612 League is a kids apparel brand founded by Mohita Indrayan that focuses on manufacturing and retailing high-quality clothing for children aged 6 months to 12 years. The brand was launched in 2010 to provide fashionable clothing options for pre-teens that were missing from the market. 612 League has expanded to multiple retail channels both online and offline. Under Mohita's leadership, the brand has received several awards and has grown its annual turnover significantly.

1. MOHITA
INDRAYAN
BRAND- 612 LEAGUE
GROUP - 5
SYID
BATCH - 2

2. SAKSHI GUPTA 39
● First Generation
Entrepreneur
● Post Graduated In Apparel
Marketing And
Merchandising From
National Institute From
Fashion Technology , New
Delhi
● Graduated In Economics
From Lady Shri Ram
College, New Delhi
THE CO-FOUNDER AND CREATIVE
DIRECTOR OF 612 LEAGUE
MOHITA INDRAYAN

3. 612 league is a registered
trademark of Indian Clothing
League, a company focusing on
manufacture and retail of high-
quality kids apparel. It aims to
provide complete wardrobe
solutions to the children till the
age of 16 years at a price which
targets the middle and upper-
middle income groups.
SAKSHI GUPTA 39

4. SAKSHI GUPTA 39
STORY BEHIND 612 LEAGUE
● 612 League had focused on the pre-
teen category which covers the age
group of 6 years to 12 years.
● The idea came when they went
shopping for their kids and saw the
need of fashion clothing for them,
hence the name 612 League.
● The kids wear start-up came into the
market in 2010.
● They had set up their first design
studio in 2008, in Ludhiana
● A test launch at Shoppers Stop in
2010.
“It should be something which you are enjoying,
otherwise it becomes a burden. Follow your dream and
complement it with the skill set you have,”
Believe in yourself and your Venture, always learn to
look at the larger picture as the short term pains will
lead to gains in the long run & most importantly love
your work!

5. SAKSHI GUPTA 39

6. PRODUCTS OFFERED
They provide customer a wide
range of apparels for different
age groups which are conducive
to the active lifestyle of a child.
product category is majorly
divided into baby, boys and
girls. The age group between 6
month- 12years old childrens.
NIKITA MORE 44

7. PRODUCT OFFERED
NIKITA MORE 44

8. COMPANY OPERATIONS
● Investment in company -
Investing in the company from
assets owned by individual.
Assets can be either physical that
is tangible or can be intangible.
EX- tangible assets - building,
cash
Intangible asset- idea,loyalty,hard
-work
NIKITA MORE 44

9. COMPANY OPERATIONS
I
● Methods of increasing business
Offline platform -reliance, shopper
shop etc.
Online platform
-amazon, myntra, snapdeal etc.
● Uniqueness and competitiveness
NIKITA MORE 44

10. MARKETING
CHANNELS
AKSHATA KALE - 41

11. TYPES OF MARKETING CHANNELS USED BY
612 LEAGUE
1
2
3
4
Producer - Retailer -
consumer (1 level channel)
Presence in online retail
Producer - Customer (zero
level channel)
Producer - Wholesaler - Retailer
- Customer (2 level channel)
AKSHATA KALE - 41

12. ROLE OF MARKETING
CHANNELS
Links Producers to
Buyers.
Influence the firms
pricing strategy.
Affecting product
strategy.
1
2
3
PRICING STRATEGY
Considering role of Indian
Parents.
Target audience
➢ Pre- teen children
(6-12 yrs)
➢ Mother
1
2
AKSHATA KALE - 41

13. OMNICHANNEL strategy
It is an approach that provide
customers with a completely
seamless and integrate
shopping experience from
the first touch to the last
➢ AR technology
➢ Digital platform
Shweta Mundhe 45

14. Augmented reality
technology
SHOPPING
CARTS AND
BILLING
GESTURE
CONTROL
TRIALS OF
300+
PRODUCTS
Shweta Mundhe 45
DIGITAL PLATFORM
➢ E-commerce website -
Myntra, Amazon,
snapdeal, etc.
➢ Different feature on
website-
1.612 Genie
2. 612 Mommy moment
3.612 icon

15. FUTURE OUTLOOK
1
2
3
4
Plan to explore
new cities
Talking of big
picture
Point of sales and
further target
Plan to raise money to
aid the expansion plan
Shweta Mundhe 45

16. AWARDS
➢ 612 league was adjudged as India’s Top Kidswear
brand.
➢ Pinnacle Award’ as the ‘Best Awards’ for two
consecutive year in 2012 and 2013.
➢ The Image Fashion Forum Awards as the ‘Best
Performing Partner’ for the three years: 2013,
2014 and 2015.
APARNA JOSHI 40
Top Awards Achieve by 612 league.
Top 6 Achievements by the Brands:

17. ➢ Flipkart’s Excellence Awards for a
phenomenal performance as a Seller.
➢ Most Admired Kidswear Brand of the
year’ by the Image Fashion Awards in 2017.
➢ DLF Mall Of India opened on 1 April, 2019.
Flipkart’s Excellence Awards
Most Admired Fashion Brand Of The Year
APARNA JOSHI 40

18. SOME DETAIL OF FISCAL
TURNOVER OF THIS
COMPANY
➢ In 2015 the turnover is ₹59.5 crore.
➢ In 2016 the turnover is ₹100 crore.
➢ In 2017 the turnover is ₹130 crore
➢ Now it is targeting to achieve a
turnover of ₹400 crore in the next
five year.
APARNA JOSHI 40

19. CORPORATE STANDING
Umehani khan 43
What is Corporate
Standing ?
Corporate Standing is also known as Good
standing it means a person or organisation
in good standing is regarded as having
compiled with all their explicit obligation,
while not Being subject on any form of
sanction, suspension or disciplinary
censure.

20. Corporate Standing for 612 League
Mohita Indrayan
Umehani khan 43
Mohita Indrayan has ensured that the company
produced apparel that were trendy and comfortable while
also confirming to Indian sensibilities.
Under her creative leadership, 612 league kids and tween
fashion range has received wide acceptance and today the
brand is available at exclusive brand outlets.
Today , 612 League is the only emerging EBO ready kids
wear brand in india.

21. Changes brought by brand

23. “Believe in yourself and your Venture, always learn to
look at the larger picture as the short term pains will lead
to gains in the long run & most importantly love your
work!”

24. 1. 612 league store opened a DLF Mall of India on____
A) 1 April, 2000
B) 1 April, 2019
C) 2 April, 2019
2. For which age groups 612 League brand offers product ?
A)6 month- 12 years
B)6 years - 12 years
C)6 month- 14 years
3. When did the kids wear startup came into market ?
A) 2011
B)2009
C)2010
4. A company that uses store, kiosk, and Internet as a selling channel is using:
A)Direct channel strategy
B)Omnichannel strategy
C)Intensive distribution strategy

25. 1. 612 league store opened a DLF Mall of India on____
A) 1 April, 2000
B) 1 April, 2019
C) 2 April, 2019
2. For which age groups 612 League brand offers product ?
A)6 month- 12 years
B)6 years - 12 years
C)6 month- 14 years
3. When did the kids wear startup came into market ?
A) 2011
B)2009
C)2010
4. A company that uses store, kiosk, and Internet as a selling channel is using:
A)Direct channel strategy
B)Omnichannel strategy
C)Intensive distribution strategy

26. THANK YOU
SAKSHI GUPTA-39
NIKITA MORE - 44
AKSHATA KALE - 41
APARNA JOSHI - 40
SHWETA MUNDHE- 45
SHAKRIN KHAN - 42
UMME HANI KHAN - 43