SlideShare a Scribd company logo
1 of 27
Download to read offline
Some tips from @clementdelangue @edelajonquiere @mention
NEWSJACKING, you said?
Friday, October 11, 13
How many users COULD you have?
Friday, October 11, 13
How many users could you have?
How many users DO you have?
Friday, October 11, 13
Why? But why?
Friday, October 11, 13
Friday, October 11, 13
Entrepreneurs have neither time...
Friday, October 11, 13
... nor money
Friday, October 11, 13
Time spent
Coverage
Friday, October 11, 13
NEWS
NEWS
NEWS
NEWS
Friday, October 11, 13
Friday, October 11, 13
1/ Google Alerts
NewsJacking
Friday, October 11, 13
Friday, October 11, 13
#behindthescenesNews shot
us
credibility shot
News shot, again!
Friday, October 11, 13
Yay, let’s start the press
release (never before a yes)
Our press releases rock!
Friday, October 11, 13
Yay!
Friday, October 11, 13
II/ iOS 7 release
NewsJacking
Friday, October 11, 13
“Shit, there will be so many bugs for the
release of iOS7, for all the popular apps”
Friday, October 11, 13
5 mins later
News shot
News shot
Friday, October 11, 13
7 mins later
Yay, let’s start the press
release (never before a yes)
Friday, October 11, 13
20 mins later
Our press releases rock!
Friday, October 11, 13
40 mins later
Yay!
Friday, October 11, 13
“Think, try, learn”
Friday, October 11, 13
#1 Timing is everything
Friday, October 11, 13
#2 Trust is key
Friday, October 11, 13
#3 It doesn’t always work
Friday, October 11, 13
#4 ??
Friday, October 11, 13
So what’s your next
NewsJacking?
mention us if you get coverage: @clementdelangue
@edelajonquiere
@mention
Friday, October 11, 13

More Related Content

Viewers also liked

Event ROI for startups - Was #DisruptBerlin worth the $3,000?
Event ROI for startups - Was #DisruptBerlin worth the $3,000?Event ROI for startups - Was #DisruptBerlin worth the $3,000?
Event ROI for startups - Was #DisruptBerlin worth the $3,000?Clément Delangue
 
Media monitoring for Startups
Media monitoring for StartupsMedia monitoring for Startups
Media monitoring for StartupsClément Delangue
 
Que peut-on apprendre de l'analyse d'un milliard de mentions
Que peut-on apprendre de l'analyse d'un milliard de mentionsQue peut-on apprendre de l'analyse d'un milliard de mentions
Que peut-on apprendre de l'analyse d'un milliard de mentionsClément Delangue
 
DiY PechaKucha at Novela Toulouse
DiY PechaKucha at Novela ToulouseDiY PechaKucha at Novela Toulouse
DiY PechaKucha at Novela ToulouseClément Delangue
 
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...TheFamily
 
Comment construire son univers iconographique par Julia Moroge
Comment construire son univers iconographique par Julia MorogeComment construire son univers iconographique par Julia Moroge
Comment construire son univers iconographique par Julia MorogeTheFamily
 

Viewers also liked (6)

Event ROI for startups - Was #DisruptBerlin worth the $3,000?
Event ROI for startups - Was #DisruptBerlin worth the $3,000?Event ROI for startups - Was #DisruptBerlin worth the $3,000?
Event ROI for startups - Was #DisruptBerlin worth the $3,000?
 
Media monitoring for Startups
Media monitoring for StartupsMedia monitoring for Startups
Media monitoring for Startups
 
Que peut-on apprendre de l'analyse d'un milliard de mentions
Que peut-on apprendre de l'analyse d'un milliard de mentionsQue peut-on apprendre de l'analyse d'un milliard de mentions
Que peut-on apprendre de l'analyse d'un milliard de mentions
 
DiY PechaKucha at Novela Toulouse
DiY PechaKucha at Novela ToulouseDiY PechaKucha at Novela Toulouse
DiY PechaKucha at Novela Toulouse
 
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
Maîtriser et définir sa Content Strategy - Rachel Vanier, Content Specialist ...
 
