Bankers Association Communications Conference Deck

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The document discusses strategies for website development on a budget. It recommends focusing on an open-source content management system to reduce total cost of ownership, democratizing content creation, and investing in analytics and design. The document provides steps to start the process, including reviewing analytics, creating specifications, information architecture, and continuous testing and review. The overall message is that simpler solutions can be harder but are worth it to move projects forward within budget constraints.

Technology Education

Is your Website working hard for you?

Thursday, November 7, 13

SOCIAL MEDIA SOCIAL MEDIA

That’s been one of my mantras — focus
and simplicity.
Simple can be harder than complex: You
have to work hard to get your thinking
clean to make it simple.
But it’s worth it in the end because once
you get there, you can move mountains.

DROP US A LINE

WEBSITE

FACEBOOK

(804)788.1414

Hodgesdigital.com

Facebook.com/HodgesDigital

Thursday, November 7, 13

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

Thursday, November 7, 13

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

Thursday, November 7, 13

03
MOBILE

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

04
MASSERATI OR
TOYOTA

Thursday, November 7, 13

03
MOBILE

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

04

05

MASSERATI OR
TOYOTA

FIRST STEPS

Thursday, November 7, 13

03
MOBILE

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

MOBILE

04

05

06

MASSERATI OR
TOYOTA

FIRST STEPS

Q&A

Thursday, November 7, 13

03

WH Y N O W ? : A M O ST E X CI T I N G CHA R T

Thursday, November 7, 13

STRATEGIC FRAMEWORK

Thursday, November 7, 13

STRATEGIC FRAMEWORK

01
PEOPLE

See
Think
Do + Share

Thursday, November 7, 13

STRATEGIC FRAMEWORK

01

02

PEOPLE

CONTENT

See
Think
Do + Share

Thursday, November 7, 13

What
When

STRATEGIC FRAMEWORK

01

02

03

PEOPLE

CONTENT

CONTEXT

See
Think
Do + Share

Thursday, November 7, 13

What
When

Location
Occasion

Virginia Community College System - OLD

Thursday, November 7, 13

Virginia Community College System - Redesign

Thursday, November 7, 13

WHY NO W ? : M O BI LE I S MA I N ST R E A M

Thursday, November 7, 13

Virginia Community College System

Thursday, November 7, 13

Mobile Technology - Apps
NATIVE
Rich User experience
Can take advantage of all device
capabilities
Discoverability
HYBRID
One Code base
Memory leaks
Limitations on using device capabilities
WEB APPS
Wi-Fi required, poor user experience
Limited use of device features
No approval process
Thursday, November 7, 13

W EBS I T E O N A B U DGE T

Thursday, November 7, 13

G ET M O R E FOR LE SS

Thursday, November 7, 13

G ET M O R E FOR LE SS
•

Open-Source CMS

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
•

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
•

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize Content Creation
•

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize Content Creation
• Don’t jump on fads
•

Thursday, November 7, 13

F I R S T STE P S

Thursday, November 7, 13

S T A RT HE R E

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics
• Decide on your budget

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

Thursday, November 7, 13

Organizational goals (If your website were to

S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

•

Organizational goals (If your website were to
disappear, what would users not be able to do?)
User surveys
Best Practices

Create Use cases

Thursday, November 7, 13

DROP US A LINE

WEBSITE

FACEBOOK

(804)788.1414

Hodgesdigital.com

Facebook.com/HodgesDigital

Thursday, November 7, 13

Q U E S TI ON S?
s o n a l i @ ho dgesd ig it al .c om

Thursday, November 7, 13

Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base but also a customer-base. Adam also explains the techniques he uses to guide free users to a premium product. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.

You Created a Plugin. Now What? WordCamp Sacramento

Adam W. Warner

Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.

Ash Nallawalla Presentation at Pubcon 2015

DFWSEM

This document discusses lateral keyword research techniques for content writers. It recommends going beyond basic keyword search volume data and analyzing how competitors are ranking for keywords. The document teaches analyzing a topic's top ranking pages to see which keywords they use most frequently using term frequency analysis and inverse document frequency. This reveals underutilized keywords a writer could consider to make content more visible to search engines.

