A one of a kind "phyGital" module of education experience delivery in India connecting the remotest with the most accesible with a sequence of pre learning+ hands on+ post supplements ,across schools through to colleges, all bahaviorally backed via machine learning and implemented on scales of physical interactions and virtual scalabilities

1. Seekhlo Education Private Limited
Investment Discussion

2. Presentation Flow
• About I & We
• Industry
• Financials
• SWOT
2

3. About I & We
• I & We is a start-up in the following business
– Training workshops in schools and colleges imparted
through a hybrid of online & offline mode
– Innovative & simulation oriented learning in schools
– Skill development, self-discovery and creating innovative
prototypes in engineering colleges
– Helping students in filing patents, negotiation with
corporates and facilitating job placement
• The training modules are unique since they involve 15 days of pre
and post engagement which helps the company customize
content based on profile of attendees and output is channelized
better for productive learning & skill enhancement
• The company is promoted by a group of young professionals, who
conducted such sessions for their respective IT corporates like
Amazon, IBM, Infosys, TCS etc, before the Group decided to start
their own venture and were incubated at Nasscom Kolkata
• Since incorporation in May ‘16, sessions have been conducted in
11 schools & 7 colleges in Bengal, generating Rs. 0.30 Crs YTD
• Being part of Nasscom 10k start-ups, the company is able to
leverage Skill India (for accessing repositories of schools in rural
areas) & Digital India (for low cost app deployment & events)
I & We Engagements
Welcome to the world of
• Informed
• Intrigued
• Interactive
“EDUCATION EXPERIENCES”
Key Benefits of I & We Workshops
• Nurturing young minds- building skillsets from an
early age & skewing them towards innovation
• Enhancing skill-sets of tech & management students
& helping in achieving placements
• Customised learning experience based on ability
• Combining both Online and Offline channels to impart
knowledge for better understanding
• Guiding students for filing patents and prototype
acquisitions, encouraging real innovation
• Reducing the good/mediocre divide in skills
3

4. Presentation Flow
• About I & We
• Industry
• Team
• Financials
• SWOT
4

5. Background for the business
• Promoters in their earlier jobs did workshops at Bangalore/
Chennai in tech colleges as part of University connect programs
• Almost 30 colleges with 400 students were catered to during last
year with focus on skill development and job orientation
• During that period, the Group found that a longer engagement
pre-workshop and delivery of customized content based on
profile of attendees helped in better outcomes
• Also, post workshop engagements helped in maintaining
continuity in learning and better retention of skill -set
• The group actually saw great productivity coming out of the
forums leading to students filing 17 patents, 23 more were put in
IP process, 11 designs were selected by industry, students were
able to monetize to corporates for either a fee or an eventual job
placement
• Some of the prototypes developed included
– Flipkart India – Image recognition and app only cognition
response mechanism
– Tiny Owl (App Interface Versioning, Traffic Support, Data
Division and Cross Platforming)
– IBM Cloud Foundry and Bluemix Public Cloud Portal –
Security solution (Mobile OTP, RC4 encryption, public
hosting)
Image
recognition app
designed by
Pallavi Aggarwal
in one of the
workshops was
prototyped &
subsequently
bought by
Flipkart
App interface
versioning for
Tiny Owl
helped Abhilash
Sharma land a
job with Adobe
5

6. Presentation Flow
• About I & We
• Industry
• Team
• Financials
• SWOT
6

7. Team @ I & We (Directors)
Kazi Tanyeemul Haque
• Automation & Embedded Technology Expert
• App provisioning and solutions
• Worked with Infosys for 3 years as Apple Product base coordinator
Aaquib Hussain
• Leads the business – content, training and market development
• Cloud & generic app development at IBM for 3 years
• Computer science & Engg graduate, Techno India & Research intern at
Jadavour University
• ICSE National 3rd rank (2007)
• Two time KVPY scholar. Represented India in 2 physics and maths Olympiads
Apurba Sinha Roy
• Responsible for content and training at I & We
• Electronics Graduate from Techno India
• 3 years of IT experience – Infosys, IBM as University Relations Coordinator
Deepak Kumar Choudhary
• B-tech graduate from NIT Durgapur
• ~3 years of experience at Accenture India as SAP rep program associate &
trainer
• Trainer and manages Finance at I & We
7

