This document outlines Beep Bank's five-year marketing plan created by its five founders. It summarizes that Beep Bank launched three years ago and has seen higher than expected demand. The plan is to secure additional funding to grow and inform employees of the company's direction. It aims to offer new products that clients have shown interest in, and increase distribution to younger generations in educational institutions. The implementation section describes training staff, maintaining relationships, and ensuring regulatory compliance. Key activities include community marketing campaigns, events targeting educational institutions, savings awareness specials, and designing new student ATM cards. Progress will be evaluated over six months.
Le forum SunRise-Smart City (Lille 2015) est organisé par l'équipe et les partenaires du projet SunRise pour présenter (i) - 4 ans de retour d’expériences du projet SunRise « Démonstrateur à grande échelle de la Smart City »
et (ii) un état de lieu et perspectives des projets Smart City dans le monde. Le forum aura lieu à Polytech'Lille du 9 au 10 novembre 2015.
Inria - Rapport annuel 2012 : Le numérique, enjeu socialInria
En l’espace d’une génération, le numérique a bouleversé nos vies et nos activités, en changeant même notre vision du monde. On le retrouve dans tous les domaines, avec la modélisation, l’analyse et le traitement de données, dont le volume et la complexité ne cessent d’augmenter, notamment depuis la démocratisation d’Internet. Il est également au cœur des problématiques de santé, de gestion de l’énergie et des ressources naturelles, de préservation de l’environnement, d’éducation et plus largement de société : en transformant nos modes de communication et d’information, il modifie par là même notre rapport aux autres et au monde. Ces problématiques sont autant de nouveaux défis que les chercheurs d’Inria doivent relever pour accompagner la transformation numérique de nos cadres de vie et préparer le monde de demain…
Presentation delivered by Dr Dr Ala Alwan, WHO Regional Director for the Eastern Mediterranean at the 62nd Session of the WHO Regional Committee for the Eastern Mediterranean
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Catalogue logiciels "bio-informatique et outils numériques"Inria
Le 11 février dernier, Inria, en partenariat avec Lyonbiopôle, a organisé une Rencontre Inria Industrie sur le thème "Bio-informatique et outils numériques pour les produits de santé". Après une matinée consacrée à des conférences, les participants ont pu découvrir les 25 démonstrations animées par des chercheurs Inria et 5 de leurs partenaires académiques et industriels. Consultez le catalogue présentant les logiciels Inria sur la thématique.
"Le traitement automatique du langage (TAL) face aux données textuelles volumineuses et potentiellement dégradées : qu’est-ce que cela change ?" : Présentation de Pascale Sebillot, chercheuse à l'IRISA lors du séminaire IST Inria : "Big Data, nouvelles partitions de l'information" ; Saint-Paul-Lès-Dax du 6 au 10 octobre 2014.
Pioneer Expeditions utilised many elements of online marketing but felt they were being left behind especially with regard to social media. Digital Destinations provided a great basis of the tools available to them, as well as some interesting insights and ideas for future improvements to both their website and engaging with their clients. They made some specific improvements to their email newsletter including giving more tips and useful information about travel in general and more opportunities for clients to interact with them.
Le forum SunRise-Smart City (Lille 2015) est organisé par l'équipe et les partenaires du projet SunRise pour présenter (i) - 4 ans de retour d’expériences du projet SunRise « Démonstrateur à grande échelle de la Smart City »
et (ii) un état de lieu et perspectives des projets Smart City dans le monde. Le forum aura lieu à Polytech'Lille du 9 au 10 novembre 2015.
Inria - Rapport annuel 2012 : Le numérique, enjeu socialInria
En l’espace d’une génération, le numérique a bouleversé nos vies et nos activités, en changeant même notre vision du monde. On le retrouve dans tous les domaines, avec la modélisation, l’analyse et le traitement de données, dont le volume et la complexité ne cessent d’augmenter, notamment depuis la démocratisation d’Internet. Il est également au cœur des problématiques de santé, de gestion de l’énergie et des ressources naturelles, de préservation de l’environnement, d’éducation et plus largement de société : en transformant nos modes de communication et d’information, il modifie par là même notre rapport aux autres et au monde. Ces problématiques sont autant de nouveaux défis que les chercheurs d’Inria doivent relever pour accompagner la transformation numérique de nos cadres de vie et préparer le monde de demain…
Presentation delivered by Dr Dr Ala Alwan, WHO Regional Director for the Eastern Mediterranean at the 62nd Session of the WHO Regional Committee for the Eastern Mediterranean
Inria - Strategic Plan 2013-2017 "Towards Inria 2020"Inria
Inria has drawn up its strategic plan for 2013-2017 with the aim of contributing, in its field of scientific expertise, to meeting the social and economic challenges of our time. The plan sets out seven scientific priorities and explains the Institute's ambitions and objectives.
