Kellogg's entered the Indian market in 1994 introducing corn flakes, wheat flakes, and basmati rice flakes. However, it struggled initially due to not adapting products to Indian tastes and pricing them too high. Over time, Kellogg's customized products for India, introduced more affordable price points, and localized its marketing and advertising. This helped Kellogg's become the largest player in India's breakfast cereal market. It has continued expanding its product portfolio and adapting strategies to target various consumer segments in India.
Kelloggs Presentation for Senior Seminar Class that focused on Business Strategy. Composed for Dr. Curtis Roney formerly of North Carolina Wesleyan College, with teamates.
Kelloggs Presentation for Senior Seminar Class that focused on Business Strategy. Composed for Dr. Curtis Roney formerly of North Carolina Wesleyan College, with teamates.
A Presentation on Integrated marketing strategies of Kelloggs in India. This presentation includes company profile, entry in India, promotion tools, business strategy, advertising strategy, competition and the factors of success and failure as a brand in India.
Kellogg's - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Kellogg's containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Kellogg's Journey from Failure to Success... what they did to come from the disaster failure of launching the same in 1996. They failed and then they did HABIT Marketing and effectively changed our Habits
A Presentation on Integrated marketing strategies of Kelloggs in India. This presentation includes company profile, entry in India, promotion tools, business strategy, advertising strategy, competition and the factors of success and failure as a brand in India.
Kellogg's - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Kellogg's containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Kellogg's Journey from Failure to Success... what they did to come from the disaster failure of launching the same in 1996. They failed and then they did HABIT Marketing and effectively changed our Habits
Marketing plan for Kellogg's new muesli productMuhammad Danish
Marketing plan voluntarily made for Kellogg's company, in response to declining sales of popular ''Corn Flakes'' due to rising health trend in the Netherlands.
Case Study on Succuessful Journey of Kelloogg's Corn FlakesVARUN KESAVAN
Kellogg's (also Kellogg, Kellogg Company, and Kellogg's of Battle Creek) is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods. The company's brands include Loops, Corn, Frosted Flakes, Rice Krispies, Special K,Cocoa Krispies, Keebler , Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."[3]
Kellogg's products are manufactured in 18 countries and marketed in over 180 countries.[4] Kellogg's largest factory is at Trafford Park in Manchester, United Kingdom, which is also the location of its European headquarters.[5] Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
3. Global Marketing
Global marketing is the process of adjusting a
company’s marketing strategies to adapt to condition
in other countries.
4. Established in 1906 & founded by “Will Keith Kellogg”
Product is manufactured in 18 countries & marketed in more
than 180 countries around the world.
It is the world’s leading producer of cereal & leading producer
of convenience foods in which includes cookies, crackers,
toster, pastries, cereal bars, fruit flavour, snacks, frozen waffles
& vegetarian foods.
5. Stay Focused, Going Further
Vision: To enrich and delight the world
through foods and brands that matter.
Purpose: Nourishing families so they can
flourish and thrive.
8. Kellogg’s entered in india in 1994.
Products offered in india : corn flakes, wheat flakes, basmati rice
flakes
Kellogg India is a 100 per cent subsidiary of Kellogg’s
Company, USA, and is the largest player in the Indian
breakfast cereal market.
“The research founded that their only rivals are traditional indian
foods like idlis & vadas.” - this statement was given by “Denis
Avronsord” (M.D. of kellogg’s india.)
9. Transforming the Indian breakfast cereal market
• The per capita consumption of breakfast cereals was as low
as 2 gm per annum against 5 kg per annum globally.
• The Indian ready-to-eat-cereal market, clearly, posed several
challenges:
Cultural factors and eating habits – population not used to
processed foods
Easy availability of low-priced traditional breakfast
Low awareness about processed foods and calorie
requirements
10. Kellogg India has been taking various initiatives to
overcome the low awareness of breakfast cereals
• Sustained brand-building through advertising and
investment behind key brands.
• Global association between Kellogg Company and the
movie Spider Man 2
• Active interface with opinion leaders – the government,
independent agencies, schools etc.