8. Team @ I & We (Other Shareholders/Key Management)
Soumi Banerjee, Virtual Infra Lead
• IT Specifications Lead/ R&D experience of ~3 years at
TCS
• Has led content creation at i&we
Soumitra Mandal, Systems Op Lead
• Computer Science & Particle Physics fellowship holder
from Calcutta University
• Simulation, server logic, protocol and algorithmic
excellence awards at Amazon (2 yrs experience)
Rishabh Gupta, Analyst
• App specialist & program designer
• Involved in content & training
Rahul Sohal, Resource Management
• 3 years experience at IBM
• Part of University connect program @ IBM
• Information coding specialist
Zoya Quasmi, HR & Market coordinator
• PGDM in Marketing, short stint with NCERT
• Responsible for Team Development
8
Kazi Mosiur Rahman
• Electronics & Communications graduate
• ~4 years experience with Cognizant Technologies as
business analyst & consultant
• Being an IEEE Associate, has conducted multiple
seminars in colleges on sensor/VLSI tech
The company is expanding the trainer base and another 10-12 people will be in the team shortly

9. Engagement Format
11
“Preplants”+ “Plants”+ “SuFPlants”
=
The 32 DAY I & We ENGAGEMENT “EXPERIENCE”
Preplants (Pre-Reads)
15 DAYS
 Artificially Intelligent material based on
profile of audience, kind of content
expected and machine learning
algorithm based capsule generations
each day
 Reading material sent in lots based on
absorption levels in differing
“concentration” dopes post
“Behavioural” adaption of mannerisms
of the learning crowd over two days
 Reading time of 30-45 mins daily
 Trainer interaction (Q&A) available
online in case of difficulty of
understanding via an
application(developed in house)
Plants (Workshop)
2 DAYS
 Simulation based visual interactive
sessions (8 hrs per day) based on
“PREPLANT” reads
 IMPETUS ON DEVELOPING
INSIGHT, IDEA, PROTOYTPE,
INTUTIVENESS….BASICALLY
THINGS THAT STANDARD
SCHOOL/COLLEGE CURRICULUM
DOES NOT ALLOW
 Eventually allowing development,
outputs and analogies for a better
skilled individual
 A better product for the industry
SuFPlants (Post Workshop)
15 DAYS
 Establishing problem areas and further
assessing through calibrated material
support
 Continuous engagement post
workshop allows scope to introduce
follow-on subjects and building up
next forum…REPEAT BUSINESS
 Creating recognition platforms to
encourage brilliance
 Patenting ideas, delivering projects
(for colleges), job connect
Depending on the ability of the Group, the program can also be a 45+6+45 day module.
Schools in upcountry/rural generally chose higher duration programmes

10. Key Course Designs & TG
I &We Engagements@ Colleges….
1. Information Technology
2. Electronics & Electrical
3. Robotics & Automation
4. Civil
5. Mechanical
6. Biotechnology
7. Finance
8. Accounting
9. Entrepreneurship
10.Strategy and Management
11. Personality Development program
I &We Engagements@ Schools….
1. Scientifically “New” (The scientific purview towards Science)
2. “Socially Awakened” (Gradual workshops on Arts subjects towards
WHAT, WHEN, WHY & HOW...through unique tools)
3. Mathematical Interactives (MI) (Mathematics …based on the
philosophies of Vedic Maths…designed for speed & accuracy)
4. Computing “THE New Way” (IT, Computer know-how with its Flows
and its data)
5.Interactive English Speaking & Personality Enhancement (IESPE)
6. Teaching Aid- school aids for teachers to learn new teaching methods
11
Mix of owned and sourced content, packaged and delivered through their own unique training
methodology
Target Consumers
• Tech/ management college students
• Tech workforce looking to upgrade skills
• Aspiring tech entrepreneurs
Target Consumers
• Class 6-10 school students
• Teachers in schools

11. Need gap & subjects offered
10
Limitation in Schools
• Theoretical exposure encourages rote learning instead of
practical exposure
• Limited man-hours with teacher for comprehensive
understanding
• No innovative methods used since content is set by Govt. with
little scope for change
Subjects Offered (Class 6-10) by I & We – Science, English, Maths,
Social sciences, Computers and Teaching Aids
Limitation in Engineering Colleges
• Again mostly theoretical learning
• Students asked to submit projects in final years without helping
them create adequate groundwork or preparations
• Full time not channelized constructively with study skew based
on exams, hence skill-sets developed is not industry friendly
• No new idea encouraged, difficult to seed entrepreneurship
early
• Second string tech college students do not get opportunities to
showcase talent
Subjects Offered – Robotics, Electronics/Electrical, Cloud
computing, app development, web development, civil,
mechanical, biotechnology, personality development etc

12. Focus for Schools/colleges
12
Schools
• Involve students & teachers during pre-workshop phase & identify
pain points for better customization
• During workshop, visual interpretation of the subjects for better
understanding & absorption.
• Encourage ‘learning is fun’ through practical applications & not just
theory
• Customized content for rural schools, where English skills are poor
• Flexibility – smaller/longer modules; workshop duration of 1-6 days
• Encourage continuity with post workshop engagement and
introduce more learning modules
Colleges
• Initial impetus on Engineering and Management Divisions of
Specialization
• Encouraging entrepreneurship- Workshop designs with impetus on
PASSION identification at an early stage (1st Year, Non Specialization
Period)
• Content aligned to industry demands especially IOT driven
requirements in Cloud, Analytics, Security & Mobility Skills
• Creation of a pool of “Industry Ready” professionals and putting
them across to the aligned HR representatives …current connect
already with 23 Companies in Bangalore & growing