Data Interoperability for Learning Analytics and Lifelong Learning

Megan Bowe

This document discusses the need for data interoperability to enable lifelong learning analytics. It notes that currently most learning analytics focus on understanding and optimizing formal learning environments rather than the learner perspective across multiple contexts. The lack of interoperability between different education systems means data is often stored in incompatible ways, making analysis difficult. The document proposes using open standards like xAPI to better link learning data across systems and support personalized, lifelong learning through interoperable analysis.

The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketin...

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Keynote #5 scaling up design by jurgen spangl

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This document appears to be a series of tweets and posts by Jurgen Spangl discussing the transition at Atlassian from an engineering-led process to an experience-led process where design plays a more central role. Some key points discussed include establishing true triads between engineering, design, and product management; making sure responsibilities are clearly defined; and focusing on listening to users and delivering the best possible experience.

Workshop #2: User Research For Everyone by Aras Bilgen

ux singapore

In this workshop, you will be introduced to the field of design research through a broad range of design research methods. The workshop will focus on several selected methods that anyone can use, regardless of background and job description. You will learn about selected quantitative methods (usage data, analytics, in-app audits) and qualitative methods (interviews and field immersion), and how to combine quantitative and qualitative methods to fit your project needs. Through this workshop, you will also find out ways to share findings effectively and turn them into actionable projects within the organisation.

Real life aws_user_data_auto_scale

noizwaves

User-data allows scripts to run on instance bootup, enabling automated configuration. IndexMedia improved deployment time from 30 minutes to 90 seconds by splitting scripts into static and instance-specific parts. AutoScale automatically launches and terminates instances to maintain performance within specified bounds based on metrics like CPU utilization. With just four commands, IndexMedia set up an AutoScale group with a scaling policy and alarm to dynamically scale their fleet based on load, solving their problem of maintaining consistent user experience.

Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.

Ash Nallawalla Presentation at Pubcon 2015

DFWSEM

Data Interoperability for Learning Analytics and Lifelong Learning

Megan Bowe

The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketin...

Conductor

Keynote #5 scaling up design by jurgen spangl

ux singapore

Workshop #2: User Research For Everyone by Aras Bilgen

ux singapore

Real life aws_user_data_auto_scale

noizwaves

Platform features

Hodges_Digital

Hd selected portfolio

Hodges_Digital

The document provides a summary of projects in web strategy, mobile development, and social media analytics. It lists several apps and websites created for clients in education, manufacturing, moving services, and wedding planning. Awards and accomplishments are mentioned, including helping rural students and reducing machine downtime for manufacturers. The portfolio highlights skills in responsive web and mobile app design using strategies like gamification, role-based navigation, and just-in-time knowledge transfer.

Shell

ipshit

Royal Dutch Shell is a global oil and gas company headquartered in The Netherlands and the UK. It operates across the entire oil and gas value chain from exploration to production to refining to distribution. Shell is also active in renewable energy like biofuels, hydrogen, solar, and wind. The company's logo started as a realistic shell in 1900 and evolved over time, becoming simpler and more recognizable through the addition of colors and a streamlined design in the 1970s.

Matrizes+,determinantes+e+sistemas+lineares.refugiodosanjos

Hodges Digital Mobile/Web Porfolio

Hodges_Digital

The document provides summaries of projects completed by Hodges Digital for various clients. It describes mobile apps created for the Virginia Education Wizard to provide school information, Rutgers University Athletics to access sports information, and Hilldrup Move Pro to help organize moving contents. It also summarizes responsive websites created for the Virginia Community College System to present content across devices, and Elevate VA to centralize career and business resources. Finally, it discusses a microsite for Virginia Commonwealth University's School of Business aimed at students and an online resource site for Virginia teachers to find economic and financial literacy materials.

hD Digital Everywhere.pdf

Hodges_Digital

This document summarizes several projects including a mobile app to provide college and career information to disadvantaged youth, a responsive website for Virginia's workforce development organization, expanding an education wizard app to include veterans, and developing an Apple Watch and tablet app. The goals, strategies, and results are presented for each project including increased usage and positive app ratings.

