking “Do you want to make money?
Focus on SARPIO
• From 2 L2/Week… to 1 L2/Day
• Dare to coordinate L5 - Mega Event in small cities
• >500 participants organized by Local Directors
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35. Imagine… It is possible!!!
Network Marketing
Career Days - Confidence & Pride
>1500 High Caliber Professionals attended
>300 developing a Network
SARPIO
45 % are SARPIO Leaders
Directors’ Performance
SARPIO vs. Non SARPIO +340% growth
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37. Argyro Kanavou
Double Diamond Director
Greece
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38. 2011…! And now what??
 Average order dropped more than
30%
 Resellers extinction
 Directors with one 21% in their
downline  18%
 Double SF  Double Sales…
 2011 fact Triple SF  Double Sales
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39. Imagine … It’s possible
IMAGINE… …. It’s POSSIBLE
CHANGE – positive thinking
To double the number of 21%
In 6 catalogues Increase number of SARPIO
meetings
21% split out Development Identify wiser my Key Business
Partners
SARPIO leaders & those willing to grow
Executive Club
Action Plan of 2012
Clear Priorities & Goals
Business Approach
University Students
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High Caliber Professionals 39

40. 3 L1 per Week
3 L2 per Week
2 L3 per Catalogue
4 L4 per year
4 Coaching Meeting
per Catalogue
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41. This is our moment
• In crisis time it’s the right time to sell Business
Opportunity
– More people - extra income
– Social belonging - more important in crisis time
– Easier to get higher profile people to attend the meeting
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42. What do you imagine will be
possible for you in the coming
year?
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43. Imagine… It is possible!
Recruiting is never enough..! RECRUIT-RECRUIT-RECRUIT!
L2s are never enough..! SARPIO-SARPIO-SARPIO!
Money is never enough..! MONEY-MONEY-MONEY!
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44. Growth… is a Choice!
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45. If possible in Greece…
…Everywhere!
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47. One of the Fastest Growing
Leaders
Growth
10
9
8
0 groups to 10 7
6
groups 5
4
In 18 months 3
2
1
0
2010
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48. One of the fastest growing
leaders
Mariela Elorduy
Blackaller
2012-01-31
Diamond Director
Copyright ©2012 by Oriflame Cosmetics SA 48

49. Everything is Possible
DREAM
Reveal
Your
IMAGINE
Unlimited
Potential
SUCCESS
FAITH & COMMITMENT
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50. It’s Possible!
My GROWTH action plan
 SHARE THE VISION - Set goals, share dreams & follow up - keep dreams alive.
 TRAINING - Duplication is KEY, Constant training for new recruits, advanced topics
to keep them in line with reaching their goals.
 DAILY RECRUITMENT AND OPPORTUNITY PRESENTATIONS - Name list and
referrals - new prospects, 1 to 3 daily business presentations, between me and the
team.
 TEAM MEETINGS
Management meeting with 21%
Core team - set goals, get feedback, new ideas for growth.
 LEAD BY EXAMPLE:
Inspire your team by your own actions - Faith and Commitment

51. What do you imagine would
be possible for the future?
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52. Imagine… It’s possible
Imagine… It’s possible
Vision
Develop Passion
DIAMOND LEADERS Perseverance
Teamwork
and beyond…
Training
Motivation
Path to President TEAM

53. My Dream… Freedom
Trust your potential and Oriflame’s Success Plan
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55. IMAGINE … It’s possible!
• Direct Selling Industry is growing
• The best Business Opportunity
• Oriflame to continue to grow
Imagine is the magic word for Doubling
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