13. Interactive Content - Schools
Science
Interactive and visual mediums to help students absorb
better – solar system, atoms, fractions, carbon cycle,
nuclear fission, photosynthesis etc
English
Finding words, grammatical quiz, enhancing reading and
communication skills etc
http://iandwe.in/school/interactive.html
• The company is using a mix of own and sourced content, 12 modules and 200+ sub-modules for schools in place
• It is aggregating content from sources like e-learning for kids (EFK), till the time its own content gets exhaustive
Maths
Understanding fractions, learning & analysing graphs,
practical application of calculus
13

14. Stream Sub-stream Details Link for details
IT
Cloud Based
Workshops
• Basic know-how and hands-on with Cloud computing, Google App
engine & optical touch screen technologies.
• Azure, AWS Know how development, deployment, security
apparatus workshops
http://iandwe.in/college/training/it1.ht
ml?passId=CloudComputing
Surface
Computing
Workshops
• Touch screen technology and MATLAB image processing with
different applications of C & Java
http://iandwe.in/college/training/it1.ht
ml?passId=SurfaceComputing
Application
Development
(Mobility) • Generic and android app development
http://iandwe.in/college/training.html?p
assId=ApplicationDevelopment
Security (Differing
levelled modules)
- 12 workshops
• Basic internet and cyber security, secure web development, web
application security, ethical hacking, cyber security laws
http://iandwe.in/college/training.html?p
assId=InformationSecurity
Web
development &
Multimedia (5
workshops)
• Web SEO, web development, flash design, photoshop, 3D animation
& special effects
http://iandwe.in/college/training.html?p
assId=WebDevelopmentAndMultimedia
Series of pre-
requisite
workshops at
colleges
• Html-html 5, css-css3, OS types of operating system- security-shell
script, internet protocols, OSI, servers basic- client server
architecture- mvc –cloud (basics), logic with c or java
Content Highlights- Colleges
14

15. Stream Details Link for details
Robotics (5 Workshops)
Robotics, embedded systems, sensors, microcontrollers,
integrated chips, PCB design, wireless technology. Frequency
follower robots, object avoider, line follower robot, grid
estimation robot, sensor controlled robots, quad copter etc
http://iandwe.in/colleg
e/workshop.jsp#2
Electronics & Electrical
(5 Workshops)
Matlab app, Matlab images, bluetooth, human ape, mobile driven
device, home automation
http://iandwe.in/colleg
e/workshop.jsp#3
Personality
Development Public speaking, personal interview, aptitude development
http://iandwe.in/colleg
e/workshop.jsp#4
Civil Information modelling, visualization & Computer design
Mechanical
Advanced dynamics, linear modelling, non-linear modelling
(online), Thermal fluids engineering, mechanics & materials,
elements of mechanical design
Bio-technology
Genetically modified crops, bio-fuels, bio nano particles, gene
therapy, stem-cell therapy, bio-sensors, biosorption of heavy
metals, data storage on DNA, bio-fertilizer
Management
Entrepreneurship, Finance, Accounts, Marketing, Operations
Management, Organizational behaviour, Strategy with
supplementary designs for aptitude, personality tests,
interviewing skills and PR
Content Highlights- Colleges
15
Opportunity
Huge demand but
very low readiness in
fields of Business
analysis, intelligence,
machine learning,
automation and
cognitive/AI studies

16. Creating stickiness in the sessions
Pre-workshop
• Start -Show and build an expectation/goal for the workshop
• Engage - Get the attendees “workshop ready”, giving pre-reads
& understanding their expectations, queries…dedicated app for
sharing/interacting
• Customized changes to the flow based on audience profile
• Trainings of the Teachers as Conduits (especially in schools)
During Workshop
• Create innovative platforms to enchant & convert each
learning into an “Experience”
• Breakup the “Experience” Interaction as per the requirement
of the audience and their readiness
• Lot of demo/group activities – get each student involved &
contribute to the fullest
• Leveraging of IT as Support for visual demonstration &
simulation – graphics, videos, quizzes, games etc
• Customize to the extent of ‘’What/Where/The way..You Want”
Post Workshop
• Recognition to students based on their aptitude/self-discovery
• Provide follow up content which builds inquisitiveness for
more
• Build on follow up ideas of attendees either for IP or for next
forums to maintain connect
The company has packaged programs in a way
such that pre & post engagement content is
free, it only charges for the man-hours given
during workshop 16

