SlideShare a Scribd company logo
Presented by :
Aatmiki Singh
Harshika Masand
Shrikant Sakre
Megha Ravindra
Pragyan
BRIEF ABOUT THE CASE
 Bruegger`s Bagel Bakery makes and sells a variety of bagels, including
plain, onion, poppy seed, and cinnamon raisin, as well ass assorted flavours
of cream, cheese.
 Over 450 shops sells bagels, coffee and bagel sandwiches
 Bruegger`s chain generates an average of Rs. 800,000 in sales annually.
 Major source of revenue for the company.
 The bagel business is a Rs.3 billion industry.
 Good reputation among their consumers.
 Not only it taste good, but are relatively low in fat and filling too.
 Liked by investors too as it can be highly profitable.
ANALYSIS
 About Bruegger`s business :
Cost of production per unit of bagel = Rs. 10
Selling price per unit of bagel = Rs. 50+
 Follows batch production, each flavour is produced on a daily basis.
Eg., Manufacturing of sport shoes, pharmaceutical ingredients,
purifying water, etc.
 Bruegger`s devotes careful attention to quality at every stage of operation.
 Employees are instructed to watch for deformed bagels and remove when
found.
 Employees are carefully chosen and trained.
 Company operates with minimal inventories.
 High degree of freshness in the final product.
Batch Production
TOOLS & TECHNIQUES
 Inventory management, leading to cost cutting & consumption of lesser
space.
 Just in time : Continually supplying fresh product to the stores as and when
required
 Quality Function Deployment (QFD)
 Waste management
FINDINGS
 Elimination of 7 MUDA`s :
Over production
Waiting Time
Transportation
Inventory
Motion
Over processing
Producing rejects
 Quick responses to the changing needs of the consumer.
 Best quality at optimum cost
 Customer Satisfaction = Voice of customer + QFD
 Deformed bagels are returned to the main plant where they are sliced into
chips, reducing scrap rate.
 Poor management in other bagel companies.
CONCLUSION
 Customer Focused
 Independent functioning.
 Invest in R & D
 Refrigeration failure can lead to heavy loss.
 Anticipate demand for other flavours as well.
THANK YOU

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bruegger`s case study ppt

  • 1. Presented by : Aatmiki Singh Harshika Masand Shrikant Sakre Megha Ravindra Pragyan
  • 2. BRIEF ABOUT THE CASE  Bruegger`s Bagel Bakery makes and sells a variety of bagels, including plain, onion, poppy seed, and cinnamon raisin, as well ass assorted flavours of cream, cheese.  Over 450 shops sells bagels, coffee and bagel sandwiches  Bruegger`s chain generates an average of Rs. 800,000 in sales annually.  Major source of revenue for the company.  The bagel business is a Rs.3 billion industry.  Good reputation among their consumers.  Not only it taste good, but are relatively low in fat and filling too.  Liked by investors too as it can be highly profitable.
  • 3. ANALYSIS  About Bruegger`s business : Cost of production per unit of bagel = Rs. 10 Selling price per unit of bagel = Rs. 50+  Follows batch production, each flavour is produced on a daily basis. Eg., Manufacturing of sport shoes, pharmaceutical ingredients, purifying water, etc.  Bruegger`s devotes careful attention to quality at every stage of operation.  Employees are instructed to watch for deformed bagels and remove when found.  Employees are carefully chosen and trained.  Company operates with minimal inventories.  High degree of freshness in the final product.
  • 5. TOOLS & TECHNIQUES  Inventory management, leading to cost cutting & consumption of lesser space.  Just in time : Continually supplying fresh product to the stores as and when required  Quality Function Deployment (QFD)  Waste management
  • 6. FINDINGS  Elimination of 7 MUDA`s : Over production Waiting Time Transportation Inventory Motion Over processing Producing rejects  Quick responses to the changing needs of the consumer.  Best quality at optimum cost  Customer Satisfaction = Voice of customer + QFD  Deformed bagels are returned to the main plant where they are sliced into chips, reducing scrap rate.  Poor management in other bagel companies.
  • 7. CONCLUSION  Customer Focused  Independent functioning.  Invest in R & D  Refrigeration failure can lead to heavy loss.  Anticipate demand for other flavours as well.