Comment construire son univers iconographique par Julia Moroge
Comment construire son univers iconographique par Julia MorogeComment construire son univers iconographique par Julia Moroge
Comment construire son univers iconographique par Julia Moroge
 

Similar to Get media coverage for startups - Newsjacking 101

Is the Freemium Model Right for your Plugin?
Is the Freemium Model Right for your Plugin?Is the Freemium Model Right for your Plugin?
Is the Freemium Model Right for your Plugin?Kim Gjerstad
 
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond ExpoWebsite/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond ExpoBlue Thumb
 
Hack Your Life (Foundation Board Version)
Hack Your Life (Foundation Board Version)Hack Your Life (Foundation Board Version)
Hack Your Life (Foundation Board Version)Miami University
 
Digitale intimiteit bij een uitvaart verzekeraar als Dela
Digitale intimiteit bij een uitvaart verzekeraar als DelaDigitale intimiteit bij een uitvaart verzekeraar als Dela
Digitale intimiteit bij een uitvaart verzekeraar als DelaVincent Everts
 
5 Ways Thinking Content-first Will Save Your Butt
5 Ways Thinking Content-first Will Save Your Butt5 Ways Thinking Content-first Will Save Your Butt
5 Ways Thinking Content-first Will Save Your ButtZURB
 
Why podcast and how to do it RIGHT
Why podcast and how to do it RIGHTWhy podcast and how to do it RIGHT
Why podcast and how to do it RIGHTDaniel J. Lewis
 
Vinted life embetterment
Vinted life embettermentVinted life embetterment
Vinted life embettermentAgile Lietuva
 
Learning to Love: Crash Course in Emotional Design - Paris Web 2013
Learning to Love: Crash Course in Emotional Design - Paris Web 2013Learning to Love: Crash Course in Emotional Design - Paris Web 2013
Learning to Love: Crash Course in Emotional Design - Paris Web 2013Mariusz Cieśla
 

Similar to Get media coverage for startups - Newsjacking 101 (11)

Is the Freemium Model Right for your Plugin?
Is the Freemium Model Right for your Plugin?Is the Freemium Model Right for your Plugin?
Is the Freemium Model Right for your Plugin?
 
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond ExpoWebsite/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
 
Hack Your Life (Foundation Board Version)
Hack Your Life (Foundation Board Version)Hack Your Life (Foundation Board Version)
Hack Your Life (Foundation Board Version)
 
Digitale intimiteit bij een uitvaart verzekeraar als Dela
Digitale intimiteit bij een uitvaart verzekeraar als DelaDigitale intimiteit bij een uitvaart verzekeraar als Dela
Digitale intimiteit bij een uitvaart verzekeraar als Dela
 
HTML5 - Yeah!
HTML5 - Yeah!HTML5 - Yeah!
HTML5 - Yeah!
 
5 Ways Thinking Content-first Will Save Your Butt
5 Ways Thinking Content-first Will Save Your Butt5 Ways Thinking Content-first Will Save Your Butt
5 Ways Thinking Content-first Will Save Your Butt
 
Makers Go Pro
Makers Go ProMakers Go Pro
Makers Go Pro
 
Why podcast and how to do it RIGHT
Why podcast and how to do it RIGHTWhy podcast and how to do it RIGHT
Why podcast and how to do it RIGHT
 
Vinted life embetterment
Vinted life embettermentVinted life embetterment
Vinted life embetterment
 
Back from MAX
Back from MAXBack from MAX
Back from MAX
 
Learning to Love: Crash Course in Emotional Design - Paris Web 2013
Learning to Love: Crash Course in Emotional Design - Paris Web 2013Learning to Love: Crash Course in Emotional Design - Paris Web 2013
Learning to Love: Crash Course in Emotional Design - Paris Web 2013
 

Recently uploaded

Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 

Recently uploaded (20)

Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 

Get media coverage for startups - Newsjacking 101