17. Go-to-market & Revenue Streams
17
Go-to-market
• The company has identified about 400 schools and 120 colleges in
East and approached them.
• Approach is to sign up with the management of schools and
colleges for conducting the workshops at the school/college
• Already conducting sessions regularly and signed with 96 schools
and 8 colleges
• Focus of this FY is East post which the company will expand to
North – 200 colleges/1000 schools identified in UP, Haryana & NCR
• West and South market research in progress and will launch by FY
18 though intermittent forums may be conducted there too
Revenue Streams
• The company plans to conduct 18-20 workshops per month this FY
and scale this up rapidly in FY 17-18 as they expand markets
• Based on the current signing, 12-14 workshops are already lined
up per month this FY, even without any corporate brand
• Average batch size in schools is expected to be 400-450 with
realization per student being in the range of Rs. 300-1200/-
depending on a urban or rural school. In projections, we have
assumed Rs. 400/-, meaning 1.8-2 L of revenues per program
• Average batch size in colleges is expected to be 100-120 with
average realization per student being Rs. 1000-1200/-, meaning
1.2-1.5 L of revenues per program
Schools Colleges
Kolkata 213 92
Durgapur 13 4
Bardhaman 4 2
Patna 56 4
Jamshedpur 34 2
Guwahati 12 2
Bhubaneswar 11 4
Ranchi 12 1
Muzafarpur 2
Dhanbad 2 2
Malda 32 1
Haldia 1 2
Agartala 1
Total 393 116
• The company has already tied up with known Kolkata
and rural schools (~ Rs. 1 Cr assured w/o repeat
business, sign-up details on next slide)
• The company has also signed up for 17 workshops in
tech colleges with average batch size of 200
students, realization of Rs. 2-2.5 L per program
ensured
• The company is on course to do Rs. 2-3 Crs this FY
School
Location
Price Per
student (Rs.)
Urban 800-1200
Upcountry* 500-700
Rural* 300-400
*the charges are higher in
case they opt for 45+6+45
day module

18. Schools
Signed In-discussion
School Name
No. of
students School Name
No. of
students
Kolkata
Modern academy 914Patha Bhavan 724
KV1 Salt Lake 1245South Point 7564
AK Ghosh Memorial 614Julian Day 1235
National High school Boys 1213Abhinav Bharti 740
Loyola High School 715St. Francis Xavier 540
National High school Girls 1125
Haryana Vidya
Mandir 564
Bhartiya Vidya
Mandir 1125
KV 2 1453
DPS Ruby Park 850
St. Xaviers 760
Seventh Day 486
Upcountry/
Rural
Al-Ameen Trust* (55
schools in Bihar, Jharkhand,
WB & Odisha) 15000
GD Group* (34 schools in
Bihar, Jharkhand, WB,
Tripura, Assam & Odisha) 12500
Shishu Sadan 470
Total 33796 16041
Workshops signed/in-discussion
• YTD, already conducted workshops at Shishu sadan, Loyola
Kolkata, 4 schools of GD Academy and 2 schools of Al-Ameen
Trust
• In colleges, already conducted workshops at Techno India,
Meghnad Saha, Jadavpur and TISL
Signed In-discussion
Engineering / Management
College Name
No. of
workshops
Engineering / Management
College Name
No. of
colleges
Techno India college of Tech 3 Techno India Group 13
Techno India Salt Lake 1 JIS Group 6
Jadavpur University (Main & Salt
Lake campus) 3 Govt. Engg College 1
IEM 2 Heritage 1
Megnad Saha 6 MCKV 1
Indian school of mines, dhanbad 2 NIT Durgapur 1
Total 17 NIT Agartala 1
Signed college workshop has average batch size
of 200 students
NIT Jamshedpur 1
BBIT 1
EIILM 1
Globsyn 2
IISWBM 1
Future Inst 1
Kalyani Govt Engg 1
NSEC 1
Total 33
18
*workshops to be conducted across all the schools over the next 6-9 months

19. Key USPs/ Testimonials
19
• Diversity in content
• Created Content
• Good Team
• Reach out model
• Uniformity of approach & customization of
delivery
• Continued engagement for repeat business &
owning the last mile (student)
• Competition can be collaborative
• Creating business out of thin air
• Huge untapped market
It is a great pleasure to correspond with you on the success of the
workshops, Robo Mania 2.0 – Autonomous Robotics, Public Speaking
(speakUp) as well as aptitude development (GOTTIT!!!) sessions conducted
at Jadavpur University, Kolkata during our annual technical fest, by your
consortium I & We technologies. We have received extremely positive
reviews about the workshop from both participants and our team alike.
The presentations were impressive and very exciting. The practical part
was also a big hit. We appreciate the effort put in by i&We technologies to
make it a success. We at Jadavpur University, Kolkata are looking for to
collaborate with i&We Technologies in the future as well.
--- Coordinator Entrepreneurship Development Cell, Jadavpur University
EDGE 2015 "Techno India ,Saltlake, Kolkata“ team has been highly
honoured by your presence in EDGE 2015. The 3D Animation, generic APP
as well as Personality Development workshop was very well conducted and
it was highly pleasant experience to have such a Unique workshop. The
Techfest 2015 team thanks whole team of i&We Technologies for your
precious time and looks forward for your presence in future events as well.
----Student Council AND Coordinator Entrepreneurship Cell, TISL,
KOLKATA