Hearing loss

dmaximo

The document discusses several topics related to hearing and the nervous system: 1) It describes how sound is transmitted through the inner ear to the brain where it is interpreted as sound. Damage to neurons in the brain, spinal cord or optic nerves can cause communication issues. 2) Risk factors for permanent hearing loss include aging, exposure to loud noises, certain drugs, and fluid buildup in the inner ear. 3) Ways to prevent hearing loss include avoiding loud noises, using ear protection, and keeping music volumes moderate. 4) Different types of hearing loss like sensorineural damage usually cannot be repaired surgically and are treated with hearing aids. 5) Common hearing aid styles include B

Hearing loss

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Hodges digital strategies portfolio mobile

Hodges_Digital

Hodges Digital provides digital design, social media, and community engagement services. They have experience with mobile app development, responsive website design, and social media strategies. Their case studies demonstrate success in creating apps and websites for education, non-profit, and business clients that achieve goals like increased engagement, positive reviews, and streamlined content delivery across devices.

AngelCube - Learnings Week 7

noizwaves

Week 7 saw Giftless change its name to Group Photo Cards, part ways with Paul, and focus on faster web development with Sam and Fenn. The name later changed back to Gift Discovery. Metrics showed 257 registered users but the number was not very representative. Week 8 milestones included finalizing legals, defining the product for demo day, and nailing down details like whether the focus would be mobile/web, which countries, and the target market segment.

Hodges Digital Selected Portfolio

Hodges_Digital

The document provides details on several projects including creating a mobile app experience for Rutgers sports fans, differentiating a competitor's product to help customers improve their moving experience, increasing fundraising through social media for Childfund, extending a training app to Apple Watch, addressing consumer needs for wedding planning through a mobile app, and building awareness of new store openings through social media for Carmax.

Mobile Excellence Awards 2013 submission - HDS supplement

Hodges_Digital

Hilldrup Moving & Storage is one of the largest United Van Lines operators on the east coast with over 100 years of history. They tasked Hodges Digital Strategies with developing a mobile app, MovePro, to help customers better manage their move. MovePro allows users to track tasks, contact movers, keep inventory of boxes, and access utilities to help with the transition. The app was designed to provide ongoing value for customers beyond just the moving day.

Hd higher ed and other examples

Hodges_Digital

This document provides an overview of Hodges Digital, including their services in web strategy, mobile, social, and analytics. It lists their contact information and describes their team's consulting background and multidisciplinary approach to projects. It then highlights some of Hodges Digital's education clients and provides brief summaries of projects conducted for Rutgers University, Virginia Community College System, Johns Hopkins University, and Virginia Commonwealth University.

Slideshare

MindyReinhart

SlideShare is a free web-based slide hosting service that allows users to upload and share PowerPoint, Keynote, PDF and other presentation files. It was launched in 2006 for business use but can also be used for education purposes by making it easy for teachers to share presentations online without requiring downloads. The service also offers paid subscription tiers with additional features and offers Zipcast, a social web conferencing system integrated in 2011 to allow presentations with audio, video and chat.

Hodges Digital Selected Portfolio - web

Hodges_Digital

This document summarizes several projects completed by Hodges Digital including responsive websites for Virginia Community College System (VCCS) and Elevate VA, as well as a mobile app called Hilldrup Move Pro. For VCCS, the goal was to reimagine their user experience and simplify their 1000+ page website. This led to halving the bounce rate and increasing targeted visits and engagement. For Elevate VA, the goal was to modernize and realign their website to better target audiences. They incorporated role-based navigation and resources. The site now serves as the starting point for all job seekers and businesses in Virginia. Hilldrup's app was designed to help with the move process and increased their

Mindy's Goldfish PowerPoint

MindyReinhart

Goldfish come in hundreds of varieties and have been domesticated in China for over 1000 years. The document describes several common types of goldfish including Comet goldfish, which can grow up to 12 inches and have a deeply forked tail, and Oranda goldfish which grow 8-12 inches and develop a hood-like growth on their heads. Goldfish varieties differ in traits like body shape, fin type, coloration and size.

Form proposal-wisuda-pensi-di-internet

Aden Soetrisno

impact_mapping

Andrew Larcombe

Impact mapping is a strategic planning technique that helps organizations align their product development activities with business objectives. It creates a multi-level mind map centered around a business goal, mapping how user impacts and potential features can deliver on that goal. Done collaboratively, impact mapping helps derive scope from goals, visualize relationships, and guide iterative delivery.

