The document provides a marketing plan outline to promote the launch of a Bachelor of Science in Nursing (BSN) program across 6 schools in 2 regions. It includes target market details, current and future realities of the target, media usage, and specific marketing strategies across web, business development reps, traditional, and public relations. The strategies will utilize paid search, display ads, retargeting, a nursing program microsite, Facebook ads, TV, outdoor, and print public relations over a 6 month period.