20. Presentation Flow
• Company/Deal Snapshot
• About i&we
• Industry
• Financials
• SWOT
20

21. Positive Macro Data
• To reach $ 144 bn by 2020 from $ 100
bn currently
• Govt. budgetary allocation has doubled
to $ 74 bn
• Online education market to double to
$ 40 bn by ‘17
• Online market will be aided by fast
growth in internet/mobile users
Favourable demographics
• 40% population in 5-24 age
• Largest student base (320 Mn), higher
education students (30 mn) and
colleges…15 mn engineers each year
• Rural students (6-14 yrs) in private
schools has grown by 60% from ‘06 –
’14
Trends
• Increase in use of technology…smart
classes…online certifications
• Increase in disposable income….
increased spends on add-on skill-sets…
• Online supplementing the offline
mode
Offline Online
• Course Creation &
Development
• Certification &
assessment companies
• Aggregators of
Online courses
• Schools
• Colleges
• Coaching
institutes
I & We uses both - online for
relevant content streaming & offline
for reaching out to relevant
stakeholders directly, combined
with its simulation oriented
teaching methodology & continued
engagement to own the last mile –
the student
Online is passive mode, uses advertising to
attract people to consume
Offline is pushed content, mandatory but all
is not relevant
Education Sector and I & We Positioning
25

22. Dearth of quality
Challenges
• Cost, quality & access
• Innovative delivery systems
• Analytical abilities
• Skill oriented learning
• Quality content
I & We intends to bridge this gap and provide all this and
start moulding children at a young age
26

23. Name Description Courses/Subjects Presence Schools/Colleges
Innovians Technologies Provides Workshops, Corporate Training,
Web Services, Engineering Project support
Science & Technology,
Robotics, Aero-modelling
NCR, AP, TN,
Kerala,
Karnataka,
Maharashtra
Almost 50 schools
and colleges
Twenty19 Focusing on real-world knowledge through
internships & online courses
Civil, Electrical, Finance, IT Chennai based,
pan India
SkyFi Labs Online Courses, Classroom workshops,
Training centres. Raised funding from
Chennai Angels
Robotics, Aero-modelling,
Web and mobile app
development, Civil
Bangalore,
Chennai,
Hyderabad, Delhi
>150 colleges
I &We Delivery of Theory+ Simulation+
Application based learning through online
and offline workshops
English Speaking &
Personality, Social Science,
Mathematical Interactives
Eastern India- 13
city centres
(target)
96 schools, 9
colleges
HobbyMaster
(Tinkermaster)
Experiential Learning Programs & DIY
Applied Science & technology Kits
Science & technology, Model
Aviation, Robotics, Fun
Science & Fun Electronics
Bengaluru,
Hyderabad,
Pune, Kochi
50 schools
BiBox Labs Hardware &software solution-
programmable electronic platform to build
smart machines, robots and other real-
world gadgets
Science & technology,
Robotics, Innovations
Bengaluru,
Kerala, Tamil
Nadu and NCR
43 Schools
(Classes V to X)
Think Labs (Fitkids) An IIT alumnus venture for hands-on science
technology education in schools/colleges.
Science & technology Pan India 300 schools /23
colleges
SP Robotic Robotic education for school students from
ages 12 to 17 & hobbyists aged 18+. Funded
Robotics Chennai Own training
centers
Competition
Differentiators
• Covering schools
& colleges
• Covering wider
range of subjects
• Pre & post
engagement
• No other player in
East
27

24. Products we are working on…
obviously through the resources we aggregated
Medica
THROUGH MEDICA,WE INTEND TO PROVIDE A ONE PLATFORM SOLUTION TO THE PROBLEMS OF :
Long queues at consultation chambers.
The repetitive failure at quality identification of the MeDiCo(Medical , Diagnostic , Consultation Online, basically the diaspora of medicine).
The lack of true guides to good PHARMACOLOGICAL support which is effective, seamless and feasible.
The many traps and lacks of diagnostic advisory (and its wherewithal).
The lack of a common repository to future possibilities, recommendations and prescriptive( yet analytical) advisory on your health...
Hyperspace Chattels
An IOT based research product which aims at sustainable usage of power consumption capacities and intelligent monitoring of set limits at customized
pain points of modern day city life. Basically, a mechanism which saves the "smart" buck without letting go of the luxuries you so fondly behold.
Ultimately converting the thresholds saved with the same age old modes of energy generation into transferrable units of “boon” to irrigation requiring
fields in the neighborhood , via a common device and relay mechanism – Already recognized by RIL as one of the top 10 products on IOT in India.
28

