The Advanced Certificate in Digital Marketing is a comprehensive program designed to equip professionals with the advanced skills and knowledge needed to excel in the dynamic field of digital marketing.

1. Advanced Certificate in Digital Marketing
IIBMS Institute

2. Introduction
The Advanced Certificate in Digital Marketing is a
comprehensive program designed to equip professionals
with the advanced skills and knowledge needed to excel
in the dynamic field of digital marketing. This specialized
certificate course goes beyond the basics, delving into
advanced strategies, analytics, and emerging trends in the
digital landscape. Participants will gain expertise in areas
such as advanced SEO techniques, data-driven decision-
making, conversion optimization, and cutting-edge social
media strategies. With a focus on practical application,
this program empowers individuals to create and execute
high-impact digital marketing campaigns that drive
measurable results.

3. Course Structure
• Module 1: An Introduction To Digital Marketing
• Module 2: Search Engine Optimization
• Module 3: Social Media Marketing Basics
• Module 4: Email Marketing
• Module 5: Pay Per Click
• Module 6: Content Marketing
• Module 7: Mobile Marketing
• Module 8: Digital Media Planning
• Module 9: Conversion Optimization
• Module 10: Google Analytic
• Module 11: Google Ad words
• Module 12: Lead Generation for Business
• Module 13: You Tube Marketing

4. Objectives of Course
• To attain in-depth understanding of advanced digital marketing
strategies, tools, and techniques that go beyond the basics.
• To stay updated with the latest trends and technologies in the
digital marketing landscape, ensuring you are at the forefront
of industry developments.
• To gain expertise in specific areas such as advanced SEO, PPC
advertising, social media strategies, content marketing, and
email marketing.
• To increase your marketability and open up new career paths
in the rapidly growing field of digital marketing.
• To attain a recognized certification that validates your
expertise and commitment to excellence in digital marketing.

5. Advantages
• Ability to Optimize Campaigns for Mobile
• Knowledge of Content Strategy
• Improved Communication Skills
• Elevated Creativity and Innovation
• Understanding of User Experience (UX)
• Market Segmentation and Targeting
• Time and Resource Efficiency
• Continuous Professional Development

6. Conclusion
As we conclude, envision yourself at the forefront
of the digital marketing revolution, armed with the
most cutting-edge strategies and techniques. Our
Online Digital Marketing Course is your passport to
a world of limitless potential and unparalleled
opportunities. Don't just adapt to change, lead it.
Take the leap and join us in shaping the future of
marketing. Together, let's turn your passion for
digital into a powerful asset for your career. Enroll
today, and let's embark on this exciting journey
towards digital marketing excellence!