• Adopting brand names- ‘Shakti’, meaning power.
Customising products for India
12. A Competitive Advantage
They are the industry leader in the level of advertising
investment with over $1 billion(Rs.6,000 cr.) globally. The
marketing team is given 9% of Kellogg’s net sales to use
for advertising their brands.
They also have created a program called “Great Ideas.”
Sales of 2014 is $14.6 billion(Rs.87,600 cr.) globally.
18. SWOT ANALYSIS
STRENGTHS:
Kellogg’s flexibility and adaptability towards consumer needs
Customization of products
History of changing food habits globally
WEAKNESSES:
If even the consumers liked the taste, the product was too
expensive initially
Initially product was not adopted to the Indian taste or Indian
traditional food habits.
19. SWOT ANALYSIS
OPPORTUNITIES:
Introduction of new trend with nutritional value in breakfast
Changing work-life demanding processed foods
Less competition
Scope for entering untapped markets
THREATS:
Cultural factors and eating habits – population
not used to processed foods
Low awareness about processed foods and
calorie requirements
Price sensitive customers
24. Marketing Strategy
Traditional Indian breakfast
Kellogg’s Cereals and Nestlé's Maggie
Indian breakfast gives the child 85% , the rest 15% of
the nutrients come from Kellogg.
Repositioning- for people who want to lose weight.
Priced packs at Rs10/-
25. Advertising strategy
‘Jaago Jaise Bhi, lo Kellogg’s hi’
Yoga instructor to kathakali
dancer attributing their morning
energy and fitness to Kellogg's
Introduction of new cereals
(Chocos, frosties etc.) forced to
look at alternate product
categories to make up for bad
performance of breakfast cereals.
26. PROMOTIONAL STRATEGY
By mid-1995, the company had covered 60 schools in the
metros.
In March 1996, the company offered specially designed 50
gm packs free to shoppers at selected retail stores in Delhi.
This was followed by a house-to-house sampling exercise
offering one serving sachets to housewives in the city.
27. Business Strategy
• To grow the cereal business – there are now 40
different cereals.
• To expand the snack business – by diversifying
into convenience foods.
• To engage in specific growth opportunities.
30. Markets are divided into market segments and there are six
key segments to the Kellogg market, as shown:
Tasty Start - the cereals that most people will eat to begin
their day. Kellogg's brands include Kellogg's Corn Flakes
and variations, such as Kellogg's Crunchy Nut.
Simply Wholesome. These are 'good for you' brands, such
as Kellogg's Fruit 'n' Fiber
Shape Management. Brands that can enable customers to
manage their weight or shape, such as Kellogg's Special K.
Segmentation
31. Mum Approved. Those that mothers see as being
good for their children, such as Kellogg's wheat flaks.
Kid Preferred. The brands that children themselves
prefer, such as Kellogg's Frosties, Kellogg's Chocó's
and Honey Loops.
Inner Health. These are the brands that help people
with digestion, such as Kellogg's All-Bran and Kellogg's
Heart to Heart Oats.
32. Target Market
•Chocos launched in India in September 1996.
•Targeted at Kids with mascot monkey “Jose”
•Chocos were wheat scoops coated with
chocolate.
34. Positioning
A healthy, nutritious, convenient & easy - to –
prepare.
Developing a taste for grain based foods in the
morning.
Different Sku’s(Stock Keeping Unit) – 500 gm
family pack, Rs.10 pack of each variant.
Worked on Better Positioning – Iron Shakti.
Now positioned as ‘Fun-&-Taste-&-Health’.
37. Over confidence and ignorance of cultural
aspects.
Lack of understanding of Indian consumer
behavior and habits.
Premium pricing policy.
Reasons for downfall
38. In a nutshell we have seen that the main reasons for
Kellogg's downfall in India was the westernisation of its
products and high prices.
The indianisation of its products helped Kellogg's in
penetrating the market.
The reduction in prices also helped Kellogg’s improve
its standing in the market.
Conclusion