25. Presentation Flow
• Company/Deal Snapshot
• About I & We
• Industry
• Financials
• SWOT
• Media Presence
25

26. Money Matters!!!
Seed Requirements of 3.5 Cr. Post valuation understanding from BCCL
(Brand Capital) venturing into the said deal of offering to be utilized for the
following:
• Talent Acquisition setup
• Infrastructure Support
• Basic remuneration structure
• Content proprietary and Copyright buying for installations and offerings
• Multiple city & province office bearers ( virtual & physical )
• Advisory Board costs ( logistics, salary , etc.)
• Outsourcing Stipends
• Event scaling and marketing channeling ( other than digital presence)
• Exit Strategies: PE/M&A/Put option@10%/IPO

27. Media Insights + Procured Investments
(Bennett Coleman & Co. Ltd.) - Brand Capital
Company Seekhlo Education P Ltd
Business
Start-up business into training workshops for schools and colleges and IP Creation across the Education
Spectrum
Promoter/s 8 young professionals – Aaquib, Apurba, Deepak, Kazi, Rahul, Rishabh, Soumi & Soumitra
Deal Size/Tenure Rs. 6 Crs over 5 years
Structure 35% direct billing; LOC for Rs. 3.9 Cr
Valuation
• Pre-money P/E multiple of 15x on FY ‘18 PAT
• If PAT is negative, then pre-money sales multiple of 2x on FY ‘18 revenues….THIS HAS CHANGED TO
PRE-MONEY EBITDA MULTIPLE OF 9X ON FY 18 RESULTS
• IF BOTH PAT & EBITDA IS NEGATIVE, THEN BCCL WILL HOLD 15% STAKE IN THE COMPANY, MEANING
22.1 CR PRE-MONEY & 26 CR POST MONEY
Print / Non-print 80:20
Key Exit Rights PE/M&A/Put option@10%/IPO
Exceptions
• PDC Waiver
• Paid-up < 1 Cr
• Put option @ 10% instead of standard 18%
• Infusion of another Rs. 0.50 Crs by Promoters allowed till FY ‘18 at par but with full stake protection
for BCCL
41

28. Assumptions
31
Schools 2016-17 2017-18 2018-19 2019-20 2020-21
No. of cities/district 6.0 14.0 25.0 42.0 60.0
Avg no. of workshops per district per month 2.0 3.0 3.0 3.0 3.0
No. of workshops per month 12.0 42.0 75.0 126.0 180.0
Average No. of students per workshop 450.0 450.0 450.0 450.0 450.0
Average price of workshop per student 400.0 400.0 450.0 450.0 450.0
Revenue per workshop (Rs.) 180000.0 180000.0 202500.0 202500.0 202500.0
Monthly Workshops (Rs. Cr) 0.2 0.8 1.5 2.6 3.6
Annual revenues (Rs. Cr) 1.3 6.0 12.2 20.4 29.2
• Based on the market reach-out as explained earlier, no. of workshops in schools is assumed as follows:
• No. of workshops in colleges is assumed as follows:
Colleges 2016-17 2017-18 2018-19 2019-20 2020-21
No. of cities/district 6.0 12.0 20.0 28.0 35.0
No of college workshops every month 1.0 3.0 3.0 3.0 3.0
No. of workshops per month 6.0 36.0 60.0 84.0 105.0
Average No. of students per workshop 100.0 110.0 125.0 128.0 135.0
Average price of workshop per student 1000.0 1100.0 1200.0 1300.0 1350.0
Revenue per workshop (Rs.) 100000.0 121000.0 150000.0 166400.0 182250.0
Monthly Workshops (Rs. Cr) 0.1 0.4 0.9 1.4 1.9
Annual revenues (Rs. Cr) 0.4 3.5 7.2 11.2 15.3
• Majority of the workshops are
expected in Kolkata this FY since it
has the highest concentration of
schools
• Average price has been taken low
@ Rs. 400-450/- per student.
Actual realization may be higher
• There will be lot of repeat business
as is being seen already
• Average price has been taken low
@ Rs. 1000/- per student. Actual
realization may be higher
• There will be lot of repeat business
as is being seen already