Scaling postgres

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Swissnex: big project success with small web teams

Francis Zablocki

The document discusses strategies for achieving success on big projects with small web teams. It recommends taking a lean approach by trimming unnecessary processes, using collaborative tools, and streamlining communication. The project lifecycle is broken down into strategizing, planning, creating, implementing, and evaluating. Specific lean tools and techniques are suggested for each part of the process, such as using a need/want/wish grid for strategizing, collaborative project management platforms for planning, paper prototyping for creating, and usability testing for implementation. The overall message is that limiting time, budget and resources requires trimming fat from the typical project process.

Advanced business models i catapult

Founder-Centric

This document discusses business models and the importance of understanding how all parts of a business model work together. It emphasizes using tools like the Business Model Canvas to help map out key aspects of a business like infrastructure, customers, partnerships, revenue streams, and costs. The document provides examples of using these tools to prototype different business model options, identify risks, and guide business strategy and experimentation. It stresses testing assumptions, gathering customer feedback, and continually learning and adapting the business model based on what works.

permanent beta (∞β):Your Ecommerce Optimization Framework

Abhishek Tiwari

The document outlines an ecommerce optimization framework called "permanent beta" that involves continuously testing and optimizing various aspects of the online shopping experience. It describes challenges like improving conversion rates. The framework includes optimization of content, UX/UI, personalization, conversion, average transaction value, and recovery. The basic steps are to align goals with objectives, identify funnels, generate hypotheses, run experiments, and repeat. Various experiment types and tools are also discussed. Specific areas that can be optimized are then covered like content, UX/UI, personalization, and key performance indicators.

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permanent beta (∞β):Your Ecommerce Optimization Framework

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"Unlocked: The Hybrid Cloud" Business Track

Hart Hoover

This document appears to be notes from a presentation on cloud computing. It discusses key cloud concepts like deployment models (IaaS, PaaS, SaaS), the risks and benefits of "shadow IT", how to evaluate workloads for cloud migration, and hybrid cloud strategies. It also covers the "five pillars of cloudiness" - parallelism, modularity, horizontal scaling, agility, and security. Examples are given around each concept to illustrate it.

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Escalando una PHP App con DB sharding - PHP Conference

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The document discusses scaling a PHP application using database sharding and Amazon Web Services. It describes using MySQL databases sharded across multiple database servers to improve scalability. Key points include using an application driver to determine which shard to write to, caching static files and data, and leveraging various Amazon services like S3, EC2, CloudWatch, and Route 53. Benefits of this approach include smaller, faster databases that are easier to manage and scale out writes by adding additional database shards.

Lessons learned3yearsappstore

Mohammad Azam

The document discusses lessons learned from 3 years of developing apps for the iOS App Store. It covers why the author chose to develop for iOS, the typical investment required, strategies for coming up with ideas, tools and frameworks used, the importance of design, implementation considerations, setting goals, avoiding shortcuts, not reinventing the wheel, asking for help, backing up code, icon design, pricing strategies, and marketing tactics. The author emphasizes following your passion, paying attention to design, not taking shortcuts in development, asking for help when needed, and testing different pricing strategies.

Inclusive & Accessible UX Practices – How Low-Fidelity Artifacts Promote Whol...

Atomic Object

High-fidelity, carefully-annotated wireframes and design mockups are brittle and time-consuming to manage, often requiring expensive software and specialized skill to create and maintain. In this talk, Brittany will share case studies of how poly-skilled product teams of designers and developers at Atomic Object share tasks and collaborate on UX, focus on the user, and iterate on design quickly by using low-fidelity sketches, storyboards, and mockups. She will share techniques for creating flexible, easily-managed design artifacts, as well as discuss the benefits and caveats of these techniques.

Selling un$exy - Insights on building a sales team

Jamie Sutherland

The document provides insights for building an effective sales team from the president of Xero US. The insights include defining business goals and an appropriate sales structure, sorting out a recruit strategy by defining roles and hiring models, focusing on important metrics, and maintaining a fun work environment. Key metrics discussed are monthly recurring revenue, churn rate, lifetime value of a customer, cost to acquire a customer, and months to recover customer acquisition costs.