Catalogue logiciels "bio-informatique et outils numériques"Inria
Le 11 février dernier, Inria, en partenariat avec Lyonbiopôle, a organisé une Rencontre Inria Industrie sur le thème "Bio-informatique et outils numériques pour les produits de santé". Après une matinée consacrée à des conférences, les participants ont pu découvrir les 25 démonstrations animées par des chercheurs Inria et 5 de leurs partenaires académiques et industriels. Consultez le catalogue présentant les logiciels Inria sur la thématique.
"Le traitement automatique du langage (TAL) face aux données textuelles volumineuses et potentiellement dégradées : qu’est-ce que cela change ?" : Présentation de Pascale Sebillot, chercheuse à l'IRISA lors du séminaire IST Inria : "Big Data, nouvelles partitions de l'information" ; Saint-Paul-Lès-Dax du 6 au 10 octobre 2014.
Pioneer Expeditions utilised many elements of online marketing but felt they were being left behind especially with regard to social media. Digital Destinations provided a great basis of the tools available to them, as well as some interesting insights and ideas for future improvements to both their website and engaging with their clients. They made some specific improvements to their email newsletter including giving more tips and useful information about travel in general and more opportunities for clients to interact with them.
I am a result driven marketing and communication expect with over ten years of experience in the field of sales and telecommunication. Have the capacity to meet the challenges of the industry.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
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Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Phumela presents Marketing
1. 1. Executive Summary
• Five-year marketing plan for Beep bank, created by its five founders
• Secure additional funding for growth and to inform employees about the company’s current status and direction.
• Launched three years ago, demand for products has been higher than expected.
• Beep Bank realised that savings minded clients are more ready than Beep Bank currently offers.
• Clients are also interested in extending their product line as well as adding new product lines on to their banking
packages.
• Primary, High and Tertiary Educational Institutions.
• Receptive marketing environment to high-quality service, products reflecting the interests and needs of the
South African market.
• Beep Bank can increase its distribution, offer new banking products, and win new clients of the younger
generation.
Beep
Beep
With you all the way
2. PHU 5. Implementation
• Beep Bank currently is not adequately prepared = change management is required.
• Training by November 2014. This includes permanent staff…
• This is one of the factors that affect the implementation process of this Marketing Plan at
Beep Bank.
• Representatives from Beep Bank headquarters = mentoring roles = background
information.
• A close relationship will be maintained with the auditing and accounting professions.
• Consumer Protection Code. quality risk management practices; e.g. information
• Technological changes
With you all the way
3. 5.1. Activity: Community Marketing campaign
• Announcement Letters.
• VIP Invitations.
• Supplies for Chamber Ribbon Cutting Event.
• Direct mail.
• Announcement print ad.
• Radio ads.
• Lobby signs in branches.
• Exterior signage on building – “Coming Soon”
Person Responsible: Public Relations Manager
Budget: R900 000
Completion Date: November 2014
4. 5.2. Activity: Educational Institution Campaign
• Begin to develop invite lists for all events
• Book entertainment (music) for VIP Celebration
• Plan food for receptions (and drink)
• Determine prizes for coloring/essay contest
• Order series of banners for branch
• Pylon Sign installed
Person Responsible: Beep Bank Events manager
Budget: R900 000
Completion Date: December 2014
5. 5.3. Activity: Saving Awareness Special
• Stock branch with specialties (for all & for account openings)
• Produce contest entry forms
• Media plans/placement (print & radio)
• Solicit volunteers for all events and grand opening
• Produce & mail event invitations
• Finalize menu for Student Event and Bursaries to be given away.
Person Responsible: Youth Relations Expert (Mr Paul Smith)
Budget: R2.5 Million in prizes, Bursaries, and Exchange students sponsors
Completion Date: by the end of January 2015
Beep Bank Student Banking
6. 5.4. Activity: Student ATM Card Designs (Primary, High School and Tertiary)
Person Responsible: Card Designing Team (Head Office)
Budget: R1.5 Million
Completion Date: Before February 2015
Contingency plans – All the above will be placed on trial and close evaluation for 6 Months to see if any
changes and improvement is taking place regarding this set of new products from Beep Bank.