29. 2016-17 2017-18 2018-19 2019-20 2020-21
Sale of new prototypes per year 7.0 10.0 20.0 42.0 65.0
Avg Sale price of each prototype (Rs. Cr) 0.2 0.2 0.2 0.2 0.2
Commission @30% (Rs. Cr) 0.0 0.1 0.1 0.1 0.1
Total revenues from patent commission (Rs. Cr) 0.3 0.6 1.2 2.5 3.9
• Commission revenues from sale of industry relevant prototypes is as follows:
• Total revenues for 5 years is projected as follows:
Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21
Total Revenues 2.0 10.1 20.6 34.1 48.4
• Key expense is the trainer and staff expense:
2016-17 2017-18 2018-19 2019-20 2020-21
Trainers required 18.0 39.0 67.0 105.0 142.0
Average Salary p.m. per trainer (Rs.) 32000.0 35200.0 38720.0 42590.0 46850.0
Annual Salary (Rs. Cr) 0.5 1.4 2.6 4.5 6.7
H.O. 2016-17 2017-18 2018-19 2019-20 2020-21
Accounts 1 2 3 5 6
Legal 1 2 2 4 5
Marketing 2 9 25 37 50
HR 2 4 6 8 14
Other staff 2 6 10 14 18
Directors 9 9 9 9 9
Assumptions (Contd.)
32

30. Salary p.m. @ H.O. (Rs.) 2016-17 2017-18 2018-19 2019-20 2020-21
Accounts 20000 22000 24200 26620 29282
Legal 18000 19800 21780 23958 26354
Marketing 25000 27500 30250 33275 36603
HR 18000 19800 21780 23958 26354
Other staff 8000 8800 9680 10648 11713
Directors 30000 50000 70000 120000 150000
Annual Salary (Rs. Cr) 2016-17 2017-18 2018-19 2019-20 2020-21
Accounts 0.0 0.1 0.1 0.2 0.2
Legal 0.0 0.0 0.1 0.1 0.2
Marketing 0.0 0.3 0.9 1.5 2.2
HR 0.0 0.1 0.2 0.2 0.4
Other staff 0.0 0.1 0.1 0.2 0.3
Directors 0.2 0.5 0.8 1.3 1.6
Total 0.2 1.1 2.1 3.5 4.9
• Total manpower expense for 5 years is as follows:
Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21
Total Manpower Expenses 0.7 2.5 4.7 7.9 11.6
• Other expenses include travel/logistics and rentals for offices. Assumption is that 3-4 people will need to travel for training for 2-3 days
@ Rs. 20-25k per workshop. Also travel expense will also be incurred for market development
Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21
Travel+boarding 0.2 1.5 3.2 5.4 8.2
Rentals 2016-17 2017-18 2018-19 2019-20 2020-21
4000 sq. ft @40/- psf (Rs.) 160000.0 168000.0 176400.0 185220.0 194481.0
No. of offices 1.0 3.0 5.0 7.0 8.0
Annual rent (Rs. Cr) 0.0 0.6 1.1 1.6 1.9
Assumptions (Contd.)
• 25-30% of workshops conducted will be outbound
where the company will not have office
• Hostel facilities at tech/management colleges are
also leveraged for stay of trainers
• The company has already been allowed the usage of
Nasscom office for this FY, saving costs
• Set-up cost for each office would be 8-10 L for
interior, furniture, fixture
33

31. Profit & Loss
34
Rs. Cr 2016-17 2017-18
2018-
19 2019-20 2020-21
Revenues 2.03 10.13 20.55 34.11 48.37
Manpower 0.71 2.47 4.69 7.93 11.56
Travel/Logistics 0.24 1.50 3.24 5.44 8.21
Rentals 0.03 0.60 1.06 1.56 1.87
Other operating expenses 0.24 1.22 2.06 3.41 4.84
Advertising 1.00 1.80 2.40 3.00 4.00
BCCL 0.70 1.10 1.30 1.40 1.50
Total Expenses 2.22 7.59 13.44 21.34 30.47
EBITDA -0.19 2.55 7.11 12.77 17.90
EBITDA (%) -9% 25% 35% 37% 37%
Depreciation 0.03 0.07 0.11 0.16 0.20
PBT -0.22 2.48 7.00 12.61 17.70
Tax 0.84 2.38 4.29 6.02
PAT -0.22 1.63 4.62 8.33 11.68
PAT Margin (%) 16% 22% 24% 24%
CAGR 121%