CHANGE LEADERSHIP WITH KANBAN (SIGI KALTENECKER) - LKCE13

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It seems to be common sense that we need more than Kanban mechanics in order to create a sustainable culture of continuous improvement. State-of-the-art change and leadership practices are inevitable if we want to realize the full potential of Kaizen. But what about the general question of how to lead change within a specific organizational environment? How do we align evolutionary change with other approaches such as Six Sigma, CMMI or Scrum? How do we coordinate our various change initiatives on the strategic level to make sure that they complement rather than undermine each other? Building on my ideas presented at the LKNA13 and posted on our Platform for Agile Management (http://p-a-m.org/2013/05/change-management-with-kanban/) I would like to show how to answer these questions by making change as visible as possible, limiting change in progress to foster flow, aligning different initiatives on the strategic level, creating a powerful change coalition building on fast feedback loops, leading change with a consistent focus on stakeholder value. Referring to my experience with some Swiss, German and Austrian companies I will explore how these practices work and how they help to improve change leadership at all levels.

12 Easy Ways To Get Your CSRs To Sell More - And Love It!

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The document contains announcements for upcoming webinars and events hosted by Agency Revolution, including interviews with industry leaders and discussions on topics like the state of the industry. Specific webinars and events announced include an interview with Richard Kerr on November 7th, a state of the industry discussion on November 14th, a CSR Mastery webinar available starting November 18th, and an interview with Jeff Yates on November 21st. Future events in 2014 like a marketing tips festival and a thought leadership seminar are also listed. The document provides an agenda for an upcoming webinar on obstacles to CSR sales and ways to overcome them.

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Build Your MVP

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More from Hodges_Digital

Hd higher ed project overviews

Hodges_Digital

hD is a woman-owned digital consulting firm based in Richmond, Virginia. They take a solution-based approach to projects, focusing on moving business goals and solving problems. Their team consists of consultants, analysts, architects, designers, developers and data scientists. They have worked with several educational institutions including Rutgers University, Virginia Commonwealth University, Johns Hopkins Engineering, and the Virginia Community College System on projects such as mobile and web apps, website redesigns, and evaluating technology infrastructure.

Hd selected portfolio

Hodges_Digital

The document outlines several projects completed by MCR Federal including mobile apps, websites, and social media apps. Key projects included a Virginia education app to provide college information to rural youth, a Rutgers athletics app, a Hilldrup moving company app, redesigns of websites for Virginia community colleges and MCR Federal itself. MCR Federal also developed many social media apps, including being one of the first Facebook app developers.

hD selected portfolio Old

Hodges_Digital

This document provides summaries of various projects completed by Hodges Digital including hybrid mobile apps, native iOS apps, responsive websites, and Facebook apps. The Virginia Education Wizard mobile app allowed users to access college and career information from the web app. Rutgers Athletics and HillDrup Move Pro apps were designed to be magazine-style organizational tools for events and moving respectively. Websites for VCCS and Elevate VA were redeveloped using responsive design to be accessible across devices. Hodges Digital also created over 150 apps for Facebook partners.

Hodges Digital Move Pro Features

Hodges_Digital

This document provides an overview of the MovePro mobile app created for a large United Van lines operator. The app was designed to make the moving process less stressful for customers by providing tools, resources, and the ability to track tasks, shipments, and unpacked belongings. Key features of the app include a dashboard to view move status, checklists, and contact a move counselor; tracking unpacked boxes by room and labeling them with scannable QR codes; and various "micro utilities" like time/currency conversion and links to set up utilities at the new home. The goal was to radically improve the customer experience in the moving industry.

Hodges digital strategies case studies

Hodges_Digital

Hodges Digital Portfolio provides digital strategies and technical solutions to help customers grow audiences through effective communications and innovative technology. They specialize in design, social media, and mobile solutions. Some of their case studies include building mobile websites and apps for organizations like VCU School of Business, Rutgers Athletics, and Hilldrup Moving and Storage.

Facebook Preferred Developers Consultant Application

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Hodges Digital Strategies developed a multi-round Facebook contest called the Summer Unplugged Pin Decorating Contest for their client AMF Bowling Centers to promote an in-center pin decorating program. Over the course of the summer, users uploaded photos of their decorated pins online to be voted on by friends. Pins with the most votes in each round advanced, with winners determined in the final round. The contest engaged over 16,000 fans and raised $4,920.50 for a nonprofit.

