The document provides a classification of products based on durability, shopping effort, and end use. It divides products into durable and non-durable categories based on whether they last over 3 years or are immediately consumed. Shopping effort categorizes products as convenience, shopping, or specialty goods based on how much effort consumers put into purchasing decisions. Industrial products include materials and parts, capital goods, supplies, and services and are defined as goods used in or facilitating production but not becoming part of the finished product.

1. SUBMITTED BY-:
SADANAND MAURYA
MABM II Sem.
PRESENTATION
ON
PRODUCT CLASSIFICATION

2. PRODUCT
1.MATERIAL
& PARTS
2. CAPITAL
ITEMS
3. SUPPLIES
4. BUSINESS
SERVICE
1-DURABLE
2-NON
DURABLE
1.CONVENIENE
PRODUCT
2. SOPPING
PRODUCT
3. SPECIALITY
PRODUCT
4. UNSOUGHT
PRODUCT
CONSUMER
PRODUCT
INDUSTRIAL
PRODUCT

3. A. DURABILITY BASIS
1.DURABLE PRODUCT-
A CATEGORY OF PRODUCT THAT DO NOT NEED TO
BE PURCHASED FREQUENCTY BECAUSE THEY
MADE TO LAST FOR A ONE TIME .
EXA- T.V. , AIRCROFT , KITCHEN EQUIPMENT, REFRIGERATOR
2. NON DURABLE PRODUCT -
THE GOODS ARE IMMIDIATEY CONSUMED IN ONE USE
OR ONCE THAT HAVE A LIFESPAN OF LESS THAN 3 YEAR.
EXA- SOAP , FOOD ITEMS, PAPERS , TOOTHPEST , SANITORY PRODUCT.

4. B. SOPPING EFFORT BASIS
TOOTHPEST, SOAP, .
CIGARETTE LAPTOP, SHOES, T.V. ,
JEWELLERY

5. B. SOPPING EFFORT BASIS
EXPENSIVE FASHION
GOODS,
COTTON & COTTON
LIFE
INSURANCE,BATTERIES,
DONATIONS

6. INDUSTRIAL PRODUCT
1.MATERIAL & PART :- RAW MATERIALS ARE THE BASIC
MARERIALS THAT ACTUALLY BECOME PART
OF THE PRODUCT AND THAT INTER THE MANUFACTURE’S
PRODUCT COMPLETELY.
Exa- COTTON, SUGERCANE , OIL SEED , IRON ORE,
PART – TYER BULB, STEERING
2. CAPITAL GOODS :- CAPITAL ITEMS CONSIST GOODS THAT
ARE USED IN THE PRODUCTION OF FINISHED GOODS LIKE
OFFICE ACCOSSORIES & OPERATING
MATERIALS .
Exa. HAND TOOLS , COMPUTER , CACULATOR
Cont……..

7.  3. SUPPLIES:-
SUPPLIES FACILITATE PRODUCTION , BUT THEY DO
NOT BECOME PART OF THE FINISHED PRODUCT .
 Exe. PAPER ,PENCIL, OIL, PAINTS,
4. INDUSTRIAL SERVICE :-
I. S. INCLUDE MAINENANCE AND REPAIR SERVICE
SUCH AS MACHINERY REPAIR AND
BUSINESS ADVISORY.
Exa. LEGAL, CONSULTING, MANAGEMENT &
MARKETING RESEARCH SERVICE