32. Balance Sheet
35
• Promoters will infuse Rs. 0.46
Crs prior to signing and
another Rs. 0.50 Crs prior to
Mar ’18
• All such shares will be added
to denominator prior to
determining BCCL share price
• Debtors are mainly payments
from schools/colleges, 50% of
which is in advance and 50%
collected within 30 days
• Sundry creditors is from ad
agencies
Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21
Share Capital 0.50 0.50 0.50 0.50 0.50
Reserves 1.42 6.03 14.36 26.04
BCCL Warrants 0.39 0.39 0.39 0.39 0.39
Net worth 0.89 2.31 6.92 15.25 26.93
Long-term credit (BCCL LOC) 0.46 1.17 2.02 2.93 3.90
Trade payables 0.05 0.09 0.13 0.17 0.25
Sources of Funds 1.39 3.57 9.07 18.35 31.08
Fixed Assets 0.15 0.35 0.55 0.80 1.00
Depreciation 0.03 0.10 0.21 0.37 0.57
Net Fixed Assets 0.12 0.25 0.34 0.43 0.43
Long-term deposit 0.39 0.39 0.39 0.39 0.39
Rental deposits 0.05 0.15 0.26 0.39 0.47
Debtors 0.08 0.42 0.86 1.42 2.02
Cash 0.53 2.35 7.22 15.72 27.78
Loss 0.22
Uses of Funds 1.39 3.57 9.07 18.35 31.08

33. Cash Flow Statement
36
Rs. Cr 2016-17 2017-18 2018-19 2019-20 2020-21
Cash Flow from Operating Activities
Net Profit -0.22 1.63 4.62 8.33 11.68
Depreciation 0.03 0.07 0.11 0.16 0.2
(Increase) in Debtors -0.08 -0.34 -0.43 -0.57 -0.59
Increase in Creditors 0.05 0.05 0.04 0.04 0.08
Net Cash from Operating Activities -0.23 1.41 4.33 7.96 11.37
Cash Flow from Investing Activities
Additions to Fixed Assets -0.15 -0.20 -0.20 -0.25 -0.20
Rental deposits -0.05 -0.10 -0.11 -0.12 -0.08
Cash Flow from Financing Activities
Net Addition in Borrowing 0.46 0.72 0.85 0.91 0.98
Net Addition in Equity 0.50 0.00 0.00 0.00 0.00
Net Increase in Cash 0.53 1.82 4.86 8.50 12.06
• Post initial infusion by
Promoters, the profits
are expected to support
the working capital,
future growth of the
business

34. Presentation Flow
• Company/Deal Snapshot
• About I & We
• Industry
• Financials
• SWOT
• Media Presence
34

35. SWOT
Strengths
• Sincere & aggressive group of promoters with requisite skill-set to execute this
• Well thought reach out model to schools & colleges, blending online and off-line content with unique methodology of
teaching
• Spent time & resources on content creation to increase differentiation and more customized content being offered
• Wide gamut of subjects being dealt with creating more points of engagement, increasing repeat business possibilities
• Good network of schools and colleges already signed up in East
Weakness
• Manpower driven business, continuous skilling and flow of trainers required for growth
Opportunities
• There is a definite vacuum in the market for an organized player in this business to emerge, given the lack of practical
and involved teaching in the current education system in schools and tech colleges
Threats
• Competition in the space is increasing and larger education players may eye this space for acquisition 38

36. Presentation Flow
• Company/Deal Snapshot
• About I & We
• Industry
• Financials
• SWOT
• Media Presence
36

37. Students
Parents
Schools
Colleges
Industry
Role of Communication
• Reach out to the students and influencers to make them aware of the need
for hands on learning
• Create a strong brand identity about I & We as the most engaging skill
learning platform for a rewarding career in future
• Use testimonials to share the learnings of other students and Institutions
from I & We
• Promote various workshops to attract queries of students and Institutions to
make I & We an integral part of the learning curriculum
• Expand the operation at a faster pace to multiple geographies to make I &
We grow seamlessly
Target is to make I & We an integrated part of the overall learning curriculum in
schools and colleges
21

38. Market Expansion
• Expanding the reach to as many focal centers in East India as possible and ensuring repeat business
• Proliferating into different zones beyond East ( North->West->Central-> South) in the next 5 years
Product Expansion
• Content - Creating a stable, tech leveraged platform for virtual material support with easy rendition for scenarios
• Continuous upgradation of content based on market/industry feedback and evolving environment
• Also develop specialized content to cater to 10+2 students in schools
Other Plans
• Creation of Events aimed at fostering Innovations, Make In India, Digital India ( first one aimed next FY)
• Partnerships with Industry Spot Coordinators, HR teams for proper mapping of college level (trained talent)
• UGC and HRD council curriculum advisory development and eventual acceptance by Governments to implement a newer nuance of syllabus
20
Future Plans

39. Ads
http://epaperbeta.timesofindia.com/index.aspx?eid=31812&dt=20170130
The company will use TOI East, ET and Ei Samay initially to position its programs and then look at other
editions once the market grows
22

40. Ads & 3D’s
23
Differentiation
• Interactive & simulation based learning– school
students getting practical exposure while tech
students getting industry relevant knowledge will
be highlighted
Disruption
• The company will use mass media to position its
unique content and teaching methodology
• Advertising along with its direct reach out to
schools & colleges will together disrupt the
market
Dominance
• The company will keep highlighting the proof of
concept to establish itself as a dominant brand

41. Media Presence

42. Thank You