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1. Is your Website working hard for you? Thursday, November 7, 13

2. SOCIAL MEDIA SOCIAL MEDIA That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. DROP US A LINE WEBSITE FACEBOOK (804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital Thursday, November 7, 13

3. Thursday, November 7, 13

4. 01 WHY NOW? Thursday, November 7, 13

5. 01 02 WHY NOW? STRATEGIC FRAMEWORK Thursday, November 7, 13

6. 01 02 WHY NOW? STRATEGIC FRAMEWORK Thursday, November 7, 13 03 MOBILE

7. 01 02 WHY NOW? STRATEGIC FRAMEWORK 04 MASSERATI OR TOYOTA Thursday, November 7, 13 03 MOBILE

8. 01 02 WHY NOW? STRATEGIC FRAMEWORK 04 05 MASSERATI OR TOYOTA FIRST STEPS Thursday, November 7, 13 03 MOBILE

9. 01 02 WHY NOW? STRATEGIC FRAMEWORK MOBILE 04 05 06 MASSERATI OR TOYOTA FIRST STEPS Q&A Thursday, November 7, 13 03

10. WH Y N O W ? : A M O ST E X CI T I N G CHA R T Thursday, November 7, 13

11. STRATEGIC FRAMEWORK Thursday, November 7, 13

12. STRATEGIC FRAMEWORK 01 PEOPLE See Think Do + Share Thursday, November 7, 13

13. STRATEGIC FRAMEWORK 01 02 PEOPLE CONTENT See Think Do + Share Thursday, November 7, 13 What When

14. STRATEGIC FRAMEWORK 01 02 03 PEOPLE CONTENT CONTEXT See Think Do + Share Thursday, November 7, 13 What When Location Occasion

15. Virginia Community College System - OLD Thursday, November 7, 13

16. Virginia Community College System - Redesign Thursday, November 7, 13

17. Thursday, November 7, 13

18. WHY NO W ? : M O BI LE I S MA I N ST R E A M Thursday, November 7, 13

19. Virginia Community College System Thursday, November 7, 13

20. Mobile Technology - Apps NATIVE Rich User experience Can take advantage of all device capabilities Discoverability HYBRID One Code base Memory leaks Limitations on using device capabilities WEB APPS Wi-Fi required, poor user experience Limited use of device features No approval process Thursday, November 7, 13

21. W EBS I T E O N A B U DGE T Thursday, November 7, 13

22. G ET M O R E FOR LE SS Thursday, November 7, 13

23. G ET M O R E FOR LE SS • Open-Source CMS Thursday, November 7, 13

24. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Thursday, November 7, 13

25. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Thursday, November 7, 13

26. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Thursday, November 7, 13

27. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Don’t jump on fads • Thursday, November 7, 13

28. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Don’t jump on fads • Invest in Analytics • Thursday, November 7, 13

29. G ET M O R E FOR LE SS Open-Source CMS • TCO - Total Cost of Ownership • Content creation takes the longest • Democratize Content Creation • Don’t jump on fads • Invest in Analytics • Design is expensive - BUT WORTH IT! • Thursday, November 7, 13

30. F I R S T STE P S Thursday, November 7, 13

31. S T A RT HE R E Thursday, November 7, 13

32. S T A RT HE R E • Review Analytics Thursday, November 7, 13

33. S T A RT HE R E • Review Analytics • Decide on your budget Thursday, November 7, 13

34. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine Thursday, November 7, 13

35. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ Thursday, November 7, 13 Organizational goals (If your website were to

36. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ Thursday, November 7, 13 Organizational goals (If your website were to disappear, what would users not be able to do?)

37. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ Thursday, November 7, 13 Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys

38. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Thursday, November 7, 13 Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices

39. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ • Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases Thursday, November 7, 13

40. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Thursday, November 7, 13

41. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Content, content, content • Thursday, November 7, 13

42. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Content, content, content • Design, Develop, TEST! • Thursday, November 7, 13

43. S T A RT HE R E • Review Analytics • Decide on your budget • Create high level specs that combine ➡ ➡ ➡ Organizational goals (If your website were to disappear, what would users not be able to do?) User surveys Best Practices Create Use cases • Information Architecture • Content, content, content • Design, Develop, TEST! • Review Analytics • Thursday, November 7, 13

44. DROP US A LINE WEBSITE FACEBOOK (804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital Thursday, November 7, 13

45. DROP US A LINE WEBSITE FACEBOOK (804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital Thursday, November 7, 13

46. Q U E S TI ON S? s o n a l i @ ho dgesd ig it al .c om Thursday, November 7, 13

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