Energile is a glucose drink brand that is repositioning itself towards young sports enthusiasts. It held a youth football tournament in Karachi but it only covered a small target market. The proposal is for an "Energile Sports Tour" involving cricket and football tournaments in schools across Karachi, Lahore, and Islamabad over 5 months to better promote the brand to its target market of young sports lovers. The campaign will use various advertising methods like TV, print, internet, and outdoor advertising to promote the tournaments and brand. Evaluation will include website traffic, retail audits, consumer panels, and surveys.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Brand and Reputation Management – StarbucksHassaan Elahi
This report has analyzed the reputation management strategy of Starbucks that helped it to maintain its brand reputation for which it is famous globally. The report has also provided details associated with different theories of branding and relate it with existing strategies of Starbucks that have enabled it to create brand awareness and brand recall among its customers. Furthermore, it has also highlighted how successful Starbuck was in improving its image through its brand reputation management strategies that allowed it to win back the trust of its customers.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Brand and Reputation Management – StarbucksHassaan Elahi
This report has analyzed the reputation management strategy of Starbucks that helped it to maintain its brand reputation for which it is famous globally. The report has also provided details associated with different theories of branding and relate it with existing strategies of Starbucks that have enabled it to create brand awareness and brand recall among its customers. Furthermore, it has also highlighted how successful Starbuck was in improving its image through its brand reputation management strategies that allowed it to win back the trust of its customers.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
Old Town White Coffee-A Malaysian made coffee in crisisNuurMohamadFirdaus
We are from EMBA UITM performed marketing analysis case study for Old Town White Coffee business especially Cafe or Restaurant operation that are severely impacted as the results of changing customers behaviour due to Pandemic COVID-19. Our team used strategic marketing tool such as SWOT, TOWS MATRIX etc. deep dive into issues confronted by them. We proposed few solutions from the issues that we identified so that Old Town White Coffee team can revisit their action plan during and post pandemic Covid-19 for their business sustainability.
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Running Head: Marketing Plan 1
Marketing Plan 6
Shaunta’ R. Armstrong
BUS599 Strategic Management
Week 4 Marketing PlanApril 29, 2015Dr. Veronica Brown-Corbin
Target market
The Body Right energy drink will target a number of individuals in the society. However, the company’s product is an energy drink that is specifically designed for athletes and other sportsmen who need a lot of energy while exercising or playing. The product targets both males and females but works best on males aged between 14-30years. Our product is also recommended for students both high school and university, who require extra energy in their course work or waking up after a night out with friends. It is especially designed for athletes and other sportsmen since it replenishes their bodies with carbohydrates and electrolytes before and after a powerful body activity (Powerbrands.us, 2015).
The Body Right energy drink is designed to operate under three stages namely Reform, Prime, and Recover. The first phase reform is meant to refuel, rehydrate, and replenish lost carbohydrates and electrolytes during a sprint or a game. It helps the body regain the energy lost therefore making the athlete able to prepare for the next day’s activity without any issues. The second phase prime, acts as a fuel for all athletes every day and is designed for use after intensive exercise to provide energy and performance fuel. The final phase of the energy drink is the recovery phase that is recommended for athletes who not actively exercising or nursing an injury (Powerbrands.us, 2015).
The Body Right company has also designed an energy drink for the rest of the population, and this will make the target demographic of this product broad and extensive due to product popularity and appeal. Reviewing the population status of the Hispanic population in California, they can build an excellent market base for the company’s product.
Hispanic population in California 2014Hispanic population ages
population
(‘000)
B
percentage of Users
D
Index
Rank within category
14-30
15489
18.6
123
1
30-54
22568
30.4
114
2
Students aged 14-35
76898
57.3
109
1
Competition
The company is set face stiff competition from well-established companies such as Red Bull and Monster. They are the two leading companies in the United States and also in the world in terms of energy drink production. The company will capitalize on the major weaknesses of our competitors to penetrate the market. Our product being a new entrant in the market will introduce its brand in a three in one design. That is, the product will be available in three phases for our key target customers. This will ensure that the product is available in all the phases of their activity (Powerbrands.us, 2015).
Our company has specified the type of energy drink the athlete is supposed to use before, during, and after a race or a game. Most competitors have specialized in only one product. For example, a competitor like Red Bul.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
The comparison between two advertisement of same products two different compa...Nafiz Akram
Assignment Of The comparison between two advertisement of same products two different companies .we took Nike and New balance print media and commercial for the comparison which data we didn't own.
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