Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.
http://www.thebarblogger.com
Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyondzamoose
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See the presentation here: http://vimeo.com/14965166
Steve Jobs was a visionary leader who transformed multiple industries through his work at Apple. He had an unparalleled ability to focus on only the most important products and simplify user experiences. Jobs took personal responsibility for every aspect of Apple's integrated ecosystem of hardware, software, and services. His relentless focus on putting perfect products before profits led Apple to create innovative devices like the iMac, iPod, iPhone and iPad that delighted customers around the world.
Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.
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The document discusses adding social features like BuddyPress and bbPress to a WordPress blog. It describes how bbPress can be easily installed as a plugin to add forums and how BuddyPress creates a social networking experience within WordPress through features like private messaging, activity streams, and groups. Examples of existing sites that use these plugins are provided. The document encourages using the plugins to increase user engagement and contribution on a site.
A tutorial for journalists interested in entering the social blogging world that is Tumblr. There are three parts to this presentation: New user, intermediate and advanced. An audio supplement for this slideshow is available at matthewkeys.net/tumblr
Mykl Novak gave a presentation on using Tumblr to the National Association of Black Journalists at Marquette University. The presentation provided an overview of Tumblr, how to post on Tumblr including different post types, how to engage on Tumblr through reblogging, liking, replying and asking questions. It also discussed who uses Tumblr, how journalists can use Tumblr, lessons learned and 10 tips for journalists using Tumblr including identifying yourself, sticking to a consistent blog name, using visuals, adding captions, considering post length, posting often but staggering posts, posting in the evenings, linking related posts and finding a niche.
This document provides guidance on starting a blog, including choosing a blogging platform from options like Wordpress, Tumblr, Posterous and Blogger. It outlines pros and cons of each platform and recommends Wordpress for its templates, ability to function as a website, and SEO friendliness. Additional sections cover blog types, planning content categories and a mindmap, tips for writing posts, engaging readers, and case studies of successful blogs. The overall message is that starting a blog requires choosing a platform and topic you're passionate about, posting regularly, and being responsive to grow an engaged community over time.
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- Embarrassing Mistakes I've Made In Launches
- Things I've Learned
- Detailed Launch Plan for SpyFu SEO RECON Files (Agency Ready White Label SEO Reporting).
See the presentation here: http://vimeo.com/14965166
Steve Jobs was a visionary leader who transformed multiple industries through his work at Apple. He had an unparalleled ability to focus on only the most important products and simplify user experiences. Jobs took personal responsibility for every aspect of Apple's integrated ecosystem of hardware, software, and services. His relentless focus on putting perfect products before profits led Apple to create innovative devices like the iMac, iPod, iPhone and iPad that delighted customers around the world.
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1) Find and research 3-4 effective documentary films and 3-4 effective TV documentaries that are related to their topic.
2) Create a PowerPoint documenting information about each documentary such as topic, purpose, date, and producer. They should also include a link to or photos from each documentary with labels to show techniques learned.
3) In the PowerPoint, include slides showing what they learned from the documentaries and what inspired them for their own documentary.
The document discusses the use of new media technologies throughout the stages of planning, researching, producing, and evaluating a short film project. Key technologies used included:
- Blogger for initial research posting and tagging
- YouTube for additional research, hosting rough cuts and the final film
- Celtx to create a professional script
- Premier Pro for editing, adding effects, titles, and sound
- Photoshop to design the film poster and logo
- Google Forms to create and analyze audience questionnaires
- Facebook Messenger for group communication
- PowerPoint, Prezi and blog posts for final evaluations
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The document discusses strategies for making the most of social media. It provides tips on listening to audiences, enabling communities, spreading content, and measuring effectiveness. Examples are given of both best practices like Reckitt Benckiser's social media case study and potential pitfalls like companies buying questionable palm oil. The overall message is that social media requires active engagement with customers at all stages from listening to sharing to analytics.
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The document outlines an assignment for students to research effective documentary films and television programs for inspiration in developing their own documentary. As a group, students are asked to:
1) Find and research 3-4 effective documentary films and 3-4 effective TV documentaries that are related to their topic.
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3) In the PowerPoint, include slides showing what they learned from the documentaries and what inspired them for their own documentary.
The document discusses the use of new media technologies throughout the stages of planning, researching, producing, and evaluating a short film project. Key technologies used included:
- Blogger for initial research posting and tagging
- YouTube for additional research, hosting rough cuts and the final film
- Celtx to create a professional script
- Premier Pro for editing, adding effects, titles, and sound
- Photoshop to design the film poster and logo
- Google Forms to create and analyze audience questionnaires
- Facebook Messenger for group communication
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• Intro
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9. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
Thursday, September 8, 11
10. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
Thursday, September 8, 11
11. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
• Free Strategy Booklet - 33 Content Strategies that work
Thursday, September 8, 11
12. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
• Free Strategy Booklet - 33 Content Strategies that work
• Questions & Answers (Hopefully!)
Thursday, September 8, 11
13. IN SUMMARY
What type of Facebook presence you need
Getting the most out of your activity
How to get more customers
How you’ll know if it’s working or not
Thursday, September 8, 11
47. MENU TAB
http://www.facebook.com/menutab
Thursday, September 8, 11
48. OTHER TABS WE’VE ADDED
Sawmill Restaurants
Hellas Nightclub
Thursday, September 8, 11
49. WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
50. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
Thursday, September 8, 11
51. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
Thursday, September 8, 11
52. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
Thursday, September 8, 11
53. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
Thursday, September 8, 11
54. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
Thursday, September 8, 11
55. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
Thursday, September 8, 11
56. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
Thursday, September 8, 11
57. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
Thursday, September 8, 11
58. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
Thursday, September 8, 11
59. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
REPLIES & COMMENTS
Thursday, September 8, 11
63. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
Thursday, September 8, 11
64. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE
Thursday, September 8, 11
65. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE
INCENTIVISE YOUR CUSTOMERS TO ENGAGE
Thursday, September 8, 11
66. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE
INCENTIVISE YOUR CUSTOMERS TO ENGAGE
Thursday, September 8, 11