This document discusses marketing trends for the 21st century. It notes that while we are currently in 2013, the future is already here and marketers must be ready to embrace new paradigms. Specifically, it highlights that marketing will involve conversational engagement with customers through content curation and communities across online, offline, and mobile channels. Data analytics and measuring return on investment will also be important as the field shifts from focusing on one-time campaigns to ongoing conversations and relationships.

1. © ESADE Jaime Castelló, 2013
Marketing del SXXI
¿SXXI?
Pero si estamos en 2013...
No tenemos ni p. idea...

2. © ESADE Jaime Castelló, 2013
Marketing del SXXI
• Más allá de las herramientas...
• No sólo digital...
• Un cambio de paradigma...

3. © ESADE Jaime Castelló, 2013
“Content is King”

4. © ESADE Jaime Castelló, 2013
“360˚Marketing”

5. © ESADE Jaime Castelló, 2013
“Communities
Marketing”

6. © ESADE Jaime Castelló, 2013
“From Mad Men to Math
Men”

7. © ESADE Jaime Castelló, 2013
Marketing del SXXI
“Content is King”
Marketing as conversations
Content Curation
The death of the “Campaign”
Gamification
“Communities Marketing”
Not Families
Not Individuals
Transparency
“Marketing 360˚”
Online
Offline
Mobile
Everywhere
All the time
“From Mad Men to Math
Men”
ROI is King
Analytics
Big Data
A new Paradigm:
Not just the tools
Not just digital
Conversationalists Technologues
Entertainers
Data Scientsist

8. © ESADE Jaime Castelló, 2013
The future is here... be
ready