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Is the Freemium Model Right for your Plugin?

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This is based on our 18 month experiment with MailPoet, a newsletter plugin for WordPress

www.mailpoet.com/

Published in: Technology, News & Politics
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Is the Freemium Model Right for your Plugin?

  1. 1. Is the Freemium Model Right for Your Plugin? Friday, 11 October, 13
  2. 2. This is how we did it. Friday, 11 October, 13
  3. 3. Friday, 11 October, 13
  4. 4. Raise your hand if... Friday, 11 October, 13
  5. 5. +2 Friday, 11 October, 13
  6. 6. 2 years ago. Friday, 11 October, 13
  7. 7. Prelaunch checklist. Friday, 11 October, 13
  8. 8. Repo Google Recommendations Friday, 11 October, 13
  9. 9. Repo: 55% Google: 22% Recommendations: 23% Friday, 11 October, 13
  10. 10. 47% drop off Friday, 11 October, 13
  11. 11. Branding? Do the Woo. Friday, 11 October, 13
  12. 12. Free. $99. Friday, 11 October, 13
  13. 13. Lurker. Friday, 11 October, 13
  14. 14. 6 months go by... Friday, 11 October, 13
  15. 15. Launch! Friday, 11 October, 13
  16. 16. 50 million possibilities. Friday, 11 October, 13
  17. 17. Yoast SEO... 2 million? Friday, 11 October, 13
  18. 18. Friday, 11 October, 13
  19. 19. The French save the day. Friday, 11 October, 13
  20. 20. WordCamps*8 Friday, 11 October, 13
  21. 21. Talking vs Sponsoring Friday, 11 October, 13
  22. 22. 6 months after launch. Friday, 11 October, 13
  23. 23. 60,000 Friday, 11 October, 13
  24. 24. Affiliates? Friday, 11 October, 13
  25. 25. Reviews? Friday, 11 October, 13
  26. 26. 7/7 365 free users Friday, 11 October, 13
  27. 27. Friday, 11 October, 13
  28. 28. Update regularly. Friday, 11 October, 13
  29. 29. 12 months after. Friday, 11 October, 13
  30. 30. 200,000 downloads 20,000 users? Friday, 11 October, 13
  31. 31. Competitors! Friday, 11 October, 13
  32. 32. Break “even”. Friday, 11 October, 13
  33. 33. Hire. Friday, 11 October, 13
  34. 34. 400 tickets 30% Friday, 11 October, 13
  35. 35. Highest rated. Most popular. Friday, 11 October, 13
  36. 36. Coupon does not equal commitment. Friday, 11 October, 13
  37. 37. 18 months after. Today. Friday, 11 October, 13
  38. 38. 600,000 50,000 900 tickets 6 full time Friday, 11 October, 13
  39. 39. 4000 / month Friday, 11 October, 13
  40. 40. 1% 2% 3% 4% 5% Friday, 11 October, 13
  41. 41. No trialware. Friday, 11 October, 13
  42. 42. 35% are unaware of the Premium. Friday, 11 October, 13
  43. 43. In the shadow of the chimp. Friday, 11 October, 13
  44. 44. Raise your hand if... Friday, 11 October, 13
  45. 45. Advice? @mail_poet Friday, 11 October, 13

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